Strategies of Hdfc Bank

8/13/2019 Strategies of Hdfc Bank

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STRATEGIES OF HDFC BANK

Operational strategy

HDFC bank has been a consistent player in the banking industry and has always been

trying to produce the well balanced and right mix of products and services for both of its

customers in retail base and corporate base. HDFC bank operates in a highly automated

environment in terms of information technology and communication systems. All the

bank's branches have online connectivity which enables the bank to offer speedy funds

transfer facilities to its customers. !ulti"branch access is also provided to retail

customers through the branch network and Automated #eller !achines $A#!s%. #he

&ank has made substantial efforts and investments in acuiring the best technology

available internationally to build the infrastructure for a world class bank. #he &ank's

business is supported by scalable and robust systems which ensure that the clients always

get the finest services bank offer. #he &ank has prioriti(ed its engagement in technology

and the internet as one of its key goals and has already made significant progress in web"

enabling its core businesses. )n each of its businesses the &ank has succeeded in

leveraging its market position expertise and technology to create a competitive

advantage and build market share.

)n the era of globali(ation each and every sector faced the stiff competition from

their rivals. And world also converted into the flat from the globe. *rivate sector banks

today used the latest technology for the different transaction of day to day banking life.

As we know that )nformation #echnology plays the vital role in the each and every

industries and gives the optimum return from the limited resources. &anks are service

industries and today )# gives the innovative #echnology application to &anking

industries. HDFC bank is the leader in the industries and today )# and HDFC bank

together combined they reached the sky. +ew technology changed the mind of the

customers and changed the ueue concept from the history banking transaction. #oday

there are different channels which are available for the banking transactions.





:hether in retail or wholesale banking the bank tries to be a ;one"stop shop< for the

Customers9 banking needs. #he wide range of products creates multiple cross"selling

opportunities for bank and improves customer retention rates.

d% HDFC %laims to have an e(perien%e" management team

According to HDFC many of the members of senior management team who have been

with the bank= since inception seem to have substantial experience in multinational

banking.

B#siness strategy

HDFC &A+2 mission is to be ;a :orld Class )ndian &ank< benchmarking themselves

against international standards and best practices in terms of product offerings

technology service levels risk management and audit 3 compliance. #he ob>ective is to

build sound customer franchises across distinct businesses so as to be a preferred

provider of banking services for target retail and wholesale customer segments and to

achieve a healthy growth in profitability consistent with the &ank's risk appetite. &ank is

committed to do this while ensuring the highest levels of ethical standards professional

integrity corporate governance and regulatory compliance. Continue to develop new product and technology is the main business strategy of the bank. !aintain good relation

with the customers is the main and prime ob>ective of the bank.

HDFC &A+2 business strategy emphasi(es the following7

?)ncrease market share in )ndia9s expanding banking and financial services

industry by following a disciplined growth strategy focusing on uality and not on

uantity and delivering high uality customer service.

?@everage our technology platform and open scalable systems to deliver more products to

more customers and to control operating costs.

?!aintain current high standards for asset uality through disciplined credit risk

management.



?Develop innovative products and services that attract the targeted customers and

address inefficiencies in the )ndian financial sector.

?Continue to develop products and services that reduce bank9s cost of funds.

?Focus on high earnings growth with low volatility

)ar!eting strategies

• Distribution

• Choice of channels for services

• !odern technology

• !aintaing public relationship

• )nternet services

• Advertising

• 8trong marketing position

• *ersonal banking for the customers

• Focus on elationship banking

• &ank tries to establish a customer relationship management in almost every

branch.

• Customer centric technologies



)ar!eting %ampaigns la#n%he" y HDFC an!

HDFC &ank has launched neighborhood marketing initiatives in tier"two cities and towns

to create awareness about its various products and services. #hese initiatives are

especially targeted at those consumers who are not aware about the bank's various value"

added services such as direct banking facilities. #hese campaigns demonstrated the

advantages of net banking and mobile banking as these concepts are relatively new to

people living in smaller towns and cities.

#he bank has also launched another initiative called ;&usiness 2i &aten< which is

targeted at areas where the bulk of the population comprises small businessmen. #he

bank would get experts to talk on a number of issues such as value"add tax and sales tax.

According to an article in Hindu business line dated +ovember 4 ,--0 these campaigns

provide bank with information about customer preferences that can be used for mass

media communication making it more effective. HDFC can measure the result of a

campaign through the sales that they generate and the customers that are added. #here is

a clear return on investment which from a functional point of view gives the team a

stronger voice. HDFC has also been able to reduce ad spends by about -"1 per cent and

has also reduced the cost of acuisition. HDFC wants to create an environment that is

reuired to support customer intelligence that leads to database marketing.

HDFC bank has invested in many cross" selling activities. HDFC strategy has been not

only the acuisition of new customers but at creating product awareness enhancing usage

and also providing value"added services to customers to reward them for their faith and

loyalty. HDFC also sends personali(ed mailers about their various products to the data

base which they acuire. HDFC tries to sell itself as one" stop financial super market.

C#stomers an" )ar!eting* ho' is it "one $or retail pro"#%ts o$ the

an!

#he target market for retail services comprises upper" and middle"income persons and

high net worth customers. HDFC also target small businesses trusts and non"profit

corporations. #he marketing of products is done through branches telemarketing and a



dedicated sales staff for niche market segments. HDFC also use third"party agents and

direct sales associates to market certain products and to identify prospective new

customers. Additionally bank obtains new customers through >oint marketing efforts

with our wholesale banking department such as our Corporate 8alary Account package.

#he marketing of auto loan and two"wheeler loan products are done through >oint efforts

with relevant manufacturers and distributors.

#here are programs that target other particular segments of the retail market. For

example the private and preferred banking programs provide customi(ed financial

planning to high net worth individuals in order to preserve and enhance their wealth.

*rivate banking customers receive a personal investment advisor who serves as their

single"point HDFC &ank contact and who compiles personali(ed portfolio tracking

products including mutual fund and euity tracking statements. HDFC bank private

banking program also offers euity investment advisory products. :hile not as service"

intensive as the private banking program preferred banking offers similar services to a

slightly broader target segment. #op revenue"generating customers of the preferred

banking program are channeled into bank9s private banking program.

CO)+ETITI,E ANA-.SIS

ICICI an!

)C)C) &ank is )ndia's second"largest bank with total assets of s. BB4.-- billion $8E

0 billion% at !arch B ,-- and profit after tax s. 4-.,1 billion $8E 06 million% for

the year ended !arch B ,--. #he &ank has a network of ,--6 branches and about

1,6 A#!s in )ndia and presence in 0 countries. )C)C) &ank offers a wide range of

banking products and financial services to corporate and retail customers through a

variety of delivery channels and through its speciali(ed subsidiaries in the areas of

investment banking life and non"life insurance venture capital and asset management.#he &ank currently has subsidiaries in the nited 2ingdom ussia and Canada branches

in nited 8tates 8ingapore &ahrain Hong 2ong 8ri @anka atar and Dubai

)nternational Finance Centre and representative offices in nited Arab Gmirates China

8outh Africa &angladesh #hailand !alaysia and )ndonesia. ur 2 subsidiary has

established branches in &elgium and Iermany. #he bank has a presence in around 0



countries across the globe. #hey offer a wide gamut of retail products to its retail

customers and as well as other banking products related to the corporate segment. #hese

include )C)C) personal loan )C)C) home loan )C)C) car loan )C)C) credit cards )C)C)

@A* etc. #hey also offer financial services that span asset management venture capital

investment banking life and non"life insurance. )C)C) euity shares find a place in the

&ombay 8tock Gxchange and +ational 8tock Gxchange in )ndia with its American

depositary receipts listed in the +ew 5ork 8tock Gxchange. )C)C) &ank is one of the

most popular banks in recent times with its presence felt through a huge network of 461

branches and 40 A#!s across the country with profits running into 0.0 billion in the

uarter ended June ,--6. #he bank also has a presence in around 0 countries across the

globe. #hey offer a wide gamut of retail products to its retail customers and as well as

other banking products related to the corporate segment.

)ilestones

• )n 666 )C)C) become the first )ndian company and the first bank or financial

institution from non"Japan Asia to be listed on the +58G.

• !erger of )C)C) &ank with &ank of !adura @imited in fiscal ,-- and ,--,.

• )n ctober ,-- )C)C) *ersonal Financial 8ervices and )C)C) Capital 8ervices

wholly owned by )C)C) @imited were allowed to be merged with )C)C) &ank

which was formally approved by the &) in April ,--,.

• 2.K. 2amath is the Chairman of the )C)C) group. Chanda D. 2ochhar the

!anaging Director 3 CG of )C)C) &ank was recently named in Forbes list of

the :orld9s -- !ost *owerful :omen and ranked in the top ,- of the list

compiled by Forbes sharing the honor with 8onia Iandhi Congress *resident

who ranked Bth.

ICICI an! retail pro"#%ts

A%%o#nts an" "eposits

Savings a%%o#nt



)C)C) bank savings account offers the customers following features7"

• Debit"cum"A#! Card

• !oney !ultiplier Facility

• )nternet &anking

• Customer Care

• !obile &anking

• 8tanding )nstructions

•

+omination facility

• DD Call and Collect

Deit*%#m*AT) Car" * :ith )C)C) &ank Savings A%%o#nt the customers will get a

debit card that one can use to withdraw cash from any A#!. Customers may also use

their debit card to directly make purchases through a KisaL!asterCard *8 $*oint of

8ale% machine available at most stores according to the bank this will help customers

access their money from anywhere. #he )C)C) &ank )nternational debit card is a debit"

cum"A#! card providing customers with the convenience of acceptance at merchant

establishments and cash withdrawals at A#!s. )f the customers want to withdraw cash

from their )C)C) &ank 8avings account they can walk into any bank's A#! and use their

)C)C) &ank A#!"cum"Debit card for free. #he above benefit is available free of cost for

the first 1 transaction per month upto s ---- per transaction.

)oney )#ltiplier Fa%ility*#he !oney !ultiplier feature gives customer the liuidity of

a 8avings Account coupled with high earnings of a Fixed Deposit. #his is achieved by

creating a Fixed Deposit linked to customers 8avings Account providing them the

following facilities.



)a(im#m ret#rns / According to the bank the customer9s money is never idle.

Creation of a linked FD ensures higher rate of interest on their 8avings &ank

Deposits. ne can issue instructions through any channel such as the )C)C) &ank

&ranch )C)C) &ank *hone &anking and )C)C) &ank's )nternet &anking for

creation of Fixed Deposit$s% from the surplus funds in your 8avings &ank

Account $sub>ect to a minimum of s. ----%. #he Fixed Deposits will be

created in multiples of s. 1--- for tenure of one year or more as instructed by

the customer.

)a(im#m -i&#i"ity M #he customers can withdraw the funds from their savings

account through any channel such as the )C)C) &ank A#! )C)C) &ank )nternet

&anking or by issuing a cheue etc. All linked Fixed Deposits will be enabled for

automatic everse 8weep in multiples of s. 1--- on a @ast")n"First"ut $@)F%

basis when the balance in the 8avings Account falls below s.- ---. #he

amount reverse swept will earn interest rates at the applicable rate for the period

that the deposit was held with the &ank. #he remaining amount will continue to

earn higher interest at the original rate applicable to the fixed deposit.

A#to Rene'al " nder this facility when their deposits fall due the bank will

automatically renew the principal and accrued interest for the same tenure as theoriginal deposit.

Internet Ban!ing"For internet banking the customers need to log in with their user )D

and password and make banking a hassle"free routine. )t is offered free of cost.

C#stomer Care M #he bank has ,4"hour Customer Care service always available to

answer any uery or take their instructions.

)oile Ban!ing M #he customers have an option of mobile banking through which they

can do #ransferring of funds or getting to know their balance.

Stan"ing Instr#%tions " )C)C) &ank accepts and supports 8tanding )nstructions.

According to them the customers don't have to worry about the chore of carrying out a



routine transaction. #hey can >ust set up a 8tanding )nstruction and then the bank will

manage.

Nomination Fa%ility M #he customers may nominate a person as beneficiary to their

account proceeds. +omination facility available for bank deposits.

#here can be only one +ominee for a deposit account whether held singly or

>ointly.

A person legally empowered to operate a minor's account can file a nomination on

behalf of the minor.

Applicants can make nomination by filling up the Form prescribed under the

&anking Companies $+omination% ules 601

#he nomination details can be changed during the subsistence of the account

relationship by filling up the Form prescribed under the &anking Companies

$+omination% ules 601.

DD Call an" Colle%t M according to the bank the customers need to wait in bank to

collect DD they can do so on the way to the branch by >ust calling Customer Care and

providing them details of the DD to be prepared and collect it ready and signed at the

branch.

Salary a%%o#nts

)C)C) &ank 8alary Account is a benefit"rich payroll account for Gmployers and

Gmployees. As an organi(ation one can opt for 8alary Accounts to enable easy

disbursements of salaries and to have access to other benefits too. According to the bank

with )C)C) &ank 8alary Accounts employees will en>oy the convenience of having the

largest network of A#!s free ,4 hour phone banking and free internet banking. :hat



the customers would reuire to do is to send )C)C) &ank an advice $in form of a

cheueLdebit instruction ecs etc% for the total salary amount along with the salary details

of the designated employees in a soft and hard copy format and bank will credit the

respective employees' accounts as per the company9s statement of advice.

)C)C) &ank 8alary Accounts has the benefits of reduce paper work and saves remittance

costs and also the employees receive instant credit of salaries. &esides all of the above

employees will automatically become )C)C) &ank account holders with special benefits

and privileges of 0"0 banking )nvestment advisory and much more. )C)C) &ank also has

a special offering7 Defense &anking 8ervices designed exclusively for the armed forces.

Fi(e" "eposits

#he )C)C) bank fixed deposits offer following advantages7"

:ide range of tenures.

Choice of investment plans.

*artial withdrawal permitted.

8afe custody of fixed deposit receipts.

Auto renewal possible.

@oan facility available.

Feat#res

#he customers can deposit any amount of money in Fixed Deposit for as long as

they wish between 1 days to - years. All fixed deposits come with a set choice

of investment plans. Fixed ate Deposit accounts also provide Fixed @oans. e"

investment Fixed Deposit rates do not change but works like a ecurring Debit

Account transaction. )n other words e"investment *lans are compounded over

traditional deposits and hence are more lucrative over different time periods.

ther features include7

)inim#m Balan%e



Customers can avail of )C)C) &ank Fixed Deposits for a minimum deposit of s

----.

Nomination

+omination facility available for bank deposits.

#here can be only one +ominee for a deposit account whether held singly or

>ointly.

A person legally empowered to operate a minor's account can file a nomination on

behalf of the minor.

Applicants can make nomination by filling up the Form prescribed under the&anking Companies $+omination% ules 601.

#he nomination details can be changed during the subsistence of the account

relationship by filling up the Form prescribed under the &anking Companies

$+omination% ules 601.

Choice of two investment plans7

Tra"itional

)nterest payable monthly or uarterly as per your convenience

!aturity period ranges from 1 days to - years

Reinvestment

)nterest is compounded uarterly and reinvested with principal amount

!aturity period ranges from months to - years

Bene$its



Fixed Deposits at )C)C) &ank comes with nomination facility. #he bank also offers

online access to Fixed Deposits through their )nternet &anking channel. )nternet &anking

at )C)C) &ank allows customers to connect to their Credit Card @oan and their Fixed

Deposit with their savings account. )n re"investment deposits the interest is compounded

uarterly and reinvested with the principal. #raditional term deposits provide tax shelter

and shield you from factors affecting fixed deposits in )ndia over longer periods of fixed

time.

All the facilities available with )C)C) bank can be listed as follows.

Channels

)C)C) &ank has the following channels through which it offers its products and services

to its customers.

• &ranches

• A#!s

• )nternet &anking

• !obile &anking

• *hone &anking

*roducts and services

)C)C) &ank offers a host of products and services to its clients which include Deposits

@oans Cards )nvestments )nsurance Demat +) 8ervices and nline 8ervices etc.

Deposits

Following deposits are offered7

• 8avings Account

• Advantage Deposit



• 8pecial 8avings Account

• @ife *lus 8enior Citi(ens 8avings Account

• Fixed Deposits

• 8ecurity Deposits

• ecurring Deposits

• #ax"8aver Fixed Deposit

• 5oung 8tars 8avings Account

• Child Gducation *lan

• &ankNCampus

• 8alary Account

• Advantage :oman 8avings Account

• GGFC Account

•

esident Foreign Currency $Domestic% Account

• *rivilege &anking

• +o Frills Account

• ural 8avings Account

• *eople's 8avings Account

• 8elf Help Iroup Accounts

• utward emittance

• Freedom 8avings Account

• Family &anking



-oans

)C)C) &ank offers following loan facilities7

• Home @oans

• @oan Against *roperty

• *ersonal @oans

• Car @oans

• #wo :heeler @oans

• Commercial Kehicle @oans

• @oans Against 8ecurities

• @oan Against Iold rnaments

• *re"approved @oans

Car"s

)C)C) &ank is )ndia's largest issuer of credit cards. )t also offers other types of cards. #he

various cards offered by )C)C) bank are as below7

Consumer Cards

Credit Cards

#ravel Cards

Debit Cards

Commercial Cards

Corporate Cards

*repaid Cards



*urchase Cards

Distribution Cards

&usiness Cards

A(is an!

Axis &ank previously known as #) &ank is one of the leading &anks of )ndia along

with HDFC &ank and )C)C) &ank. Gstablished in 664 it's the first of the new private

sector banks in )ndia to start its operations when Iovernment of )ndia opened the gate

for the private banks to flock into the )ndian financial market. #hough the bank started its

operation with the name #) &ank but later in order to avoid ambiguities and confusion

with other discrete entities carrying the same name it changed its name to its current

form $Axis &ank% in April ,--O. Axis &ank @imited recorded a total income of s.

BO41.-4 crore as on the year ended !arch B ,--6. )t also made a net profit of s.

0,.6B crore in the same financial year. Axis &ank offers a range of financial products

and services to its clients throughout the country. )t also has special strength in retail and

corporate banking. Axis &ank offers following services7

• *ersonal &anking

• Corporate &anking

• +)

• *riority &anking

+ersonal an!ing

#he *ersonal &anking of Axis &ank includes following services7

A%%o#nts

Pero &alance 8avings Account

2rishi 8avings Account



Gasy Access 8avings Account

*rime 8avings Account

Corporate 8alary Account

:omen's 8avings Account

Demat Account

8enior Citi(en's Account

Defence salary Account

#rustL+I 8avings Account

FC$D% Account

A((adi " +o Frills

*ension 8avings Account

Deposits

Fixed Deposits

ecurring Deposits

Gncash ,4

#ax 8aver Fixed Deposit

-oans

Home @oan

Car @oan

*ersonal @oan

@oan Against 8hares



@oan Against *roperty

@oan Against 8ecurity

8tudy @oan

Consumer @oan

Car"s

Credit Cards

Debit Cards

*repaid Cards

+ayments

&ill *ay

Glectronic Clearing 8ervice

#ax *ayments

• #ax e"*ayments

• Direct #ax *ayments

• *ension Disbursement

Other Servi%es

!obile efill

@ocker

nline 8hopping



)*8 mart

G"8tatement

Cre"it

@arge Corporate

• :orking Capital Finance

• #erm @oans

• #rade 8ervices

• 8tructured Finance

• 8upply Chain !anagement

• verseas #ransactions

Agri &usiness

• 2isan *ower

• *owertrac

• Commodity *ower

• Contract Farming

• Arthia *ower

8!G 8tandard

8!G Fast #rack

!icrofinance



+riority an!ing

Following services are offered under this category7

A%%o#nts

esident

+)

Deposits

Fixed Deposits

ecurring Deposits

Gncash ,4

-oans

Home @oan

*ersonal @oan

@oan Against *roperty

@oan Against 8ecurity

Car loans

Consumer *ower

8tudy *ower

Car"s

*riority Debit Card

Credit Cards

• *latinum Credit Card





• ,isa )oney Trans$er

• +o'er Trans$er

• AT)

KOTAK )AHINDRA BANK

2otak !ahindra is among the leading financial organi(ation of )ndia with a range

of financial services that caters to all customers' day to day reuirements. #heir

products spans from commercial banking to stock broking to mutual funds to life

insurance to investment banking M diverse needs of individuals and corporate are

catered to. #he 2otak group has a net worth of more than s. O66 crore with the

branches franchisees representative offices and satellite offices spread across

cities and towns in )ndia. #hey also have global offices in +ew 5ork @ondon 8an

Francisco Dubai !auritius and 8ingapore. #he 2otak Iroup offers their services

to approximately .4 million customers.

#he 2otak !ahindra Iroup got incepted in 601 in the form of 2otak Capital

!anagement Finance @imited being promoted by day 2otak 8idney A. A. *into

and 2otak 3 Company. A stake in the group was taken in by industrialists Harish

!ahindra and Anand !ahindra and this is the time when the company changed its

name to 2otak !ahindra Finance @imited.

Kota! Gro#p +ro"#%ts 2 Servi%es

. &ank

,. Credit Cards

B. @ife )nsurance

4. !utual Funds



1. Car Finance

. 8ecurities

O. )nstitutional Guities

0. )nvestment &anking

6. )nternational &usiness

-. 2otak *rivate Guity

. 2otak ealty Fund

,. :ealth !anagement

Ao#t Kota! )ahin"ra Ban!

#he flagship company of 2otak !ahindra Iroup 2otak !ahindra Finance @td was

established in 601. #he same got converted into a bank " 2otak !ahindra &ank @td in

!arch ,--B. 2otak !ahindra bank has presence in commercial vehicles retail finance

corporate banking treasury and housing finance.

Servi%es o$ Kota! )ahin"ra Ban!

Deposit A%%o#nts

• 8avings account

• Current Account

• #erm Deposits

-oans

• *ersonal @oans



• Home @oans

• @oan Against *roperty

Investment Servi%es

• Demat

• !utual Fund

• )nsurance

• Iold

Convenien%e Ban!ing

• +et &anking

• !obile &anking

• *hone &anking

• A#! +etwork

+3N4AB NATIONA- BANK

#he *un>ab +ational &ank or *+& is one of the well known commercial and banking

institutions in )ndia. )t is the second largest government owned and regulated

commercial bank in the country and offers speciali(ed solutions and financial services

in a number of sectors. Around BO million customers are served by the bank on an

average basis. #he customi(ed facilities and services make it a trusted name in the

domain of banking.

Gro'th o$ +#n5a National Ban!



*un>ab +ational &ank was registered under the )ndian Companies Act on 6 !ay in the

year 064 and its first office was set up at Anarkali &a(aar in @ahore. 8ince then the

bank has become a great name in the field of banking and is very much preferred by the

customers for the wide range of its services. #oday the bank has around 46-4 branches

in around O4 cities. Due to its facilities and services of high standards *un>ab +ational

&ank has also been the recipient of a number of prestigious awards. )t has been ad>usted

as the ,40th biggest bank across the globe according to a recent survey made by &ankers

Almanac in @ondon. #he Gconomic #imes has also listed the bank as B0th among the

premier 1-- companies and the 6th among the most trusted brands in )ndia. #he total

asset value of the bank amounts to around 8E- billion. #here is also a subsidiary of the

*+& in the nited 2ingdom. )n addition the bank also has branches in some other cities

like7

• 2abul

• Honk 2ong

• slo

• 8hanghai

•

Dubai

Servi%es o$ +#n5a National Ban!

*un>ab +ational &ank offers financial solutions and services in an array of sectors. All

these services that are offered keep pace with the changing market trends in order to

fulfill the needs and preferences of the customers. 8ome of the well known sectors on

which the main functions of the bank are based are7

• *ersonal &anking

• Corporate &anking

• Agriculture finance services

• )ndustrial finance services



• #rade financial services

• )nternational banking services

*+& also has commercial relationship with more than ,-- prestigious international banks

across the globe. )t has the provisions of upee Drawing Arrangements with around 1

exchange companies in the AG and in 8ingapore. )n case of the personal banking

segment the bank offers customi(ed solutions to take care of almost all financial needs of

the customers. 8ome of the well known services that are offered in the bank are7

• 8avings Fund Account

• Fixed Deposit scheme

• Current account

• @oan services

*un>ab +ational &ank is also a well known name in housing loan benefits. #he bank

offers both short term and long term loans. #he rates are also affordable and can be paid

within a particular time. #he housing loans are given for a number of purposes such as7

•

Construction of a building• *urchase of a new house or a flat

• *urchase of flat or house on a First *ower of Attorney basis

• For the purpose of repair or renovation of a house or a building

#he *+& Housing Finance sanctions around 0-/ of the cost of the pro>ect. However

the maximum amount is around s 1- lakh. #he maximum loan amount for the

purpose of renovation and repair is s 1 lakh. )n most cases the loan is available for a

period between 1 and ,- years before one becomes 1 years of age. #he interest of the

loan is based on the reducing balance and the principal amount of the loan is also

based on the repaying capability of the borrower.



)#t#al $#n"s o$ +#n5a National Ban!

#he mutual funds of *un>ab +ational &ank are covered under the *rincipal *+& Asset

!anagement Company. 8ome of the well known schemes of mutual funds are7

• *rincipal Irowth 8cheme

• *rincipal balanced Fund

• *rincipal )ncome Fund

• *rincipal government 8ecurities Fund

• *rincipal )ncome Fund M 8hort #erm Debt

• *rincipal Cash management Fund

• *rincipal )ndex Fund

#able showing analysis on different parameters7"

S6NO +ARA)ETE

RS

HDFC

BANK

ICICI

BANK

A7IS BANK KOTAK

)AHINDR

A

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Oapprox.

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metro or urban

centers

s. ,1-- in

semi urban

centers and s.

--- in rural

centers.*)!G

8AK)+I8

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s 1--- $urban

3 metropolitan

branches% or s

,1-- $rural 3

semi"urban

branches%

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8aving ALcB.1-/ onregular

savingsaccount

8aving ALcB.1-/ and

interest paid

Half 5early

B.1-/ andinterest paiduarterly on

easy accessaccount

B.1/ pa

B.1-/

O. Iold debit card 5es yes yes 5es 5es

0. 8tatement

charges

Freeuarter

Freeuarter

Freeuarter

Freeuarter

Free

monthly

6. ,4 hour phone

banking

5es yes yes 5es 5es

#he following list of the fixed deposits that was created by interacting with the customers

as what they prefer most of the listed banks. #he customers said that they are not aware

about the FDs of 2otak !ahindra bank and don9t mind *un>ab national bank as they trust

the bank with all of its products. #he comparison is made on the basis of what customers

think was beneficial.

F)RGD DG*8)#8

Account

name

&ank

+ame

#ype of

account

ate !inimum

balanceLdeposits

)nterest paid

FixedDeposit

)C)C)

&A+2

F)RGD

DG*8)#8

6.1/ s.---- A#G@5

egularFixed

Deposit

HDFC

&A+2

F)RGD

DG*8)#8

0.O1/ 8. ---- A#G@5

FixedDeposit

AR)8

&A+2

F)RGD

DG*8)#8

,.1-/ 8. ---- A#G@5



Documents

Strategies of Hdfc Bank