Strategic Planning Division TOURISM MALAYSIAmytourismdata.tourism.gov.my/wp-content/uploads/2019/03/Touris… · 34.7 59.5 4.5 1.2 22.6 71.9 4.3 1.2 2018 2017 Thailand 19.5m. +12.5%

Strategic Planning DivisionTOURISM MALAYSIA

DIRECTOR’S NOTE :

Source: DVS, Tourism Malaysia.

Half year 2018 showed Malaysia received less arrivals than the previous year, decreased -1.7%

to 12.71 mil. (12.93 mil. in 2017). Markets such as Singapore (5,195,226, -17.5%) and Brunei

(712,546, -19.6%) led to the downtrend. However, Indonesia (1,615,210, +15.3%), Vietnam

(184,896 +51.7%), China (1,464,911, +35.9%), South Korea (292,029, +33.7), Taiwan (191,497,

+20.9) and India (307,755, +14.7%) recorded sturdy positive growth. In tandem with the

downtrend of arrivals, Malaysia recorded minimal growth of tourist expenditure, increased +2.2%

to RM38.92 b. Traditional markets such as Singapore (RM13.43 b., -20.3%), China (RM5.78 b.,

+51.0%) and Indonesia (RM4.86 b., +19.6%) were the main contributors.

DATO’ HJ. ZAINUDDIN BIN ABDUL WAHABSenior Director, Strategic Planning Division

SUMMARY OF TOURIST ARRIVALS & EXPENDITURE

JANUARY-JUNE 2018

TOURIST

ARRIVALS

12,730,368

-1.5%

TOTAL

EXPENDITURE

(RM)

39,014.5 m.

+2.5%

AVERAGE

PER CAPITA

(RM)

3,064.7

+4.2%

AVERAGE

PER DIEM

(RM)

AVERAGE

STAY

(NIGHTS)

528.4

+2.4%

5.8

+0.1

Strategic Planning Division TOURISM MALAYSIA

TOURISM PERFORMANCE REPORTJanuary-June 2018

TOURIST ARRIVALS BY MODE OF TRANSPORT (Share,%)

Source : Ministry of Tourism & Sports, Thailand

BPS [Badan Pusat Statistik Indonesia]

Respective NTO’s

ASEAN TOURIST ARRIVALS

AIR RAILSEALAND

34.7 59.5 4.5 1.2

22.6 71.9 4.3 1.2

2018

2017

Thailand

19.5m.+12.5%

Singapore

9.2mil.+7.7%

Vietnam

7.9mil.+27.2%

Philippines

3.7mil.+11.8%

Indonesia

7.5mil.+13.1%

Source : Tourism Malaysia with the cooperation of Immigration Department

2

TOP 5 RANKING

3



TOURIST EXPENDITURE

AVERAGE STAY

PER CAPITA EXPENDITURE

PER DIEM EXPENDITURE

TOURIST EXPENDITURE COMPONENTS

Shopping

RM13.8 b. ∆ : 12.3%

Accommodation

RM9.96 b. ∆ : 1.4%

F&B

RM4.1 b. ∆ : -16.0%

Local Transport

RM2.49 b. ∆ : -3.8%

Organized Tour

RM1.9 b. ∆ : -8.9%

Fuel

RM0.16 b.∆ : +2.2%

Others

RM0.43 b. ∆ : -13.5%

4

Sports

RM0.04 b.∆ : +2.2

*International Airfares

RM1.98 b.∆ : +15.8%

Medical

RM2.06 b. ∆ : +12.8%

Domestic Airfares

RM1.01 b.∆ : -5.1%

Entertainment

RM 0.93 b.∆ : -12.4%



TOURIST EXPENDITURE COMPONENTS – SHARE (%)

5

*Note: Malaysian owned airlines only

Shopping

35.5%

Accommodation

25.6%

F&B

10.6%

Local Transport

6.4%

Organized Tour

4.9%

International Airfares

5.1%

Domestic Airfares

2.6%

Fuel

0.4%

Sports

0.1%

Others

1.1%

Medical

5.3%

Entertainment

2.4%



6

TOP 20 MARKETS



COUNTRY OF

NATIONALITY

TOURIST ARRIVALSAVERAGE LENGTH OF

STAY (NIGHT)

AVERAGE PER DIEM

EXPENDITURE (RM)AVERAGE PER CAPITA (RM) TOURIST RECEIPTS (RM MILL)

JAN-JUNE

2017

JAN-JUNE

2018

GROWT

H (%)

JAN-

JUNE

2017

JAN-

JUNE

2018

DIFFERENCEJAN-JUNE

2017

JAN-

JUNE

2018

GROWTH

(%)

JAN-JUNE

2017

JAN-JUNE

2018

GROWT

H (%)

JAN-JUNE

2017

JAN-JUNE

2018

GROWTH

(%)

SINGAPORE 6,300,642 5,195,226 -17.5 2.8 2.8 0.0 955.3 923.2 -3.4 2674.7 2584.9 -3.4 16,852.3 13,429.1 -20.3

THAILAND 943,074 951,050 0.8 6.2 5.6 -0.6 306.8 347.9 13.4 1902.4 1948.3 2.4 1,794.1 1,852.9 3.3

INDONESIA 1,400,541 1,615,210 15.3 5.1 5.3 0.2 568.7 567.4 -0.2 2900.5 3007.1 3.7 4,062.3 4,857.1 19.6

BRUNEI 886,137 712,546 -19.6 3.3 3.5 0.2 757.0 712.1 -5.9 2498 2492.5 -0.2 2,213.6 1,776.0 -19.8

VIETNAM 121,920 184,896 51.7 5.2 5.5 0.3 711.2 621.6 -12.6 3698.3 3418.6 -7.6 450.9 632.1 40.2

CHINA 1,077,727 1,464,911 35.9 4.4 5.0 0.6 807.9 789.6 -2.3 3554.7 3948.0 11.1 3,831.0 5,783.5 51.0

JAPAN 183,981 186,054 1.1 5.7 5.8 0.1 671.3 632.9 -5.7 3826.6 3670.7 -4.1 704.0 682.9 -3.0

SOUTH KOREA 218,462 292,029 33.7 5.6 5.7 0.1 627.4 708.2 12.9 3483.5 4036.5 15.9 761.0 1,178.8 54.9

TAIWAN 158,387 191,497 20.9 4.4 4.1 -0.3 813.9 907.7 11.5 3581 3721.4 3.9 567.2 712.6 25.6

INDIA 268,411 307,755 14.7 4.1 5.8 1.7 951.6 675.0 -29.1 3901.7 3914.8 0.3 1,047.3 1,204.8 15.0

SAUDI ARABIA 35,833 42,804 19.5 10.0 9.5 -0.5 1052.8 1129.8 7.3 10527.8 10732.7 1.9 377.2 459.4 21.8

CANADA 34,566 44,378 28.4 6.9 6.8 -0.1 493.8 538.2 9.0 3407.5 3660.1 7.4 117.8 162.4 37.9

U.S.A. 99,821 128,351 28.6 5.2 5.6 0.4 618.4 648.7 4.9 3186.1 3633.0 14.0 318.0 466.3 46.6

AUSTRALIA 170,324 167,115 -1.9 7.0 6.8 -0.2 616.2 642.0 4.2 4313.1 4365.4 1.2 734.6 729.5 -0.7

SWEDEN 20,845 18,900 -9.3 7.0 7.2 0.2 485.7 518.5 6.8 3399.6 3733.0 9.8 70.9 70.6 -0.5

UK 173,928 178,328 2.5 7.6 7.6 0.0 593.5 606.9 2.3 4510.4 4612.3 2.3 784.5 822.5 4.8

NETHERLANDS 34,524 36,482 5.7 8.4 7.4 -1.0 466.4 492.2 5.5 3917.9 3642.6 -7.0 135.3 132.9 -1.8

FRANCE 61,240 67,558 10.3 6.6 7.3 0.7 586.8 543.8 -7.3 3873 3969.8 2.5 237.2 268.2 13.1

GERMANY 56,998 64,727 13.6 7.4 7.1 -0.3 470.9 538.1 14.3 3484.7 3820.5 9.6 198.6 247.3 24.5

OTHERS 679,532 856,171 26.0 7.5 6.3 -1.2 527.3 639.1 21.2 3955 4026.5 1.8 2,820.9 3,447.4 22.2

GRAND TOTAL 12,926,893 12,705,988 -1.7 5.7 5.8 0.1 515.8 528.1 2.4 2940.2 3062.8 4.2 38,078.7 38,916.3 2.2

(Multiple Response)

TOP SHOPPING ITEMS PURCHASED BY POPULARITY

SHOPPING INFORMATION

(Multiple Response)

TOP SHOPPING LOCATION

BY POPULARITY2017

RM 12.30 b.

2018

RM 13.8 b.

TOTAL EXPENDITURE

2017

RM 951.5

2018

RM 1,087.3

PER CAPITA

+12.3%

+14.3%

8

HANDICRAFT/

SOUVENIR

96.1%

FOODSTUFF

71.9%

APPARELS/

CLOTHES

54.9%

HOUSEHOLD

GOODS

42.4%CHOCOLATE

31.8%

COSMETICS

53.3%

SHOES

41.6%

27.0%

GEORGETOWN

15.3%

KK

14.3%

JOHOR P.O.

68.7%

BB-KLCC

63.4%

JB

37.1%

Melaka



FRAGRANCE

25.1%

(Single Response)

MAIN PURPOSE OF VISIT

SHOPPING

95.4%

SIGHTSEEING

IN THE CITIES

98.5%

VISITING

ISLAND &

BEACHES

48.7%

VISITING

MUSEUM

29.1%

SWIMMING

16.7%

NIGHTLIFE &

ENTERTAINMENT

14.8%

MAJOR ACTIVITIES ENGAGED

7(Multiple Response)

VISITING

HISTORICAL

PLACES

28.3%

54.7% 20.6% 12.7% 4.1%

2.1% 1.2% 0.7%

VISITING

THEME PARK

23.1%

VISITING

VILLAGE

19.5%



0.8%

CULTURAL EVENTS

& FESTIVALS

15.9%

SOURCE OF INFORMATION

INTERNET

65.0%

*F/R LIVING IN

MALAYSIA

54.7%

*F/R VISITED

MALAYSIA

85.7%

OWN

EXPERIENCE

78.5%

TRAVEL

GUIDE BOOKS

15.9%TRAVEL AGENTS

34.7%

AIRLINES

12.8%

OUTDOOR

ADVERTISING

4.4%

*F/R = Friends / Relatives

(Multiple Response)

Source: DVS, Tourism Malaysia.

9

SEARCH

ENGINE

35.0%

TRAVEL REVIEW

WEBSITES

10.9%

ONLINE TRAVEL

PROVIDER

11.4%

SOCIAL MEDIA

10.1%

WEBSITES

22.7%

ONLINE PUBLICATION

7.1%

Breakdown of INTERNET(as single response)



TOP STATES VISITED (BY RANK)

DECISION MAKER

Note:

Tourist stayed at least 1 night at each state

Multiple Response

(Single Response)

10

Johor

1 KL, Selangor

& Putrajaya

3 Melaka

8 Penang

4 Sabah

5 Kedah

7 Pahang6 Sarawak

2 Johor

OWN SELF

69.2% SPOUSE

16.0%

FRIEND

3.2%

CHILDREN

2.2%

TRAVEL AGENT

3.7%



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http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwirup2pkZXWAhUBsI8KHcslD7EQjRwIBw&url=http://www.pngall.com/silhouette-png&psig=AFQjCNGkVFhwyIpw1PcT_FLqjuIF-Zep6A&ust=1504944454792823

NOTES

11



Documents

Strategic Planning Division TOURISM MALAYSIAmytourismdata.tourism.gov.my/wp-content/uploads/2019/03/Touris… · 34.7 59.5 4.5 1.2 22.6 71.9 4.3 1.2 2018 2017 Thailand 19.5m. +12.5%