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Student Recruitment
The key differentiator between schools that make budget and make
budget cuts
Today’s session facilitated by
• Dr. Brian J. Dixon• Ed.D. in Educational
Technology• Author of Social
Media for School Leaders
• CEO of Helix Network of Educational Choices
7 step strategy
• Clarify your vision• Analyze your audience• Define your sales process• Refine your supporting documents• Launch a comprehensive media strategy• Build your affiliate networks• Track and assess
Clarify your vision
• If there was no limit of r_______, what would student recruitment look like for you?
• On a scale of 1-10, how close are you to your vision today?
• What are the viewpoints of your s_________?• What is your U_____ V______ P__________?• How do e___________ a___________ view
your UVP?
Analyze your audience
• Who is _________ finding you?• What do _____ see as your UVP?• Do you suffer from A________ S_______
C____ S________?• Who are you n___ meant to s______?
Abandoned Shopping Cart Syndrome
• High shipping prices (72%)• Comparison shopping or browsing (61%)• Changed mind (56%)• Saving items for later purchase (51%)• Total cost of items is too high (43%)• Checkout process is too long (41%)• Checkout requires too much personal information (35%)• Site requires registration before purchase (34%)• Site is unstable or unreliable (31%)• Checkout process is confusing (27%)
* From research (Fall, 2001) by Vividence Corporation
Define your sales process
• What does your existing s____ f____ look like?• Conduct an ______ analysis• Apply ____-________ thinking• Ensure a clear l___ c_______• What is your c___ to a______? • How might you ____________ your CTA?
Refine your supporting documents
• What are the characteristics of _________ supporting documents?
• Do your collateral materials support your ________?
• Do they _____________ your UVP?• Do they _________ your audience?• Do they _________ students into your sales
funnel?
Launch a comprehensive media strategy
• Traditional media increases ____________– Limited reach– Not targeted– Expensive
• Social media leads to ______________– Unlimited reach– Highly targeted– Affordable
How has Social Media impacted…
• Your relationships• Your students• Your school• Your community• The world
Reasons to use Social Media
• Share your story• Better attendance at events• Authentic feedback• Donor engagement• Community buy-in• Student recruitment
Your Social Media Toolbox
• eNewsletters• Facebook• Twitter• Website• Ning• YouTube• Online Surveys
• Email• Classroom Portals• Student Portfolios• President’s Blog• Mobile Devices• LinkedIn• Google Plus
Social Media empowers Engagement
eNewsletters
Website
Website
Website
Ning
YouTube
Online Surveys
Classroom Portals
Classroom Portals
Student Portfolios
Student Portfolios
School Leader’s Blog
School Leader’s Blog
Mobile Devices
Google Plus
Build your affiliate networks
• P__________ increases audience r_____• Use _________ relationships to increase ____
_____________ opportunities• Partnerships increase n____-_________
opportunities• Build ____ relationships with ________
organizations
Track and assess
• What gets _________ gets ____________• Key ___________ measures• The knowledge _____ vs. the ____________
gap
7 step strategy
• Clarify your vision• Analyze your audience• Define your sales process• Refine your supporting documents• Launch a comprehensive media strategy• Build your affiliate networks• Track and assess
Questions and Actions
Contact information:brianjdixon.com
