NATIONAL UNIVERSITY OF MODERN LAGUAGES Faisalabad Campus

NATIONAL UNIVERSITY OF MODERN LAGUAGESFaisalabad Campus

STRATEGIC ISSUESTo Subject TeacherMrs. Rakhshan UmmarByMuhammad IhsanF-47Hamza ShabqadarF-33

M.Com IV

What are Strategic Issues?Issues of vital importance to an organization; their identification can help an agency focus on high priority goals.

Strategic Marketing IssuesMarketing Positioning and SegmentationNiche to Seek.Competition among Products of Same Company.Development of New Product.

Marketing MixPerfect Combination of variables (4 Ps).

Strategic Marketing IssuesProduct Life CycleInnovation in Marketing Mix and Product Features

Brand and Corporate ReputationBrand image in consumers mind Corporate BrandCorporate ReputationPerception of Stakeholders about Quality of ProductProminence in mind of Stake Holder

Strategic Financial IssuesFinancial LeverageMix of Short term and Long term Loans.Ratio b/w Leverage and Equity.Tax shield benefit.Perception of Investor.

Source of Fund

Allocation of Resources

Monitor flow of FundsStrategic Financial IssuesCapital BudgetingRanking Investment Opportunities.Comparison with Market Prevailing Interest Rate.Selection and Rejection of available Investment Opportunities.

Strategic R&D Issues R&D Intensity.Technological Competence.Technological Transfer.R&D Mix.Technological Discontinuity.Time to Market Issue.Selection of Best TechnologyIntroduce Technology in Product and ProcessDeploy Resources

Strategic Operation IssuesOperating Leverage.Experience Curve.Flexible Manufacturing.Mass Customization.Economic of Scale.

Strategic HRM IssuesMatch B/w Individual and JobsIncrease Use of Teams.Union Relations and Temporary Part Time Workers.Worker and Labour Rights.Work Force Diversity.

Strategic IT and Technology Issue

Encourage New Product.Efficient Use of Technology.Supply Chain Management.

Outsourcing Technology:Technology is of low significance to competitive advantageSupplier has proprietary technology

Out sourcing of ITSuppliers technology cheaper easy to integrateTechnology development process requires special expertiseTechnology development process requires new resourcesStrategic IT and Technology Issue

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