The most important and representative meeting of the retail and FMCG sector!

STRENGTHEN RELATIONS WITH TRADE SECTORHilton Hotel & Convention Center63 Grzybowska Street, Warsaw

Organiser:

PLAN OF THE SUMMIT

DAY I, 18 MARCH 2015

13:00 – 14:00 LUNCH AND DIVISION INTO PARALLEL SESSIONS

13:00 – 14:00 LUNCH AND DIVISION INTO PARALLEL SESSIONS

DAY II, 19 MARCH 2015

8:00 – 12:50 PLENARY SESSION RETAIL, WHOLESALE AND DISTRIBUTION SECTORS

17:30 – 19:00 SPEED NETWORKING sessionMeetings between the representatives of the retail and FMCG sectors

19:45 – 23:00 BANQUET

19:00 – 19:45 GALA, AWARD OF THE PRIZES ”RETAILER OF THE YEAR 2014”

7:30 – 12:30 PLENARY SESSION RETAIL, WHOLESALE AND DISTRIBUTION SECTORS

13:15 – 15:55

RETAIL, WHOLESALE AND DISTRIBUTION SECTORS

13:15 – 16:45

PROCUREMENT, SALES AND PRIVATE LABEL

13:15 – 16:45

SHOPPER MARKETING, CATEGORY AND BRAND MANAGEMENT

13:15 – 16:15

SUPPLY CHAIN

13:50 – 17:30

RETAIL, WHOLESALE AND DISTRIBUTION SECTORS

13:50 – 17:30

PROCUREMENT, SALES AND PRIVATE LABEL

13:50 – 17:30

SHOPPER MARKETING, CATEGORY & BRAND MANAGEMENT

13:50 – 17:30

SUPPLY CHAIN

13:50 – 15:50

BUSINESS AWARENESSworkshop by MARSCHALL POLSKA

13:15 – 15 :15

TRADE BRIEFING GH PL PLUS

Titanium Partner Retailer of the Year 2014 PartnerPlatinum Partner Gold Partners

INTRODUCTION

* Entry by invitation only.

Dear Sirs,

Assignment of new dynamics in the re-lations between the retail and FMCG sectors resulting in market development – that’s how with a few words we can summarise the objective pursued by us for 6 years already with the participation of key market players during the Poland & CEE Retail Summit. The effective exe-cution of this mission in practice enabled this meeting to become the central event for the entire sector in Poland!

The Summit provides the decision makers participating in the event with information on the current trends and forecasts regarding the retail sector and the insight into the plans and strat-egies of the leading market companies.

That’s where the presidents of the man-agement boards, management board members and top managers appear to discuss during two dynamic days the business with the potential counterpar-ties and suppliers of goods and services. The formula of the event is subordinated to the opportunity of building relations translated directly into measurable busi-ness effects!

This conclusion is confi rmed by the par-ticipants of previous editions – that’s where you just do business!

Thanks to the new aspects added to the agenda of the summit we believe that the time spent by you at the Summit will be more effective than ever before.

The new aspects of Poland & CEE Retail Summit 2015:

New location – we are mov-ing to Hilton Hotel Conven-tion Center to improve the comfort of the participants and provide you with better networking-presentation potential.

Networking application for mobile devices enabling the easy access to key information from the Sum-mit and communication between the participants.

TRADE BREFING SESSION: This session will be moderated by operational managers of GH PL PLUS purchasing group. It will aim at familiarising the audience with the sales strategy and priorities and assortment policy for the years 2015–2016*

We are looking forward to seeing you at the sector summit of the year. The heart of Polish retail sector!

Łukasz HińczProject Manager Blue Business Media Sp. z o.o. tel.: +48 12 350 54 20 Email: lukasz.hincz@bbm.pl

7th edition of Poland & CEE Retail Summit

300+ companies from the retail and FMCG sectors during the 2014 edition

5th edition of “Retailer of the Year. Selected by the Supplier” competition

750+ participants at the 2014 edition

450+ representatives of the FMCG sector during the 2014 edition

150+ retail sector representatives during the 2014 edition

2009 2010 2011 2012 2013 2014 2015

200350

432550

650756

1000*Number of participants

* forecasted number of participants

RETAIL SUMMIT IN FIGURES REGISTRATION OF PARTICIPATION

For more information about the promotion of companies and partnership, please contact:

For more information on registering the participation, please contact:

Anna ChrobotB4B Communications ManagerTel.: +48 22 256 70 35Email: anna.chrobot@bbm.pl

Anna BanaśHead of SalesTel.: +48 12 350 54 06Email: anna.banas@bbm.pl

You can register your participation in the event on the website:www.retail-conferences.com/en/registration

Cost of participation of one person in the Summit:

Price discounts only to 6 February

2015

3095 zł (+23% VAT)

when registering the participation to 6 February 2015

3495 zł (+23% VAT)

when registering the participation between 7 February 2015 and 28 February 2015

3995 zł (+23% VAT)

when registering the participation after 28 February 2015

PARALLEL SESSIONS PARALLEL SESSIONS

Chairman: Robert Szewczyk, Editor-in-Chief, RETAILNET.PL

13:50 The infl uence of price wars on fusions and takeovers in the Polish commerce: situation analysisAndrzej Faliński, Director General, POHID

14:20 When a good price and freshness are no longer enough: assortment niches, product offer and other ways to make retail operators distinguishable from their competitorsMariusz Myszak, Director of Operations, TOPAZ Sylwia Olechno, Director General, CHORTEN GROUP Paweł Koziar, Vice President, EKO HOLDING Maciej Ptaszyński, General Manager, POLSKA IZBA HANDLUJan Sałata, CEO, NASZ SKLEPSylwester Maćkowiak, CEO, CHATA POLSKA

15:10 Restrictions and discriminatory practices of the administration towards trade in the CEE regionsRenata Juszkiewicz, CEO, POLSKA ORGANIZACJA HANDLU I DYSTRYBUCJI; Vice President, EUROCOMMERCE

15:40 Coffee break16:00 An overview of the most important

elements of the new Tesco development strategy Miloś Ryba, Senior Retail Analyst, INSTITUTE OF GROCERY DISTRIBUTION UK

16:30 Innovative labels, wrapping and forms of communication by private labels of commercial chains Koen de Jong, Managing Director, IPLC HOLLAND

17:00 An overview of European discount formats: new services, the assortment, price policiesDenise Klug, Analyst, PLANET RETAIL GERMANY

17:30 The end of day I of the congress

Chairman: Robert Szewczyk, Editor-in-Chief, RETAILNET.PL

13:15 Problems with the producer – multichannel retailer collaboration: ways to effi ciently address problems and overcome diffi cultiesTomasz Mazur, E-Retail Manager, DANONE

13:45 Walmart stores development strategy and the way it infl uences the European commercial sectorBryan Roberts, EMEA Market Insights Director, KANTAR RETAIL UK

14:15 Development of healthy food and organic products assortment: the growing infl uence of quality of food on purchasing decisionsSławomir Chłoń, CEO, ORGANIC FARMA ZDROWIA

14:45 Does leadership in the retail sector needs a different approach in comparison to other sectors?Magdalena Krajewska, Senior Consultant, HAY GROUP

15:05 Coffee break

15:25 Developing the e-commerce assortment and services on the example of Merlin.plWiesław Majewski, Director of Commerce, MERLIN.PL

15:55 The end of day II of the congress

8:00 Registration and morning coffee

8:55 Opening of the Congress and greeting all ParticipantsCasper Haring, CEO, BLUE BUSINESS MEDIAChairman: Robert Szewczyk, Editor-in-Chief, RETAILNET.PL

9:00 What makes the Polish consumer distinctive compared to other countries?Szymon Mordasiewicz, Managing Director, NIELSEN

9:30 The role of in-store lights in creating engagement among a clientsBartosz Soroczyński, Vice President for Lighting Systems CEEPHILIPS LIGHTING

9:50 Overview of the state of Slovak trade sectorDariusz Bator, President of the Board, BILLA SLOVAKIA

10:20 The evolution of Netto stores towards a more distinctive value for customers Kent Petersen, Director General, NETTO

10:50 Coffee break

11:10 The value of technology in retail to deliver amazing customer centric experiences Lorenzo Pengo, Microsoft Dynamics AX ERP Lead MICROSOFT CEE HQ

11:30 Sustainable business model as the recipe for growthHarm Goossens, EVP Unilever CEE; General Manager Unilever, UNILEVER POLAND & BALTICS

12:00 Boosting the store traffi c, customer retention and increasing the value of the purchasing basket – delivering contemporary commerce priorities

Ryszard Tomaszewski, President of the Board, TESCO POLSKAPrzemysław Kijewski, Board Member, ŻABKA POLSKA Marcin Ratajczak, Vice-President of the Board, Director of Commerce, PIOTR I PAWEŁWojciech Kruszewski, President of the Board, LEWIATAN HOLDING

17:30 Speed networking session: meetings among representatives of commerce and FMCG producers

The open formula of the meetings, to stimulate the exchange of contacts and a better identifi cation of potential future business partners, have all on many occasions proven their favourable impact on the everyday business of participants companies. 30 commercial talks in 90 minutes will help you quickly identify the potential of a future cooperation.

Chairman: Norbert Filiński, Client Director, NIELSEN

13:50 A balance between the private label and the trade markDaniel Grabka, Director of Procurement, NETTO

14:20 Price wars, promotion wars and potential traps of the collaboration between a retailer and a supplier Tadeusz Rysiukiewicz, Vice President, GH PL PLUSAndrzej Izraelski, Commercial Director, Member of the Board, LEWIATAN HOLDINGMagdalena Jończak, Director of Consulting Department, Head of Pricing & Profi tability Management, DELOITTEDaniel Grabka, Director of Procurement, NETTO

15:10 We are expecting a confi rmation of the topic of the speechMaciej Herman, Board Member, Director of Sales and Marketing, LOTTE WEDEL

15:40 Coffee break

16:00 Promotions and the media: looking for a balanceMagdalena Dudka, Performance Management Director Poland & Russia; Aniela Orłowska, Senior Client Consultant, NIELSEN

16:30 Market development perspectives for the fuel & retail convenience format in PolandMarek Balawejder, Executive Director of Retail Sales, PKN ORLEN

17:00 Global proximity store focus: equipment, assortment... case study SPARTeresa Sienkiewicz, Member of the Supervisory Board, BAĆ-POL

17:30 The end of day I of the congress

Chairman: Norbert Filiński, Client Director, NIELSEN

13:15 The most recent trends in the private label markets in Poland and worldwide from the sales’ and consumers’ points of viewMonika Dyrda, Client Team Manager, NIELSEN

13:45 The value promise in private label: a new approach and a new quality perception in private labelMagdalena Wieczorek, PR&Marketing Manager, KRAKOWSKI KREDENS TRADYCJA GALICYJSKA

14:15 Redeveloping of the Tesco private labelAnna Grabowska, Commercial Director, Vice Chairman of the Board TESCO POLSKA

14:45 The future of the packaging business for commercial chains to 2016 and beyondTomasz Żebrowski, President of the Board, STORA ENSO POLAND

15:05 Coffee break

15:25 Communicating by means of the packaging: new trends in branded products and in private label productsJoanna Bytner, Director of Marketing, Board Member, CHATA POLSKA

15:55 Beyond the product – why is it worth making a link between B2B and B2CSylwia Piskulska, Director of Marketing, ZEELANDIA

16:15 The end of day II of the congress

Chairman: Sebastian Starzyński, CEO, ABR SESTA

13:50 The way methods and ways of the media consumption change Gabriel Matwiejczyk, Digital Project Manager, Elżbieta Gorajewska, Managing Director, NIELSEN WATCH

14:20 Interactive Packaging - market whim or trendRoman Imbierowicz, Director of Development Department, TFPBartłomiej Busz, Sales Director, TFP

14:40 Groundbreaking innovations around the world: what we can learn out of themMarcin Penconek, Vice-President, Client Consulting, NIELSEN

15:10 Ways of advertising various seasonal product SKU’s to avoid cannibalization Aleksander Śmigielski, Director of Media, BOEHRINGER-INGELHEIM

15:40 Coffee break 16:00 Model catman projects and the best

practice in IntermarcheRoman Szymanda, Head of the Category Management Unit, INTERMARCHE

16:30 Sales force support and mature product categories development – case study ŁowiczKarolina Karolczak, Trade Marketing Director, AGROS-NOVA

17:00 Gamifi cation as part of an incentive system for sales forceMichał Oszkiel, Business Development Manager, RED BULL

17:30 The end of day I of the congress

Chairman: Elżbieta Hałas, CEO GS1 Polska, THE INSTITUTE OF LOGISTICS AND WAREHOUSING

13:50 Optimizing the supply chain based on the modern warehouse infrastructureDariusz Kierski, Director of Logistics, GRUPA MUSZKIETERÓW Maciej Madejak, Director for Development, GOODMAN POLSKA

14:20 Implementing the GS1 Data Bar bar codes in a private label product group by Biedronka Elżbieta Hałas, CEO GS1 Polska, THE INSTITUTE OF LOGISTICS AND WAREHOUSING Marcin Dopierała, Regional Director for Operations, JERONIMO MARTINS POLSKA

14:50 Benefi ts and challenges in front of the global system of supply chain standardsTomasz Kosik, Chief Logistician, COLIAN GROUPKatarzyna Kowalska, Director of Logistics, LEROY MERLIN Andrzej Pawlak, Commercial Director, FM LOGISTICKatarzyna Orlińska, IT Director, CARREFOUR POLSKAPaweł Marjański, Logistics Director, BAKOMA SA

15:30 Integrated Supply Chain of the XXI century - the latest trends in commerce sectorAdam Adamczyk, Business Solution Architect, SAP POLSKA

15:50 Coffee break16:10 Joint business planning with your

logistics operatorMichał Sadecki, President of the Board, POLSKA GRUPA SUPERMARKETÓWPiotr Siwicki, Director of IT and Key Logistic Projects, ET LOGISTIK

16:40 Collaborative outsourcing: an Additive Approach to Logistics OutsourcingDaniel Kasper, General Manager Europe – Retail Distribution, C. H. ROBINSON

17:00 Innovation and development of the ordering system at „Barvinok” chain of storesKonrad Pyrz, Operational Director, BARVINOK UKRAINE

17:30 The end of day I of the congress

Chairman: dr Aleksander Niemczyk, Deputy Director, THE INSTITUTE OF LOGISTICS AND WAREHOUSING

13:15 Managing a supply chain and adjusting it to big-format sales channels based on the existing infrastructureIwona Szostak, Logistics and Distribution Manager, TESCO POLSKA

13:45 Duty Free - safety and effectiveness of supply chain in a complex environmentTomasz Sączek, Supply Chain Director, BALTONA

14:15 Optimising your supply chain to fi t the omni-channel sales Dariusz Stolarczyk, Vice-President, RUCH

14:35 Coffee break

14:55 Electronic invoicing as an element of the supply chain. Case study: Castorama Polska & EdisonMonika Pietryszak, Director of Accounting and Taxes, CASTORAMA POLSKA Andrzej Pasula, Development Director, EDISON

15:15 Coca-Cola HBC Polska – a Customer in the centre of the supply chain attentionKatarzyna Piątkowska, Director of Logistics, COCA-COLA HBC POLSKA

15:45 Being eco is profi table – returnable packaging and waste management in Kompania Piwowarska Garry Cattell, Supply Chain Director, KOMPANIA PIWOWARSKA

16:15 The end of day II of the congress

TRADE BRIEFING: GH PL PLUS | March 19, 2015 | 13:15 – 15:15

The workshop, moderated by the management of G H PL PLUS, aims at presenting the strategy, priorities and acquisition plans for years 2015-2016, as well as the assortment policy concerning private labels. The number of workshop participants will be limited. If you would like to participate in the G H PL PLUS trade briefi ng, please send a message to lukasz.hincz@bbm.pl.

MARSCHALL POLSKA WORKSHOP | March 18, 2015 | 13:50 – 15:50

Title: Poor business awareness of sales force people and its infl uence on unsatisfactory delivery of individual KPIs, as well as overall sales budgets of FMCG companies.Marschall Polska will present study results, cov-ering the last 6 years and over 60 product cate-gories leaders to demonstrate the adverse effect of the poor business awareness of FMCG compa-nies sales force people on sales performance.

Potential ways to reverse this unfavourable market trend will be pointed out and supported with a number of FMCG sector case studies of companies researching and developing their in-house business awareness to directly infl uence an increase in their market share. The number of workshop participants will be limited. If you would like to participate, please send a message to lukasz.hincz@bbm.pl.

The moderators: Piotr Gondek, National Off Trade Sales Director, CARLSBERG POLSKA Professor Małgorzata Bombol, WARSAW SCHOOL OF ECONOMICS (SGH)Professor Tomasz Czapla, UNIVERSITY OF ŁÓDŹ, Business Development Manager, MARSCHALL POLSKAWojciech Sikora, Partner, MARSCHALL POLSKA

Partner of the survey:

Partner of the gala of the Retailer of the Year 2014:

19:00 The Retailer of the Year 2014 GalaThe “Retailer of the Year. Selected by Suppliers” awards aim at rewarding the retail and wholesale chains in given formats in the Polish market, the FMCG producers fi nd the most profi table to cooperate with. These are the only prizes awarded to retail and wholesale chains by their own suppliers. The survey to identify the winners in given categories is conducted by the research company – AC Nielsen on a representative group of FMCG producers. Find out more about the Retailer of the Year survey at: www.retail-conferences.com/en/retailer-of-the-year

19:45 Banquet

12:50 LUNCH 12:30 LUNCH

7:30 Registration and morning coffee

7:55 Opening of the II day of the Congress and greeting all ParticipantsCasper Haring, CEO, BLUE BUSINESS MEDIAChairman: Robert Szewczyk, Editor-in-Chief, RETAILNET.PL

8:00 Playing formats: the merging of various store concepts in commerceAgnieszka Gosiewska, Retail Service Director, NIELSEN

8:30 Innovative business models: an analysis of the most important elements of the new Mercadona development strategyJavier Perez de Leza, President of the Board, FUTURE RETAIL SPAIN

9:00 Eurocash: 20 years of constant support of Polish entrepreneurs - what’s next?Pedro Martinho, Board Member, EUROCASH

9:30 Give to get: the future of customer loyaltyPhilip Spanton, Board Member, Managing Director, BRANDLOYALTY

9:50 Innovations and the challenges associated with the multi-chanel retailingAdam Manikowski, Vice President for Operations, TESCO POLSKA

10:20 Coffee break

10:40 Poland CAP 2020 – key elements of the development strategy of Musketeers Group in PolandPatrick Renault, President of the Board, MUSKETEERS GROUP

11:10 Purchasing behaviours and the Polish consumer purchasing missions – case study Carrefour Express

Francois Vincent, COO Supermarkets & Convenience, CARREFOUR POLSKA

11:40 How to use e-commerce to face the competitionChannel Sales Director, PAYU

12:00 Dealing with the new generation of consumers, whose main purchasing decisions drive are their emotions Ania Jakubowska, Director of Operations for Poland and the Baltic States, COCA-COLA

AGENDA DAY I, 18 MARCH 2015 AGENDA DAY II, 19 MARCH 2015

RETAIL, WHOLESALE AND DISTRIBUTION SECTORS

RETAIL, WHOLESALE AND DISTRIBUTION SECTORS

SUPPLY CHAIN SUPPLY CHAINSHOPPER MARKETING, CATEGORY AND BRAND MANAGEMENT

SHOPPER MARKETING, CATEGORY AND BRAND MANAGEMENT

PROCUREMENT, SALES AND PRIVATE LABEL

PROCUREMENT, SALES AND PRIVATE LABEL

Media Patrons

Technological PartnerBronze Partners Główny Patron Branżowy

Silver Partners

Partners Exhibitors

Chairman: Sebastian Starzyński, CEO, ABR SESTA

13:15 Developing store in store programmes based on your private label: the creation of Faktoria WinMichał Groniewski, Director of Marketing, EUROCASH

13:45 Modern fl yer as an effective form of reaching the consumerKatarzyna Banaś, Sales Director, RR DONNELLEYŁukasz Kolan, Sales Director, Segment Retail, RR DONNELLEY

14:05 Offer customisation in an internet storeNicolas Jedraszak, President of the Board, FRISCO.PL

14:35 Diageo way of fi nding and delivering inspirations and solutions for shoppersMałgorzata Kwilosz, Customer Marketing Director, DIAGEOWaldemar Gajo, Shopper Marketing Manager, DIAGEO

15:05 Coffee break

15:25 New trends in traditional sales channels in the era of digital transformationBartosz Niwiński, Regional Director CEE MU, SAP CUSTOMER ENGAGEMENT & COMMERCE

15:45 Ways of gaining consumer insights leading to the innovative products that win out on the market Tadeusz Czarniecki, Director of Marketing, HERBAPOL – LUBLINDorota Cudna-Sławińska, Client Director, MILLWARD BROWN HEALTHCARE

16:15 Innovative methods of gathering data on consumer behaviour in the traditional channelMarek Kempka, Shopper Technology Solution Director, NIELSEN

16:45 The end of day II of the congress

SESSION: RETAIL, WHOLESALE AND DISTRIBUTION SECTORS

SESSION: SUPPLY CHAIN

Ryszard TomaszewskiCEOTesco Polska

Sylwester MaćkowiakCEOMarol Group

Sylwia OlechnoGeneral ManagerChorten Group

Wojciech RomanCountry ManagerIKEA Food

Dariusz BatorCEOBilla Slovakia

Harm GoossensEVP Unilever CEE; General ManagerUnilever Poland & Baltics

Paweł KoziarVice PresidentEKO Holding

Marcin RatajczakVice President, Commercial DirectorPiotr i Paweł

Przemysław KijewskiMember of Management BoardŻabka Polska

Patrick RenaultCEOMusketeers Group

Bryan RobertsEMEA Market Insights DirectorKantar Retail UK

Javier Perez de LezaCEOFuture Retail Spain

Adam ManikowskiVice President for OperationsTesco Polska

Francois VincentCOO Supermarkets & ConvenienceCarrefour Polska

Wojciech KruszewskiCEOLewiatan Holding

Ania JakubowskaDirector of Operationsfor Poland and the Baltic States,Coca-Cola

Miloś RybaSenior Retail AnalystInstitute of Grocery Distribution UK

SESSION: PROCUREMENT, SALES AND PRIVATE LABEL

SESSION: SHOPPER MARKETING, CATEGORY AND BRAND MANAGEMENT

Daniel GrabkaPurchasing DirectorNetto

Marek Balawejder Executive Director of Retail SalesPKN Orlen

Iwona SzostakLogistics and Distribution DirectorTesco Polska

Garry CattellSupply Chain DirectorKompania Piwowarska

Andrzej PawlakCommercial DirectorFM Logistic

Andrzej PasulaBusiness Development DirectorEdison

Katarzyna KowalskaLogistics DirectorLeroy Merlin

Elżbieta HałasCEO GS1 PolskaInstytut Logistyki i Magazynowania

Tomasz ŻebrowskiCEOStora Enso Poland

Roman SzymandaHead of Category ManagementIntermarche

Tadeusz CzarnieckiMarketing DirectorHerbapol – Lublin

Aleksander ŚmigielskiMedia DirectorBoehringer-Ingelheim

Anna GrabowskaCommercial Director, Vice Chairman of the BoardTesco Polska

Marcin PenconekVice President, Client ConsultingNielsen

Tomasz MazurE-Retail ManagerDanone

Małgorzata KwiloszCustomer Marketing DirectorDiageo

Waldemar GajoShopper Marketing ManagerDiageo

Michał GroniewskiMarketing DirectorEurocash

Joanna BytnerMarketing Director, Board MemberChata Polska

Sylwia PiskulskaMarketing DirectorZeelandia

Robert BartnikSupply Chain DirectorPolbita

Katarzyna PiątkowskaLogistics DirectorCoca-Cola HBC Polska

Dariusz StolarczykVice PresidentRUCH

Katarzyna OrlińskaIT DirectorCarrefour Polska

Monika PietryszakAccounting and Taxes DirectorCastorama Polska

Michał SadeckiCEOPolska Grupa Supermarketów

Tomasz KosikHead of LogisticsGrupa COLIAN

Andrzej IzraelskiCommercial Director, Member of the BoardLewiatan Holding

Marek KempkaShopper Technology Solution DirectorNielsen

Michał OszkielBusiness Development ManagerRed Bull

Nicolas JedraszakCEOFrisco.pl

Koen de JongManagidng DirectorIPLC Holland

Teresa SienkiewiczVice PresidentBać-Pol

Magdalena WieczorekPR&Marketing ManagerKrakowski Kredens Tradycja Galicyjska

Monika DyrdaClient Team ManagerNielsen

Karolina KarolczakTrade Marketing DirectorAgros-Nova

Tadeusz RysiukiewiczVice PresidentGH PL PLUS

Elżbieta GorajewskaManaging DirectorNielsen Watch

Magdalena KrajewskaSenior ConsultantHAY Group

Gabriel MatwiejczykDigital Project Manager Nielsen Watch

Magdalena DudkaPerformance Management DirectorNielsen Poland & Russia

Dariusz KierskiLogistics DirectorGrupa Muszkieterów

Maciej HermanSales and Marketing Director, Board MemberLotte Wedel

SPEAKERSKent PetersenGeneral ManagerNetto

Winners of Retailer of the Year 2013:

Retail chain of the year Intermarche

Hypermarkets Auchan

Supermarkets Intermarche

Discount store NETTO

Convenience and regional retail chains Żabka Polska

Wholesalers and distributors Selgros

For more information go to: www.retail-conferences.com/en/retailer-of-the-year

Retailer of the Year 2014 Suppliers’ Choice

ABOUT THE SURVEY The survey identifying the winner in indi-vidual categories is conducted by a mar-ket research company Nielsen based on the representative group of the compa-nies from the FMCG sector.The survey has been conducted since 2010 at the order of Blue Business Media. The persons directly cooperating with the retail chains are participating in the survey. The respondents assess in 1 to 100 scale the weight of individual areas of cooperation and subsequently, using the same scale, they assess the individual re-

tail networks with which they cooperate within the individual sales channels. The survey is conducted under a mixed in-terview method CATI/CAWI. The criteria assessed by the representatives of the producers include: commercial terms, cooperation within the supply chain, joint development of the promotional strategies and campaigns, promotional activities of the retail chains, innovative-ness, aesthetic look of the sales fl oor, appearance of marketing materials, con-tact with representatives of the retail chains or timely execution of obligations.

The offi cial “Retailer of the Year. Select-ed by the Suppliers” award gala is the regular element of Poland & CEE Retail Summit.

During the upcoming summit we will resolve the fi fth edition of the compe-tition. The aim of the award is to distin-guish the retail and wholesale chains operating in the given formats in the Polish market, the cooperation with which is most profi table for the FMCG producers. This is the only distinction on the market granted to retail and whole-sale chains by their suppliers.

Partner of the gala of the Retailer of the Year 2014:

Partner of the survey:

Tomasz SączekSupply Chain DirectorBaltona

Magdalena JończakDirector of Consulting Department, Haed of Pricing & Profi tability ManagementDeloitte

Maciej MadejakBusiness Development DirectorGoodman Polska

Katarzyna BanaśSales DirectorRR Donnelley

Łukasz KolanSales Director,Segment RetailRR Donnelley

Renata JuszkiewiczCEOPOLSKA ORGANIZACJA HANDLU I DYSTRYBUCJIVice President EUROCOMMERCE

Lorenzo Pengo Microsoft Dynamics AX ERP Lead Microsoft CEE HQ

Bartosz SoroczyńskiVice President for Lighting Systems CEEPHILIPS LIGHTING

Philip SpantonBoard Member,Managing DirectorBrandLoyalty

Konrad PyrzOperational DirectorBarvinok Ukraine

Paweł MarjanskiLogistics DirectorBakoma SA

Marcin DopierałaRegional Director for OperationsJeronimo Martins Polska

Norbert FilińskiClient DirectorNielsen

Sebastian StarzyńskiCEOABR Sesta