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“The global steel industry and role of governments”
Roland Verstappen, Vice-President International Affairs
OECD Steel Committee Meeting
December 10,2009
1
AGENDA
• Global outlook on steel industry
• Steel trends in the developed and developing world
• ArcelorMittal response in the developed and developing markets
• Strategic role for steel in societies
• Strategic Role of Governments
2
2
Global Outlook on Steel Industry
3
Industrial and commercial network focus on market sustainability and growth opportunities
3
No 1 in
North America
No 1 in
South America
No 1 in
Western Europe
No 1 in Eastern
Europe and CIS
No 1 in Africa
Leading position in the most
attractive markets
Market position and market share estimates by region*
*Source ArcelorMittal estimates based on IISI crude steel production
23%
77%
24%
76%
26%
74%
47%53%
11%
89%
ArcelorMittal
Other
A global steel production of 103 million tonnes (2008)
3
4
• Continued upward revision to global growth, 2010 forecasts have been revised up
over 1% over past 6 months.
• Developing economies decline not as severe as developed, and rebound is faster
and stronger.
• 2010 growth still restrained by cautious consumers in EU & USA - offset by a
pick-up in domestic demand in emerging markets.
2008 2009 2010
World 1.9 -2.0 2.8
Nafta 0.5 -2.8 2.3
EU27 0.7 -4.0 0.9
Japan -0.7 -5.3 1.4
Middle East 5.0 -0.2 3.8
Latin America 4.8 -0.5 3.0
Asia ex China & Japan 3.7 1.5 5.4
China 9.0 8.5 9.8
*Global Insight 16 November 2009
World Real GDP growth*
After 2008/9 crisis world economy picks up
from low levels
*Source: Global Insight 16 November 2009
5Source: Global Insight Nov 17th 2009
3.4
3.6
4.2
2.3
1.5
1.8
3.3
1.9
2.8 1.0
0.8
1.5
10.7
9.8
8.4
2.1
4.5
4.5
2.4
3.7
3.9-5.5
5.8
3.5
3.8
4.7
4.4
6.2
6.4
6.4
2.5
3.5
4.1
Total Asia
excl. Japan
1990-99 2.7%
2000-09 2.6%
2010-19 3.5%
Average real GDP Growth by decade (%)
Global medium term prospects centred on
growth in the developing regions
China
Emerging
Developed
4
6
* Developed world: EU15. USA, Canada, South Korea & Japan,
** Rest of world
Source: World Steel Association, ArcelorMittal estimates
Apparent steel demand growth in developed
world is slow
Apparent finished steel demand in
developed world* (in Mt)
0
50
100
150
200
250
300
350
400
450
500
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
20
11
20
12
20
13
20
14
20
15
20
16
20
17
'99 - '08 Average 397mt
Apparent finished steel demand in
developing world** (in Mt)
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
China Emerging
'99-'08 Average 554mt
7
Post crisis medium term growth scenario…
2010 back to 2007 levels but continued shift towards developing world
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
1400
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Developed China Emerging
30%
44%
26%
5
8
Steel trends in developed and developing world
9
Europe & NAFTA will not reach 2007 levels until after 2013
Auto assembly in western world to remain depressed…
Light Vehicle Assembly
EU27
4
8
12
16
20
M illions
2007
2008
2009
2010 2
011
NAFTA
2
4
6
8
10
12
14
16
M illions
2007
2008
2009
2010
2011
6
10
Real construction output (trillions USD)
Developed world construction to lag the recovery
Developed regions losing share of global construction
US & Canada
1.1
1.1
1.2
1.2
1.3
1.3
1.4
1.4
1.5
2006
2007
2008
2009
2010
2011
Western Europe
1.6
1.7
1.7
1.8
1.8
1.9
1.9
2.0
2006
2007
2008
2009
2010
2011
11
Country Total stimulus
(bn $)
Construction
stimulus (bn $)
Breakdown (approx)
USA 800 135 67% infrastructure, 33% energy &
housing repair
Germany 81 32.4 55% road\rail, 20% education
construction, 13% energy
Canada 33 26.5 71% infrastructure, 29% housing
Australia 38 16.2 67% education construction, 29%
housing renovation
Spain 14.4 10.5 80% infrastructure, 15% housing
France 34.5 6.3 80% rail and energy infrastructure,
10% housing
Italy 114 5 100% infrastructure
UK 31 4.6 27% education construction, 26%
housing, 24% roads
75 - 80% of the benefit from stimulus packages to be seen after 2009Source: Global Insight construction outlook
Impact of infrastructure stimulus in Western world
7
12
• Machinery & equipment: Increased proportion
directed to high-tech, low steel intensive sectors.
• Construction: Increasing proportion of less steel
intensive renovation in total construction over the next
few years.
• Automotive: Continued greater demand for smaller
more fuel efficient cars; increased use of alternative
materials; increased use of more high strength and
ultra high strength steels
• Shipbuilding: Dry-cargo and container carrying
vessels already mainly made in China & Korea; cruise
ships and ferries next?
• Trade: Rising imports of steel containing goods and
parts in developed regions
Falling steel intensity in developed regions
Trends in
major steel
consuming
sectors in
the
developed
world
13
Emerging markets real demand underpinned by infrastructure & rising incomes
Auto assembly and construction in developing world to
increase
Light Vehicle Assembly, units
BRICS + Emerging
10
15
20
25
30
35
M illions
2007
2008
2009 2010
2011
BRICS + Emerging
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2.2
2006
2007 2008
2009
2010
2011
Real Construction, trn USD
8
14
India steel demand driven by stimulus spending
Source WSA14
Since March, the Indian steel industry is again running at full capacity
Indian steel recent demand growth driven by
stimulus plan, private investment & automotive
• Indian government has approved $13.5 billion
infrastructure projects and additional financing for
$26 billion worth of existing projects
• Strong demand for affordable housing and
passenger vehicles
India finished steel demand (Mt)
Forecast
0
10
20
30
40
50
60
70
80
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
15
ArcelorMittal response in the developing and
developed markets
9
16
ArcelorMittal response coming out of the crisis
• Restart steel operations in line with demand and create flexibility of
blast furnaces.
• Focus on improving total cost base to improve competitiveness:
social conditions; energy efficiency; sourcing raw material; etc..
• Focus on R&D breakthrough technologies to face CO2 challenge -
ULCOS.
• ArcelorMittal will reinitiate its growth plan selectively to capture growth
in developing markets (Brazil; India; Middle East; etc…)
• ArcelorMittal will continue to focus on its vertical integration strategy.
17
ArcelorMittal is committed to support its
investments in the developed world
• ArcelorMittal has over 70% of its production capacity in developed markets.
• Steel is an essential and strategic industry to any advanced economy - every G20 nation has a domestic steel industry.
• Steel industry is cornerstone of the economy with wealth creation, investments and employment.
• Developed markets will have demands for higher value steel such as lighter, high strength steel for autos, alternative energy applications and smart grid electrical applications.
• ArcelorMittal has significant investments in the developed markets to-date. These were made due to the natural cost, market, technology, political stability and other advantages in those regional markets.
• ArcelorMittal has and will continue to make significant "corporate responsibility" contributions in all the regions that it operates in.
10
18
Strategic role for steel in societies
19
How strategic is steel for societies?
• Steel is one the most recycled materials and is 100% recyclable:
– Almost 100% of steel in cars is recycled
– Ca. 64% of steel packaging is recycled
– Life cycle CO2 output for 1 ton of steel is 30% better than cement and 3 to 4 times better than aluminium and plastics
• Steel’s strength and versatility is essential to transportation
– Trains, ships, planes, bicycles
• Innovative steel products support renewable energy generation
– Solar, wind, tidal
• Steel is widely used in construction around the world
– 76000 tonnes of steel in the Sears Tower; 46000 tonnes of steel in the Thames Barrier; bridges
– Meeting low cost housing needs in developing countries
• Packaging, agribusinesses, auto, appliances…steel touches all our lives
11
20
Strategic Role of Governments
21
What investment government policies are needed?
• Governments need to adopt more robust pro-manufacturing strategies to support the steel industry in order to maintain and improve the health of the steel industry.
1. The health of any steel enterprise depends ultimately on the health of its customers;
2. 75% of all manufactured goods contain steel.
,
• Governments must adopt new incentives to increase the competitiveness of the steel industry.
1. New laws to support substantial public investments in infrastructure and logistics, i.e. transport, energy, communication, entrepreneurship.
2. Incentives for retraining/education programs focused on jobs for the future;
3. Incentives for robust programs to combat unfair trade practices;
4. Significant direct grant support to promote breakthrough technological innovations (e.g. ULCOS).
12
22
What trade government policies are needed?
• Governments must adopt, implement and use pro-active and
consistent trade policies and measures to ensure that there is a
global trade environment where all compete under fair conditions.
1. Ensure application of WTO trade rules to secure fair trade practices
in access to raw materials.
2. More robust application of WTO trade rules to ensure a level playing
field in the global trade of steel and manufactured goods both from a
preventative and remedial standpoint.
3. Incentives for robust programs to combat unfair trade practices.
23
What climate change government policies are
needed? Example:Impact of EU ETS
Strict benchmarks will increase shortage and put
financial constraint on operations
Reduced number of free CO2 allowances will impact
production and investment plans
Applying carbon constraint on EU only will affect
competitiveness of the industry : impact on investment
decisions going forward
13
24
International Negotiations Copenhagen
• Economic crisis and increasing globalization confirm that
a predictable and stable legal environment are crucial
elements in the investment decision process.
• “Different targets with different responsibilities in different
regions” do not work for globally traded goods like steel.
• Carbon constraints in some regions but not in all create a
competition distortion.
• Carbon leakage risk is real: steel trade flows may adjust
according to the least cost opportunities and no global
CO2 reduction will in fact be achieved.
25
Which global climate change policies do we need?
• An International Sector Agreement for steel on CO2 reduction with
comparable CO2 reduction targets for all regions could be an option.
• But only if the major steel producing regions/countries are involved: EU, USA,
Brazil, Russia, India, Japan, China, South-Korea.
• Steel industry needs comparable reduction targets for all regions.
• How can we do this? Cooperation is required on binding CO2 reductions with
timetables linked to technology exchanges and funding.
• In absence of such an international sector agreement as specified above: steel
companies operating in countries with cap and trade systems must have
sufficient free CO2 permits complemented by other appropriate compensatory
measures as they have a competitive disadvantage.
14
26
Thank you