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8/12/2019 Strategic Plan Resources
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Page
Developing a strategic plan
for your volunteer
engagement program
To hear the presentation by phone call:
(516) 453-0031
Access Code: 114-570-842
Jennifer Bennett @JenBennettCVA
CVA, Senior Manager, Education & Training
Follow this webinar on Twitter to join
the conversation!
Hash tag: #VMlearn
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VolunteerMatch Overview
VolunteerMatch strengthens communities by making it easier for goodpeople and good causes to connect.
94,905 nonprofits81,348Active Opportunities. 7,205,626 referrals since 1998
VolunteerMatch has been around for 15 years, and is the top-ranked website for onlinevolunteer recruitment and employee-volunteer programs
Our Learning Center offers over 20 webinar topics focused on volunteer managementand VolunteerMatch tools, serving an audience of over 6,000 attendees each year
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Agenda
Why do you need a strategic plan?
What can a strategic plan do
What needs to happen first?
Creating a vision
Building a team
Communicating up and out
Things to think about
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Why a strategic plan?
What is your vision for volunteer engagement?
What does your program look like now?
What will it look like in 5 years if you maintain the status
quo?
What could it look like?
Have you thought about whats possible around expansion
of impact, or identify trends in recruitment, volunteers
aging in place, or expanded roles?
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What can a strategic plan do?
For you? Your program? The organization?
Focus energy and resources.
Reenergize a static program.
Allow for innovation to address current and future needs.
Identify organizational priorities and create meaningful
measurement.
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Where to start?
Identify and gather the information youll need to inform thediscussion around strategy.
Qualitative and quantitativereports, focus groups,
surveys.
Identify or clarify the position of your current volunteerengagement programSWOT analysis
Understand how leadership and stakeholders are
involved nowactions, ideas, beliefs
Determine your timingis there a busy season or isyour program cyclical?
Should you engage someone from outside your
organization?
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Creating a vision
What could volunteer engagement look like in your
organization?
Creating outcomes and the implementation will be
collaborative, but there needs to be a leader.
Dont be constrained by history, or funding get beyond
yes, butand think big
What are the opportunities, weaknesses?
Solicit feedback. Dont create in a vacuum.
Remember focus groups and stakeholders needs
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Engage otherscreate common goals
What are the outcomes for the organization?
Who else will be accountable or impacted by the
outcomes?
Does leadership understand the need for vision and
change? Know how this work impacts mission?
What work needs to be doneanalysis? Evaluation?
Can it be done by you? Should it?
Implementation and support should be organization-wide
Even if this strategy isnt incorporated into the larger organization
strategy
Use these common goals to share the vision with others
and incorporate solutions.
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Building the team
Who should be involved? Who needs to be involved?
The team that creates the plan should be inclusive but
not overwhelming.
Include stakeholders and leaders
But outcomes must be realistic
Volunteers need to have a voice as well
Organization size and diversity of volunteer engagement
can increase stakeholders This is not the only opportunity for involvementcommittees,
working groups
Develop a team that can create outcomes and goals
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Communicating up and out
Its as important to create a plan for communication as it isto create the strategic plan.
Not everyone can (and should) be at the tablehow will
you share discussions or information about how
decisions were made?
Focus groups allow participation prior to planning, town
halls, informational meetings, updates can provide
participation after.
Share work from committees, working groups, task forces
Share information back to stakeholders and participants.
Remember to share this work to your community as well.
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Make your Plan a Reality!
The strategic plan is just the beginning
Create the working groups or committees to begin
identifying the individual actions that will make the
strategic plan outcomes a reality
Refer your strategic plan and goals back to your vision
Its okay to reevaluate where youre going as the program starts
to evolved.
Dont get discouraged
Tout your successes and evaluate and learn from your mistakes.
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ResourcesLearning Center
Find upcoming webinar dates, how-to videos and more
http://learn.volunteermatch.org
VolunteerMatch Community
Ask and answer questions after the webinaruse keywords Strategic Plan, or Volunteer
Management
http://community.volunteermatch.org/volunteer
Related Webinar Topics:
Creating a Comprehensive and Engaging Volunteer Training Program
Where Do I Go From Here? Evolving your Volunteer Program for More Involvement
Walking the Walk: Engage Volunteers in your Volunteer Engagement Program
http://learn.volunteermatch.org/http://community.volunteermatch.org/volunteerhttp://community.volunteermatch.org/volunteerhttp://learn.volunteermatch.org/http://learn.volunteermatch.org/http://learn.volunteermatch.org/8/12/2019 Strategic Plan Resources
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Thanks for attending!
Join us online:
Like us on Facebook:www.Facebook.com/VolunteerMatch
Follow us on Twitter: @VolunteerMatch
Visit Engaging Volunteers, our nonprofit blog:blogs.volunteermatch.org/engagingvolunteers/
For any questions contact:Jennifer Bennett
(415) 321-3639
@JenBennettCVA
http://www.facebook.com/VolunteerMatchhttp://www.twitter.com/volunteermatchhttp://localhost/var/www/apps/conversion/tmp/scratch_9/blogs.volunteermatch.org/engagingvolunteersmailto:[email protected]:[email protected]://localhost/var/www/apps/conversion/tmp/scratch_9/blogs.volunteermatch.org/engagingvolunteershttp://localhost/var/www/apps/conversion/tmp/scratch_9/blogs.volunteermatch.org/engagingvolunteershttp://localhost/var/www/apps/conversion/tmp/scratch_9/blogs.volunteermatch.org/engagingvolunteershttp://www.twitter.com/volunteermatchhttp://www.facebook.com/VolunteerMatch