8/15/2019 Strength and Weakness Starbucks Marketing and Product Development

1/1

Strength and weakness based on Mission and Strategy starbucks

1. Markets & Products (strength)

a. Introduction of new products in the existing market (Product

development)

b. xpansion in to new markets with existing products (Market

development)

c. !i"usion of existing products in existing market (Market

penetration)

#ther Internal factors (marketing and production development) for S$ starbucks

strength weakness• %ciency and e"ectiveness in

supply chain• &igh 'uality of products and

service

• &igh accessibility (Starbucks at

every corner)

• Strong relationship with

suppliers i.e. low risk of non

delivery

• #perating in *+ countries

worldwide.

•  ,heir -layout for costumer toget away from daily hectic.

• !ependent on relationship with

suppliers• &ealth e"ects of consuming

Starbucks products (too much

ca"eine or sugar)

• /atural disasters may largely

a"ect supply (i.e bombing and

terrorists at sarinah 0akarta 1*

2+1*)

• 3uture growth is increasingly

dependent on International

operating segment (might notwork due to taste di"erences)

• 4egional pandemic could a"ect

business (these day such as

5uwak 4I co"e get more

attention and more famous as

known as starbucks)

• &igh operating cost6

•  ,he business pro7ts are highly

dependent on co"ee product.