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Student Success Collaborative
Executive Briefing of SSC Smart Guidance: Academic planning and Mobile Guidance and Engagement
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
A Partnership to Solve the Student Success Challenge
2
The Economic Imperative of Retention
As most geographical regions experience a decline in high school graduates, maintaining enrollment numbers has become a nation-wide challenge. The cost of recruiting new students has increased by 5% for private institutions and by 8% for public institutions each year since 2004. Given this, many institutions are now thinking about retention as not just the right thing to do for students, but as a financial imperative to preserve these investments. Moreover, EAB data shows that even a modest decline in persistence (3% modeled at right) can impact net tuition revenue by millions of dollars annually, long after the initial decline.
THE CHALLENGE
OUR APPROACH
Medium-Risk Students
High-Risk Students
Low-Risk Students
Student-facing applications scale and extend support by automating guidance
A coordinated care network facilitates case management between support offices
Communication and tracking tools manage risk behaviors in real time
Manage risk factors with high-touch support
Prevent problems before they happen
Resolve minor issues before they escalate
Executive dashboards track operations and overall progress for leadership
Intelligent analytics segment student populations by risk and identify target groups
2
3
4
5
1
WHO WE ARE
Financial Impact of a Retention Decline
Projected Net Revenue Below Baseline
10,000-student public institution
$12,000 net revenue per student
-$0.7M-$2.0M
-$3.8M-$5.1M
-$5.9M -$6.2M -$6.3M -$6.4M
2018 2019 2020 2021 2022 2023 2024 2025
A Partnership to Improve Student Success Outcomes and the Student Experience
The Student Success Collaborative is a membership of more than 475 colleges and universities across the country working together to improve student outcomes and the student experience. Members of the Collaborative use a Student Success Management System that helps faculty, staff, advisors, and administrators to support students from enrollment to graduation and beyond. Partnering with the Student Success Collaborative, members have seen improvements across a wide variety of key metrics, including retention and graduation gains of 2 to 12%.
The Emerging Discipline of Student Success Management
Researchers at EAB have been studying what progressive schools are doing to successfully tackle the retention imperative. Many of these schools are taking a five-pronged approach comprising an emerging discipline, “Student Success Management.”
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
Overview of the Student Success Collaborative
Dedicated Change Management Consulting
Data and TechnologyBest Practice Research
Published student success best practices and toolkits50+
Strategy Formation
ImplementationSupport
Ongoing Consulting
Kickoff
• Hardwiring Student Success
• Promoting Student Self-Direction
• Next-Generation Advising
• Policies for Persistence
National Summits
Provost Network and Resources
Expert Consultations
Onsite Presentations
EAB-facilitated onsite kickoff, leadership planning sessions, and data integration
Opportunity assessments, reports on predictive courses, department and college success factors
Facilitated campus working groups, training sessions, and implementation pilots
Data insights integrated with best practice to continuously elevate institutional effectiveness
Combining Research, Technology, and Consulting to Drive Meaningful Student Success Improvements
Student course records in our analytics dataset
475M+
Intelligencefor Administrators
Staff and faculty members active in our SSMS
340K+
Strategic Care for Faculty and Staff
Students supported across our member institutions
2.5M+
Smart Guidancefor Students
3
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
Inside Our Technology
What Is a Student Success Management System (SSMS)?
The SSMS is an enterprise-level technology that links administrators, advisors, deans, faculty, other staff, and students in a coordinated care network designed to help schools proactively manage student success and deliver a Return on Education.
Strategic Care
Create a connected and coordinated network of support for every student, enabling targeted intervention and proactive, strategic care
Intelligence
Unlock the power of data analytics, bringing real-time insights and student success management intelligence to administrators and leaders
Smart Guidance
Provide curated, intelligent guidance at the most pivotal moments students encounter in college, simplifying and structuring the student journey to completion
Predictive Analytics (p. 5)
Historical Trend Analytics (p. 6)
Population Health Analytics (p. 7)
SSMS Activity Analytics (p. 8)
Smart Student Profile (p. 9)
Campaign Management (p. 10)
Appointment Scheduling (p. 10)
Multi-Modal Communication (p. 10)
Coordinated Care Network (p. 11)
Guided Onboarding (pp. 12)
College Milestone Guide (p. 13)
Major Selection Guidance (p. 14)
Academic Planning (p. 15)
Scheduling and Registration (p. 16)
Our SSMS Platform
Return onEducation
4
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
The Path View Helps Students Navigate the Transition to College with Timely, Customized Support
Smart Guidance
Guided Onboarding
5
Onboarding Path
• The Path helps students navigate
the orientation and onboarding
process, the most deadline-dense
period of college, using digital
milestones, step-by-step
instructions, and alerts.
• Items appear in weekly or monthly
intervals, allowing students to
prioritize the right tasks at the right
times. Progress is tracked daily so
the Path can provide reminders to
students to keep them on track.
Alert Notifications
• Students receive alerts about
important tasks or overdue items
via text, email, or push
notifications
• Cadence and frequency of the
notifications are configured based
on the severity of the alert
Configurable Path
Customizations
• The Path customizes items a
student sees based on demographic
and academic data in the SIS, and
the student’s interests and needs
as indicated in the intake survey
• The Path dynamically evolves
based on student progress and in-
app activity and adapts to students
as it learns more
Path customizations can be
made based on:
Student attributes (including enrollment status, student type, program, etc.)
Student activity (including poll responses, preferences, path items status, etc.)
Data tracked in the SIS or collected via the mobile platform can be used for customization
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
Tools Connect Students with the Reminders and Resources Necessary to Stay on Track
Smart Guidance
College Milestone Guide
6
Student Self-Service
Ongoing Path
• Post-onboarding, students can
see important college milestones
disaggregated into tasks and
alerts to help them plan their
term
• Self-service tools allow students
to complete tasks like bursar
hold resolution and health
insurance verification directly
from their phones. “Tips”
recommend helpful activities and
encourage behaviors correlated
with success.
• The same Guided Onboarding
customizations (p. 12) can apply
to the self-service Path.
Personal To-Dos
• Students can add their own tasks
and deadlines to their Path and
set up reminders in the form of
text, email, or push notifications
Campus Connections
Student Network
• The Student Network lists contacts
on campus that a students can
message directly in the app for
help, including tutors, advisors,
instructors, and counselors.
Contacts can be assigned
individually or as resource groups.
• The Resource Directory allows
students to see campus resources
and offices at a glance
Mobile Appointment
Scheduling
• Students can schedule
appointments with advisors and
tutors directly from the app. They
can view available appointments
or walk-in times if appointments
are not available.
• Advisors and administrators can
also send appointment requests to
students through the platform,
prompting them to schedule an
appointment
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
Student- and Advisor-Facing Major Explorers Identify Best-Fit Programs
Smart Guidance
*Occupational Information Network and U.S. Bureau of Labor Statistics
Major Selection Guidance
7
For Students
Mobile Major Explorer
• The Major Explorer mobile tool simplifies the major selection
process, allowing students to make simpler, educated
decisions early in their college experience.
• The Major Explorer survey captures students’ preferred
activities, lifestyle preferences, academic goals, career
aspirations, and desired fields of study. Based on survey
results, the Major Explorer generates customized major
recommendations combined with job and career data
provided by O*NET and BLS* for a list of best-fit programs.
• Students can save their favorite results, which advisors can
then view in their profile
For Advisors
Predictive Major Explorer
• The Major Explorer advising interface uses EAB’s predictive
model to show advisors a student’s likelihood to graduate in
a wide range of majors across campus, including their
current major
• The platform integrates with O*NET and BLS* data to
provide guidance on employment prospects in different fields
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
Planning Tools Encourage Deliberate Course Selection and On-Time Graduation
Smart Guidance
Academic Planning
8
Shared Student and Advisor Workspace
• The shared workspace fosters ongoing
collaboration between advisor and student and
encourages meaningful interactions.
• Advisors can edit student plans, add
comments, flag courses, lock courses in place,
and send messages explaining the changes.
Advisor recommendations are captured in a
Change Log that creates a record of course
planning discussions.
Strategic Care: Advisors easily identify
students with planning errors via
Advanced Search, and then reach out to
students for targeted interventions using
Campaign and other multimodal
communication tools.
Course and Term Planning
• The planning tool co-locates previously
disparate information and data sources into
one dynamic, intuitive platform. Students and
advisors can view degree maps, program
requirements, sequence rules, advisor
recommendations, and completed coursework.
• The planning tool allows students to build an
academic plan for all four years that optimizes
for on-time graduation, including summer
terms.
• Students can choose to either select courses
manually or customize a premade template
that reflects their degree requirements.
Students drag and drop different courses to
customize their plan.
Automated Guardrails
• Automated alerts and guardrails promote
student self-direction and help prevent
common planning errors and
inefficiencies.
• Alerts and guardrails include sequence
errors (e.g., pre-requisites, co-requisites,
and developmental requirements),
unproductive credits, and credit velocity
(e.g., fewer than 15 credits).
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
Quick Schedule and One-Click Registration Allow Students to Easily Create Best-Fit Schedules
Smart Guidance
Scheduling and Registration
9
One-Click Registration1
• One-click registration functionality allows students to register
for their selected courses directly in the platform without
needing to navigate back to their SIS to confirm their seats.
• Planning, scheduling, and registration within one platform
prevents students from making accidental errors in transition
between different systems.
Best-Fit Scheduler
• The advanced scheduling tool allows students to create a best-fit
schedule that accounts for student availability (including
obligations outside of school), preferences on modality and
location, and real-time seat capacity data.
• The Quick Schedule option streamlines scheduling by auto-
generating up to five schedule options for students based on the
students preferred course times, availability, location, and
planned courses.
1) One-click registration is available for members with access to APIs for registration in production environments.
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
Building a Student-centered Campus by Engaging Every Stakeholder
10
Advisors, Tutors, and Other Student Support Providers
Identify and prioritize intervention with at-riskand off path students, providing earlier and moreproactive support
Deliver more strategic, meaningful advising with advanced analytics and effective interventions
Coordinate personalized student support with a cross-campus referral system and real-time student engagement data
Provosts and Senior Academic Affairs Administrators
Surface actionable insights into the real sources of graduation risk at your institution
Monitor improvements in key student success metrics and optimize existing student success investments with executive dashboards
Collaborate with other progressive institutions through national summits and webinars to better understand best-practice strategies for improving student success
Advising Directors
Manage large populations of students and lead advising teams in organized outreach efforts directing resources to specific groups of at-risk students
Analyze the effectiveness of specific advising interventions in order to continuously improve staff training and practices
Provosts and Senior Administrators:
• “Which colleges/majors have the most students at risk for not graduating?”
• “What best practices in student success and advising will support a shared vision for institutional improvement?”
Advising Leaders and Department Chairs:
• “How can technology help my advising staff be more efficient and strategic?”
• “How do we implement a culture of accountability as we track advising efforts?”
• “Can we use data to better diagnose the root-causes of programmatic barriers to completion?”
Students:
• “What is the best major for me, given my skills and interests? What if I change my mind?”
• “What are the most important actions I need to take today to stay on path? Who do I turn to if I need help?”
• “How am I doing compared to students like me?”
Students
Define and take ownership of a customized academic path beginning at orientation
Improve decisions at every step of their academic journey with proactive nudges, timely interventions, and coordinated care from support providers
Improve likelihood to graduate on time and with a degree aligned to their skills and goals
Institutional Research
Access analytics through a web-based platform that complements existing IR efforts and helps distribute real-time insights across campus
What Key Questions Does SSC Help Answer?
Chief Information Officers
Wire your entire campus with the ability to not only access analytics, but take strategic action and track impact in one central system
Department Chairs, Deans, and Faculty
Leverage historical data to identify and eliminate systemic barriers to completion in individual departments, majors, and courses
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
A Team of Experts Working in Close Collaboration with Each Member to Ensure All Goals Are Met
Intensive Support During Implementation and Beyond
12
• Dedicated resource provides analytic support and strategic guidance, and are charged with identifying proactive opportunities for improvement across campus
• Close collaboration with member team, deep knowledge of organization yields highly customized actions plan targeted toward member’s goals, priorities, and constraints
• Rigorous framework for driving (and tracking) ROI and overall value supports ongoing accountability for member success
Strategic Leader
How Do Our Strategic Leaders Deliver Value for Members?
Customizing a Plan to Implement the Platform
• Meets with university leaders to understand unique aspects of institutional culture and goals
• Develops an implementation plan that enfranchises all stakeholders
• Leads user training sessions and resolves data quality issues
Drilling into Data to Identify Opportunities
• Runs quantitative assessments providing granular insight into the specific factors driving attrition
• Conducts detailed assessments to surface areas for improvement
• Works with key stakeholders to prioritize and address opportunities
Driving Ongoing Member Impact
• Connects members with relevant best practice research to meet specific institutional priorities
• Fosters networking opportunities between Collaborative members
• Tracks progress against goals and ensures value delivery
An Extension of Your On-Campus Team
“The EAB staff bring tenacity and creativity to every problem we face. Unlike other vendors we work with, EAB is just as committed to the success of our students as we are.”
Vice President of Student Success
An Indispensable Partnership
"If the Governor came to me today and said I had to cut budget, the last thing that I would cut before faculty lines is EAB. That's how much I believe in this partnership."
College President
©2018 EAB Global, Inc. • All Rights Reserved • eab.com
Representative Stories From Our Membership of 475+ Schools
Achieving Measurable Results with the Student Success Collaborative
13
$3MAdditional tuition revenue
Georgia State University
0.39Average GPA increase
Virginia Commonwealth University
11%Increase in six-year graduation
California State University, Fullerton
4.5%Increase in persistence for new transfers
Middle Tennessee State University
142Students re-enrolled
South Dakota State University
8%Improvement in overall retention
University of South Alabama
$1.67MAdditional tuition revenue
Eastern Kentucky University
$600KAdditional tuition revenue
University of Central Florida
45%Increase in freshmen earning 30+ credits
University of Central Missouri
99%Faculty participation in progress reports
Samford University
$7MReduction in undergraduate student borrowing
University of Central Missouri
86%Student adoption of EAB’s mobile technology
Abilene Christian University
683%Increase in student responses to email
Texas Wesleyan University
100%Staff advisor SSC utilization rate
Bowling Green State University
41K+Tracked student interventions in one year
Georgia State University
69%Percentage of targeted nursing students who raised their GPA
Auburn University
0.15Average GPA improvement for student athletes
Temple University
18Additional students returned from suspension
University of Texas Rio Grande Valley
ACADEMIC PROGRESS STUDENT OUTCOMES
TUITION REVENUE STAFF PRODUCTIVITY
STUDENT EXPERIENCE SPECIAL POPULATIONS
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