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By Cristiana, Dipa, Winnie Lu, Winnie Ko, Jenny
About the Organization
Products & Services
Book and author search engine
Recommended Canadian reads
Blogs for up to date news
Contests, features, giveaways and interviews
Facebook platform
4058 "likes"
Conversation-enabling posts
Interactive with their Facebook fans - responds with comments and "likes" on their posts.
The 49th shelf's Facebook cover page: showcases a variety of Canadian covers that could appeal to readers of different audiences and genres
Represents itself as a clique or a social book club.
Goals in using Facebook Attracting those who have
personal interests in Canadian publishing or Canadian books.
Audience: Canadian writers and people who are involved in the Canadian book industry
‘Author Chats’, a 49th Shelf blog and photos.
Discusses events and authors in a more in-depth and personal fashion - books, events, opinions, industry news, etc.
Personal vs Formal information
Engagement and information sharing allows for constant community involvement
Book reviews, recommendations & discussion
Persona
Who- Nancy 33 year old Canadian with a Bachelors degree in English Literature and a minor in Education
What does she do: librarian at Vancouver Public Library and part time English tutor and teacher; active book blogger
Likes: books, gardening, socializing online, cooking
Most visited sites: Amazon, GoodReads, WordPress, Chapters, Twitter, Facebook and currently 49thshelf
Goals: become a well known blogger, work towards becoming a journalist or book critic.
Who are they attracting/engaging?
Primary target audience:is targeted towards a wide range of age groups from young readers, occasional readers, to bookworms, screenwriter, teachers and publishers.
Their Facebook targets educated readers with a high level of knowledge.
Targeted towards an older audience who is up to date and interested in Canadian novels and authors.
Attracts passionate readers
Directing people to Facebook
1. Facebook Icon at the top of 49thshelf.com.
• They also encourage “share post on Facebook” on their website 49thshelf.com
• At the bottom of the home page of 49thshelf.com, there is a “Get in Touch” section
2. In their “Spread the Word” page of 49thshelf.com, it encourages people to share posts on Facebook.
• You can put a badge on your Facebook page to show you are a fan of both Canadian books & 49th shelf.
3. On their GoodReads profile page they let fans know they are on Facebook by displaying on their recent updates that they have added Goodreads to their Facebook timeline.
Metrics
Online:
Google Analytics
Keyword searches
Google position in search results
Positive comments for customers who mention 49th Shelf.com on their Facebook
Conversion rate
Offline:
o Statistics & data on monthly sales & store traffic