Street to SchoolDavid Schofield Group Head of Corporate Responsibility, Aviva

Aviva

Street to School - Our ambition

Employee engageme

nt & participatio

n

CUSTOMER & BRAND:

DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH

STREET TO SCHOOL

Advocacy & best

practice projects

CRM & Leveraging

in marketing and media

Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our

communities. We aim to help 500,000 street children by 2015.

EMPLOYEES:

INCREASE EMPLOYEE ENGAGEMENT THROUGH

STREET TO SCHOOL

CAUSE:

PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE

AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE

Street to School - Our footprint

• Sri Lanka:Education villages

• Singapore:Northlight School & Student Advisory Centres

• Hong Kong:Boys and Girls Club Association of Hong Kong

S2S Projects work around:

Awareness and prevention – children helped to understand the dangers of the street and how to address the issues that drive them there

Outreach – children contacted and connected with support services

Health and wellbeing – children helped with heath and wellbeing

Safe places – children helped to find a safe place to stay or return to a place of safety

Education and training – children helped to access life skills, vocational or formal education or training.

Street to School - Progress

Street to School – Big Yellow Spotlight

Inaugural International Day for Street Children, 12th April 2011

Street to School – We’ll focus on

Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential.Together we will champion the needs of street children in our communities.

EMPLOYEES: INCREASE EMPLOYEE ENGAGEMENT THROUGH

STREET TO SCHOOL

CAUSE: PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE

ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE

CUSTOMER & BRAND: DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH

STREET TO SCHOOL

Engagement & participation driving

pride

Advocacy & Leveraging inspirational

practice

CRM & Leveraging for

Brand & Corp Rep

EMPLOYEES: • Local and group wide activity that

releases time, talent and resource (inc participation opportunities - volunteering, pro bono, giving & advocacy) to drive employee pride

PROGRAMS: • Robust to Inspirational activity, linked to

advocacy, amplified and leveraged into policy / service design to create a multiplier effect

• Capability & Capacity Build in the system

ADVOCACY: • International Day of Street Child• Street Child Summit inc Children's Panel /

Participatory Research • Continued Region/Market level Engagement• CSC partnership• UNHRC Study & other thought leading

research • More Aviva prominence on platforms

CUSTOMER:

BRAND

One Aviva – sharing insight & spreading pockets of excellence

Street to School - Learning in practice

Tri sector collaboration across the ‘system’

Our Challenge

The third leg of the stool...

“Aviva is exploring innovative global partnerships – not just funding programmes on the ground, but using their marketing campaigns to become an advocate of child rights. Aviva’s commitment goes far beyond financial contributions. Embedding Street to School throughout the company’s business has the potential for significant global reach and impact.”

Douglas Rouse, director of corporate partnerships, Save the Children

Child Rights & Business Principals

Aviva Child Safeguarding Code of Conduct