Study on Impact of Mobile Internet APP Interface Design to

Study on Impact of Mobile Internet APP Interface Design to Brand Zhang Haiyan

(Lanzhou Jiaotong University Art and design institute, Lanzhou, Gansu province

730070)

KeyWords: APP interface, brand propagation, basic elements, optimization design

Abstract: After the creation of the mobile Internet, as a kind of mobile client terminal,

APP is growing rapidly, even it has the trend to make the mobile Internet become the form of

APP. In this era dominated by brand economy, as a kind of new propagation medium, APP

makes the brand propagation become more diversified. The mobile Internet era is a

We-media era, anytime and anywhere it all can create the propagation. However, it also puts

forward the higher requirements for the brand. At present the visual homogeneity and the

brand improper propagation of APP on the market emerge in endlessly. However, these are

not helpful to create the brand effective propagation. At the same time, facing the

increasingly fierce brand competition and the unceasing change of market requirement, APP

also needs to constantly update and optimize with it. How to better promote the APP

interface optimization design and realize the effective long-term development of brand

propagation is the emphasis of this paper.

1. Introduction

With the popularity and promotion of mobile Internet, the development of mobile

devices, such as mobile phone, computer, tablet computer and other hardware technologies,

the user group development of mobile terminal develops faster and faster. APP is the

function application on the mobile devices. Today the user group becomes more and more

huge, in the future the mobile Internet even has development trend of becoming the form of

APP. Brand reveals the image and the power of an enterprise, at the same time, the

enterprise also can improve its own superior power by increasing the brand value. Expand

the market, and grab market share. As far as APP is concerned, the APP interface design is

the most intuitive display of its brand image. If we want to make a successful APP, the

interface design is crucial.

2nd International Conference on Education, Social Science, Management and Sports (ICESSMS 2016)

Copyright © 2017, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Advances in Social Science, Education and Humanities Research, volume 92

433

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435

group, the consumers will be affected by different regionalisms, different cultures, economic

development levels, living habits, thinking modes and other different factors. Because it is

divided from the small group, the consumers will be connected with age level, gender,

specific major and other factors. The formation of style can be have very complicated reason,

but we can start with the consumer requirement, and by classifying the consumers have

insight into the requirements of target consumers so as to have the style orientation.

3. Relationship between APP Interface Optimization Design and Brand

Propagation

Once a test showed that the first impression of human on the things would be completed

within 50 milliseconds. In this fairly short time, the conveyance of APP interface design to

brand image is crucial[18]. This is mainly affected by the primacy effect, and the influence of

the first impression obtained can even affect the overall impression more than the subsequent

impact. If the first impression is not good, it is difficult to obtain the user’s approval behind.

A beautiful design style and standardized element display is more beneficial to good

interaction between users and application programs so as to better set up the brand image

and obtain more effective brand propagation effect.

The significant economic benefits brought by brand economy urge the merchants to pay

more and more attention to the spread of brand. The requirement of brand propagation urges

the merchants to optimize the product design continuously. Even though we don’t exclude

some merchants’ propaganda with the bombing type and in a short time the propagation

range may become wide, it is difficult to obtain the consumer identity. In the long run, a

good brand image can promote the effective propagation of brand, and the brand image is

also a constant change and upgrading thing, then we need to continuously optimize and

design it.

APP interface design needs to adapt to very strong characteristics of the Internet era,

such as individual requirement, fragmented time, uninterrupted link, etc. About the

optimization design we need to start from the user requirement, and pay attention to the user

experience and usage scenario. While it is not just simple picture quality, sorting order and

other simple adjustment and change. The so-called interface design, refers to that we need to

conduct good human-computer interaction and visual induction.

4. Optimization Design Analysis of Interface Design Visual Basic Elements

4.1 Style

In the fierce era of brand competition, the style is even the important element of brand


436

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437

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438

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439

6. Conclusion

In this mobile Internet era, APP acts as the expansion of mobile device functions and it starts to become an indispensable part in people’s lives. The Internet age is a We-media era, anytime and anywhere it all can create the propagation. However, it also puts forward the higher requirements for the brand. Under the era background of brand economy, brand propagation seems to be critical, however, brand propagation can not be separated from the molding of brand image. As a part of the brand design, APP interface design plays a very important role in effective propagation of brand. APP interface design mainly includes the three parts, namely user research, interaction design and visual design. We mainly aim at the visual design part to conduct the study and put forward how to optimize and design it in the paper. However, the analysis on user research and interaction design aspects is not very systematic and in place. But if we want to a good APP product, the relationship between the three should be interrelated and promoted mutually.

References

[1]Huang Xiao. Ebook App Interface Design Research based on Interactive Theory[D].

North China University of Technology, 2015.

[2]Li Ting. Smartphone App Interface Design Research based on User Experience[D].

Taiyuan University of Technology, 2015.

[3]Zhao Xin. GUI Warming Design Research[D]. Xi'an Academy of Fine Arts, 2015.

[4]Huang Guanglei. Interface Design of Elderly Health Care Products[D]. Zhejiang

Sci-Tech University , 2015.


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Study on Impact of Mobile Internet APP Interface Design to