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Strategic Plan 2019 to 2021Leader of the Massage & Myotherapy Profession
To lead and support our diverse membership towards excellence in practice
Key strategies 2019-2021
Strategy 1 Positioning for the Future – your spaceStrategy 2 Building Strategic Relationships for the futureStrategy 3 Develop Learning Markets
2019-2021 Strategic ThemesStrategy 1: Positioning
Goal: Develop strategic messaging within health sector, building referral pathways and member engagement.
Pillars:
Diversify Income
Technology
CybersecurityStrategy 2: Building
Goal: Building key stakeholder relations, identify gaps, capitalise and leverage on research
Strategy 3: Learning
Goal: Identify and develop learning markets to enhance CPE, to increase revenue.
Aims: Lead Support Excellence in practice
• Market Certification to Members and profession at large
• Strategic Positioning Messages around professional therapists
• Increase Membership Engagement
• Retention of Private Health Rebate
Strategy 1
• Gap analysis of key stakeholder relations already in place and plan growth
• Capitalise and leverage on our research relationshipsStrategy 2
2019 Plan
• Build stronger referral pathways for public, members and other health practitioners to increase members standing and client base.
Strategy 1
• Identify and develop new learning markets to enhance CPE, increase offerings to members both complimentary and purchased.
Strategy 3
2020 Plan
2021 Plan
Consolidate Measure Evaluate Report
3
2 1
Success Measures
800 therapists certified by mid 2021 Increased member engagement Higher profile for members with a
range of stakeholders Respected HF relationships CPE revenue up 25% + to mitigate
against membership fee increases.
Report to members via journal each quarter on developments and achievements