Strategic Mgmt CP '11

CHRIST UNIVERSITY

DEPARTMENT OF MANAGEMENT STUDIES

BANGALORE

COURSE PLAN

Subject code: BBM534

Subject Name: Strategic Management

Subject Teachers:

Name of the teacher SectionMr Balu AMs. Jimmy Sam BMs. Joggi Mathew CMr. Saklesh .N D

COURSE OBJECTIVE:

The objective is to consider implications of strategic decisions for business firms and for individuals in a changing environment. To study the generation, and dissemination of knowledge about key strategic management issues to managers, consultants, students, and researchers.

Specific Objective:

Primary:

1. To inculcate theoretical knowledge about strategic management2. To expose students to current corporate practices on strategic management

Secondary:

1. To apply strategic management in their career as well as in their personal life.

RECOMMENDED TEXT:

1. C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers

REFERENCES:

1 VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books2. Azar kazmi, Business Policy3. Charles Hill and Gareth.R.Jones, Strategic Management: an integrated approach, biztantra, sixth

edition4. Alex miller, strategic management, Irwin Mc graw hill, third edition5. Lawrence R.Jauch, William F Glueck, Business Policy and strategic management, Mc Graw Hill

international editions, Fifth edition6. C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers

MODULE TOPICS LEARNING OBJECTIVE

LECTURE FLOW

REFERENCES DATE Hr REMARKS

Module I

STRATEGIC PLANNING AND STRATEGIC MANAGEMENT

-Defining strategy, levels at which strategy operates

1.1-Explains the concept of strategy and its limitations-Describe the historical development of strategic management in the world and in India

1.2-Lecture Method+PPT presentation+illustrations/Business Examples

1.3References: -C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers-VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books-Case Reference:Strategic Maneuvers at Bharti Enterprises-Case Reference:Managing Hindustan Unilever strategically

6/6/11&7/6/11

2

-approaches to strategic decision making, the strategic management process,

-Discuss various schools of thoughts-to describe the strategic management process

-Lecture Method+Caselet discussion Business examples

Same as above 8/6 /11&9/6/11

2

Strategic intent: Vision, mission and objectives

-to explain the three dimensions of business definition-to exemplify the concept of vision and mission-to evaluate the quality of vision, mission statements and business definition

-Lecture Method+Situation Analysis

Same as above 13/6/11&14/6/11

2

MODULE 2: ENVIORNMENTAL ANALYSIS

- The organizations environment-External and internal environment,components of external and internal environment

2.1-to describe the concept of environment in the context of strategic management-to exemplify eight environmental sectors

2.2-Lecture Method+Brainstorming+Activity

2.3P. Subba Rao,Business Policy and Strategic Management,Himalaya Publishing House-C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers-VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books

15/6/11&16/6/11

2

Environment scanning

To describe the process of environmental scanning

-Practical Exercise(prepare the ETOP for an organization)

20/6/11 1

Organizations responses to the environmen

To explain the strategy adopted by the

-Case Analysis-Group Discussion

Case Reference:Environmental issues in the Food Processing

21/6/11 1

t.

companies in response to environmental changes

Industry of India

---------------- ---------------- ------------------- CIA-II(Test/Quiz)--- 22/6/11 1

MODULE 3: INDUSTRYAND RESOURCE ANALYSIS

A framework for industry analysis, Michael porter’s analysis, usefulness of Industry analysis,

3.1To explain the manner in which strategic and competitive advantage is developed-to discuss major methods and techniques used for organizational appraisal

3.2Lecture Method+Caselet discussion

3.3-C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers-VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books

Case Reference:What lies in store for the retailing industry in India?

23/6/11&27/6/11

2

Competitive analysis: Forces shaping competition in an industry, interpreting the five force model, Strategic group, and competitor analysis

-to identify the core competencies of an enterprise-to discuss five competitive strategies as per given by Michael Porter

Same as above Same as above 28/6/11,29/6/11&30/6/11

3

Internal analysis: Resource based strategy, the resource based view, Resources, capabilities and competencies, approaches to internal analysis, carrying out SWOT

-to study the meaning of internal analysis-to study the dynamics of internal environment through internal analysis-to study various methods and techniques for internal analysis

-Lecture Method+Case Analysis+Activity

Case Reference: State Bank of India Banks on its capabilities

4/7/11&5/7/11

2

MODULE 4

STRATEGY FORMULATION AND CHOICE

Corporate level strategy: Introduction, The balanced score card, Grand strategies, Growth/Expansion strategy

4.1-to define and explain four types of generic corporate level strategies-to describe the various types of expansion strategies

4.2Lecture Method+Group discussion


6/7/11&7/7/11

2

Diversification Strategy, Stability strategy, Retrenchment strategy, combination strategy.

-to discuss the condition under which concentration,integration and diversification strategies

Same as above+Case Analysis

Case Reference:Strategic moves by the Mahindra Group

11/7/11,12/7/11&13/7/11

3

are used.-to discuss the risk of using concentration,integration and diversification strategies-to describe three types of stability strategies-to describe three types of retrenchement strategies-to discuss the complex network of combination strategies

MODULE 5

CORPORATE RESTRUCUTRING

The concept of corporate restructuring, the process of restructuring

5.1-to discuss the rationale of restructuring strategies-to examine the restructuring strategies in the Indian context

5.2Lecture Method+Group discussion


14/7/11 1

mergers and acquisition, takeovers, cooperative strategies,

-to discuss the condition for M&A,takeovers and

Lecture+Group Discusssion

18/7/11&19/7/11

2

cooperative strategies

Reasons for strategic alliances, risks and costs of strategic alliances

-to study the meaning of strategic alliances and the risk involved in it

Same as above+Caselet

Same as above

Case Reference:Realising Global ambition at Ranbaxy Laboratories Ltd.

20/7/11 1

MODULE 6

GLOBAL STRATEGIES

Globalisation, risks, global expansion strategies, the MNC mission statement, deciding which market to enter, market entry strategy, international strategy

6.1-to examine the global expansion strategies

6.2Lecture Method+PPT presentaiton


21/7/11&25/7/11

2

Business level strategy,

To observe how positioning of the firm in the industry help to determine the competitive advantage-to explain business strategies for four different industry

Lecture Method+Situation Analysis

Same as above 26/7/11 1

conditionsStrategic analysis and choice

-to describe the process of strategic choice-to explore the tools and technique for strategic analysis-to discuss the subjective factors in strategic choice

Lecture Method+Situation Analysis

Same as aboveCase Reference:Strategic choices for Bajaj Allianz General Insurance

27/7/11,28/7/11&1/8/11

3

MODULE 7

STRATEGY IMPLEMENTATION AND FUNCTIONAL STATEGIES

Issues in strategy implementation

7.1-to examine the nature of strategy implementation-to describe the barrier to strategy implementation-to study the interrelationship of formulation and implementation-to explain the three themes that constitute our model of strategy implementation

7.2Lecture Method+Group Discussion


2/8/11&3/8/11

2

Activating strategy and resource allocation

-to deliberate on the value of aligning resource allocation to strategy-to discuss the factors that affect resource allocation and difficulties that arise in resource allocaation

Same as above Same as above 4/8/11&16/8/11

2

stategy-structure relationship, the functional structure, divisionalisation,

To discuss organization structure from the view point of strategy implementation-to observe the emerging forms of structures being devised to meet emerging challenges

Same as above Same as above 17/8/11&18/8/11 2

Functional level strategies:Operational strategy, financial strategy, Marketing

Same as above Same as above 22/8/11

1

strategy and Human resource strategy

--------------- ---------------- ---------------- CIA-III(Role -----------play/Presentation/Activity)

23/8/11,24/8/11,25/8/11&29/8/11

4

MODULE 8

BEHAVIOURAL IMPLEMENTATION

Corporate Governance and strategic management

8.1-to examine how strategic management contributes to effective corporate governance of an organisation

8.2Lecture Method+PPT presentation

8.3-C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers-VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel Books.

30/8/111

Strategic Leadership

To review the tasks,styles and roles of strategic leaders of organisation

Team based Activity+Game

Same as above 5/9/11 1

Corporate culture and Strategic management-Corporate Politics and Power

-To study the relationship between strategy and culture-to demonstrate and understand how corporate politics and use of

Team based activity

Same as above 6/9/111

power can be made use of in strategic management of an organisaiton

Personal values and Business Ethics

To study the importance of values and ethics in Business-to demonstrate the relationship between values,ethics and strategy

Activity+Role play

Same as above 7/9/11

1

MODULE 9

STRATEGIC EVALUATION AND CONTROL

Importance, barriers, evaluation criteria,

9.1To explain the nature and importance of strategic evaluation and control-to describe the barriers to evaluation-

9.2Lecture Method+Caselet

9.3-C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers-VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel BooksCase Reference:Strategic Evaluation at the Apollo Hospitals Net work

8/9/11

1

strategic control, operational control, evaluation techniques for operational control, characteristi

-to study four types of strategic controls-to discuss the process of operational control

Lecture method+Group Discussion

Same as above 12/9/11,13/9/11&14/9/11

3

cs of an effective control system

-to know and understand various techniques of strategic evaluation and control

MODULE 10

STRATEGY AND TECHNOLOGY MANAGEMENT

Designing a technology strategy, Technology forecasting and R & D Strategies, Strategies for acquisition and absorption of technology,

10.1-to describe the importance of information technology in an organsiation’s strategy

10.2Lecture Method+Caselet discussion

10.3-C.N Sontakki,Strategic Management,Text and Cases:Kalyani Publishers-VSP Rao, V Hari Krishna, Strategic management: Text and cases, Excel BooksCase Refernce:Knowledge Management Initiatives at Infosys

15/9/11 1

Social audit To study the need and use of social audit

Same as above Same as above 19/9/11

1

---------------- ---------------- ----------------- Revision--------------- 20/9/11 to30/9/11

CIA DETAILS:

CIA-I Mid semester Exam for 50 marks 50

CIA II Written assignment 20

CIA III Other than written assignment

20

CIA-II DETAILS:

Components Date of Submission Marks

1 Written Assignment+Situation Analysis( 10 Marks)-Strategic Planning at a local company-Evaluating the mission and vision statements of companies-External Assessment-Developing a Competitive Profile Matrix for a company-Constructing ETOP profile for a company-Michael Porter Five force Analysis for a company

23/7/11 10

2.Case Analysis(conducted for

10 marks of which 5% would be

considered

Continuous assessment via

caselet discussion(before

24/7/11)

05

3. Quiz/Test(Module 1 &2)

(conducted for 10 marks of

which 5% would be considered

22/7/11 05

TOTAL 20

CIA-III DETAILS:

Components Date of Submission Marks

1 Article Review-Value chain Analysis-Benchmarking-Business level strategies-Corporate Restructuring

10/9/11 10

-Corporate Culture and strategic management-Social Audit-Balanced Scorecard-Environmental Audit-Strategic Business Unit2.Activity+Roleplay+games+Excercises

+presentation

*Topics should be related to strategic

management(conducted for 10 marks of

which 5% would be considered

Continuous

assessment(before2/9/11)

05

3.Class participation Continuous assessment(before

10/9/11)

05

TOTAL 20

Documents

Strategic Mgmt CP '11