Student Proposition Update

May Leng Kwok

Student Development Manager

Insights gathering

Students and centres

• Interviews with centres prior to centres conference

• Follow up focus groups and sessions at conference

• Benchmarking with other professional bodies and institutes

• Student research conducted by Rekindle Research

• Student focus groups in England, Ireland and Scotland

© CIPD 2012

Key findings – centres and students

© CIPD 2012

6-8 weeks for certification is too long

Renewal period doesn’t workNo membership outcome

makes it hard to sell

Provide CIPD accredited certificate on completion

You’re not relevant to international students

Don’t understand upgrading or why it’s

important

Resources good but difficult to find

No immediate value, no urgency to join

You’re too expensive

Clarify the relationship between the qualification

and membership

We don’t know who you are and

what you do

Improve the attractiveness of

HR as a profession

Make more effort to engage

with us

Proposed student journey

Position HR as an attractive and rewarding career option.

Promote CIPD qualifications.

Support CIPD centres to attract students on to their programmes.

Provide students with study support during their programme.

Contribute to their study experience by providing an

engaging community they can interact and grow in.

Provide ongoing support towards their development and enable

them to progress in their careers.

Provide clear guidance and support to helping them achieve

professional membership.

© CIPD 2012

© CIPD 2012

Clearer messaging and signposting on website

• Clearer web content to:o Explain the qualifications, content, USP and who it’s foro Explain the relationship between the qualification and membership

• Revamp of the Student Resource area to:o Easier to find study support materialso More dynamic and engaging contento Careers and CPD section

Raise the awareness of HR

• Sponsor HR World on Plotr• Attending jobs and careers events• Careers a qualification in HR can take you• Information on specialisms in HR• Case studies of practitioners

Attract

© CIPD 2012

Changes to the routes to Associate membership

• From January 31st 2014 the Associate grade will be achieved by completing a relevant CIPD qualification or an assessment of HR experience via Experience Assessment

• Students currently studying towards an eligible qualification and completing before the end of January 2014 will initially remain a student member and will be upgraded automatically on January 31st 2014 to Associate grade

• Students completing an eligible qualification from January 31st 2014 will be awarded Associate Membership automatically once results are confirmed

• CIPD will contact students by December 1st 2013 with specific details on how this change affects them

• Detailed Frequently Asked Questions will be available after all workshops

Attract

© CIPD 2012

Attract

CIPD qualifications eligible for automatic award of Associate membership on completion*

CIPD qualifications not eligible for automatic award of Associate membership on completion*

Advanced Diploma in HRDAdvanced Diploma in HRMAdvanced Certificate in HRPDS – DiplomaPDS - Certificate

Award in HR

Intermediate Diploma in HRMIntermediate Diploma in HRDIntermediate Certificate in HRMIntermediate Certificate in HRD

Award in HR

Foundation Diploma in HRPFoundation Diploma in LDPFoundation Certificate in HRPFoundation Certificate in LDPCertificate in Personnel PracticeCertificate in Training Practice

Award in HREAward in LDECERLAPCRSCBAAPS

* And equivalent qualifications approved by CIPD

Be part of something big

© CIPD 2012

ProfessionalDevelopment

GlobalNetwork

Link toEmployers

StudySupport

Accelerate your learning and career prospects

Meeting the right people at the right time

Find what you need when you need it Every step is clear

Discussion groups

We would like to get your thoughts on the proposition we are proposing:

Attraction – attracting people into HR, ideas,

thoughts Engagement – how else can we be engaging with

students during studies, ideas, thoughts Develop – what could we do to develop students

post studies ideas, thoughts

© CIPD 2012