View
29
Download
5
Embed Size (px)
DESCRIPTION
Review of Fundamental Concepts in Strategy & Business Development
Citation preview
1
Strategic Modeling & Business Analytics
By Vimal T. Patel
Healthcare Sales & Marketing Consultant
2
Market Snapshot - Porter’s Five Forces
3
Five Forces of Competition Model
PotentialEntrants
Buyers
Substitutes
Suppliers
IndustryCompetitors
Rivalry AmongExisting Firms
Threat of Substitute Products or Services
Threat ofNew Entrants
Bargaining Power of Buyers
Bargaining Power of Suppliers
4
Five Forces of Competition Model (Expanded)
New Entrants
Buyers
Substitutes
Suppliers
IndustryCompetitors
Intensityof Rivalry
Threat of Substitutes
Threat ofNew Entrants
Bargaining Power of Buyers
Bargaining Power of Suppliers
Entry BarriersEconomics of ScaleProprietary product differencesBrand identityCapital requirementsAccess to distributionAbsolute cost advantages
Proprietary learning curveAccess to necessary inputsProprietary low-cost product design
Government policyExpected retaliation
Rivalry DeterminantsIndustry growthFixed (or stage) costs/value addedIntermittent overcapacityProduct differencesBrand identitySwitching costsConcentration and balanceInformational complexityDiversity of competitorsCorporate stakesExit barriers
Determinants of Supplier PowerDifferentiation of inputsSwitching costs of suppliers and firms in the industryPresence of substitute inputsSupplier concentrationImportance of volume to supplierCost relative to total purchases in the industryImpact of inputs on cost or differentiationThreat of forward integration relative to threat of
backward integration by firms in the industry
Determinants of Substitution ThreatRelative price performance of substitutesSwitching costsBuyer propensity to substitute
Bargaining LeverageBuyer concentration versus
firm concentrationBuyer volumeBuyer switching costs
relative to firm switching costs
Buyer informationAbility to backward
integrateSubstitute productsPull-through
Price SensitivityPrice/total purchasesProduct differencesBrand identityImpact on
quality/performanceBuyer profitsDecision makers’
incentives
Determinants of Buyer Power
5
Strategic Outlook
6
Market Analysis
7
Brand Analysis
8
9
SWOT Matrix
10
Engaging the Market
11
Innovation Model
12
Executing on Innovation & Performance Management
13
Market Share Review
14
Upstream Market Review
15
Development & Engineering Solutions
16
17
18
Progress Management
19
Strategic Planning
20
Sample Brand Audit Sheet
strongfun
weak
value
Market Position:Dominant (#1 in the region)Strong (#2 or #3 in the region)Weak (#4 or lower in the region)NP – Not present in the region
Brand Positioning:Quality, value, upscale, fun,adventurous, premium, safe, reliable, trustworthy, aggressive,cheap, etc.
Cash Status:Cash generatorCash neutralCash user
North America Latin America Asia Pacific Western Europe Eastern Europe
A 15% 17% 20%
cash generator
B 7% 8% 10% cash user
C 3%
D 1%
E > 1%
F > 1%
Percentage of Profits
Cash StatusBrand
Global MarketShare
Regional Presence
Percentage of Sales
Brand Analysis
21
Factor Analysis
22
Portfolio Analysis
23
Acknowledgements
»Harvard Business Review, Zantheus, Wikipedia, & Friends