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Strategy, success and stakeholders – why your reporting matters
Peter AcloqueDuncan HunterRichard Haig
www.pwc.co.uk
The Royal Institution
14 June 2018
School of Mines
Session outline
Introduction
Discussion - Reporting to your stakeholders
Technical update
Closing remarks/Q&A
What do investors think about the Annual Report?
PwC’s Extracting value: What do investment professionals need from mining company reporting? – Investor survey results
74% of investors typically review the
annual report of the companies that they follow
88% of investors agree that the quality and
integrity of reporting impacts their perception of the quality and integrity of management
Annual reports provide useful insight into principal risks
36%The business model captures what's distinctive about a company
20%
Navigating stakeholders
What good stakeholder engagement looks like
Company
Stakeholders
There is stakeholder relevance at all stages of a company’s strategic story.
From a company’s point of view stakeholder relationships affect its risks and opportunities.
From a stakeholder side, companies primarily make a contribution to them or impact upon them.
Is your reporting relevant?
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What more can I say about our strategy? We dig it up, and we sell it.
That’s it…
What’s going on in the market, how is it changing, and how are you positioned to capitalise on this?
Are these really the principal risks that keep the directors up at night? Does the risk section reflect the true nature of the business?
Stakeholders are fundamental to the sustainable long-term success of the company. How do you engageand take account of their views?
How can strategy be measured? Do the disclosed KPIs align to remunerationand strategy? If not, then are these really the key measures?
Putting yourself in the position of the stakeholderGroup exercise (15 minutes)
• Consider the Annual report extracts from the perspective of a stakeholder group
- Group 1:Employees,
- Group 2: Government and society
- Group 3: Investors
• For each extract, how is the impact of the company’s activities on stakeholders factored
into the strategic disclosure?
• What are the highlights of each extract, and how could these be improved further?
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Technical update
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Technical update - Alternative Performance Measures (APM’s)ESMA Guidelines
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The Guidelines define APM’s and outline principles for their disclosure
Presentation Define APM’s in a clear and readable way and give meaningful labels.
Reconciliation Reconcile APM’s to most directly reconcilable GAAP line item explaining material reconciling items.
Explanation The use of APM’s should be explained so users understand relevance and reliability. Simply explaining these are ‘useful measures’ is not sufficient.
Prominence Do not display with more prominence, emphasis or authority than GAAP measures.
Comparatives APM’s should be presented with comparatives which also need to be reconciled.
Consistency APM’s should be defined consistently over time and any changes justified.
Technical update - Navigating the stakeholder agenda
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The stakeholder
agenda
BEIS secondary legislationNon-financial reporting regulations
FRC UK Corporate Governance Code 2018
FRC Guidance on the Strategic Report
GC 100 guidance on s172
Task Force on Climate-related Financial Disclosure
ICSA/IA guidance on stakeholder voice
Website disclosures eg Modern Slavery
Technical update – Non-financial reporting regulations
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Recognition of the regulations and
compliance
• No requirement for a separate statement (yet)
• But indicate acknowledgement or compliance of the regulations
• Explain - if no content - that the content area is immaterial
Policies, their outcomes and related due diligence
• Do more than just list policies –give a sense of their purpose
• Assess the outcome of the policy – what was achieved?
• Don’t forget due diligence. If processes aren’t in place, then should there be?
Discussing impact
• Provide an insightful disclosure that answers the question
• Don’t just present the positives. Discuss negative impacts and what the company is doing to combat these.
Companies must disclose their impact in the following areas – employees, environment, social matters, human rights, anti-corruption/bribery. This applies to EU-PIEs with over 500 employees.
Technical update - s172 Companies Act
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1. A director of a company must act in the way he considers, in good faith, would be most likely to promote the success of the company for the benefit of its members as a whole, and in doing so have regard (amongst other matters) to –
a. The likely consequences of any decision in the long term,
b. The interests of the company’s employees,
c. The need to foster the company’s business relationships with suppliers, customers and others,
d. The impact of the company’s operations on the community and the environment,
e. The desirability of the company maintaining a reputation for high standards of business conduct, and
f. The need to act fairly as between members of the company.
Section 172 Duty to promote the success of the company
Any questions?
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This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this
publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this
publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any
consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.
© 2018 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP (a limited liability partnership in the United Kingdom) which is a
member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.
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