STUDY ON RETREADERS ATTITUDE TOWARDS MIDAS TREADS IN TERMS OF MARKETING MIX”

8/17/2019 STUDY ON RETREADERS ATTITUDE TOWARDS MIDAS TREADS IN TERMS OF MARKETING MIX”.

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Holy Grace Academy of Management Studies

CHAPTER-1

INTRODUCTION

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1.1 INTRODUCTION TO THE STUDY

The project on “A STUDY ON RETREADERS ATTITUDE

TOWARDS MIDAS TREADS IN TERMS OF MARKETING MIX”. The st!"

#$s con!cte! %n MIDAS &RE'URED TREADERS &(T.)TD* Kott$"$+ %n the

+onth o, Septe+-er n! to n!* /01 . Mr. Geor2e ($r2hese st$rte! th%s co+p$n"

#%th $n %n3est+ent o, Rs.41* /// %n the "e$r 0545 $n! #%th%n $ short sp$n o, t%+e

he trne! !o#n th%s co+p$n" %nto $ +e!%+ sc$6e n%t $n! soon -ec$+e +$r7et

6e$!er %n the retre$!%n2 ,%e6!.

&r%+$r" !$t$ #$s co66ecte! ,or th%s project tro2h 8est%onn$%res $n!

-" o-ser3$t%on +etho! -" %nter3%e#%n2 $ s$+p6e o, 0// Retre$!ers %n Kott$"$+

!%str%ct. Dr%n2 the st!" the se$rcher e9tr$cte! %n,or+$t%on re2$r!%n2 the e9tern$6

,$ctors th$t $,,ect the pre,erence o, the csto+ers. The retre$!ers s$" th$t :$6%t"*

A3$%6$-%6%t" $n! D%str%-t%on pro3%!e! -" the co+p$n" $re -est. ;t none o, the+

$re s$t%s,%e! #%th the pro+ot%on$6 $ct%3%t%es $n! cre!%t per%o! ser3%ces o,,ere! -"

the co+p$n".

The sr3e" con!cte! #$s 8%te sccess,6 re3e$6%n2 +$n" ,$cts

pro3%!%n2 3$6$-6e $+ont o, %n,or+$t%on. M$jor%t" o, the retre!ers respon!e!

#e66.

1.2 STATEMENT OF PROBLEM To st!" $-ot the retre$!ers pre,erence to#$r!s the or2$n%s$t%on

1.3 PURPOSE OF THE STUDY 0.The st!" he6ps to ,%n! the retre$!ers op%n%on $-ot MIDAS

. The re$son ,or pre,erence %s $6so cons%!ere! %n the st!"

1.4 IMPORTANCE OF THE STUDY At present* the retre$!%n2 +$r7et %s h%2h6" co+pet%t%3e. The st!" %s

re6$te! to Retre$!%n2 %n!str" %n Kott$"$+ !%str%ct. So +$n" 6oc$6 p6$"ers e9%st %n

Kott$"$+ !%str%ct. The e9tr$cte! %n,or+$t%on re2$r!%n2 %n,or+$t%on re2$r!%n2 the

e9tern$6 ,$ctors th$t $,,ect the pre,erence o, the csto+ers. The retre$!er


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1.5 OBJECTIVES OF THE STUDY 0. To n!erst$n! the Retre$!ers $tt%t!e to#$r!s MIDAS %n tre+ o, 3$r%os

p$r$+eters 6%7e the pr%ce $n! 8$6%t" o, !%,,erent tre$!s.

. To ,%n! ot csto+er. To s22est str$te2%es ,or %+pro3%n2 the e9%st%n2 -s%ness %n ter+s o, +$r7et%n2

+%9.

0.4 SIGNIFICANCE OF THE STUDY

Retre$!%n2 +$r7et %s h%2h6" co+pet%t%3e. The st!" %s re6$te! to retre$!%n2

%n!str" %n 7ott$"$+ !%str%ct #here +$n" 6oc$6 p6$"ers e9%st.

1.7 SCOPE OF THE STUDY

The st!" %s con!cte! to 2et $ c6e$r 3%e# $-ot the Retre$!ers Att%t!e

$!opte! %n MIDAS Tre$!s %n Kott$"$+. The st!" %s 6%+%te! to 0// retre$!ers.

Th%s st!" #%66 he6p to 7no# ho# the or2$n%s$t%on e3$6$tes th%s pro2r$+.

1.8 PERIOD OF THE STUDY

The st!" #$s he6! ,or $ per%o! o, 0 !$"s

1.9 ASSUMPTIONS OF THE STUDY

• S$+p6e s%?es o, 0// retre$!ers #ere t$7en on the $ss+pt%on th$t %t #o6!

2%3en tre %n!%c$t%on o, the st!"

• The respon!ents #ere $ss+e! to -e n-%$se!.

• St$t%st%c$6 too6s se! to $n$6"s%s the !$t$ +st "%e6! $ccr$te "%e6!

1.10 LIMITATIONS OF THE STUDY

0. The +$%n 6%+%t$t%on %s the t%+e ,$ctor. It #$s 3er" !%,,%c6t to con!ct $

rese$rch st!" #%th%n $ s+$66 sp$n o, !$"s.. &rej!%ces o, the respon!ents #ere $nother 6%+%t$t%on.

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=. The Retre$!ers #ere 3er" -s"@ hence the !$t$ 2%3en -" the +$" -e -%$se!.

>. So+e csto+ers #ere not $t Retre$!%n2 shop@ so+e others #ere not re$!" to

2%3e so+e personne6 %n,or+$t%on.

1. There +$" -e -%$s ,ro+ the respon!ents $n! the %nter3%e#er


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%s $3$%6$-6e $t $ co+pet%t%3e pr%ce. As $ res6t* the" pre,er the open +$r7et s"ste+

$6on2 #%th $ !e$6er net#or7 $n! #o6! e9pect to oper$te -" th%s s"ste+ %n the ,tre

$s #e66.

MIDAS h$s =/ !e$6ers %n In!%$ #%th Ker$6$ h$3%n2 on6" one !e$6er* Gj$r$tB1*

M$h$r$shtr$B4* &nj$-* C$r%"$n$* West ;en2$6BI +ore !e$6ers !oes not +e$n th$t

the" $re se66%n2 +ore %n th$t st$tes $s the Ker$6$ !e$6er $6one se66s $-ot 0//B01

tonnes per +onth* #h%ch %s $-ot / o, Ker$6$ +$r7et . In the #estern In!%$n st$tes

o, M$h$r$shtr$ $n! Gj$r$t* M%!$s h$s +$9%++ !e$6ers !e to the s%?e o, the

econo+%es %n those st$tes . M$h$r$shtr$ %s the M%!$s


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0.00.> E!PORT MARETS

MIDAS %s $ +$jor p6$"er %n the !o+est%c +$r7et -t h$s ne26%2%-6e e9ports

sh$re . Desp%te th%s * the co+p$n" h$s !e,%n%te p6$ns to enter the %ntern$t%on$6 +$r7et

%n $ -%2 #$". Srpr%s%n26"*MIDAS h$s not stren2thene! %ts 26o-$6 c6%ente6e +ch o3er

the "e$rs #%th e9ports $s 6o# $s 0=/ tonnes %n the 6$st F%sc$6 //4B/H. MIDAS %s

e9port%n2 +$%n6" to !e3e6op%n2 +$r7ets o, Soth E$st As%$* M%!!6e E$st* A,r%c$ $n!

Soth A+er%c$. The co+p$n" %s t$r2et%n2 $n e9port o, $-ot 0/// tonnes %n the ne9t

,%3e "e$rs. The%r %++e!%$te p6$ns $re to !o-6e the e9ports e3er" "e$r to $ch%e3e $

t$r2et o, $t 6e$st =// tonnes %n the ne9t cop6e o, "e$rs . More o3er MIDAS h$s

p6$nne! to ,or+ $ !e$6er net#or7 %n the %ntern$t%on$6 +$r7et . As ,$r $s enter%n2 the

!e3e6ope! +$r7ets o, North A+er%c$ $n! Erope %s concerne!* th%s #o6! -e the

co+p$n"


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MIDAS Grop co+p$n" * G ener$6 R--ers GRJ $6so ho6!s ISO 5// cert%,%c$t%on

,or the +$n,$ctre $n! spp6" o, procre! $n! con3ent%on$6 tre$! r--ers.

0.00.4 MANAGEMENT

Mr. Geor2e ($r2hese he$!s the 2rop $n! h%s #%,e Mrs. M$r%$++ ($r2hese

h$n!6es the +$n$2e+ent o, the n%t %n T$+%6 N$! . &ro,ess%on$6 +$n$2ers %n the

2rop 6oo7 $,ter the co+p$n"


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$s $ s+$66Bsc$6$ n%t $t Ett+$noor. It #$s +$%n6" en2$2e! %n +$n,$ctr%n2 o,

procre! tre$! r--er.

The co+p$n" h$s the tot$6 c$p$c%t" o, pro!c%n2 // tonnes per !$" . The

co+p$n" h$! the c$p$c%t" ,or pro!c%n2 0// to /// tonnes o, procre! tre$! r--er

per +onth.

MIDAS pro!ces #or6! c6$ss r--er pro!cts. Sch $s procre! tre$!s* c$+e6

-$c7 tre$! * 36c$n%?%n2 ce+ent * csh%on 2+* cr%n2 -$2s $n! cr%n2 en3e6ops*

-on!%n2 2+ etc . the h%2h 8$6%t" contro6 e,,%c%ent6" +$%nt$%ne! $t e3er" st$2e* #h%ch

%s ,ro+ procre+ent o, r$# +$ter%$6 to the pro!ct%on o, ,%n%she! 2oo!s %s +$7%n2

MIDAS pro!cts +ch $-o3e the 6%nes o, nor+$6 st$n!$r!s.

No# the co+p$n" h$s 2ot =4 tre$!s +$n,$ctr%n2 n%ts * 4 %n Ker$6$ $n!

%n &on!%cherr" $%! trno3er %s 0// crores.

:$6%t" #%se $n! re3ene #%se %t %s the NoL0 co+p$n" %n ,%e6! . In!%$


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+$n,$ctre $s $ res6t the" pre,er the open +$r7et s"ste+ $6on2 #%th $ !e$6ers -"

th%s s"ste+ %n the ,tre $s #e66.

M$h$r$shtr$ 4* %n Ker$6$ one the !e$6ers M.M 'h$n!" $n! 'o.* se66 $-ot

01B01/ tones per +onth #h%ch %s $-ot / o, the Ker$6$ +$r7et %n the Western

In!%$ st$tes MIDAS h$s +$9%++ !e$6ers !e to the s%?e o, econo+%cs %n those st$tes

MIDAS %s e9port%n2 +$%n6" to !e3e6op%n2 +$r7et o, Soth E$st As%$* A,r%c$.

The co+p$n" %s t$r2et%n2 $n e9port o, $-ot 0// tones %n the ,%3e "e$rs . More o3er

M%!$s h$s p6$nne! to ,ro+ !e$6ers net#or7 %n the %ntern$t%on$6 +$r7et . The

%++e!%$te p6$nes $re to -e !o-6e #%th e9port e3er" "e$rs . To $ch%e3e $ t$r2et $t

6e$st =// tones %n the ne9t cop6e "e$rs . )$st "e$rs MIDAS p$rt%c%p$te! %n 3$r%os

sho#s or2$n%se! %n 'h$%n$* It$6"* ;r$?%6 $n! S%n2$pore.

0.0.0 ORGANISATION CHART

&ro!ct%onJ F%n$nceJ M$r7et%n2J rese$rch !e3e6op+entJ

9

MD

GM GM GM GM GM

Manager(purchas

EDP

Manager(Accounts &


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0.0. PRODUCT PROFILE

• RU;;ER

N$tr$6* S"nthet%c $n! rec6$%+ const%tte the +$jor $n! the +ost

%+port$nt r$# +$ter%$6s o, the 3%t$6 r--er %n!str" $n! %t $6so ho6!s $

str$te2%c pos%t%on %n the contr"


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• TREAD

Tre$! %s the #e$r%n2 sr,$ce o, the t"re* #h%ch co+es %n the cont$ct

#%th the ro$! sr,$ce. It %s $pp6%e! %n the r$# st$te $s $n e9tr!e! s6$- o,

r--er co+pon!. N cross sect%on %t %s s-st$nt%$66" rect$n26$r $cross the

centre t$per%n2 !o#n %nto e3er" ,%ne e!2es.

• RETREADING

As the t"re +o3es on the ro$!* the tre$! port%on #e$rs o,, 2r$!$66".

The process o, re+o3%n2 the o6! #orn ot tre$! $n! rep6$c%n2 %t #%th $ tre$!

sr,$ces %s c$66e! $s retre$!%n2. Tre$! r--er %s the +$ter%$6 se! to rep6$ce the

#e$r%n2 sr,$ce on the t"res. The o6! se6ess t"re c$n -e +$!e to rn ,or

$6+ost e8$6 +%6e$2e $s ne# t"re -" tre$!%n2 #%th%n the cost not e9cee!%n2

0=r! o, th$t o, ne# t"re. (%rt$66" $66 t"pes o, t"res c$n -e retre$!e! %nc6!%n2

p$ssen2er c$r* trc7* +otor c"c6e* ,$r+ tr$ctor etc. Us$66" t"res c$n -e

retre$!e! $s +$n" $s >B1 t%+es !epen!%n2 on the c$s%n2 stren2th. In retre$!%n2

%n!str" * co++on6" t#o +etho!s $re $!opte! 'o6! &rocess Retre$!%n2 $n!

Cot &RO'ESS Retre$!%n2 . The co6! process retre$!%n2 %s c$66e! $s the &re

cre! Retre$!%n2.

•

&RE'URED RETREADING

&re cre! retre$!%n2 %s the +etho! o, retre$!%n2 %n #h%ch $6re$!" cre!

tre$! r--erBh$3%n2 tre$! p$tterns %s $!here! to the $6re$!" -,,e! t"re c$s%n2

-" +e$ns o, (6c$n%?$-6e csh%on 2+. Cere the %+port$nce $n! the nee! o,

&re cre! tre$! co+es.

• ;ONDING GUM

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;on!%n2 2+ %s se! %n -oth con3ent%on$6 $n! procrs process%n2. It %s

se! $s $n $!hes%3e to ,%9 the tre$! %nto the t"res. It %s $3$%6$-6e ,or 55/c*

01//c* $n! oper$t%ons. D%,,erent t"pes o, 2+ $re $3$%6$-6e . It c$n -e se! to

,%66 n$%6 ho6es $n! rep$%r %njre! p$rts o, c$s%n2.

• ;)A'K (U)'ANISING SO)UTION

Th%s %s $n $ssoc%$te! pro!ct se! ,or retre$!%n2. M%!$s +$n,$ctre

h%2h 8$6%t" 36c$n%?%n2 so6t%on ,or 55/c* 01/* 01//c* oper$t%ons. It %s $6so

co+p$t%-6e ,or -oth con3ent%on$6 $n! procre! process.

• TYRE F)AO&S

M%!$s %s pro!c%n2 h%2h6" he$t res%st$nt $n! e9tr$ !r$-6e ,6$ps ,or

retre$!%n2 prposes.

• 'URING ;AGS AND 'URING EN(E)O&S

The co+p$n" %s +$n,$ctr%n2 h%2h 8$6%t" -t"6 cr%n2 -$2s spec%$66"

!es%2nto +$9%+%se cres. The co+p$n" %s $6so pro!c%n2 res%st$nt en3e6ops

,or the e$s" se $n! 6on2 6%,e.

• RO&E RU;;ER

Rope r--er %s se! %n e9trn!er2ns to rep$%r r$sp%n2 $re$s. It he6ps to

pro3%!e e9ce66ent process s$,et" $n! t$c7.

• 'USTOM DESIGNED &RO'URED TREAD RU;;ER

The co+p$n" %s $6so +$n,$ctr%n2 csto+ +$!e tre$! !es%2n

e9c6s%3e6" ,or potent%$6 csto+ers. Mo6!s #%66 -e +$!e to !es%2n $n! s%?e

spec%,%c$t%on.

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0.0.= HISTORICAL BACKGROU!

T"re %s the +ost %+port$nt $n! #%!e6" se! en2%neer%n2 pro!ct +$!e ot o,

po6"+ers . T"re +$n,$ctr%n2 co+es %nto e9%stence $s !escr%-e! -" Goo! "e$r $n!

C$ncoc7 $s so6%! t"re ,or $n%+$6 !r%3en 3eh%c6es %n the 0 th centr".

Ro-ert Tho+son %n3ente! the $to+o-%6e t"re %n 0>4. Th%s %n3ent%on #$s

ne26ecte! s%nce 0 #here .S Dn6op !e3e6ope! the pne+$t%c t"re set .

In +o!ern 6%,e * the $to+o-%6e 3eh%c6es $re %ncre$s%n2 !$" -" !$" $n! the

nee! o, t"re %s $6so %ncre$se! . ;t the cost o, $to+o-%6e t"re %s 3er" h%2h $n! c$n

-e +$n,$ctre! on6" %n 6$r2e sc$6e . ;ec$se o, these re$sons retre$!%n2 %s essent%$6

%n $to+o-%6e %n!str".

0.0.> !"#"LO$M"T O% $R"CUR"! R"TR"A!IG

Ger+$ns jst pr%ror to Wor6! W$r II ,%rst %ntro!ce! procre! process.;$n!$2e

%ntro!ce! the &recre! retre$!%n2 %nto North A+er%c$ %n 051H. In th%s s"ste+* $n

e6$st%c -$n! o, +et$6 $ron! the c%rc+,erence o, the retre$!e! t"re $s the pressre

+e+-er $n! cr%n2 #$s !one %n $ hot $%r ch$+-er.

The present s"ste+ e3o63e! ,ro+ the one pre3%os6" !escr%-e! $n! +$7e se

o, ,6e9%-6e r--er en3e6op co3er%n2 e9ter%or o, the t"re ,ro+ -e$! to -e$! $n! sc$6e!

to the r%+ on #h%ch the t"re %s +onte! -" +e$ns o, ,6$n2es #h%ch press the en3e6op

$2$%nst the 6o#er s%!e #$66 o, the t"re .

0.0.1 A!#ATAG"S

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0. Retre$!%n2 $s $n %n!str" h$s -eco+e 3er" %+port$nt %n the n$t%on. I, &re cre! tre$!s $re se! %n retre$!%n2* the o3erBcr%n2 pro-6e+ o, the t"re

-o!" c$n -e $3o%!e! . ;ec$se the $6re$!" cre! tre$! %s $pp6%e! to the t"re

c$n -e $3o%!e! . ;ec$se the $6re$!" cre! tre$! %s $pp6%e! to the -,,e!

sr,$ce -" +e$ns o, csh%on 2+. ;t %n the hot process * the t"re -o!" %s

$2$%n n!er2one cr%n2 $6on2 #%th tre$! . Th%s #%66 c$se o3er cr%n2 pro-6e+

to the t"re -o!" $n! the 6%,e o, the t"re #%66 -e re!ce!.

'ons%!er%n2 $66 the $-o3e ,$ctors the se o, &recr! tre$!s %s econo+%c$6.

0.0.4 $ROC"SSIG

The process o, +$n,$ctre o, &re cre! tre$! %n3o63es the

+$st%c$t%on* +%9%n2 *e9trs%on*+o6!%n2 $n! -,,%n2 steps.

I. M$st%c$t%on

Open ro66 +%9ers or %ntern$6 +%9ers $re $rose! ,or th%s. N$tr$6 r--er

%s ,%rst +$st%c$te! $n! -ro2ht to the s$+e 3%scos%t" 6e3e6 o, s"nthet%c r--er

$n! then s"nthet%c r--er %s $!!e! to %t.

II. M%9%n2

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The +$st%c$te! r--er %s +%9e! #%th the 3$r%os co+pon!%n2

%n2re!%ents $n! the te+per$tre o, +%9%n2 not e9cee! $-o3e 5/o c. The #e66B

+%9e! co+pon! %s sheete!*co!e!*!ste! $n! 6e,t ,or +$tr$t%on

III. E9trs%onThe +$tre! co+pon! %s #$rne! $n! ct %nto str%ps $n! ,e! %nto

e9tr!er hopper. The e9tr!e! +$ter%$6s $re t$7en to #$ter t$n7s $n! $,ter

coo6%n2@ the #$ter $n! +o%stre $re re+o3e! -" s%n2 co+presse! $%r.

I(. 'r%n2

The cr%n2 %s !one -" co+press%on +o6!%n2 +etho! . The co+pon!

%s ,%66e! $n! p6$ce! %nto the pre3%os6" !es%2ne! $n! preche$te! +o6!s

+$%nt$%ne! precre! te+per$tre $n! pressre . A,ter re8%re! t%+e the cre!

tre$! %s t$7en $n! $66o#e! ,or postBcr%n2.

(. ;,,%n2

The cre! tre$! %s -,,e! on the -$se s%!e to present $ c6e$n sr,$ce

th$t %s proper6" prep$re! ,or $!hes%on to the t"re c$s%n2 -" +e$ns o, -on!%n2

6$"er o, csh%on 2+.

In &recre! retre$!%n2 th%s tre$! %s se! #h%ch h$s no ,rther cr%n2

!r%n2 the process.

0.0.H $RO!UCT RAG" O% TH" COM$A&

0. &recre! Tre$! R--er &'TRJ

&re+%+ 8$6%t" &recre! Tre$! r--er #%th MIDAS MI)EAGE %s $3$%6$-6e

%n $ #%!e r$n2e o, !es%2ns $n! s%?es to s%t the 3$r%os nee!s . MIDAS h$s $

8$6%t" contro6 s"ste+ * #h%ch ensres th$t $,ter +$ch%ne -,,%n2 e3er" str%p o,

&'TR %s h$n! ,%n%she! $n! %nspecte! -e,ore -e%n2 p$c7e!.

. Mo6! 're R--er'on3ent%on$6 Tre$! R--erJ

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MIDAS CIGCMI)ER +o6! cre r--er #%th csh%on -$c7%n2 h$s -een

,or+6$te! $n! !e3e6ope! %n the%r 6$-s to 2%3e t"res e9tr$ +%6e$2e. Tre$! R--er

#%th MIDAS MI)EAGE %s $3$%6$-6e %n e3er" s%?e $n! 2$2e.

=. 'sto+ M$!e R--er 'o+pon!s

MIDAS $6so +$n,$ctres csto+ +$!e r--er co+pon!s +$ster -$tches ,or

$ #%!e 3$r%et" o, ses* +%9e! to co+p$n%es spec%,%c$t%ons %n KB> %nter+%9es.

>. 'r%n2 ;$2s $n! 'r%n2 En3e6ops

MIDAS h$s ne#6" %ntro!ce! h%2h 8$6%t" cr%n2 -$2s $n! cr%n2 en3e6ops %n

$#%!er r$n2e o, s%?es.

1. T"re F6$ps

T"re ,6$ps #%th e9tr$ 6on2 6%,e $re $3$%6$-6e %n se6ecte! r$n2e o, s%?es.

4. 'sh%on G+ $n! ;on!%n2 G+

F$st cr%n2 $n! s6o# cr%n2 rep$%r +$ter%$6 $n! 36c$n%?%n2 2+s $re +$!e to

s%t 55o*01o $n! 01// c te+per$tre 6e3e6s.

H. (6c$n%?%n2 'e+ent

(6c$n%?%n2 'e+ent or so6t%on %n ,$st !r"%n2 so63ent o%6 -$se! %s $3$%6$-6e ,or

55o*01o $n! 01// c te+per$tre 6e3e6s.

. 'sto+s Des%2ne! &re cre! Tre$! R--er EX&ORT ON)YJ

16


17/59


'sto+ +$!e tre$! !es%2ns #%66 -e +$n,$ctre! e9c6s%3e6" ,or potent%$6

csto+ers. Mo6!s #%66 -e +$!e to !es%2n $n! s%?e spec%,%c$t%on.

0.0. $ROC"SS O% MAU%ACTUR"

The %+port$nt steps %n3o63e! %n the +$n,$ctre o, &re cre! tre$! $re

!escr%-e! -e6o#.

• M$st%c$t%on $n! M%9%n2

• M$tr$t%on

• &reB#$r+%n2

• E9trs%on

• 'oo6%n2

• We%2h%n2

• Mo6!%n2 $n! (6c$n%?$t%on

• &ost cr%n2

• ;,,%n2

• Inspect%on $n! &$c7%n2

0. M$st%c$t%on $n! M%9%n2

The co+pon!%n2 %n2re!%ents $n! r--er $re #e%2he! $s per rece%3e!. The

+$ter%$6 %s ,%rst6" +$st%c$te! on $ Bro66 +%9%n2 +%66 ,or re!c%n2 the 3%scos%t"

$n! %ncre$s%n2 the p6$st%c%t" $,ter $tt$%n%n2 $ cert$%n 6e3e6 o, p6$st%c%t". The

+%66 te+per$tre %s 7ept $t H// ' -" p$ss%n2 co6! #$ter tro2h the core o,

the ro66s . To the +$st%c$te! r--er * other co+pon!%n2 %n2re!%ent $re $!!e!

#h%ch 2et !%sperse! e$s%6".

A,ter +$st%c$t%on* the $ct%3$tor $n! ste$r%c $c%! $re $!!e! $n! cross cts

$re +$!e on the -$n! ,or+e! $ron! the ,ront ro66 s%n2 $ ctt%n2 7n%,e. A,ter

the %ncorpor$t%on o, $ct%3$tor* the ,%66er $n! process o%6 $re $!!e!. Then cts

$re 2%3en on the -$n! the str%ps $re $2$%n ,e! to the n%p.

. M$tr$t%on

17


18/59


The sheete! co+pon! %s 7ept ,or > hors ,or +$tr$t%on. Th%s

process %s !one to 2et techno6o2%c$6 propert%es to the co+pon!. Dr%n2

+$tr$t%on* the %n2re!%ents $re #e66 %++erse! %n the r--er to 2et 2oo!

techno6o2%c$6 propert%es.

=. &reB#$r+%n2

&reB#$r+%n2 %s !one on $ 04” X >” +%66. The +$tre! co+pon! %s

st%,,* !r%n2 th%s oper$t%on the te+per$tre $n! p6$st%c%t" o, the co+pon!

%ncre$ses. Th%s ,$c%6%t%es e$s" e9trs%on thro2h the !"e. At the en! o,

prep$r%n2 * the n%p %s $!jste! to 01++ $n! s+$66 str%ps $re !%rect6" ,e! to the

e9tr!er.

>. E9trs%on

E9trs%on %s the process%n2 oper$t%on %nten!e! to sh$pe the co+pon!

%n the re8%re! sh$pe. In the pro!ct%on o, &re cre! tre$!* s+$66 sr%ps o, the

+%9e! co+pon! %s ,e! to the e9tr!er $n! %t %s ,orce! thro2h the !"e $n! the

+$ter%$6 co+es ot %n the !%+ens%on H %nch #%!th $n! ++ th%c7ness. At the

st$rt%n2 o, the e9trs%on process* the !"e %s he$te! $n! #hen the process %s

pro2ress%n2* the te+per$tre o, the -$rre6 +$" %ncre$se res6t%n2 %n the

36c$n%?$t%on o, the co+pon!. In or!er to pre3ent th%s* p$ss co6! #$ter

thro2h the e9tr!er contro6s te+per$tre.

1. 'oo6%n2

Th%s cont%nos6" e9tr!e! s6$- %s p$sse! %nto $ t$n7 cont$%n%n2 co6!

#$ter* #h%ch he6ps to !ecre$se !"e


19/59


4. We%2h%n2

The po6"thene #r$ppe! s6$- %s #e%2he! to the re8%re! #e%2ht. A 1/

e9cess #e%2ht %s t$7en ,or ,6$sh. Then %t %s t$7en ,or +o6!%n2.

H. Mo6!%n2 $n! (6c$n%?$t%on

The #e%2hte! s6$- 0/.172J %s then tr$ns,erre! to the +o6!%n2 sect%on.

The po6"thene sheet %s re+o3e! $n! the 2reen co+pon! %s 6o$!e! %n the preB

he$te! 6-r%c$te! +o6! 04//cJ* #h%ch %s h$3%n2 the tre$! p$ttern %n %t. A

s%6%cone e+6s%on %s se! $s the +o6!Bre6e$s%n2 $2ent. Th%s he6ps the e$s"

str%pp%n2 o, the cre! s6$-. The +o6! %s then c6ose! $n! %t %s then tr$ns,erre!

to the p6$tens o, the h"!r$6%c press 0>>” X =>”J $n! then the pressre %s

$pp6%e! . The +$9%++ pressre $pp6%e! ,or the pro!ct%on o, procre! tre$!

%s 1/ At+. At $ te+per$tre 04//c* the s22este! co+pon! #%66 h$3e $

cre c"c6e o, 0B0> +%ntes. A,ter cr%n2* the press %s opene! $n! ,ro+ the

+o6!* the str%ps o, cre! tre$! $re t$7en $,ter ,%n%sh%n2 oper$t%on.

. &ost cr%n2

&ost cr%n2 %s c$rr%e! ot to %+pro3e the techno6o2%c$6 propert%es $n!

$6so he6p to co+p6ete the cr%n2 process. Th%s c$n -e !one %n t#o #$"s* e%ther

-" e9pos%n2 the tre$! to 4//c ,or =B> hors or 7eep%n2 the pro!ct %n roo+

te+per$tre ,or > hors. The propose! pro!ct %s post cre! %n roo+

te+per$tre ,or > hors.

5. ;,,%n2

The cre! tre$! %s -,,e! on the -$se s%!e to present $ c6e$n sr,$ce*

#h%ch %s proper6" ,or $!hes%on to the c$s%n2 -" +e$ns o, $ -on!%n2 6$"er o,

csh%on 2+. It %s co+p$ct$-6e to -oth tre$! $n! the #%!e 3$r%et" o, t"re

co+pon! to #h%ch the tre$! %s $!her%n2 $n! th%s c$ne -e !one on $ -,,%n2

+$ch%ne.

19


20/59


0/. Inspect%on $n! &$c7%n2

The -,,e! tre$! %s %nspecte! ,or ensr%n2 the 8$6%t". The h$r!ness %s

chec7e! $n! 3%s$6 %nspect%on %s !one #here there %s $n" $%r ---6es %n the

tre$!. 'hec7 $66 the !%+ens%ons o, the tre$! . A,ter th%s the p$c7%n2 %s !one.

For th%s the tre$! %s co3ere! #%th%n po6"thene ,%6+ $n! %t %s ro66e! $n! pt %n

the c$r!-o$r! -o9 $n! se$6e!. A 6$-e6 p$ste! on the -o9* #h%ch %n!%c$tes the

tre$! n$+e $n! s%?e o, the tre$!. It %s then tr$ns,erre! to the cons+er.

0.0.5 'UALIT& COTROL M"ASUR"S

For ensr%n2 2oo! 8$6%t" o, procre! tre$! the ,o66o#%n2 tests $re

s$66" c$rr%e! ot.

$. Test%n2 o, R$# r--er $n! In2re!%ents

The r--er $n! the co+pon!%n2 %n2re!%ents $re teste! ,or con,%r+%n2

the preB!eter+%ne! spec%,%c$t%ons.

-. Test on the ,%n%she! Tre$!

At+ospher%c con!%t%on o, test%n2L

Un6ess other#%se spec%,%e! $66 tests e9cept the $2e%n2 test sh$66 -e

c$rr%e! ot %n the te+per$tre o, H /c $n! $t $n $t+ospher%c pressre o,

$ppro9%+$te6" H4/++ o, +ercr".

0. We%2ht

The #e%2ht o, the ,%n%she! tre$! %s t$7en #%th $ p6$t,or+ -$6$nce $n!

ensr%n2 th$t the #e%2ht %s $n $2ree+ent #%th the csto+er


21/59


The e9tern$6 +e$sre o, the &recre! tre$! %s teste!. W%!th $n!

th%c7ness %s +e$sre!. A !%$6 2$2e +e$sres th%c7ness $n! $ (ern%er sc$6e

+e$sres #%!th.

=. C$r!ness

The h$r!ness o, the tre$! %s +e$sre! $t !%,,erent port%ons -" +e$ns o,

$ !ro+eter to ensre th$t %t %s 4/Lt0 shore $ n%ts. For th%s h$n! st"6e #%thot

st$n!* ron! t"pe on st$n! $n! penc%6 t"pe !ro+eter c$n -e se!.

>. Tens%6e &ropert%es

Tens%6e stren2th $n! 6t%+$te e6on2$t%on $re se,6 ,or $ co+pon!

!e3e6op+ent* ,or +$n,$ctr%n2 contro6 $n! ,or !eter+%n%n2 $ co+pon!


22/59


+$r7e! 0// on the sc$6e $n! re-on! re$!%n2 $re t$7en $,ter the %+p$ct #hen

ther+$6 e8%6%-r%+ h$s -een est$-6%she! %n the s$+p6e.

The sc$6e $t the po%nt o, re-on! %s re$! !%rect6" $ccor!%n2 to the

ener2" co3ere! percent $n! the !%,,erence -et#een these re$!%n2 $n! 0// %s

there ,or percent o, ener2" 6oss.

. Ce$t ;%6! Up

Ce$t -%6! p %s +e$sre! s%n2 ,6e9o +eter. Th%s test #%66 2%3e $n

%n!%c$t%on o, n%,or+%t" o, r--er co+pon!. For test%n2* the s$+p6e %s he$te!

or 1//c $n! %t %s ,6e9e! ,or $ 2%3en t%+e p $n! !o#n +ot%on -" $n $pp6%e!

6o$!J A,ter ,6e9%n2 the te+per$tre %s note!. The %ncre$se o, te+per$tre c$n

-e c$6c6$te!.

5. Deter+%n$t%on o, 're T%+e

Mons$nto Rheo+eter %s se! ,or th%s prpose. It cons%sts %, t#o p6$tens

$n! $ rotor. When the p6$tens $re c6ose!* $ch$+-er %s ,or+e! $ron! the rotor.

The rotor

c$n osc%66$te $t 0o*=o $n! 1o. For tre$!* the osc%66$t%on %s ,%9e! =o $n! the

r$n2e o, the tor8e %s $!jste! to 0//. The te+per$tre o, the test %s 01/oc

$n! pressre 1/ &SI. When the co+pon! %s p6$ce! $ron! the rotor $n!

c6ose! $n! +otor %s st$rte!* $ tor8e %s !e3e6ope! $n! th%s %s p6otte! on $ 2r$ph

$n! ,ro+ the 2r$ph #e c$n !eter+%ne the cre t%+e $n! cre %n!e9.

're t%+eB T%+e re8%re! to $tt$%n the 5/ o, the +$9%++ tor8e

're In!e9 0// Tc XJBts 9J #here

Tc 9J %s the cre t%+e $t #h%ch 9 presents o, the ,66 tor8e !e3e6op+ent %s

$ch%e3e!.

22


23/59


CHAPTER-2

REVIEW OF LITERATURE

23


24/59


RE(IEW OF )ITERATURE

Re3%e#%n2 o, 6%ter$tre on the $re$ o, rese$rch %s $ pre6%+%n$r" step

-e,ore $tte+pt%n2 to p6$n st!". It %s essent%$6 to re3%e# $66 the re6e3$nt

+$ter%$6 connecte! #%th the pro-6e+ chosen. It %s necess$r" to sho# ho# the

pro-6e+ n!er st!" re6$te! to pre3%os rese$rch st!%es. It %s e8$66"

%+port$nt to sho# ho# th%s #or7 %s !%,,erent ,ro+ the e9%st%n2 6%ter$tre. Th%s

rese$rch %s ,%rst o, %ts 7%n! $n! $tte+pt to $n$6"se the +$r7et%n2 str$te2%es

$!opte! -" the +$n,$ctr%n2 o, ce+ent %n the !o+est%c +$r7et* to st!"

h"pothes%s st$te! -" the e$r6%er #or7ers $re re3%e#e! $n! the%r se,6ness %s

e3$6$te! %n the p$rt $s $ -$s%s ,or ,rther rese$rch.

24


25/59


R%ch$r! .D$r!er 05JLAn $ssess+ent o, c$s%no !e$6ers< +ot%3$t%on$6

$tt%t!e #$s con!cte! $t three )$s (e2$s c$s%nos. De$6er


26/59


Un,ortn$te6"* there $re -$! $pp6es %n e3er" -nch* %nc6!%n2 retre$!

+$n,$ctres. E3er" t%re th$t %s retre$! -" $ sh$--" oper$tor %s $ pro-6e+

#$%t%n2 to h$ppen* $n! ths contr%-te to the %+$2e pro-6e+ #e $6re$!" ,%2ht

e3er" !$".

Gr$" ) Fr$?%er ohn O S++ers 054J@D$t$ ,ro+ $ ,%e6! st!" o, the

$to+o-%6e !%str%-t%on ch$nne6 $re se! to e9$+%ne ho# !e$6ers percept%on o,

the%r +$n,$ctres po#er $re re6$te! to the 6$ter se o, coerc%3e $n! no

coerc%3e %n,6ence str$te2%es. De$6ers report $-ot the%r +$n,$ctres re6%$nce

on the 3$r%os %n,6ence str$te2%es $6so $re re6$te! to the !e$6ers $tt%t!e

to#$r! +$n,$ctres $n! the !e$6ers on se o, se6ecte! %n,6ence str$te2%es.

G$r". ) Fr$?%er 054J @&o#er %s the conte9t h$s -een !e,%ne! cons%stent6" $s

the $-%6%t" o, one o, ch$nne6 +e+-ers to %n,6ence !ec%s%on 3$r%$-6e o, $nother

ch$nne6 +e+-er* $ potent%$6 ,or %n,6ence on $nother* -e6%e,s $n! -eh$3%or*

#here $s %n,6ence str$te2%es re,ers to the $6tern$t%3e +e$ns o, $pp6"%n2 po#er

th$t c$n -e se! -" $ ,%r+


27/59


trc7ers $ s$,e* econo+%c$6 $n! en3%ron+ent$66" ,r%en!6" $6tern$t%3e to h%2her

pr%ce! ne# t%res. Th$n7s to retre$!s* cons+ers s$3e +%66%ons o, !o66$rs e3er"

"e$r.

K+$r* N%r+$6"$@ Scheer* )%s$ K@ Steen7$+p* $n ;ene!%ct E M

0551J@;ec$se +$r7et%n2 ch$nne6s $re sets o, %nter!epen!ent or2$n%s$t%ons

%n3o63e! %n the process o, +$7%n2 pro!ct $3$%6$-6e to the en! ser*

!epen!ents %s $ crc%$6 concept %n ch$nne6s rese$rch. The p%oneer%n2 ch$nne6s

#or7 on !epen!ents e9$+%nes re6$t%onsh%p -et#een on ,%r+


28/59


;ch$n$n 055J ,on! th$t %ncre$s%n2 tot$6 %nter!epen!ent %n s"++etr%c

re6$t%onsh%p enh$nce $s"++etr" ,ro+ tot$6 %nter!epen!ent conse8ent6" #e

e9p6ore ho# the !e$6er


29/59


RESEARCH METHODOLOGY

=.0 D"#$%$&$'% '# &(" M"&(')'*'+,

A rese$rch +etho!o6o2" !e,%nes #h$t the $ct%3%t" o, rese$rch %s* ho#

to procee!* ho# to +e$sre pro2ress* $n! #h$t const%tte sccess.

Rese$rch +etho!o6o2" %s $ sc%ence. It %s $ +etho! th$t c$n -e se! to

so63e the rese$rch pro-6e+s. It he6ps %n st!"%n2 ho# rese$rch %s !one

sc%ent%,%c$66". It pro3%!es 3$r%os steps th$t c$n -e $!opte! -" the rese$rcher %n

st!" h%s rese$rch pro-6e+. It h$s +$n" !%+ens%ons. The scope o, rese$rch

29


30/59


+etho!o6o2" %s #%!er th$n th$t o, rese$rch +etho!s. It %nc6!es not on6"

rese$rches -t $6so cons%!ers the 6o2%c -eh%n! those +etho!s.

=. R"-"/( D"-$+%

A rese$rch %s $ p6$n o, propose! rese$rch #or7. The rese$rch !es%2n %s

s%+p6" $ spec%,%c present$t%on o, the 3$r%os steps %n the process o, rese$rch

!es%2n +e$ns $!opt%n2 th$t t"pe o, techn%8e o, rese$rch #h%ch %s +ost s%te!

,or the rese$rch $n! st!" o, the pro-6e+

There $re three -$s%c t"pes o, rese$rch !es%2n.

$JE9p6or$tor"

-JDescr%pt%3e $n!

cJE9per%+ent$6

In th%s* e9p6or$tor" rese$rch %s $-so6te6" essent%$6 %n or!er to o-t$%n $

proper !e,%n%t%on o, the pro-6e+ %n h$n! $n! hence the e9p6or$tor" rese$rch

!es%2n %s se!.

=.= S*" )"-$+%

S$+p6%n2 !es%2n o, the st!" cons%sts o, t#o steps

$J St!" $re$L The sr3e" %s c$rr%e! ot %n one !%str%ct %n Ker$6$ n$+e!

Kott$"$+. The s$+p6e cons%st o, on6" retre$!ers #ho $re s%n2 the

pro!cts o, MIDAS.

-J Se6ect%on o, the s$+p6eL S%nce the sr3e" %s %nten!e! to ,%n! ot the

retre$!ers $tt%t!e* censs s$+p6%n2 techn%8e h$s -een $!optes ,or th%s

st!".

3!


31/59


=.> S*$%+ /'")/"

=.>.0 N&/" '# %$"/-"B The pop6$t%on ,or the st!" %s $66 MIDAS

Retre$!ers %n Kott$"$+ !%str%ct.

=.>. S*" S$"B The sr3e" #$s con!cte! t$7%n2 $66 the =1 Retre$!ers

%n Kott$"$+ !%str%ctB 'enss s$+p6e

=.1 D& C'**"&$'% M"&(')

;oth pr%+$r" $n! secon!$r" !$t$ #$s se! ,or the st!" . The sorce

o, pr%+$r" !$t$ #$s !%rect %nter3%e# #%th the respon!ents s%n2 8est%onn$%re.

The ,%e6! sr3e" #$s con!cte! %n MIDAS &REB'URED TREADS &(T )TD

KOTTAYAM. In or!er to $ch%e3e $t s-st$nt%$6 conc6s%on #%th re2$r! to the

top%c o, the st!". It %s necess$r" to $!opt $ s%t$-6e +o!e o, st!" %s the

sr3e" +etho!. The co66ecte! !$t$ $n$6"se! $n! %nterprete! -" choos%n2 ch%B

s8$re $n$6"s%s $n! e9presse! %n the ,or+ o, t$-6es* -$r !%$2r$+s etc.

secon!$r" !$t$ $re co66ecte! ,ro+ +$2$?%nes* jorn$6s* re,erence -oo7*

%nternet etc.

=.1.0 P/$/, D&

&r%+$r" !$t$ $re those co66ecte! -" the %n3estors h%+ ,or the ,%rst t%+e

$n! th%s or%2%n$6 %n ch$r$cters. The" $re co66ecte! ,or p$rt%c6$rs prpose.

S%nce the" $re co66ecte! ,or the ,%rst t%+e ,or the prpose o, $ st!" %t %s

pr%+$r" %n n$tre pr%+$r" !$t$ c$n -e co66ecte! -" three +etho!s.

0. O-ser3$t%on

. E9per%+ent$t%on

=. Sr3e".

31


32/59


=.1. S"'%)/, D&

Secon!$r" !$t$ $re those #h%ch h$3e -een co66ecte! -" so+e others

persons ,or h%s prpose $n! p-6%she!* so $ rese$rcher %s s$%! to +$7e se

secon!$r" !$t$ %s he +$7e $re o, !$t$ $6re$!" co+p6%e! -" so+e other person.

Secon!$r" !$t$ $re s$66" %n the scope o, ,%n%she! pro!cts. In th%s secon!$r"

!$t$ $re co66ecte! ,ro+ co+p$n" jorn$6s* +$2$?%nes* recor! etc.

=.4 D& A%*,-$- %) I%&"//"&&$'% '# D&

In or!er to e9tr$ct +e$n%n2,6 %n,or+$t%on. Fro+ the !$t$ co66ecte!* the

!$t$ $n$6"s%s #$s c$rr%e! ot. The !$t$ #$s ,%rst e!%te!* co!e! $n! t$-6$te!

,ro+ the prpose o, $n$6"s%s. The $n$6"s%s #$s !one -" s%n2 s%+p6e

percent$2e +etho!

CHAPTER-4

DATA ANALYSIS

32


33/59


INCOME OF RESPONDENT

T$-6e noL0

Inc!" F#"$%"nc& P"#c"n'()"

;e6o# 1/// / /

1///B0//// 0

0////B//// = 4

////B=//// 01 =/

More th$n =//// =0 4Tot$6 1/ 0//

33


34/59


INCOME OF RESPONDENTS

"nco#e

,eo- 5!!!

5!!!.1!!!!

1!!!!.2!!!!

2!!!!.3!!!!

More than3!!!!

In'"#*#"'('+n

4 o, respon!ents e$rn %nco+e +ore th$n =//// per +onth. =/ o, the respon!ents

e$rn $n %nco+e -et#een //// $n! =//// $n! 4 e$rn $n %nco+e -et#een 0////

$n! ////$n! the rest respon!ents e$rn $n %nco+e -et#een 1/// $n! 0////. No

one e$rn -e6o# 1///.

YEARS OF E,PERIENCE OF RETREADERS WITH MIDAS

T$-6e noL

E*"#+"nc" N. #"/*n0"n'/ P"#c"n'()"

#"/*n0"n'/

)ess th$n one "e$r H 0>

0B1 Ye$rs 0/ /

4B0/ "e$rs 0 >

00 "e$rs $n! $-o3e 0 >

34


35/59


/ess than one $ear

1.5 0ears

6.1! $ears

11 $ears an' a*oe

ota

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* 0> o, retre$!ers $re !e$6%n2 #%th M%!$s 6ess th$n 0

"e$r./ o, retre$!ers $re !e$6%n2 #%th M%!$s ,or 0B1 "e$rs* > o, retre$!ers $re

!e$6%n2 #%th M%!$s ,or 4B0/ "e$rs $n! / o, retre$!ers $re !e$6%n2 #%th M%!$s ,or

00 "e$rs $n! $-o3e.

35


36/59


METHOD OF RETREAD PREFERRED Y CUSTOMERS

M"'0/ N. #"/*n0"n' P"#c"n'()"

#"/*n0"n'

&recre! => 4

'on3ent%on$6 0 >

;oth >

T$-6e noL=

Precure'

onentona

,oth

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* 4 o, retre$!ers op%ne! th$t procre! %s pre,erre! -"

csto+ers* > o, retre$!ers op%ne! th$t con3ent%on$6 +etho! %s pre,erre! -"

csto+ers $n! o, the+ op%ne! th$t -oth $re pre,erre!.

SALES--- DIFFERENT SEASONS

36


37/59


T$-6e noL>

SEASONS N. #"/*n0"n' P"#c"n'()"

S++er >/ /

W%nter 4 0Monsoon >

u##ernter

Monsoon

!

5

1!

15

2!

25

3!

35

4!

oo+ respon'ent

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* /op%ne! th$t !r%n2 s++er se$son s$6es re$ch %ts

pe$7 .Most o, the cons+ers pre,er s++er . 0 o, the csto+er pre,er #%nter

se$son. An! on6" $re pre,er to -" %n +onsoon.

TIME TAEN TO DELIVER THE PRODUCTS

37


38/59


T$-6e noL1

D(&/ F#"$%"nc& P"#c"n'()"

0B !$"s >1 5/

=B1 !$"s 1 0/

4B !$"s / /

More th$n H !$"s / /

1.2 'a$s3.5 'a$s

6.8 'a$s

!

5

1!

15

2!

25

3!

35

4!

45

%reuenc$

In'"#*#"'('+n

Fro+ the retre$!ers* 5/ op%ne! th$t !e6%3er" t%+e %s 0B !$"s $n! the rest 0/

op%ne! th$t the !e6%3er" t%+e %s =B1 !$"s.

PROMOTIONAL ACTIVITIES UNDER TAEN Y THE COMPANY

T$-6e noL4

38


39/59


P#!'+n( (c'+5+'+"/ N. #"/*n0"n' P"#c"n'()"

E9ce66ent = 4

Goo! 0/ /

A3er$2e 0 >&oor 04 =

EceentGoo'

AeragePoor

!

5

1!

15

2!

25

PROMOTIONAL ACTIVITIES UNDER TAEN Y THE COMPANY

&ROMOTIONA) A'TI(ITIES

In'"#*#"'('+n

Ot o, 1/ retre$!ers* 4 op%ne! th$t the pro+ot%on$6 $ct%3%t%es n!er t$7en -" the

co+p$n" %s e9ce66ent. / op%ne! th$t the pro+ot%on$6 $ct%3%t%es $re 2oo!* >

op%ne! th$t the pro+ot%on$6 $ct%3%t%es $re $3er$2e $n! the rest = op%ne! th$t the

pro+ot%on$6 $ct%3%t%es n!ert$7en -" the co+p$n" %s poor.

ADVERTISEMENT INFLUENCE ON CUSTOMERS

T$-6e noLH

A!3ert%se+ent %n,6ence No.o, respon!ent &ercent$2e o,

39


40/59


on csto+ers respon!ent

Yes 0/ /

No >/ /

Advertisement infuence on customers

0es

o

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* %t %s re3e$6e! th$t / o, the retre$!ers s$"s th$t there %s

no %n,6ence o, $!3ert%se+ent %n choos%n2 the tre$! $n! / o, the retre$!ers s$"s

th$t $!3ert%se+ent %s %n,6enc%n2 the+ ,or choos%n2 the tre$!.

SATISFACTION LEVEL OF RETREADERS TOWARDS THE AVAILAILITY

OF MIDAS TREADS

T$-6e noL

S('+/(c'+n "5" N. #"/*n0"n' P"#c"n'()"

#"/*n0"n'

4!


41/59


E9tre+e6" s$t%s,%e! 0/ /

(er" s$t%s,%e! / >/

Mo!er$te6" s$t%s,%e! / >/

S6%2ht6" s$t%s,%e! / /

Not $66 s$t%s,%e! / /

!5

1!152!

Availability o Midas treads

ou#n1

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers/ $re h%2h6" s$t%s,%e! #%th the $3$%6$-%6%t" o, M%!$s

tre$!s* >/ $re 3er" s$t%s,%e! $n! the rest >/ $re +o!er$te6" s$t%s,%e!.

RETRAEDERS SATISFACTION LEVEL TOWARDS CREDIT

TERMS

T$-6e noL5

S('+/(c'+n "5" N. #"/*n0"n' P"#c"n'()"

#"/*n0"n'

E9tre+e6" s$t%s,%e! / /(er" s$t%s,%e! >4 5

41


42/59


Mo!er$te6" s$t%s,%e! >

S6%2ht6" s$t%s,%e! / /

Not $66 s$t%s,%e! / /

RETRAEDERS SATISFACTION LEVEL TOWARDS CREDIT TERMS

Etre#e$ satse'

:er$ satse'

Mo'erate$ satse'

ght$ satse'

In'"#*#"'('+n

A-o3e ,%2re sho#e! th$t 5 o, retre$!ers $re s$t%s,%e! #%th the cre!%t ter+s o, the

!e$6er. An! on6" $re not s$t%s,%e! #%th the cre!%t po6%c". Its +e$ns th$t the" $re

o,,er%n2 2oo! cre!%t ter+s to %ts csto+ers.

RAND LOYALTY TOWARDS MIDAS

T$-6e noL0/

S*"c++c('+n N. #"/*n0"n' P"#c"n'()"

Yes 04 =

No => 4

42


43/59


0es

o

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* 4 o, retre$!ers s$"s th$t 3eh%c6e o#ners !on


44/59


!

5

1!

15

2!

25

oo+ respon'ents

oo+ respon'ents

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* = o, retre$!ers s$%! th$t 8$6%t" o, M%!$s pro!cts $re

e9ce66ent* >> o, retre$!ers s$%! th$t 8$6%t" $re 3er" 2oo! $n! > o, retre$!ers s$%!

th$t M%!$s h$3e 2oo! 8$6%t" pro!cts. The" h$3e potent%$6 %n the%r 8$6%t".

PRICE OF MIDAS TREADS

T$-6e noL0

P#+c" N. #"/*n0"n' P"#c"n'()"

(er" h%2h 1 0/

C%2h 00

'o+pet%t%3e 14

)o# 4 0

(er" 6o# / /

PRICE OF MIDAS TREADS

44


45/59


:er$ hgh

;gh

o#pette

/o-

:er$ o-

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* 14 o, retre$!ers ,ee6 the pr%ce $s co+pet%t%3e* o,

retre$!ers ,ee6s pr%ce #$s h%2h * 0/ o, retre$!ers ,ee6s pr%ce #$s 3er" h%2h * 0 o,

retre$!ers ,ee6 pr%ce #%66 -e 6o#. The +$jor%t" o, retre$!ers ,ee6s pr%ce $s co+pet%t%3e .

FACTORS INFLUNENCING PURCHASE

T$-6e noL0=

F$ctors No.o, respon!ent &ercent$2e:$6%t" 0= 4

&r%ce 5 0

Ser3%ce 0/ /

Des%2n 04

A3$%6$-%6%t" 0/ /

FACTORS INFLUNENCING PURCHASE

45


46/59


're!%t 01 =/

A!3$nce / /

46


47/59


!

5

1!

15

2!

25

3!

Percentage

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers * 1> o, retre$!ers h$3e c$sh tr$ns$ct%ons #%th the

co+p$n". On6" 0 h$3e che8e tr$ns$ct%ons* > o, retre$!ers h$3e on6" on6%ne

p$"+ent $n! =/ h$3e cre!%t tr$ns$ct%on. No one h$3%n2 $!3$nce t"pe o, !e$6%n2s.

TIME GAP ETWEEN PLACING THE ORDER AND RECEIVING

T$-6e noL01

D(&/ N. #"/*n0"n'/ P"#c"n'()"

0B !$"s 01 =/

=B1 !$"s 5 1

4B !$"s 4 0

5B0 !$"s / /

47


48/59


Time gap between placing the order and receiving

1.2 'a$s

3.5 'a$s

6.8 'a$s

9.12 'a$s

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* %t %s ,on! th$t =/ o, retre$!ers rece%3e 2oo!s #%th%n

!$"s. 1 o, retre$!ers rece%3e 2oo!s #%th%n =B1 !$"s $n! 0 2ets -et#een 4B

!$"s. M$jor%t" o, the retre$!ers 2et 2oo!s #%th%n =B1 !$"s.

SPECIFY THE SATISFACTION LEVEL OF MIDAS

T$-6e noL04

S('+/(c'+n "5" N. #"/*n0"n'/ P"#c"n'()"

E9tre+e6" s$t%s,%e! 0/ /

(er" s$t%s,%e! =0 4

Mo!er$te6" s$t%s,%e! 04

S6%2ht6" s$t%s,%e! 0

Not $t $66 s$t%s,%e! / /

48


49/59


!

5

1!

15

2!

25

3!

35

Percentage

In'"#*#"'('+n

Fro+ the s$+p6e retre$!ers* 4 o, retre$!ers s$t%s,$ct%on 6e3e6 %s h%2h* / o,

retre$!er


50/59


DISCUSSION

FINDINGS AND SUGGESTIONSRETREADERS

The %n3est%2$tor h$s co66ecte! $66 the !$t$ ,ro+ retre$!ers %n Kott$"$+ !%str%ct

to $n$6"se the +$r7et $n! !$t$ %s $n$6"se! #%th the he6p o, s%+p6e percent$2e

$n$6"s%s. Th%s st!" enco+p$sses retre$!er


51/59


44 o, the retre$!ers h$3e e9per%ence #%th MIDAS ,or +ore th$n 1 "e$rs. It

sho#s the ,$+%6%$r%t" #%th the co+p$n" $n! %ts pro!cts.

The $n$6"s%s re3e$6s th$t 4 o, the csto+ers pre,er preBcre! th$n

con3ent%on$6 4 o, cons+ers pre,er 8$6%t" o, the pro!ct %s 3er" %+port$nt pro!ct

,e$tre.

The st!" re3e$6s th$t the s++er se$son %s the pe$7 se$son o, s$6es

0// o, the retre$!ers op%ne! th$t the 8$6%t" o, M%!$s tre$! %s 2oo!.

Most o, the retre$!ers op%ne! th$t the pr%ce o, M%!$s tre$! %s co+pet%t%3e.

Most o, the retre$!ers $re h$3%n2 c$sh tr$ns$ct%ons th$n cre!%t #%th the

co+p$n". No one h$3e $!3$nce t"pe !e$6%n2s.

Retre$!ers op%ne! th$t %n,6ence o, $!3ert%se+ent on csto+ers %s 3er" poor. Most o, the retre$!ers op%ne! th$t s$t%s,$ct%on 6e3e6 o, +%!$s pro!cts #$s

h%2h.

M$jor%t" o, the retre$!ers $re not s$t%s,%e! #%th the pro+ot%on$6 $ct%3%t%es o,

the co+p$n".

Most o, the Retre$!ers $re not s$t%s,%e! #%th the c$sh $n! c$rr" po6%c" o, th%s

co+p$n".

51


52/59


SUGGESTIONS

Fro+ the $n$6"s%s the ,o66o#%n2 s22est%ons #ere +$!e.

The ,%n!%n2s re3e$6 th$t there %s +ore !e+$n! ,or preBcre! th$n con3ent%on$6.

So concentr$t%on +st -e 2%3en to #%!en the oper$t%on to c$ptre the ent%re

+$r7et.

The co+p$n" sho6! $!! $t 6e$st one +ore !e$6er %n Ker$6$ -ec$se +ost o,

the Retre$!ers !%!n


53/59


There +st -e $n e,,ort ,ro+ the p$rt o, the co+p$n" %n pro3%!%n2 co++%ss%on

$n! %ncent%3es to retre$!ers -$se! on the%r per,or+$nce.

The co+p$n" sho6! tr" to sen! the%r +$r7et%n2 personne6 to ret$%6 n%ts to

%n,or+ $-ot ne# !es%2ns $s #e66 $s co66ect%n2 retre$!ers s22est%ons. E3en tho2h MIDAS h$s 3er" h%2h -r$n! %+$2e* the per,or+$nce o, the

retre$!ers p6$"s $ +$jor ro6e %n -%6!%n2 the %+$2e. I, the retre$!er ,$6ters* %t

#%66 $,,ect the 2oo!#%66 o, the co+p$n". So the co+p$n" sho6! $!3%ce +$%n

!%str%-tors to con!ct ,re8ent %nspect%on $+on2 Retre$!ers $t 6e$st t#%ce %n

$ #ee7. Th%s #%66 $6so he6p the co+p$n" to 2et to 7no# the p6se o, the

+$r7et.

The co+p$n" sho6! stren2then the%r s$6es pro+ot%on $ct%3%t%es to $ttr$ct the

en! ser.

Most o, the retre$!ers $re not s$t%s,%e! #%th the c$sh $n! c$rr" po6%c" o, th%s

co+p$n". Cence* the co+p$n" sho6! t$7e $!e8$te steps to o,,er c$sh

!%sconts on p$"+ent.

53


54/59


CONCLUSION

At present* the retre$!%n2 +$r7et %s h%2h6" co+pet%t%3e. The st!" %s re6$te! to

retre$!ers $tt%t!e to#$r!s M%!$s %n!str" %n Kott$"$+ D%str%ct. M%!$s %s no# In!%$


55/59


APPENDI,

55


56/59


ILIOGRAPHY

:/

M$r7et%n2 M$n$2e+ent -" &h%6%p Kot6er

Rese$rch Metho!o6o2" -" Koth$r%

M$r7et%n2 M$n$2e+ent -" R$nj$n S$9en$

Mo!ern M$r7et%n2 M$n$2e+ent -" ;.S.;h$t%$ G.S ;$tr$ R$j%3

;!hr$j$* D%rector Gener$6 o, Ne# De6h% -$se! Ato+ot%3e T"re

M$n,$ctres Assoc%$t%on

orn$6 T"re As%$

(o6+e M$" //5

&$2e no /

Dn!ee* Scot6$n!* M$rch ///

orn$6 Retre$! T"re In,or+$t%on &$c7et* T"re Retre$!

In,or+$t%on ;re$*

No3e+-er /// 'h$r6es Co66o+on

Stoc7-r%!2e

orn$6 Un!erst$n!%n2 Retre$!%n2* Intern$t%on$6 T"re R--er

Assoc%$t%on* 055>

K+$r* N%r+$6"$@ Scheer* )%s$ K@ Steen7$+p* $nB;ene!%ct E.M.

Art%c6e ,ro+L orn$6 o, M$r7et%n2 Rese$rch A2st 0* 0551

56


57/59


WESITES

###.+%!$stre$!s.co+

###.#%7%pe!%$.co+

###.scr%-!.co+

###.retre$!.co+

###.ro$!2$ter.co+

6UESTIONNAIRE RETREADERS

0. N$+e o, tre$!%n2 n%tL

. Inco+e o, the respon!ent

57

http://www.midastreads.com/http://www.wikipedia.com/http://www.scribd.com/http://www.retread.com/http://www.roadgater.com/http://www.wikipedia.com/http://www.scribd.com/http://www.retread.com/http://www.roadgater.com/http://www.midastreads.com/


58/59


;e6o# 1/// Q 1///B0//// Q 0////B//// Q

////B=//// Q More th$n =//// Q

=. Co# 6on2 "o $re !e$6%n2 #%th M%!$s pro!cts

)ess th$n one "e$r Q 0B1 "e$rs Q 4B0/ "e$rs Q

00 "e$rs $-o3e Q

>. Wh%ch +etho! o, retre$! %s +ost6" pre,erre! -" csto+ers

&recre! Q 'on3ent%on$6 Q ;oth Q

1. Dr%n2 #h%ch se$son the s$6es re$ch %t pe$7

S++er Q Monsoon Q W%nter Q

4. De6%3er" t%+e

0 to Q = to 1 Q 4 to Q +ore th$n !$"s Q

H. Wh$t %s "or op%n%on $-ot s$6es pro+ot%on $ct%3%t%es o, M%!$s

E9ce66ent Q Goo! Q A3er$2e Q &oor Q (er" poor Q

. In,6ence o, $!3ert%se+ent on csto+ers

Yes Q No Q

5. Are "o s$t%s,%e! #%th the $3$%6$-%6%t" o, M%!$s tre$!s

E9tre+e6" s$t%s,%e! Q (er" s$t%s,%e! Q Mo!er$te6" s$t%s,%e! Q

S6%2ht6" s$t%s,%e! Q Not $t $66 s$t%s,%e! Q

0/. S$t%s,$ct%on to#$r!s cre!%t ter+s



00. Do the 3eh%c6e o#ners spec%," the -r$n!

Yes Q No Q

0. M%!$s o,,ers 8$6%t" pro!cts E9ce66ent Q (er" 2oo! Q Goo! Q &oor Q (er" poor Q

0=. Wh$t !o "o ,ee6 $-ot pr%ce o, M%!$s tre$!s

(er" h%2hQ C%2hQ 'o+pet%t%3eQ )o#Q (er" 6o#Q

0>. Wh%ch o, the ,o66o#%n2 p$r$+eter %s +ost %+port$nt %n,6enc%n2 ,$ctors %n

csto+ers %n prch$se !ec%s%ons

:$6%t" Q &r%ce Q Ser3%ce Q Des%2n Q A3$%6$-%6%t" Q

01. Wh$t %s "or +o!e o, p$"+ent

58


59/59


'$sh Q 'he8e Q On6%ne p$"+ent Q 're!%t Q A!3$nce Q

04. Wh$t %s the t%+e 2$p -et#een p6$c%n2 the or!er $n! rece%3%n2 2oo!s

0B !$"s Q =B1 !$"s Q 4B!$"s Q 5B0 !$"s Q

0H. R$te "or s$t%s,$ct%on 6e3e6 $-ot M%!$s.



0. S22est the $re$s th$t nee!s %+pro3e+ents

PPPPPPPPPPPPPPPPPPPPPPPP

Th$n7 "o ,or "or coBoper$t%on.

Documents

STUDY ON RETREADERS ATTITUDE TOWARDS MIDAS TREADS IN TERMS OF MARKETING MIX”