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Student Names Here
Industry Background
Major Competitors
Key External Factors
Porter’s Five Forces
Industry Strategy Comparison
Future of the Industry
0.04 0.76 6.6 9.521.4
4662
77.1
0.05 1.111
24
58
132
207
301
0
50
100
150
200
250
300
350
400
1975 1980 1985 1990 1995 2000 2005 2010
Sale
s (In
Millions)
Market Growth
Worldwide PC Sales
U.S. PC Sales
$0
$20
$40
$60
$80
$100
$120
$140
Hewlett-Packard
Company
Dell Inc. ASUSTek Computer
Inc.
Acer Incorporated Apple Inc.
Sale
s (In
Billions)
Top Competitors
Key External Factors Weight Rating Weighted Score
Opportunities -------- -------- --------
Increase in portability 0.07 3 0.21
Increase in demand for speed, memory, and graphics, etc.. 0.1 4 0.4
Increase in popularity of Tablets 0.09 2 0.18
Increase in use of wireless technology 0.08 2 0.16
Increasing Consumer Expendable Funds 0.1 3 0.3
Growing PC Industry 0.13 4 0.52
Threats -------- -------- --------
Increasing Criticism of Battery Life 0.06 2 0.12
Increase in popularity of Tablets 0.08 2 0.16
Decline in Netbook Sales 0.07 3 0.21
Emergence of Cloud Computing 0.09 3 0.27
Increase in Competitors 0.13 4 0.52
Total 1 -------- 3.05
Rivalry among
Competing Firms
Bargaining Power of Suppliers
Bargaining Power of
Consumers
Potential Developments of Substitute
Products
Potential Entry of New Competitors
Limited Number of Suppliers
Graphic Card
Sound Card
CPU
Benefit to Computer Companies
Advance to Next
Generation Components
Lower Inventory
and Logistics costs
High Quality Components
High Bargaining Power of Suppliers
Bargaining Power of Suppliers
Rivalry among
Competing Firms
Bargaining Power of Suppliers
Bargaining Power of
Consumers
Potential Developments of Substitute
Products
Potential Entry of New Competitors
Bargaining Power of
Consumers
Low
Long Interval in between Replacing Hardware.
Continuously Rising
Demand
84%
15%
1%
When the old one breaks down
and fails to respond
Get a new one every couple of
years or so to keep up with
technology
Always the latest model
Out of 8,717 votes
Slow But
Rising
440.6 Million
Shipments in
2012
13.6%
Increase from
2011
1.2% Decrease
from
Assumption
Bargaining Power of
Consumers
Bargaining Power of Suppliers
Rivalry among
Competing Firms
Bargaining Power of Suppliers
Bargaining Power of
Consumers
Potential Developments of Substitute
Products
Potential Entry of New Competitors
Potential Developments of
Substitute ProductsPersonal Computers
Tablets
Rivalry among
Competing Firms
Bargaining Power of Suppliers
Bargaining Power of
Consumers
Potential Developments of Substitute
Products
Potential Entry of New Competitors
Potential Entry of
New Competitors
Hard to Survive
Customers Loyalty
Shrinking Market◦ Top five vendors hold 70% of the global PC market in the
future
Room for Competition◦ Cost leadership: Lenovo
Everybody wants a piece of the hot pie
Rivalry among
Competing Firms
Bargaining Power of Suppliers
Bargaining Power of
Consumers
Potential Developments of Substitute
Products
Potential Entry of New Competitors
Multiple sectors
PC market represents 80% of the industry
Only the strongest survive.
Keeps the standards highRivalry among
Competing Firms
Rivalry among
Competing Firms
Bargaining Power of Suppliers
Bargaining Power of
Consumers
Potential Developments of Substitute
Products
Potential Entry of New Competitors
Development of new
technologies
Change in business
model
New technologies
Emergence of
tablets
Disappearance of
older products
Creation of
competitive
advantage
New competitors
Change in Business Model
Selling of other products Selling of services
