… a new Concept eCommerce Business

Prepared by

Stanley Loh

www.StuffChin

eseBuy.com

AirMoolah

04/18/23 2

Description• The objective of this

Presentation is to describe AirMoolah’s new concept eCommerce Business Plan

• It exploits the rapidly growing online shopping market in China and its desire for genuine Western goods and services

• AirMoolah creates an easy to access and navigate an Online Buying Portal called StuffChineseBuy for the Chinese to do business with the Western wholesalers, retailers and producers.

AirMoolah eCommerce, #615-700 W. Pender, Vancouver, BC, Canada

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StuffChineseBuy• A well designed marriage of East and West

eCommerce concept that:– Combines in-depth knowledge of Chinese buying

culture and trends to Western brands and products

– Uses the POWER of China’s (and the World’s) largest financial card company

– Makes PAYMENT seamless

– Sells genuine Western Products to Chinese directly

When we can reach every bank account in China,

this is powerful to Sellers.

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Some Statistics

• China’s eCommerce Market– Rmb 9.9 trillion (US$1.6 trillion)

– 243 million of eShoppers (75 million more than in the USA)

– Growth – 30 million per year– Chinese eCommerce represents 632 million Chinese

netizens – 2014 AliBaba’s Singles Day – US$9 billion (in 1 day)– 77% Chinese eShoppers buy with smart phones

China’s eCommerce business is sky-rocketing!

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New eCommerce Wisdom

• Conventional Wisdom– Chinese eShoppers buy only in China.

• New Wisdom– Big Retailers and Producers are rushing to

the new gold mines in China!

– Small to Medium size business don’t have a chance … unless!!!!

… they CHANGE their strategies!

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Brands are in China before you know it!

• Conventional Wisdom– If a brand is not yet ready to enter China, it can

wait until it has figured out its long-term strategic plan before it participates.

• New Wisdom– Even if a brand does not think it is in China, it is!

And the costs of ignoring the Chinese market ripple across the globe.

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What You Need?

• A well designed Web Portal that has:– Chinese-centric design and Chinese script– Equivalent English accompanying script– An easy/shopping Cart and Check Out system

• Payment with UnionPay Cards and other Cards– Including Foreign Exchange component

– An easy Shipping and Customs Declaration system– An easy to understand Report to the Buyer of the

end-to-end Process– An easy to understand Tracking System for the

products ordered

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How We Do Business

• AirMoolah will build an EXTRANET to integrate with Western Merchants’ products to StuffChineseBuy and other affiliated Online Shopping Portals

• Negotiate and Agree with Producers to:– Place feature products on our Portal– Negotiate attractive discounts for buyers– All Merchants to guarantee the quality of their goods

• Negotiate with Shipping Companies for good delivery rates to China

• Chinese literate Team to chat with Buyers if necessary

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How We Do Business - 2

• AirMoolah makes a commission for wares sold

• Merchants to Customize and Localize their Sites to cater to Chinese online shoppers– AirMoolah to offer Customization and

Localization for a Fee

• AirMoolah will obtain a Merchant Account with China Union Pay to acquire UnionPay Card payments

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Buyers’ Registration

• We need to create a slick and mobile optimized Portal for easy Buyers’ Registration– No important Private Information. Email address,

Address, Mobile numbers, likes, what they seek, etc.

– Important data is collected when they buy

• An interactive quick response component is needed to answer Buyers’ questions

We need a secure site that protects important and sensitive data

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UnionPay Cardholder Buyers

• UnionPay Cardholders can use their UnionPay Cards– Pricing is in Renminbi – no FX costs to Buyers– Processing and Settlement by Guangzhou

Union Pay (GZUP)– Merchants are appointed with Merchant

Accounts• They can also have GZUP POS Terminals in their

premisesAirMoolah also offers B2B and P2P Remittance Services

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Merchants’ Registration

• We need a system to attract a wide variety of Merchants from all over North America

• An interactive Chat component is needed to close Merchants Relationships

• Also an interactive product submission is required– An Editorial Board is needed to present better to

Buyers• Merchants must agree to AirMoolah’s terms and

conditions– Includes a commission paid to AirMoolah for every

purchase

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Potential Relationships

www.emall.chinapay.com

StuffChineseBuy

http://www.gletrade.com/

http://www.globallinkecom.com/

Existing Shopping Portals

MERCHANTS MERCHANTS

licenses

Chinese CustomizationServices

NOTES:

1. Payment & Settlement Methods – UnionPay Cards, Fastacash

2. Prices quoted in Renminbi

3. Merchants manage own deliveries, warranties, etc.

CHINESE CONSUMERS

www.stuffchinesebuy.com owns

Co-ordinate

AirMoolahAirMoolah

04/18/23 14

Logistics

• Merchants to handle their own delivery and processing methods

• Fedex can handle shipping and customs processing– http://www.fedex.com/cn_english/

• There are many Logistics companies to use

We will assist in logistics and shipping matters.

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Types of Products Targeted

• Brand name Products: – Apparel– Cosmetics– Accessories– Jewellery– Wine & Liquor– Vitamins and Well-

Being products– Perfumes

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Specialty Sea Foods• Organic Salmon• Alaskan King Crabs• Geoduck• Sablefish (Alaska

Black Cod)• Dungeness Crabs• Crayfish• Mussels• Lobsters

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Organic Meats

• Beef (aged 21 to 30 days )• Bison• Pork – ham, bacon, lard• Lamb• Elk• Ostrich• Moose• Sausages

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Wine & Spirits

• Ice wine• Red wine• Blueberry wine• Specialty Beer

Hainle Vineyards and Estate Winery is credited

with making Canada’s first icewine in 1974.

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Travel• Hotel Reservations• Tours• Tickets• Restaurants• Functions

Destination

WeddingsSki trips

HIKINGhUnTing!!!

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Other Products

• Maple Syrup• Bottled water• Milk powder• Glacial Mud• Fruits• Jade Art• Gold nuggets• Hard woods

Each product shall have a well-

written description in a

descriptive form for the Buyer

to be educated and informed.

The idea is to bring confidence

to the Buyer.

04/18/23 21

Summary

• This new concept of eCommerce business targets Chinese buyers to buy Western goods and services to China

• It specializes on the needs of the rocketing online shopping market in China

• We have the power of 4.5 billion cards in China• We have the Merchants in the West

AirMoolah