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INTRODUCTION
2 Streets of the World
Jeroen Swolfs
After his study at the Photo Academy Amsterdam Jeroen Swolfs became a freelance photojournalist. While he was traveling to all corners of the world, he started to focus on political and social issues, which resulted in series about returned Serbian refugees and several series about the Roma minorities in Eastern Europe.
Swolfs has done assignments for among others: De Volkskrant & Volkskrant Magazine Rijksmuseum Amsterdam Rabobank Foundation
Streets of the World introduction film
ABOUT THE PROJECTGoal: to photograph street life in all capitals of the world. The combination of these streets will create a positive portrait of what humanity looks like at the beginning of the 21st century.
Planning: Phase I – Asia: 2009/2010, Phase II – Americas: 2011/2012, Phase II – Africa: 2012/2013, Phase IV – Europe & Middle East: 2014/2015
Products: Coffee-table book, limited edition prints, exhibitions, education material, posters/postcards, website, documentary, travel adventure book, TV program, e-magazine, iPad/iPhone application
Content: photographs, video footage and stories of all countries in the world
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ASTANA, KAZACHSTANHONG KONG
LA PAZ, BOLIVIA SANTIAGO, CHILE
FACTS & FIGURES 75 countries photographed, 135 to go.
Current phase: II – the Americas (until April 2012).
Africa – base camp Capetown.
Europe – base camp Rome. Last photo of the project will be Amsterdam, 2015.
Routine: 4 or 5 days per capital. Checking in in hotel or at couchsurfing address, 2 days of talking to locals and looking at street photography spots, 2 days of photography.
Realtime: Jeroen keeps his followers up to date on a daily basis, with tweets, movie clips, Facebook posts and blogs.
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BOOK Travel adventure book about Asia
Published by National Geographic – May 2011
With QR codes
Available in Dutch and Belgian bookstores including those at Schiphol Airport, at Bol.com and the NGshop and as an e-book
Available as custom made branded giveaway for companies in Dutch and English
Next step: English publication, 2nd book about the Americas (2012)
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EXHIBITION: STREETS IN PARKS
Traveling exhibition
1st edition 6 – 20 June 2011 in the city centre of The Hague
Sponsored by a.o. National Geographic, Dutch development bank FMO and Hilton The Hague
Approximately 55.000 visitors
Next step: Antwerp 2012
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MEDIA COVERAGEMedia coverage 2011:
5 TV shows 14 radio interviews 40 print articles, total advertising value EUR 270.000 (Netherlands)
International:
USA | CNN: Photographer focuses on every capital in the world (777 Facebook
recommendations and reposted at Forbes.com, Financial News USA and several blogs)
Costa Rica | La Nacion: Tiros de penal callejeros retratan a Costa Rica
Micronesia | The Kaselehlie Press: Globetrotting photographer from Amsterdam in Pohnpei
for “Streets of the World” project
South Korea | The Korea Times: Dutch photographer hits Korea for world cities book
Suriname and Curacao | TV and radio interviews
Romania | Semnele Timpului: Un fotograf va imortaliza toate capitalele lumii
Canada | Spacing Montreal: World Wide Wednesday
Colombia | Distrito Capital Radio: Fotógrafo Holandés Jeroen Swolfs de visita en Bogotá
Monthly video blog on Huffington Post Travel
For an overview of Streets of the World’s media coverage, go to:
www.streetsoftheworld.com/press
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SOCIAL MEDIA
Twitter: 7000 followers
Facebook: 710 likes, daily updates, actions and polls
Foursquare: 204 check-ins from Amsterdam to Asuncion
Youtube: 17.700 upload views, average of 9 uploaded videos per month
Newsletter: Monthly update sent to followers, partners and press
* All platforms have been activated since January 1st, 2011. Above numbers are dated January 2012.
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WEBSITE
www.streetsoftheworld.com is a dynamic online platform where Streets of the World’s pictures, videos, livestreams, updates and location are displayed. It not only serves as a channel for Jeroen’s activities but also aims to invite people to share their experiences and opinions about the countries and capitals that are described.
www.streetsoftheworld.com was launched February 4th, 2011 and will be updated in Q1 2012.
Average time visitors spend on the website is 04:00, visitors come from 145 different countries, most are from the Netherlands, USA and Canada.
Main pages of the website are available in English, Spanish and Portuguese.
There is also a mobile version of the website and it is iPad friendly.
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PLANNING
Phase II – Americas: 11 countries left the Caribbean until April 2012
Phase III – Africa: 51 countries in 2012/2013
Phase IV – Europe: 43 countries in 2014/2015
Visits dependent on visa: 23 countries (a.o. Pakistan, Myanmar, Iran, Turkmenistan)
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SPIN-OFFS Adventure books
Exhibitions: Streets in Parks
iPhone app
iPad magazine
Documentary
Educational material
Limited edition prints / luxury art boxes
Office materials (calendars, postcards etc)
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PARTNER PROPOSITION
Opportunity to enter a partnership with a worldwide high-potential project in an early stage. Many cross links possible between a company’s ambition to increase its brand awareness and Streets of the World’s dynamically growing fan base, existing of photographers, travelers and web-savvy adventurers of all ages.
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PACKAGES
Tailor-made packages include: Company logo on all printed materials Website banner 12 weeks/year Company logo inclusion in all press releases worldwide Mentions / product placement by Jeroen in blogs/twitter Possible barter component and growth over a 3-year period
After evaluation possible upgrade to Platinum Sponsorship including: Company name in Streets of the World luxury photo book
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CONTACT
www.streetsoftheworld.com
Contact:
Mrs Nicoline van Slingelandt
Project Manager Streets of the World
+31 6 53 68 29 70
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