Strategic Planning University of Wisconsin-Extension Cooperative Extension © 2009 VISION By Connie Abert & Jenny Erickson

Strategic Planning University of Wisconsin-Extension • Cooperative Extension © 2009

VIS

ION

By Connie Abert & Jenny Erickson


Patch Adams

visionary


Vision:Develop a clear description of what the organization (or community) should look like after it successfully implements it strategies and achieves its full potential.

- Bryson


Importance of Visioning


Vision: Long & Short of It

• Brief Vision Statement – Can be short and sometimes slogany

• Vision Sketch – created throughout the plan

– More detailed, may be a step early in the planning process used to help identify issues.

• Full Blown ‘Vision of Success’ – step 8

– Includes a detailed description of the future state for multiple aspects of a community/organization


Vision Statement


Vision Statement Examples:• Is to be Door County’s preeminent resort and

conference center.– Landmark

• Is on a journey to discover and model the interactive learning community of the 21st century.– Fox Valley Technical College

• Is Wisconsin’s education network for engaging people and their communities in positive change .– UW-Extension


Vision Sketch: Sauk County


Step 8. Vision of Success (optional)

•Organization’s mission•Basic philosophy•Core values•Basic strategies•Performance criteria •Important decision rules•Ethical StandardsP

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Vision Characteristics

• Future-oriented

• Idealistic

• Fits with the organization's history and culture

• Inspirational

• Purposeful

• Ambitious


I Have a Dream

Vision Video


Creating a Vision Sketch

1.) Describe the organization as it is today. 2.) What it could be like in the future?

MissionServices

Processes

External Support

People

Culture

Resources

Structure


Questions to help vision:

• What are our hopes and dreams for the future?

• How do you want future generations to describe our organization or community?

• What do you want to create?


• What do you want the 2020 newspaper headline say about our organization/community?

• What will we look like if we are successful?

• What do you want to have in place by certain point in time?

Get Visioning Continued:


When to Vision


Common Mistakes

• Developed BY management FOR the organization

• Low involvement/no commitment• Not communicated• Set in stone• Rush the process, “Let’s just get

it done.”


A mission clarifies an organization’s purpose.

A vision clarifies what it should look like and how it should behave as it fulfills its mission.

Mission Vs. Vision:


Prairie du Sac Community Garden

The mission of the garden is to provide an affordable place for community members to grow fresh veggies and flowers.


Prairie du Sac Community Garden

My vision for the garden…• The community garden is a sustainable organization. •Place where residents come to connect with their community.• Everyone has access to healthy veggies. • The community develops healthier eating habits.


“If you do not know where you’re

heading, you’re likely to end up

somewhere else.”-Yogi Berra

Documents

Strategic Planning University of Wisconsin-Extension Cooperative Extension © 2009 VISION By Connie Abert & Jenny Erickson