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Student Organizations: Fundraising Fundamentals and Processes. presented by. Marina Tan Harper , Director, Development Office. 20 September 2007. Contents. Procedure to handle donations Stewardship Getting a new donor. Procedure to Handle Donations. Procedure to Handle Donations. - PowerPoint PPT Presentation
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Student Organizations:
Fundraising Fundamentals and Processes
Marina Tan Harper, Director, Development Office
20 September 2007
presented by
Contents
• Procedure to handle donations• Stewardship• Getting a new donor
Procedure to Handle Donations
Procedure to Handle Donations
What you will find at the link:• Process flow for students’ fundraising• In-kind donation form• Donation Transmittal Form
– 3 versions:• SU and Constituent Clubs; Societies; JCRCs
– NO NEED to fill in Cost Centre and GL Account Number• SAO will take care of it
www.ntu.edu.sg/do/internalprocesses
>> Procedures for Students’ Fundraising
Procedure to Handle Donations
What you miss, if donation handling procedure not followed:
• NTU not able to obtain 1:1 matching grant from government – “free money”
• Donor does not get double tax deduction
• Donor does not get recognised (listed) in NTU Annual Report or Honour Roll of Donors
Stewardship – Continuing the Relationship
Thank You!Thank You!
Thank You!Thank You!
Stewardship – Continuing the Relationship
• Saying thanks and showing gratitude/ interest – Letter/ handwritten note to thank donor, telephone call, face to
face– Send greeting cards/ congratulatory notes when appropriate
• Engage donors/ prospects– Update donors/ prospects on progress
• Newsletters, articles, news clippings of your club’s activities• Photos/ videos/ write-ups of event/ project• Notes/ cards from beneficiaries
– Involve donors• Invite them to your event to see the buzz/ to volunteer on
field trips• Ask for their opinion, invite feedback
Stewardship – Continuing the Relationship
• Accountability– Let donors know donations have been used appropriately,
outcomes achieved• News clippings, photos/ videos/ testimonials etc
– Inform donors if funds need to be put to different uses from initially agreed/ project has changed in material way
• Think and act long-term– Club’s leaders come and go, but the club remains– Don’t lose the donor when leadership changes hands
Getting a New Donor
Prospect AskCultivate
Getting a New Donor
• Don’t mail the entire phonebook – select your target, e.g.– Companies in the same line of business as your activity/
customer profile matches your event’s participants – Companies/ orgs with history of supporting your kind of event/
cause– Companies whose sponsorship policy matches what you are
looking for/ the benefits you can offer
Getting a New Donor
• Leverage on existing relationships e.g. – Swop donor/ sponsor lists with other student organisations– Approach alumni to open doors
• Alumni can relate best to your cause/ already have interest in your activities and club
• Have access to new resources/ different circle of contacts
Getting a New Donor
• Already cultivated – your alumni– Keep a contact list of past members – Maintain relationships
Getting a New Donor – Writing a Funding Proposal
1. Cover letter/ letter of inquiry2. Project overview
– What, where, when3. Need Statement
– Not your need, but the macro needs of the field
4. Proposed Solution– What you intend to do to address the need
5. Objectives/ goals of the project/ event/ or benefits to the community– State measurable outcomes (not proj
activities), e.g. • Rural devt – schools/ roads built; sports
event – projected attendance
Getting a New Donor – Writing a Funding Proposal
6. History of the project (if appropriate)7. Parties carrying out the project (if appropriate)
– If specialists/ experts are involved, include relevant qualifications
8. Event promotions (if appropriate)9. Sponsor benefits (if appropriate)10.Why the prospect should be interested in your
project/ event– Overcome objections, defend the idea
• Show alignment with prospect’s objectives• Your ability to carry out the project, meet
project objectives 11.Funding level and what is requested of the
prospect
Importance of Co-ordinated Requests
• Students, faculty, staff, Development Office, President’s Office – all approaching almost the same organisations and foundations
• Appeals for gifts of >$10,000 per donor– Inform Jacky Khoo ([email protected]) from DO of the project/
event, amount of donation asked for
Questions?