Strategy and Goal Development

• How does this affect or lead to a transaction (including such conditions as earn out provisions)

1. Where are you going– Triptik/CAA analogy– You need a final destination – an overriding goal – and

prioritizing of all goals and objectives

2. Business Plan– Do you have one– Components of a business plan (business blue print)

» Mission statement» Short and long term objectives» Product and production» Sales and Marketing» Administration» SWOT analysis» Projections/budget

3. Implementation of the business plan– Communication of business plan

• Goal Congruence• Internally to management, employees• Externally to bankers, partners, suppliers, customers

4. Resource Allocation– Resources are limited – need to develop a risk/reward or

cost/benefit model to determine how to allocate resources

– Human capital– Financial capital– Technology– External resources (Boards, external professionals)

5. How does a business plan affect the M&A process

6. Conclusion– There needs to be a balance between being reactive

and proactive– Planning and managing resources increases your

chances of maximizing value– You must prioritize goals and objectives - because– You can’t always get what you want – but if you try

sometimes you might just find you get what you need (Mick Jagger)

Thank You

• Questions

Contact Details:

Farber Financial Group

150 York Street, Suite 1600

Toronto, ON M5H 3S5

Eric Klein

(416) 496-3742

eklein@kleinfarber.com

www.farberfinancial.com