Strategic Plan Resources

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    Developing a strategic plan

    for your volunteer

    engagement program

    To hear the presentation by phone call:

    (516) 453-0031

    Access Code: 114-570-842

    Jennifer Bennett @JenBennettCVA

    CVA, Senior Manager, Education & Training

    Follow this webinar on Twitter to join

    the conversation!

    Hash tag: #VMlearn

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    VolunteerMatch Overview

    VolunteerMatch strengthens communities by making it easier for goodpeople and good causes to connect.

    94,905 nonprofits81,348Active Opportunities. 7,205,626 referrals since 1998

    VolunteerMatch has been around for 15 years, and is the top-ranked website for onlinevolunteer recruitment and employee-volunteer programs

    Our Learning Center offers over 20 webinar topics focused on volunteer managementand VolunteerMatch tools, serving an audience of over 6,000 attendees each year

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    Agenda

    Why do you need a strategic plan?

    What can a strategic plan do

    What needs to happen first?

    Creating a vision

    Building a team

    Communicating up and out

    Things to think about

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    Why a strategic plan?

    What is your vision for volunteer engagement?

    What does your program look like now?

    What will it look like in 5 years if you maintain the status

    quo?

    What could it look like?

    Have you thought about whats possible around expansion

    of impact, or identify trends in recruitment, volunteers

    aging in place, or expanded roles?

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    What can a strategic plan do?

    For you? Your program? The organization?

    Focus energy and resources.

    Reenergize a static program.

    Allow for innovation to address current and future needs.

    Identify organizational priorities and create meaningful

    measurement.

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    Where to start?

    Identify and gather the information youll need to inform thediscussion around strategy.

    Qualitative and quantitativereports, focus groups,

    surveys.

    Identify or clarify the position of your current volunteerengagement programSWOT analysis

    Understand how leadership and stakeholders are

    involved nowactions, ideas, beliefs

    Determine your timingis there a busy season or isyour program cyclical?

    Should you engage someone from outside your

    organization?

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    Creating a vision

    What could volunteer engagement look like in your

    organization?

    Creating outcomes and the implementation will be

    collaborative, but there needs to be a leader.

    Dont be constrained by history, or funding get beyond

    yes, butand think big

    What are the opportunities, weaknesses?

    Solicit feedback. Dont create in a vacuum.

    Remember focus groups and stakeholders needs

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    Engage otherscreate common goals

    What are the outcomes for the organization?

    Who else will be accountable or impacted by the

    outcomes?

    Does leadership understand the need for vision and

    change? Know how this work impacts mission?

    What work needs to be doneanalysis? Evaluation?

    Can it be done by you? Should it?

    Implementation and support should be organization-wide

    Even if this strategy isnt incorporated into the larger organization

    strategy

    Use these common goals to share the vision with others

    and incorporate solutions.

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    Building the team

    Who should be involved? Who needs to be involved?

    The team that creates the plan should be inclusive but

    not overwhelming.

    Include stakeholders and leaders

    But outcomes must be realistic

    Volunteers need to have a voice as well

    Organization size and diversity of volunteer engagement

    can increase stakeholders This is not the only opportunity for involvementcommittees,

    working groups

    Develop a team that can create outcomes and goals

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    Communicating up and out

    Its as important to create a plan for communication as it isto create the strategic plan.

    Not everyone can (and should) be at the tablehow will

    you share discussions or information about how

    decisions were made?

    Focus groups allow participation prior to planning, town

    halls, informational meetings, updates can provide

    participation after.

    Share work from committees, working groups, task forces

    Share information back to stakeholders and participants.

    Remember to share this work to your community as well.

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    Make your Plan a Reality!

    The strategic plan is just the beginning

    Create the working groups or committees to begin

    identifying the individual actions that will make the

    strategic plan outcomes a reality

    Refer your strategic plan and goals back to your vision

    Its okay to reevaluate where youre going as the program starts

    to evolved.

    Dont get discouraged

    Tout your successes and evaluate and learn from your mistakes.

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    ResourcesLearning Center

    Find upcoming webinar dates, how-to videos and more

    http://learn.volunteermatch.org

    VolunteerMatch Community

    Ask and answer questions after the webinaruse keywords Strategic Plan, or Volunteer

    Management

    http://community.volunteermatch.org/volunteer

    Related Webinar Topics:

    Creating a Comprehensive and Engaging Volunteer Training Program

    Where Do I Go From Here? Evolving your Volunteer Program for More Involvement

    Walking the Walk: Engage Volunteers in your Volunteer Engagement Program

    http://learn.volunteermatch.org/http://community.volunteermatch.org/volunteerhttp://community.volunteermatch.org/volunteerhttp://learn.volunteermatch.org/http://learn.volunteermatch.org/http://learn.volunteermatch.org/
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    Thanks for attending!

    Join us online:

    Like us on Facebook:www.Facebook.com/VolunteerMatch

    Follow us on Twitter: @VolunteerMatch

    Visit Engaging Volunteers, our nonprofit blog:blogs.volunteermatch.org/engagingvolunteers/

    For any questions contact:Jennifer Bennett

    (415) 321-3639

    @JenBennettCVA

    [email protected]

    http://www.facebook.com/VolunteerMatchhttp://www.twitter.com/volunteermatchhttp://localhost/var/www/apps/conversion/tmp/scratch_9/blogs.volunteermatch.org/engagingvolunteersmailto:[email protected]:[email protected]://localhost/var/www/apps/conversion/tmp/scratch_9/blogs.volunteermatch.org/engagingvolunteershttp://localhost/var/www/apps/conversion/tmp/scratch_9/blogs.volunteermatch.org/engagingvolunteershttp://localhost/var/www/apps/conversion/tmp/scratch_9/blogs.volunteermatch.org/engagingvolunteershttp://www.twitter.com/volunteermatchhttp://www.facebook.com/VolunteerMatch