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George Papadopoulos @gmpapadopoulos Alex Voinas @alex_stathi Tasos Sagiotis @tsagi Studoland

Studoland: The Student's Dream

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Studoland: The Student's Dream by BitBomB01 at Ignite Athens 2012

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Page 1: Studoland: The Student's Dream

George Papadopoulos @gmpapadopoulos

Alex Voinas @alex_stathi

Tasos Sagiotis @tsagi

Studoland

Page 2: Studoland: The Student's Dream

•Undergraduate Students:

o Electrical and Computer Engineering

o Business Studies

•Academic Interests, Conferences

•University projects and research

assistance

Members’ Profile

Page 3: Studoland: The Student's Dream

•Scientific and Entrepreneurship Events

•Summer Schools

•Networking Meetings

•Memberships in Student Groups

•Finally, want a FULL University Life

Members’ Profile

Page 4: Studoland: The Student's Dream

• No immediate access to in’n’out University

Activities

• Time Loss from:

o Searching for information sources

o Discarding misleading information

• No opportunity to enjoy constructive

challenges

So the problem is…

Page 5: Studoland: The Student's Dream

• Less experienced Graduates

• Students’ most productive years - NOT

productive

• Bad feelings for the University

• Fear for the future

• Anxious Life in the early years of a new

career

…and the results are

Page 6: Studoland: The Student's Dream

The Student’s Dream= Studoland

The Challenge

Page 7: Studoland: The Student's Dream

Studoland

The Challenge

=Online Community

Internships Excursions & Trips

Student Groups’ News

Scholarships

Events

Seminars

Conferences

Summer Schools

Success Stories

Page 8: Studoland: The Student's Dream

Analysis Situation

Page 9: Studoland: The Student's Dream

Customer Analysis

Smartphone users ≈3.9M in Greece (students in large proportion)

Student Users

– Want a life-changing student-community

– App-Tech Lovers

– Don’t know what the possibilities are!

– Want to join communities easily and gain “experience”

Page 10: Studoland: The Student's Dream

Competitor Analysis

There is nothing similar for Greek Students.

It will be the first in the GR Marketplace.

Most websites claiming that they gather all the important

information the university student may need, are just:

• reblogging posts about vacation days

• related to Political Parties

• guides for the freshmen

Page 11: Studoland: The Student's Dream

That’ s why everything a student needs is…

Page 12: Studoland: The Student's Dream

Collaborators

• Student Groups and Teams

• Key-Stakeholders in the Universities of Greece

Pest Analysis

• Political/Legal – Obstacles don’t exist

• Economic – Impose successful help to Social Groups

(Greek Economic Crisis)

• Social and Technological – Ready to accept it, wants it NOW!

Page 13: Studoland: The Student's Dream

Selected Marketing

Strategy the 4 P’s

Page 14: Studoland: The Student's Dream

• App & Online Platform

• Includes: internships, summer schools, conferences, scholarships, student groups’ news… etc

• Tries to connect student and university

–eliminates misunderstandings of educational system in Greece

–provides everything a “novice” or a “newbie” wants to find

1. Product

Page 15: Studoland: The Student's Dream

Web: Open-source technologies for

stability and compatibility

Mobile App: Will display users’ favorite feeds

Notify them for new events

WP: WP7.5 & WP8

Android: Latest Android frameworks

iOS: Compatibility with latest display

1. Product – Development

Page 16: Studoland: The Student's Dream

• Free - lite version

• Paid - exclusive version (free trial)

• Special offers and bonus for advertising

or promoting the app

2. Price

Page 17: Studoland: The Student's Dream

3. Distribution (Place)

http://studoland.gr

Page 18: Studoland: The Student's Dream

• Social Media

• Traditional Media

• Participation in Competitions

• Relationship with key - stakeholders

4. Promotion

Page 19: Studoland: The Student's Dream

Short & Long

Term Projections

Mission A map that Students will enhance their University

Life with.

Vision A community that will provide everything a

student need for constructive studies.