Students React to Weird Stuff Bean Boozled

7/21/2019 Students React to Weird Stuff Bean Boozled

http://slidepdf.com/reader/full/students-react-to-weird-stuff-bean-boozled 1/8

1. Introduction

To complete our assignment for Business Research and Methods course, we

have done an experimental research to know how the reaction of people towards

something. In this experimental research we want to know the reaction of

students towards a Bean Boozled candy.

What is Bean Boozled?

1 Students React to Weird Stuf: Bean Boozled



Bean Booled is a !elly "ean product from #elly Belly $ompany. It%s like a "ean

candy with 1& weird and wild 'avors. There are ten colors of candy and the

( Students React to Weird Stuf: Bean Boozled



similar color could have a di)erent 'avor.

Figure 1 Bean Boozled Flavors

* Students React to Weird Stuf: Bean Boozled



Souce: http://www.jellybelly.co/!avor"guides

The +igure a"ove explain the various 'avors of Bean Booled. The product%s

priced Rp-,&&&"ox with net. /- grams.

1. Objectives o the Exeri!ent

To know the students% expression in tasting Bean Booled

To know how students% reaction a"out tasty or downright cray of Bean

Booled

To know how the students% purchase intension of Bean Booled

". #ethodolo$%

".1. &articiants

0articipants in our experimental research are peoples in arround #$B %apus.

ot only students in ITB, "ut also we met students from 20I Bandung and 3TI453

Budi 6uhur when we research in arround ITB 6i"rary. But, most of participants is

students at ITB.

".". #aterials

Materials that we use to experimental research is 7

• Bean Boozeled candy

In$redients : 3ugar, corn syrup, modi8ed food starch, contains (9 or less

of the following7 peach puree concentrate, pear !uice concentrate, lime !uice

concentrate, coconut, chocolate li:uor, cocoa "utter, soy lecithin ;an

emulsi8er<, cocoa powder, citric acid, lactic acid, sodium citrate, sodium

lactate, natural and arti8cial 'avor, ascor"ic acid ;vitamin $<, color added,

red /& lake, "lue ( lake, yellow - = >, red /&, "lue 1, "lue 1 lake, vegeta"le

and fruit !uice ;color<, "eeswax, carnau"a wax, confectioner?s glae, tapioca

dextrin, salt. ;source : https://www.vat19.com/item/bean-boozled-jelly-

belly &

• $issue

• Sall glass

".'. (ocation and )i!e

/ Students React to Weird Stuf: Bean Boozled

http://www.jellybelly.com/flavor-guides

http://www.jellybelly.com/flavor-guides



In this experimental research, we decided to take an experiment in ITB

campus on +riday, @cto"er (, (&1- at 1*.*& 0M A 1>.*& 0M.

".*. &rocedures

To do this experimental research, we%ve designed some steps to done. These

steps will "e conducted each time we took some su"!ect of this experiments. The

su"!ect of this experiment are students around ITB campus which we randomly

chose. The steps are7

a. Introduction

e introduced ourCself and our o"!ective to our su"!ects a"out the

experiment. e wrote down their names, age, facultydepartment. Then

su"!ects determine the color which will "e tasted.

". The taste

The su"!ects tasted the Bean Booled and descri"ed the taste. Interact

with others su"!ects to compare the taste.

c. Revelation and Reaction

e started to reveal the product to the su"!ects. 5xplained in more detail

a"out the product and how it%s actual taste.

d. 0urchase Intention

e asked them a"out their interest whether to "uy or not for a Bean

Booled with net. /- grams priced Rp-,&&&.

'. Results)able o Students React to Weird Stuf: Bean Boozled

- Students React to Weird Stuf: Bean Boozled



+

o.

+a!e ,end

er

-$

e

#ajor )aste Reco!!end

ation to

bu% /0es

+o2

1 3ean 6 1D 3BM $oconut Ees( Faikal 6 1 3BM $oconut Ees* 4ukuh 6 (& 3BM 6awn $lippings o/ Raka 6 (& 3BM 6awn $lippings o- 3ilvia 0 (1 Tourism 3tinky 3ocks Ees> Gewi 0 (1 Midwifery TuttiC+ruitti o iwit 0 1D 3ITF 3kunk 3pray oD opta 0 1D 3ITF 3kunk 3pray oH $laudia 0 (& eology Booger o

1& Riki 6 1D +TI 6awn $lippings o11 Felga 0 1 +TI 6awn $lippings o1( 4eylin 0 1 +TI 6ime o

1* Jl"ert 6 (& 0roduct Gesign 6ime o1/ Farum 0 1D 3T5I 6ime o1- J"raha

m

6 1D +T36 6ime o

1> 3asya 0 1H 0roduct Gesign 6awn $lippings o

1 adia 0 (& eophysics

engineering

6ime o

1D Romi 6 (& Management Toothpaste Ees1H Ivan 6 (& Management Toothpaste Ees(& +ad!rin 6 (1 Management 6ime o

(1 2lly 0 (& Management $oconut o(( Jhar 6 (& Management $oconut o(* 4arina 0 1H +3RG Barf o(/ #uni 0 1D +3RG Barf Ees(- Ike 0 (1 $hemistry $anned Gog

+ood

o

(> 5ka 0 (1 $hemistry $anned Gog

+ood

o

( ildan 6 (1 Jerospace

engineering

Buttered

0opcorn

o

(D Bram 6 (& Jerospace

engineering

Rotten 5gg o

(H Refa 0 1H 0harmacy 3tinky 3ocks o*& Mely 0 1D 0harmacy 3tinky 3ocks o

> Students React to Weird Stuf: Bean Boozled



'.1. )he students3 exression in tastin$ Bean Boozled

The Bean Boozled candy may look alike "ut they could not taste more

di)erent from each other. Fowever, the 'avors associated with each style are either

super tasty or downright cray. hen our participations consume and chew Bean

Boozled candy, if they lucky and get a super tasty like tuttCfruitti, peach, lime,

coconut, etc, the expression is 'sweet( yuy( it)s no probles* like that. They are

en!oy these candy. But if our participations are unlucky, they get a downright cray

;weird and wild taste< like stincky socks, rotten egg, lawn clippings, "ooger, etc and

we look their expression are like Ke( it)s candy? contains weird and wild !avorsL

like that. Getails expression can "e seen in our video.

'.". )he students3 reaction about tast% or do4nri$ht craz% o Bean

Boozled

The reaction after our participants chew the Bean Boozled candy, most of

them laugh "ecause the taste feels weird, they can%t descri"e a"out their taste. If

lucky get super tasty, their reaction are ordinary and en!oy this taste. Fowever, if

unlucky get downright cray ;weird and wild taste<, their reaction are laugh "ecause

they can%t descri"e a"out their taste.

'.'. )he students3 urchase intension o Bean Boozled+rom this ta"le, we make diagram a"out the purchase intention

;recommended to "uy or not< 7

Ees o

&

-

1&

1-

(&

(-

*&

)he students3 urchase intension of Bean Boozled

Recommenda

tion to "uyM

e make conclusion from this diagram that participants say KnoL to "uy its

product ;Bean Boozled candy< is more than participants say LyesL "ecause the taste

Students React to Weird Stuf: Bean Boozled



of candy is trapped. If lucky will get super tasty and if unlucky wll get downright

cray ;weird and wild taste. 3o, we recommended to "uy this candy ;Bean Booled<

if you

like games that "ring so much !oy, tears and laughter.

*. 5onclusion

5holi6 bi6inin conclusionn%a %aaa :2

D Students React to Weird Stuf: Bean Boozled

Documents

Students React to Weird Stuff Bean Boozled