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Strategic Management And Strategic Management And Marketing ConceptsMarketing Concepts
Let’s Say, “And now for details.”Let’s Say, “And now for details.”
Elements of PlanningElements of PlanningDefine: Planning is intended to focus attention on objectivesand to offset uncertainty; there must be a clear statement of goals. Once the goals to be attained have been established, premising must be developed, that is the assumptions must be identified, stated, and used consistently.
Premising includes analysis of planning constraints, anticipation of environment within which plan unfolds
Premise - reflects the level of care, specific setting, type of service provided …
Planning ProcessPlanning Process Define overall goal(s) - “So you want CGC.”Define overall goal(s) - “So you want CGC.” State objectives to attain goals - Improve diagnostic State objectives to attain goals - Improve diagnostic
quality.quality. Delineate: Functional ObjectivesDelineate: Functional Objectives
specific service to be providedspecific service to be provided type of outputtype of output quantity and frequency of specified outputquantity and frequency of specified output Time frameTime frame PriorityPriority
Policies and Guidelines (if applicable)Policies and Guidelines (if applicable) Procedures to guide the appropriate course of actionProcedures to guide the appropriate course of action
Decision Making ProcessDecision Making Process ““Devil’s Advocate” - Develop arguments for Devil’s Advocate” - Develop arguments for
and against.and against.
Factor Analysis Matrix - Develop criteria Factor Analysis Matrix - Develop criteria under two major categories: under two major categories: essential (must)essential (must)desired (wants)desired (wants)
Factors can be assigned relative weight as a Factors can be assigned relative weight as a point scale, although this is not necessarypoint scale, although this is not necessary
Factor Analysis MatrixFactor Analysis Matrix
Brand X Brand Y Brand Z
Must Totally digital Yes Yes No
Must Upgradable Yes No Yes
Must Uncollimated Yes Yes No
Must AC Yes ??? No
Must Technical support Yes Yes Yes
Want Cost <$700k No Yes No
Want PET/CT Combo No No Yes
Operational ResearchOperational Research Simulation and Model Building: Physical or Simulation and Model Building: Physical or
mathematicalmathematical Changing the physical layout of a room or departmentChanging the physical layout of a room or department
Stochastic Simulation: Data is developed through Stochastic Simulation: Data is developed through random numbers or variables. How does uncertainty random numbers or variables. How does uncertainty play into the equation?play into the equation? Absenteeism, no shows, and down-timeAbsenteeism, no shows, and down-time
Waiting Line and Queuing Theory Waiting Line and Queuing Theory Arrival (Predetermined or random)Arrival (Predetermined or random) Service (analysis of workflow)Service (analysis of workflow) Queue discipline (analysis of pattern)Queue discipline (analysis of pattern)
Gaming and its Theory: mathematical analysis of Gaming and its Theory: mathematical analysis of conflict and strategy.conflict and strategy.
Strengths and Weaknesses - Sounds like an interview.Strengths and Weaknesses - Sounds like an interview.
Decision and the LevelsDecision and the Levels
Top Level Management = Mission Top Level Management = Mission StatementStatement
Middle Level Management = Functional Middle Level Management = Functional Objectives and GoalsObjectives and Goals
Low Level Management = Further Low Level Management = Further DelineationDelineation
Staff Level = Direct and Indirect Staff Level = Direct and Indirect InvolvementInvolvement
Steps of Decision MakingSteps of Decision Making
1. Agenda Building
2. Search for Alternatives
3. Evaluation of Alternatives
4. Commitment Phase
5. Continuing Assessment of Decision
Strategies for Decision MakingStrategies for Decision MakingKey To Strategy FormulationKey To Strategy Formulation
Overall Picture
Strategic Planning
Key Objectives & Strategies
Operational Plan
Implementation of Strategies
Reasons for Strategic PlanningReasons for Strategic Planning
Guide the organization through the Guide the organization through the environmentenvironment
Influences structure & process of Influences structure & process of organizationorganization
Affects profitability, growth, and survivalAffects profitability, growth, and survival
Qualities of Effective ManagementQualities of Effective Management
Planning‑Planning‑‑setting objectives, establishing goals, examining and ‑setting objectives, establishing goals, examining and predicting the present/future.predicting the present/future.
Decision MakingDecision Making‑‑part of the planning process in making a ‑‑part of the planning process in making a commitment from a choice of possibilities ... Develop additional commitment from a choice of possibilities ... Develop additional alternatives in case initial plan fails.alternatives in case initial plan fails.
OrganizingOrganizing‑‑Designing patterns for roles, responsibilities, and ‑‑Designing patterns for roles, responsibilities, and relationships to contribute to achievement of the goal(s) ... Mission relationships to contribute to achievement of the goal(s) ... Mission Statement.Statement.
StaffingStaffing‑‑Determination of personnel needs: orientation, training, ‑‑Determination of personnel needs: orientation, training, selection, continuing education.selection, continuing education.
Qualities of Effective MGT (cont.)Qualities of Effective MGT (cont.) DirectingDirecting‑‑A manager should influence, teach, ‑‑A manager should influence, teach,
coach, and motivate the worker toward the coach, and motivate the worker toward the overall goal of the hospital.overall goal of the hospital.
ControllingControlling‑‑What was accomplished? Did it ‑‑What was accomplished? Did it contribute to the organization's goal(s)? contribute to the organization's goal(s)? Complement or correct...Complement or correct...
The Basics of MarketingThe Basics of Marketing Define:Define: Marketing: a performance of activities Marketing: a performance of activities
which seeks to accomplish organizational which seeks to accomplish organizational goals and objectives by anticipating goals and objectives by anticipating cconsumers’ onsumers’ needs and supplying them with needs and supplying them with appropriate goods and services.appropriate goods and services.
Applies to profit/nonprofit organizations Applies to profit/nonprofit organizations More than just selling and advertising More than just selling and advertising Begins with the consumers needs Begins with the consumers needs Provides a sense of directionProvides a sense of direction
The Mission Statement and Strategic The Mission Statement and Strategic MarketingMarketing
Identifying the target market
Consumer Target Market Goods & Services
The Four P's YOU can control:The Four P's YOU can control:
PProductroduct
PPricerice
PPromotionromotion
PPlacelace
The Uncontrollable:The Uncontrollable:
Competitive EnvironmentCompetitive Environment Economic and Technological EnvironmentEconomic and Technological Environment Political and Legal EnvironmentPolitical and Legal Environment Cultural and Social EnvironmentCultural and Social EnvironmentResources and Objectives of the FirmResources and Objectives of the Firm
Target Market
Price Product
Promotion Place
Competitive Environment
Economic Environment
Cultural
Resources and Objectives
Technological Environment
Social
The Marketing Mix
Consumer - Stimulus/Response Consumer - Stimulus/Response ModelModel
Stimulus
Inter-personal Intra-personal
Motivation FamilyPerception Social ClassLearning Reference Attitude Groups Personality Culture
Problem Solving Process
Response Results
Maslow's Hierarchy of NeedMaslow's Hierarchy of NeedWith the Consumer in MindWith the Consumer in Mind
Self-actualizationSelf-actualizationEsteem NeedsEsteem NeedsAffiliation NeedsAffiliation NeedsSafety NeedsSafety NeedsPhysiological Physiological
NeedsNeeds
The product Life CycleThe product Life Cycle
1. Introduction of a new product
2. Growth of the product
3. Maturity
4. Decline
The Marketing Management The Marketing Management ProcessProcess
Plan
FindingAttractiveOpportunities
DevelopMktStrategies
DevelopStrategicPlan
Develop MktProgram
Implementation
ImplementingMarketingStrategy
Control
Control the process