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1/28/2011
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Marketing Strategies using Social Media
Copyright 2009 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783
Goals• Introduction to some of the
social media tools availablesocial media tools available• A better understanding of how
these tools work.• Identify which tools are right for
you!
What we will cover…What is Social Media?Social media has been touted as
presenting a fresh direction for marketing by allowing companies to talk with consumers, as opposed to
lki htalking at them.
ListenCreateBuildMeasure
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Who is using them?Are you using them?
Video- YouTube- Social Media Revolution
But, what can they really do?
• Brand Building• Relationships
SEO (S h E i O i i i )• SEO (Search Engine Optimization)• Marketing
Why is it important?
It’s not aboutIt s not about YOU…(anymore)It’s about your customer!
Who’s using Social Media?
• Friends & Family• Students & Teachers• Entrepreneurs &Entrepreneurs &
Solopreneurs• Executives & CEO’s of
Major Corporations• President Obama
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What tools are right for your company?
• Strategy• Knowledge of platforms• Knowledge of platforms• Devotion of Time
Do you have permission?• Company Policy• Responsibility of Brand• Releasing of Corporate Information• Releasing of Corporate Information
Ready, Set, SEARCH• What is your presence on the web?• How easily can you be found?
Google.comYahoo.comAsk.comBing.com
• What information is available?• What are people saying?• Do you have a Google Account?
You need a Google Account!
• Google Alerts• Google PlacesGoogle Places• Google Analytics
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Find Google Alerts Google Alerts
Google Alerts Are you on Google Places?
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Where do I sign up? Local Business Center
Enter Business Info Pin Number
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Great Info, too! Google Analytics
Google Analytics - Dashboard Google Analytics - Dashboard
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Website Grader
www.websitegrader.com
Search Engine Optimization
http://www.friendsfoodfamily.com
Blogs Blogs (within a Website)
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Blogsite – Chris Brogan www.chrisbrogan.com
www.chrisbrogan.comSearch Engine Optimization
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Heading Summary Heading Summary
Inbound Links links:yourwebsite.com
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links:yourwebsite.com www.GetListed.Org
Google, Yelp, Bing, Yahoo, Best of the Web, Hot FrogWhat is social networking?
Why would I use it?Communities of people (with similar interests) that correspond using e-mails, videos and instant messaging.
• Share information• Gather customer feedback• A necessary piece to the social media puzzle• Increase search engine optimization
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Social Networking• Facebook- 500M+ Active Users
– Friends, Family, Business Associates
– B2C– Personal Profile – Brand your business through
Fan Page or Group– Optimize your website
Facebook Home Page
Facebook Profile Page Fan Pages- Registering your Business
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Fan Pages- Look at your Statistics Fan Pages- Look at your Statistics
Group Pages- Discussion Board
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Social Networking• Twitter – 200M +
– Register as individual or business
– Real time– Tweets are 140
characters– Follow anyone– Works well with blogs
Twitter Basic Account
Account Settings
Tweet, Tweet, Tweet!
Home
TweetShortenedURLsURLs
#Hash Tag
Social Networking• LinkedIn – 80M+
– Your Office– B2B and B2CB2B and B2C– Resume on Line– Brand yourself and your
business
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Branding and Optimizing Who’s your MAVEN?
Groups Register your Business
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Entrepreneur/Solo-preneur Corporations
Blogs, Books and PowerPoint Recommendations
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Social NetworkingYouTube – 1B views per day!
– Upload and share videos– B2C and B2B– Keeps people on your site
longer
Viral!
Southwest Air Rapper Social Networking• MySpace
– Unique one page profilesp
– Music, Video, Pictures– B2C – Has it gotten a bad rap?– Music/Movies/Artists
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Social Networking
Blogs• As the author: You have the
ability to communicate on-line through articles and stories. It gives you the opportunity to h k l d dshare your knowledge and
provide value to your audience. Basically…it’s the diary of your business.
• As the reader: you can comment and/or share.
Why BLOG?
• Helps with SEO• Cross promote• Creates historyCreates history• Conversion Tool (Widgets)
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Blog Systems
• Wordpress.com• TypePad.comTypePad.com• Blogger
What do I write about?• Share a story or article• Unique topics or passions• Review a product or service• A final question or thought?• Be human, be real
www.cc-chapman.com www.cc-chapman.com
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Facebook Fanpage CC on LinkedIn
@cc_chapman E-Newsletters
An e-newsletter is a structured newsletter that is contained within the body of an e-mail
Most e newsletters carry a cost– Most e-newsletters carry a cost – Opportunity to opt-in or opt-out– Consistency with your brand– Keeps your audience engaged
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The Look of E-Newsletters What can they do?• An inexpensive way to touch your
customers• Share pertinent information
industry info, tips, sales, specials, coupons
• Shorten a larger newsletter• Tell you who’s reading
E-Newsletter Companies
• www.constantcontact.com• www.campaigner.com• www.icontact.com• www.gladhandle.com• www.mailchimp.com
www.bluepenguindevelopment.com
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www.yourlifesimplified.com Other Helpful Sites
www.hubspot.comwww.flickr.comwww.picasa.comwww.delicious.com
technorati comwww.technorati.comwww.stumbleupon.comwww.digg.comwww.mashable.comwww.hootsuite.comwww.bit.lywww.tinyurl.com
In closing• This can be overwhelming• Identify what works for you• Bite off what you can chew and grow
organically…give it timeg y g• Keep branding consistent• Check spelling• Check regularly• Have fun!
Questions, Comments, Concerns & Contacts
Tricia White – Senior Business AdvisorMA Small Business Development Center Network200 Pocasset Street, Fall River, MA508-673-9783www.msbdc.org/[email protected]
