Student Affairs Fundraising & Grant Writing

5 Critical Issues5 Critical Issues

June 25, 2008 – 2pm EST

Panelists

Ms. Jackie Hodes• Assistant to the Vice President for Student Affairs, West Chester

University of Pennsylvania

Ms. Dawn Pfeifer Reitz• Adjunct Professor of Communication Studies, West Chester

University of Pennsylvania• Former Grant Writer for the Division of Student Affairs, West

Chester University of Pennsylvania

Our Story

Keep in mind this is ourour experience…• Capitalize on Student Experience• Creation of Student Affairs Endowment Fund • In response to capital campaign essentially to

encourage divisional staff and alumni support • No one was keeping track of RA’s OL, etc.• Divisional staffing changes to reflect new priority

Critical Issue #1

OWN THE NEED• We must FIRST recognize that so many of us are trying to do so much more with so

much less. • Our students EXPECT more, but our budgets aren’t always accommodating. Once

you become comfortable with the need for additional monies – work to “train” your staff to understand the importance.

• Educate your colleagues about the benefits of resource enhancement – and help them understand the goals of what you are trying to do.

• Invite your colleagues to create “wish lists” for spending some of the dollars raised.•  Can no longer sit back and hope that someone else will fund what we want to do. At

public institutions, a smaller and smaller percentage of operating dollars are coming from the state.

• Need to fund programs that donors find worthwhile.

Critical Issue #2

STUDENT EXPERIENCE• Make sure you capitalize on the positive impact and

experiences your student alumni had as undergraduates. • These folks are the ones who are willing to come back to

visit you and to become friends! • Many students report that they have a greater, longer-

lasting connection with their extra-curricular involvement than their academic programs.

Critical Issue #3

LIASION WITH DEVELOPMENT• Identify the best way to become “friends” with your

institutions development office. • Involvement in fundraising increases the visibility of

student affairs folks both internally and externally. • Student Affairs folks can be a big player at the “major

gifts” table. • STUDENT AFFAIRS LEADERSHIP DEVELOPMENT

FUND

Critical Issue #4

DO YOUR HOMEWORK

• Resources to Meet your Needs:– PaperClip Communications Resources

• This Audio Conference is your first step!• Abe's Daily Grant Report - Daily enewsletter that

highlights foundation and federal grant opportunities

• Funding Facts & Finds - Weekly newswire that provides current funding news stories

Critical Issue #4 (cont)

Other Resources:• Fundraising and Development in Student Affairs

-A New Imperative– http://www.naspa.org/membership/leader_ex_pdf/FundraisingandDevelopment.pdf

• Fundraising for Educators Web Resources (Michigan State University Libraries) – http://www.lib.msu.edu/harris23/grants/4edfrais.htm

• “Dollars for Dreams: Student Affairs Staff as Fundraisers” – by Sophie W. Penney, Ph.D. and Barbara B. Rose

Critical Issue #5

RAISING FRIENDS – Relationships are KEYRelationships are KEY• Cultivate them as they leave to have them want to keep in touch• Make sure you always have the opportunity to get folks current

contact information. • Maintain current CONTACT INFO – work hard with all departments

to create solid contact information on alumni. • Also make sure to get future alumni to commit to keeping addresses

updated as they graduate.

WCU’S TOP 5

1. Friends of Student Affairs– Alumni– Other

2. Revenue Enhancement– Grant Writing – Scholarship Opportunities

3. Corporate Relationships– Alumni– Other

4. Community Relationships – Molly Sheppard– Kente Program

5. Our “flagship” event – the Legacy of Leadership

Resources

• WCU Student Affairs Web Page: http://www.wcupa.edu/_services/stu/endowment_lol/default.html

• “The Seven Faces of Philanthropy: A new approach to cultivating major donors” – By: Russ Alan Prince and Kearen Maru File

• “Fund-Raising and Development” – By: Michael Jackson The Handbook of Student Affairs Administration

• Association of Fundraising Professionals – www.nsfre.org

Q&AHow Do I Call-in with a Question?

If you would like to ask a question of our panelist(s) please press *1 and you will be put in a call queue until

it is your turn to ask your question.

For Questions that Arise After the ConferenceIf you have a question that you were unable to ask of

our presenter, please feel free to email us at:Info@paper-clip.com

…and we will be happy to forward it to our panelist!

www.paper-clip.com

PaperClip Resources

• Abe’s Daily Grant Report – enewsletter that compiles foundation and federal funding notices and is delivered to your email account each work day.

• Funding Facts & Finds Newswire – a FREE newswire that highlights funding news on a weekly basis.

• To learn more about these resources go to: www.paper-clip.com