Study of Client Acquisition and Selling Process Of

8/3/2019 Study of Client Acquisition and Selling Process Of

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STUDY OF CLIENT

ACQUISITION AND SELLINGPROCESS OF CREDIT CARDOF HDFC

Presented by_____

Mr. DEVI LALKUMAWAT

MBA III rd Sem.


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Contents : ___ Introduction

a. Indian Banking industry

b. HDFC Bank

Research Methodology

Client acquisition

Credit card

Credit card of HDFC Bank

Types of credit card

Questionnaire


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Introduction

Indian Banking industry ____

Banking in India originated in the lastdecades of the 18th century.

The first banks were The General Bank ofIndia, which started in 1786, and Bank of

Hindustan, which started in 1790; both arenow defunct.

The oldest bank in existence in India is theState Bank of India, which originated in the

Bank of Calcutta in June 1806, which almost
http://en.wikipedia.org/wiki/Bank_of_Bengal


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Adoption of technology inbanking

The IT revolution had a great impact in theIndian banking system.

The use of computers had led tointroduction of online banking in India.

The use of the modern innovation andcomputerization of the banking sector ofIndia has increased many fold after theeconomic liberalization of 1991 as thecountry's banking sector has been

exposed to the world's market.


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Number of ATMs of different ScheduledCommercial Banks Of India as on end March 2005
http://en.wikipedia.org/wiki/File:NUMBER_OF_ATM.png


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COMPANY PROFILE: -

Deepak Parekh is the chairman

of HDFC, the countrys leading

housing finance company.
http://yoginvora.wordpress.com/2009/05/26/swot-analysis-of-hdfc-bank/4es/


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HDFC Bank Limited is a major Indianfinancial services company based in India,incorporated in August 1994, after the

Reserve Bank of India allowedestablishing private sector banks.

The Bank was promoted by the Housing

Development Finance Corporation, apremier housing finance company (set upin 1977) of India.
http://en.wikipedia.org/wiki/Financial_servicehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Housing_Development_Finance_Corporationhttp://en.wikipedia.org/wiki/Housing_Development_Finance_Corporationhttp://en.wikipedia.org/wiki/Housing_Development_Finance_Corporationhttp://en.wikipedia.org/wiki/Housing_Development_Finance_Corporationhttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Financial_service


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HDFC Bank has 1,986 branches and over5,471 ATMs, in 996 cities in India, and allbranches of the bank are linked on an online

real-time basis. As of 30 September 2008 thebank had total assets of Rs.1006.82 billion.

It is one of the Big Four banks of India, alongwith State Bank of India, ICICI Bank andPunjab National Bankits main competitors.
http://en.wikipedia.org/wiki/Assetshttp://en.wikipedia.org/wiki/Big_Four_(banks)http://en.wikipedia.org/wiki/State_Bank_of_Indiahttp://en.wikipedia.org/wiki/ICICI_Bankhttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/Punjab_National_Bankhttp://en.wikipedia.org/wiki/ICICI_Bankhttp://en.wikipedia.org/wiki/State_Bank_of_Indiahttp://en.wikipedia.org/wiki/Big_Four_(banks)http://en.wikipedia.org/wiki/Assets


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Research

Methodology


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Objective of study

Scope of Study

Limitation of study Analysis and interpretation through

secondary Primary data

SWOT analysis


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Objective of study

To get knowledge about Banking industry.

To know the various Credit card productsavailable in the banks.

To compare the different credit card of wholebanks of India.

To know the market trend.

To understand the customer opinion about thecredit card .

To find the different way of convincingcustomers.

To increase the business of the bank.


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Scope of Study

Studying the increasing business scope of thebank.

Market segmentation to find the potential

customers for the bank. To study how the various products are

positioned in the market.

Corporate marketing of products. Customers perception on the various products

of the bank.


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Limitation of study

The researcher tried to make the research workas accurate & authentic as possible. Howeverthe following constraints were still unavoidable.

The information provided by the respondents onwhich all the results were drawn cannot bedenied that here was always a possibility ofresponse error.

The project was constrained by time limit of two

months.


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Mindset of people may very depending upontheir age, gender, income etc.

People mind set about the survey was an obstacle in acquiring completeinformation &positive interaction.


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SWOT

Analysis


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Strengths : -

Right strategy for the right products.

Superior customer service vs. competitors.

Great Brand Image.

Products have required accreditation.

High degree of customer satisfaction.

Good place to work

Lower response time with efficient and effectiveservice.

Dedicated workforce aiming at making a long-termcareer in the field.
http://managementfunda.com/customer-service/http://managementfunda.com/customer-service/


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Weakness :

Some gaps in range for certain sectors.

Customer service staff need training.

Processes and systems, etc

Management cover insufficient.

Sectoral growth is constrained by lowunemployment levels and competition for staff


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Opportunities :

Profit margins will be good.

Could extend to overseas broadly.

New specialist applications.

Could seek better customer deals. Fast-track career development opportunities

on an industry-wide basis.

An applied research center to createopportunities for developing techniques toprovide added-value services.


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Threats : -

Legislation could impact.

Great risk involved

Very high competition prevailing in the

industry.

Vulnerable to reactive attack by majorcompetitors.

Lack of infrastructure in rural areas couldconstrain investment.

High volume/low cost market is intensely

competitive.


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Client acquisition

Client acquisition is the sales andmarketing process of obtaining newcustomers.

Client acquisition means acquire ofclients.

Client acquisition can complete by

Phone calling.


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Credit card ___

A credit card is a small plastic card issued tousers as a system of payment.

It allows its holder to buy goods and services

based on the holder's promise to pay for thesegoods and services.

The issuer of the card creates a revolving

account and grants a line of credit to theconsumer (or the user) from which the usercan borrow money for payment to a merchantor as a cash advance to the user.
http://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Paymenthttp://en.wikipedia.org/wiki/Revolving_accounthttp://en.wikipedia.org/wiki/Revolving_accounthttp://en.wikipedia.org/wiki/Line_of_credithttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Merchanthttp://en.wikipedia.org/wiki/Cash_advancehttp://en.wikipedia.org/wiki/Cash_advancehttp://en.wikipedia.org/wiki/Merchanthttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Line_of_credithttp://en.wikipedia.org/wiki/Revolving_accounthttp://en.wikipedia.org/wiki/Revolving_accounthttp://en.wikipedia.org/wiki/Paymenthttp://en.wikipedia.org/wiki/Plastic


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http://en.wikipedia.org/wiki/File:Creditcardwcontactless.pnghttp://en.wikipedia.org/wiki/File:Smartcard2.png


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Regalia Credit Card

Superia Credit Card

Platinum Edge Credit Card

Titanium Edge Credit Card

Platinum Plus Credit Card

Platinum Plus Chip Credit Card

Visa Signature Credit Card

World MasterCard Credit Card

Credit Cards of HDFC Bank ____
http://www.hdfcbank.com/personal/Cards/Credit_Cards/Regalia/Regalia.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/superia/Superia.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Platinum/Platinum_Edge.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Titanium/Titanium_Edge.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Platinum_Plus_Credit_Card/platinumplus.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Platinum_Plus_Chip_Card/Platinum_Plus_Chip_Card_features.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Visa_Signature_Credit_Card/cc_visa_sign.htmhttp://www.hdfcbank.com/personal/prd_glance.htmhttp://www.hdfcbank.com/personal/prd_glance.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Visa_Signature_Credit_Card/cc_visa_sign.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Platinum_Plus_Chip_Card/Platinum_Plus_Chip_Card_features.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Platinum_Plus_Credit_Card/platinumplus.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Titanium/Titanium_Edge.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Platinum/Platinum_Edge.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/superia/Superia.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/superia/Superia.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/superia/Superia.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Regalia/Regalia.htm


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Titanium Credit Card

Gold Credit Card

Woman's Gold Credit Card

Silver Credit Card

Value Plus Credit Card

Corporate Platinum Credit Card

Corporate Credit Card

Business Platinum Credit Card
http://www.hdfcbank.com/personal/Cards/Credit_Cards/Titanium_Credit_Card/cc_prm_titanium.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Gold_Credit_Card/cc_prm_gold.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Woman's_Gold_Credit_Card/cc_womans.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Silver_Credit_Card/cc_silver.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Value_Plus_Credit_Card/cc_valueplus.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/corporate_platinum/corporate_platinum.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Corporate_Credit_Card/corporate.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Corporate_Credit_Card/corporate.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/corporate_platinum/corporate_platinum.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Value_Plus_Credit_Card/cc_valueplus.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Silver_Credit_Card/cc_silver.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Woman's_Gold_Credit_Card/cc_womans.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Gold_Credit_Card/cc_prm_gold.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Titanium_Credit_Card/cc_prm_titanium.htm


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For examplesGold Credit Card ___

Gold Credit Card Features & Benefits:

Attractive Reward Point

Revolving credit facility

Free Add-on card

Interest free credit facility

Zero liability on lost card
http://www.hdfcbank.com/personal/Cards/Credit_Cards/Gold_Credit_Card/cc_prm_gold.htmhttp://www.hdfcbank.com/personal/Cards/Credit_Cards/Gold_Credit_Card/cc_prm_gold.htm


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Questionnaire ___

a. How many credit cards you have?

One

Two

Three

More than three

b. Why do you like to use credit card?

Payments

Convenience Security

Others


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c. For what purposes you used your credit card?

Money transaction

Online purchasing

Shoping

Ticket reservation Others

d. Please indicate which payment method you would prefer touse in each of the following scenarios?

Booking a plane and railway ticket Booking a hotel

Paying a electricity bill

Paying for insurance


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e. Are you satisfied with the services providingby your credit card of Hdfc bank ?

Very Satisfied

Satisfied

Indifferent

Dissatisfied


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Thanks

Documents

Study of Client Acquisition and Selling Process Of