Strategy Development

Zentrum für Unternehmensentwicklung

Strategy Development Process

Ayse Öztuna and Gerth Vogel


The Objectives

The Procedures

The Process

The Results

Zentrum für UnternehmensentwicklungThe Objectives

... remember where the company is coming from and what the roots are

... understand how and why the company has come to the point where it is now

... reflect the own picture of being excellent and successful

... develop a strong picture of the future ... clarify what the company needs to get there ... ... and unchain the energy


In addition to classic ways of strategy development we work at the alpha brain level ...

... to use the power of both brain hemispheres whenever necessary

... to develop and maintain positive mental attitudes

... to relieve tension and stress in order to be more productive and to set and achieve goals more effectively and efficiently

... to develop the natural intuitive abilities and

... to increase speed and quality

The Procedures


(1)Clarify goals and

process cycle

(2)

Developthe

Change Map

(3)Describe the

Road Maps to the Future

(4)Describe

the Solutionsand Decisions

(5)

Shape thenew

Organization

DevelopStrategy-,

Organization-,Communication

andProcess-

Competence

(6)

Learn fromthe practicalExperience

The Process


Collect problem- and conflict-fields ...

Select the members of the strategy team Gather all relevant questions, topics and problems

Sources: Experiences, Analyses, Trends, Intuition,... Evaluate importance of the topics Integrate all relevant people and groups

Catalogue of strategy relevant topics, questions and problems

(1)

Clarify Goals and Process Cycle

The Process


... and determine the objectives for the future

Describe the goals SMART: Specific, Measurable, Attainable, Relevant, Time-based

We want to get rid of ... and we want to be strong in ...

Our goals

The Process


Describe the intended strategic positioning

MarketCustomers & Competitors

Function„Sense of Life“ ofthe Organization

Products andServices

EquipmentTools, Methods,

Technology, KnowHow

ResultsProfits, Image, Acceptance

PeopleAbilities, Vitality, Needs

CultureIdentity, Rules, Values

OrganizationStructure, Workflow, Process-

and Projectorganization

Politics

Legislation

Ecology

Trends

Infrastructure

Resources

Environment

Society

The Process


(2)

Develop the Change Map

Recognize connections and reciprocal effects

Find out steering, passive and neutral topics

Clarify Project Organization, Working sequences and related teams

Change Map

The Process


(3)

Describe the Road Maps to the Future

Work on problem- and vision-oriented solutions Diminish thinking blockades Allow self reflection Improve creativity Solve real problems, not symptoms Create longing and passion for the

the better Understand the pain and suffering

when keeping the status quo

Priority will be given to History, Roots, Customer focus, Future needs, Products, Success,

Culture, Organizational aspects, ... Abilities, Motivation, Achievement, Self Responsibility ... Appearance, Effectiveness, ...

Build up necessary communication on / between all levels

Topic A

Why is the problem a problem

What are the Consequences

First solution ideas

The Process


Determine solution ranges for the daily work

Recognize, describe and evaluate alternatives Compile solutions and measures as a basis for goal- and service level

agreements Determine the cross-linking of the solution ideas Examine acceptance for the solutions Specify the criteria for success measurement Define the requirement profiles of the jobs

Intensity

Acceptable,desirableRange

Qu

alit

y

Solution/Topic

The Process


(4)

Describe the solutions and decisions

Examine constantness and consistency of the solutions Summarize in specific goals and concrete measures Compile decision criteria Present and discuss solution complexes, ... ... decide and document

Solution complex

The Process


(5)

Shape the new organization

Increase the understanding of the strategy and the solutions Mediate expected functions to the basis of the company Prepare and realize activities Clarify the meaning for each individual in the

daily work: Goal- and Service Level Agreements Personnel Development Remuneration, ...

Have the right people in the boat

Success in the daily business

The Process


(6)

Learn from the practical experience

Constantly reflect successes and failures Continuously improve efficiency and results

? Objectives Reached Not reached Reasons Why

! Activities To do‘s Responsible person Deadlines Results

The Process


... a lively and vibrant strategy

... empowered people and teams

... a lasting and guaranteed high Return on Investment

The Results


Thank you for your time andyour attention

Documents

Strategy Development