STYLE GUIDE | SPRING 2019 | V...SECONDARY LOGOS | HORIZONTAL HORIZONTAL HORIZONTAL INITIALS ONLY 4 PLEASE NOTE Logos should never appear in boxes. These examples are meant to demonstrate

STYLE GUIDE | SPRING 2020 | V.4.1

GSW LOGO

Primary Logo & Colors................................................................................................................................................................................................................................4

Fonts...................................................................................................................................................................................................................................................................5

Departments & Offices................................................................................................................................................................................................................................6

Variations..........................................................................................................................................................................................................................................................7

Spacing, Sizing, & Usage.............................................................................................................................................................................................................................11

Partnership Lockups....................................................................................................................................................................................................................................12

Usage of Other Logos & University Name..........................................................................................................................................................................................13

MARKETING

Take Tomorrow By Storm..........................................................................................................................................................................................................................14

TABLE OF CONTENTS

2

PREFACE

Application of Trademarks & Rules........................................................................................................................................................................................................3

Approval of Materials...................................................................................................................................................................................................................................3

DIGITAL MATERIALS

Email Signatures..........................................................................................................................................................................................................................................30

PowerPoint Template.................................................................................................................................................................................................................................35

PRINTED MATERIALS

Letterhead & Envelopes.............................................................................................................................................................................................................................18

Business Cards..............................................................................................................................................................................................................................................24

Name Tags......................................................................................................................................................................................................................................................27

PREFACE | USAGE, APPROVAL & TRADEMARKS

3

APPROVAL OF MATERIALS

All Georgia Southwestern State University logos are property of the University System of Georgia. Federal trademark law requires that the use of any trademark be monitored in order to maintain legal claim to that mark. Board of Regents policy requires that individual institutions such as GSW assume oversight of their own marks. The rules outlined in this publication are necessary to protect and oversee those identity marks.

These rules apply to anyone who might use Georgia Southwestern logos or branding: all schools, divisions, departments, offices, faculty, staff, students, alumni groups, local businesses, nonprofit organizations, fraternities, sororities, printers and all other outside vendors.

Effective October 4, 2018, Georgia Southwestern State University introduced a new logo and comprehensive branding campaign designed to continue to attract top-notch students and teaching talent and tell our brand story with the confidence it deserves. This new branding honors our past, celebrates our present and sets the stage for the exciting stories to come.

Capturing the power of our brand story was no small task. Our journey included wide-ranging research including scores of focus groups, phone interviews and online surveys, capturing the insights and opinions of nearly 1,300 members of the GSW and Americus community. We heard what makes us powerful, inspiring and uniquely attractive to people in our backyard and across the globe.

Our logo and branding, applied correctly and consistently, enable us to project a strong, consistent identity for GSW and prevent confusion among our audiences. Proper use of the University's logos and branding is an important part of the branding process as it enhances and reinforces our image as a quality educational institution.

This Style Guide is designed to assist everyone in proper use of the University’s marks. It can also be found online at gsw.edu/StyleGuide.

Any usage of the University marks reflects upon the quality of the institution. It is critical that all GSW materials reflect ourbrand messaging.

All printed materials designed to market or promote the University to outside constituencies (viewbooks, departmental brochures, newsletters, etc.) must include an appropriate version of the University logo. External promotional materials or those using the University logo must be reviewed by the Department of University Relations to ensure consistency of appearance.

If you have any questions regarding logo or brand usage, contact the Department of University Relations at [email protected] Relations is charged with monitoring the visual identity of the University (including logo usage) and guiding all campus units in proper implementation. Any questions unaddressed in this guide are subject to review and approval by University Relations.

APPLICATION OF TRADEMARKS & RULES

4

COOL GRAY 7 CRGB – 151, 153, 155HEX – 97999BCMYK – 38, 29, 24, 5

RGB – 242, 241, 230HEX – F4F1E6CMYK – 0, 0, 5, 5

GSW LOGO | PRIMARY LOGO & COLORS

SECONDARY COLORS

PRIMARY COLORS

PMS 281CRGB – 0, 32, 91HEX – 00205BCMYK – 100, 85, 5, 36

PMS 1245CRGB – 198, 146, 20HEX – C69214CMYK – 6, 35, 99, 18

RGB – 221, 220, 212HEX – DDDCD4CMYK – 0, 0, 5, 15

BRANDING NOTESecondary colors should be used sparingly. The primary Blue and Gold should always remain the focus. Secondary colors should never be used for body text or headlines.

The inside of the GSW badge is transparent and should match the background color that the logo is placed on.

STACKED HORIZONTAL

5

GSW LOGO | FONTS

ITC SERIF GOTHIC ROMAN

ITC SERIF GOTHIC ROMAN

ITC SERIF GOTHIC EXTRA BOLD

ITC SERIF GOTHIC EXTRA BOLD

BRANDING NOTEITC Serif Gothic and ITC Serif Extra Bold are strictly reserved for University, departmental, and office logos. They should not be used elsewhere under any circumstances.

LONGER DEPARTMENTAL NAMES

SHORTER DEPARTMENTAL NAMES

6

GSW LOGO | DEPARTMENTS & OFFICES

BRANDING NOTECustom departmental and office logos must be created and approved by the Department of University Relations. Layout variations allow some flexibility for longer or shorter departmental names.

GSW LOGO | VARIATIONS

PRIMARY LOGO

WHITE & GOLDfor blue background

ALL WHITEfor black background

ALL BLUEfor white background

ALL BLACKfor white background

BLUE & GOLDfor white background

HORIZONTAL LOGO






BRANDING NOTELogos should never appear in boxes. These examples are meant to demonstrate the logo variations to be used on different colored backgrounds.

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HORIZONTAL INITIALS LOGO






INITIALS + BADGE ONLY LOGO

ALL WHITEfor blue background


ALL GOLDfor white background



ALL GOLDfor blue background

BRANDING NOTELogos should never appear in boxes. These examples are meant to demonstrate the logo variations to be used on different colored backgrounds.

8


INITIALS ONLY LOGO



BADGE ONLY LOGO











9


DEPARTMENTAL STACKED LOGO

ALL WHITE


DEPARTMENTAL HORIZONTAL LOGO




for black background






10

PLACEMENT IN A BOX

CLEAR SPACE MINIMUM SIZE IMPROPER USAGE EXAMPLES

1”

1”

.75”

.25”

REARRANGE ELEMENTS INITIALS WITH LINE

SKEWING / STRETCHING NON-BRAND COLORS

DROP SHADOWS OR STROKES

PLACEMENT ONCLASHING BACKGROUNDS

TOO CLOSE TO OTHERELEMENTS/EDGES

GSW LOGO | SPACING, SIZING, & USAGE

11

PARTNERSHIPS | LOGO LOCKUPS

12

BRANDING NOTEFor partnerships where GSW is the lead institution or the main advertiser, the GSW logo should be placed first in the lockup. Clear space between the logos and separating line should be equal to the standard GSW logo clear space. The separating line between the logos should be GSW gold if possible. Black or white is also acceptable depending on the background color to be used. *As a reminder, do not use the GSW name or marks in any advertising without the explicit approval of the Department of University Relations. Email [email protected] for approval.

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FORMAL SEALReserved for special uses such as diplomas, honors and limited, high-quality merchandise.

CASUAL DOME LOGOThis logo has been retired and should not be used under any circumstances.

NAME USE

Georgia Southwestern State University is the official name of the institution. Use Georgia Southwestern or GSW on second reference.

IMPROPER NAME USE

Georgia Southwestern University

Georgia SouthWestern

Ga. Southwestern

Southwestern

Georgia South Western

Georgia S.W.

Ga. S.W.

G.S.W.

G.S.S.U.

GSSU

OTHER LOGOS & UNIVERSITY NAME | USAGE

PRIMARY DOME LOGOThis logo has been retired and should not be used under any circumstances.

BRANDING NOTEAny other iterations of the logo, including any past logos or marks, are not acceptable unless listed in this Style Guide.

GSW Athletics marks have a separate Style Guide that can be found at gsw.edu/StyleGuide.

MARKETING | TAKE TOMORROW BY STORM

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BRANDING NOTEThe Take Tomorrow By Storm (TTBS) layout used depends on the space available. Stacked graphics may be used in larger spaces, while horizontal graphics may fit better in narrower spaces. If you have questions about TTBS phrases or marketing, email [email protected].

WITH SWIRL

STACKED & CENTERED

WITHOUT SWIRL

HORIZONTAL & STAGGERED

WITHOUT SWIRLWITH SWIRL


15

RIFT BOLD

HURRICANE SWIRL

GOTHAM BOOK /BOLD

The transparent (50% opacity) hurricane graphic should border the creative to highlight one main image.

WHITE BLURA white circle with a radial gradient feather effect is used to separate Rift Bold text from the background as needed.

BLUE CURVEThe blue curve is used to separate the body copy and/or logo from the main image. It follows the curve of the hurricane graphic.

GOLD CURVEA thin gold curve may be used to add interest behind the main blue curve element.


16

EXAMPLES

17


HASHTAGS

Our branded hashtag, #TakeTomorrowByStorm, should be included on social media posts when applicable.

It is best practice to capitalize each word in the hashtag for clarity.

#PartOfTheStorm may still be used when applicable, but #TakeTomorrowByStorm is our primary hashtag.

#Taketomorrowbystorm

#Taketomorrowbystorm

RIFT BOLD should always appear in a contrasting color

TOMORROW

HASHTAG USE

Any variations of the hashtag, such as#TakeEducationByStorm, should always befollowed by #TakeTomorrowByStorm.

IMPROPER HASHTAG USE

#TakingTomorrowByStorm

#Take Tomorrow By Storm

#TTBS

EXAMPLE HASHTAG VARIATIONS

#TakeEducationByStorm #TakePreviewDayByStorm

#TakeYourCareerByStorm #TakeCommunityServiceByStorm

#TakeTheArtsByStorm #TakeBusinessByStorm

#TakeScienceByStorm #TakeNursingByStorm

Emojis cannot be used in hashtags, meaning this tag would show up as only #Take.

TAKING VS TAKEWhen using variations of Take Tomorrow By Storm in hashtags, always use “Take.”

“Taking” should only be used in body copy. For example, an appropriate caption for a social post would be:“Our students are taking nursing by storm!#TakeNursingByStorm #TakeTomorrowByStorm”

BRANDING NOTETTBS phrases should always reflect an action. Please keep this in mind when creating your own hashtags.

If you have questions about TTBS phrases or marketing, email [email protected].

Department of University Relations

ADDRESS 800 Georgia Southwestern State University Drive | Americus, Georgia 31709

PHONE (229) 123-4567 | FAX (229) 123-4567 | LOCATION Newman Alumni Center | EMAIL [email protected]

Department of University Relations


PHONE (229) 123-4567 | FAX (229) 123-4567 | LOCATION Newman Alumni Center | EMAIL [email protected]

SECONDARY HORIZONTAL LOGOin blue and gold

GOTHAM BOLD 11pt. GOTHAM BOOK 9pt.

PRINTED MATERIALS | LETTERHEAD

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logo 3.7 in. wide

BRANDING NOTEITC Letterhead must be ordered through the Office of Purchasing and printed on Classic Linen Avon Brilliant White paper stock. Layout or design variations are not permitted. Departmental or office logos should never appear on letterhead. Digital letterhead is for electronic use only and may be requested from the Department of University Relations. Vertical bars (|) with two spaces on either side should separate each item.

BRANDING NOTEITC Envelopes must be ordered through the Office of Purchasing and printed on Classic Linen Avon Brilliant White paper stock. Layout or design variations are not permitted. Departmental or office logos should never appear on envelopes.

Department of University Relations (114)800 Georgia Southwestern State University Drive

Americus, Georgia 31709-4376

PRIMARY LOGOin full color

GOTHAM BOLD 10pt.

GOTHAM BOOK 8pt.

PRINTED MATERIALS | ENVELOPES

19

Rosalynn Carter Institute for Caregivinga unit of Georgia Southwestern State University


PHONE (229) 928-1234 | FAX (229) 931-2663 | LOCATION Carter II | EMAIL [email protected]

RCI HORIZONTAL LOGOin full color

GOTHAM BOLD 11pt. GOTHAM BOOK 9pt.


20

Rosalynn Carter Institute for Caregivinga unit of Georgia Southwestern State University


PHONE (229) 928-1234 | FAX (229) 931-2663 | LOCATION Carter II | EMAIL [email protected]

logo 3 in. wide

BRANDING NOTEITC Letterhead must be ordered through the Office of Purchasing and printed on Classic Linen Avon Brilliant White paper stock. Layout or design variations are not permitted. Departmental or office logos should never appear on letterhead. Digital letterhead is for electronic use only and may be requested from the Department of University Relations. Vertical bars (|) with two spaces on either side should separate each item.


Rosalynn Carter Institute for Caregiving (133)800 Georgia Southwestern State University Drive


RCI HORIZONTAL LOGOin full color

GOTHAM BOLD 10pt.

GOTHAM BOOK 8pt.


21

BRANDING NOTEITC Letterhead must be ordered through the Office of Purchasing and printed on Classic Linen Avon Brilliant White paper stock. Layout or design variations are not permitted. Departmental or office logos should never appear on letterhead. Digital letterhead is for electronic use only and may be requested from the Department of University Relations. Vertical bars (|) with two spaces on either side should separate each item.Gri�n Bell Golf and Conference Center

at Georgia Southwestern State UniversityADDRESS 800 Georgia Southwestern State University Drive | Americus, Georgia 31709

PHONE (229) 924-2914 | FAX (229) 988-2236 | LOCATION 1800 South Lee Street | EMAIL [email protected]

Gri�n Bell Golf and Conference Center at Georgia Southwestern State University


PHONE (229) 924-2914 | FAX (229) 988-2236 | LOCATION 1800 South Lee Street | EMAIL [email protected]

GRIFFIN BELL HORIZONTAL LOGOin full color

GOTHAM BOLD 11pt.in PMS 281 C

GOTHAM BOOK 9pt.in PMS 281 C


22

logo 3 in. wide


Gri�n Bell Golf and Conference Center (072)Georgia Southwestern State University800 Georgia Southwestern State University Drive


GRIFFIN BELL LOGOin full color

GOTHAM BOLD 10pt. in PMS 281 C

GOTHAM BOOK 8pt. in PMS 281 C


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PRIMARY

JANE DOE, Ph.D.Dean and Associate ProfessorSchool of Education

o�ce:cell:fax:email:

[email protected]

800 GSW State University DriveAmericus, Georgia 31709www.gsw.edu

JANE DOEAssistant to the Director of Student Financial Aid

O�ce of Student Financial Aid

800 GSW State University Drive | Americus, Georgia 31709(o) 229.XXX.XXX | (c) 229.XXX.XXX | (f) 229.XXX.XXXX

[email protected] | www.gsw.edu

SECONDARY for long titles/offices SECONDARY with accreditation logo

GRIFFIN BELL GOLF PRIMARY

PRINTED MATERIALS | BUSINESS CARDS

24

JOHN DOEHead Baseball CoachDepartment of AthleticsGeorgia Southwestern State University

o�ce:cell:email:

[email protected]

800 GSW State University DriveAmericus, Georgia 31709www.gswcanes.com

ATHLETICS PRIMARY

JANE DOEHead Softball Coach and Assistant Athletic Director

for Community EngagementDepartment of Athletics

Georgia Southwestern State University


[email protected] | www.gswcanes.com

ATHLETICS SECONDARY

JANE DOE, Ph.D.Executive DirectorRosalynn Carter Institute for Caregiving

o�ce:cell:email:

[email protected]

Rosalynn Carter Institute for Caregiving800 GSW State University DriveAmericus, Georgia 31709www.rosalynncarter.org

JOHN DOETraining & Implementation SpecialistOperation Family Caregiver

o�ce:cell:email:

[email protected]

Rosalynn Carter Institute for Caregiving800 GSW State University DriveAmericus, Georgia 31709www.operationfamilycaregiver.org

RCI PRIMARY RCI & OFC PRIMARY

PLEASE NOTEThe GSW Athletics and RCI logos havealso been updated to PMS 281 C andPMS 1245 C.

JOHN DOEDirector of Golf Pro ShopGri�n Bell Golf & Conference Center

o�ce:email:

[email protected]

Georgia Southwestern State University800 GSW State University DriveAmericus, Georgia 31709www.gsw.edu

JANE DOE, Ph.D.Associate Dean and ProfessorCollege of Nursing and Health Sciences

800 GSW State University Drive | Americus, Georgia 31709(o) 229.XXX.XXX | (c) 229.XXX.XXX | (f) [email protected] | www.gsw.edu

BRANDING NOTEThe GSW Athletics and RCI logos have also been updated to PMS 281 C and PMS 1245 C.


25


800 GSAmericwww.g

1.5 in.

800 GSW StaAmericus, Gewww.gswca

1.3 in.

JOHHeadDeparGeor

o�ce:cell:email:

222john

1.2 in.

JANEExecuRosaly

o�ce:cell:email:

222jane

Rosalynn Cart800 GSW StatAmericus, Geowww.rosalynn

1.2 in.

JOHDirecGri�nGeorg

o�ce:cell:email:

222john

800 GSW StaAmericus, Gewww.gsw.ed

GSW & ATHLETICS BACK PRIMARY RCI & OFC BACK

The Rosalynn Carter Institute for Caregiving is adivision of Georgia Southwestern State University.

RIFT BOLD GOTHAM BOOK 8pt.

GRIFFIN BELL BACK

The Griffin Bell Golf and Conference Center is adivision of Georgia Southwestern State University.

GOTHAM BOOK 8pt.

GSW & ATHLETICS BACK SECONDARY

BRANDING NOTEBusiness cards must be ordered through the Office of Purchasing and printed on Classic Linen Avon Brilliant White paper stock with raised lettering. Aside from the designs in this Style Guide, layout or design variations are not permitted. Departmental or office logos should never appear on business cards. Only your one or two most significant GSW titles should be listed on business cards. Non-GSW titles and nicknames should never appear on University business cards. The Office, Cell and Fax fields are optional.

GOTHAM BOLD 10pt. all caps

GOTHAM BOOK ITALIC 8pt.

GOTHAM BOLD 8pt.

JANE DOEAssistant to the Director of Student Financial Aid

O�ce of Student Financial Aid


[email protected] | www.gsw.edu

GOTHAM BOOK 8pt.

GOTHAM BOLD 8pt.



26

GOTHAM BOLD 10pt. all caps



GOTHAM BOLD 8pt.

GOTHAM BOOK 7pt.


JANE DOE, Ph.D.Dean and Associate ProfessorSchool of Education


229.XXX.XXXX

229.XXX.XXXX

229.XXX.XXXX

[email protected]

800 GSW State University DriveAmericus, Georgia 31709www.gsw.edu

GOTHAM BOLD 7pt.

PRINTED MATERIALS | NAME TAGS

27

RESIDENTIAL ANDCAMPUS LIFE

ASSISTANT DIRECTOR OF STUDENT ENGAGEMENTJOHN DOE

DEPARTMENT OR OFFICE NAME

PRIMARY GSW LOGO

HUMANRESOURCES

DIRECTORJANE DOE

FIRST & LAST NAME

TITLE (may include office here if not mentioned above)

DEPARTMENT OR OFFICE NAME

PRIMARY GSW LOGO

FIRST & LAST NAME

TITLE (may include office here if not mentioned above)

BRANDING NOTEName tags must be ordered through Southwest Trophy & Gifts by phone at 229.928.0660 or by email at [email protected]. All University name tags must use the primary logo. Departmental or office logos should never appear on name tags. Please email [email protected] with any name tag questions.

BRANDING NOTEName tags must be ordered through Southwest Trophy & Gifts by phone at 229.928.0660 or by email at [email protected]. All Athletics name tags must use the Athletics logo, and all Griffin Bell name tags must use both the GSW and Griffin Bell logos. Please email [email protected] with any name tag questions.


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ATHLETICS DEPARTMENT

GSW ATHLETICS LOGO

DIRECTOR JOHN DOE

FIRST & LAST NAME

TITLE

PRIMARY GRIFFIN BELL LOGO

PRIMARY GSW LOGO

DIRECTOR OF GOLF PRO SHOPJOHN DOE

FIRST & LAST NAME

TITLE

BRANDING NOTEName tags must be ordered through Southwest Trophy & Gifts by phone at 229.928.0660 or by email at [email protected]. All RCI name tags must use the primary GSW and RCI logos. All OFC name tages must use the primary RCI and OFC logos. Please email [email protected] with any name tag questions.


29

PRIMARY GSW LOGO

TRAINING & IMPLEMENTATION SPECIALIST

PRIMARY RCI LOGO

EXECUTIVE DIRECTORJANE DOE

JANE DOE

FIRST & LAST NAME

TITLE

PRIMARY OFC LOGO

PRIMARY RCI LOGO

FIRST & LAST NAME

TITLE

PLEASE NOTENames should be in all caps and GSW blue (RGB 0, 32, 91). Titles, such as Dean and Professor, should be in italics.

The | (vertical line) used to separate information should be GSW gold (RGB 198, 146, 20).

Departmental, office or accredidation logos should never appear in email signatures.

The GSW logo should be hyperlinked to www.gsw.edu.

DIGITAL MATERIALS | EMAIL SIGNATURES

30

SIMPLIFIEDJANE DOEDirector of Marketing and CommunicationsDepartment of University Rela�[email protected] | gsw.edu

CALBRI BOLD 12pt.

CALBRI ITALIC 11pt.

CALBRI 11pt.

HORIZONTAL LOGOin full color

HORIZONTAL LOGOin full color

CALBRI BOLD 12pt.

CALBRI ITALIC 11pt.

CALBRI 11pt.

CALBRI 11pt.

CALBRI BOLD 10pt.

FULL WITH ACCREDITATIONJANE DOE, PhD, RN, PNPDean, College of Business and Compu�ngAn AACSB-Accredited School

800 GSW State University Dr. | Americus, GA 31709229.xxx.xxxx | [email protected] | gsw.edu

FULL

JANE DOEDirector of Marketing and CommunicationsDepartment of University Rela�ons, Newman Alumni Center

800 GSW State University Dr. | Americus, GA 31709(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | gsw.edu

FULL WITH SOCIAL LINKSJANE DOEDirector of Marketing and CommunicationsDepartment of University Rela�ons, Newman Alumni Center

800 GSW State University Dr. | Americus, GA 31709(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | gsw.edu

Facebook | Twi�er | Instagram

SECONDARY OPTIONSJane

Jane | [email protected] | 229.xxx.xxxx

JANE | 229.xxx.xxxx

JANE [email protected]

BRANDING NOTENames should be in all caps and GSW blue (RGB 0, 32, 91). Titles, such as Director and Manager, should be in italics. The | (vertical line) used to separate information should be GSW gold (RGB 198, 146, 20). Departmental, office or accreditation logos should never appear in email signatures. The GSW logo should be hyperlinked to www.gsw.edu. Refrain from using any inspirational quotes, philosophical statements, or additional graphics. The only exception is a confidentiality notice.

BRANDING NOTENames should be in all caps and GSW blue (RGB 0, 32, 91). Titles, such as Director and Manager, should be in italics. The | (vertical line) used to separate information should be GSW gold (RGB 198, 146, 20). The Athletic logo should be hyperlinked to www.gswcanes.com.


31



JANE | 229.xxx.xxxx


SIMPLIFIEDJANE DOEHead Softball CoachAssistant Director of Athletics for Community EngagementDepartment of Athle�cs

Georgia Southwestern State [email protected] | gsw.edu

FULL

JANE DOEHead Softball CoachAssistant Director of Athletics for Community EngagementDepartment of Athle�cs

Georgia Southwestern State University800 GSW State University Dr. | Americus, GA 31709(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | gswcanes.com

FULL WITH SOCIAL LINKSJANE DOEHead Softball CoachAssistant Director of Athletics for Community EngagementDepartment of Athle�cs

Georgia Southwestern State University(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | gswcanes.com



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JANE | 229.xxx.xxxx


SIMPLIFIEDJANE DOE, DrPHExecutive DirectorRosalynn Carter Ins�tute for Caregiving

Georgia Southwestern State [email protected] | rosalynncarter.org

FULL

JANE DOE, DrPHExecutive DirectorRosalynn Carter Ins�tute for Caregiving

Georgia Southwestern State University800 GSW State University Dr. | Americus, GA 31709(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | rosalynncarter.org


FULL WITH SOCIAL LINKS

JANE DOE, DrPHExecutive DirectorRosalynn Carter Ins�tute for Caregiving

Georgia Southwestern State University800 GSW State University Dr. | Americus, GA 31709(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | rosalynncarter.org

BRANDING NOTENames should be in all caps and GSW blue (RGB 0, 32, 91). Titles, such as Director and Manager, should be in italics. The | (vertical line) used to separate information should be GSW gold (RGB 198, 146, 20). Departmental, office or accreditation logos should never appear in email signatures. The RCI logo should be hyperlinked to www.rosalynncarter.org.


33



JANE | 229.xxx.xxxx


SIMPLIFIEDJANE DOETraining and Implementation SpecialistOpera�on Family CaregiverRosalynn Carter Ins�tute for Caregiving

Georgia Southwestern State [email protected] | opera�onfamilycaregiver.org


FULL WITH SOCIAL LINKS

JANE DOETraining and Implementation SpecialistOpera�on Family CaregiverRosalynn Carter Ins�tute for Caregiving

Georgia Southwestern State University800 GSW State University Dr. | Americus, GA 31709(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | opera�onfamilycaregiver.org

FULL

JANE DOETraining and Implementation SpecialistOpera�on Family CaregiverRosalynn Carter Ins�tute for Caregiving

Georgia Southwestern State University800 GSW State University Dr. | Americus, GA 31709(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | opera�onfamilycaregiver.org

BRANDING NOTENames should be in all caps and GSW blue (RGB 0, 32, 91). Titles, such as Director and Manager, should be in italics. The | (vertical line) used to separate information should be GSW gold (RGB 198, 146, 20). Departmental, office or accreditation logos should never appear in email signatures. The OFC logo should be hyperlinked to www.operationfamilycaregiver.org.


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SECONDARY OPTIONSJohn

John | [email protected] | 229.xxx.xxxx

JOHN | 229.xxx.xxxx

JOHN [email protected]

SIMPLIFIEDJOHN DOEDirector of Golf Pro ShopGriffin Bell Golf and Conference Center

Georgia Southwestern State [email protected] | gsw.edu

FULL

JOHN DOEDirector of Golf Pro ShopGriffin Bell Golf and Conference Center

Georgia Southwestern State University800 GSW State University Dr. | Americus, GA 31709(o) 229.xxx.xxxx | (m) 229.xxx.xxxx | (f) [email protected] | gsw.edu

BRANDING NOTENames should be in all caps and GSW blue (RGB 0, 32, 91). Titles, such as Director and Manager, should be in italics. The | (vertical line) used to separate information should be GSW gold (RGB 198, 146, 20). Departmental, office or accreditation logos should never appear in email signatures. The Griffin Bell logo should be hyperlinked to www.gsw.edu.

DIGITAL MATERIALS | POWERPOINT TEMPLATE

35

BRANDING NOTEThis branded PowerPoint template uses the brand fonts Gotham Book, Gotham Bold and Rift Bold that have been embedded into the template. You do not need to download or install anything in order for the fonts to display. Please do not change the template fonts or colors. Templates are available for download at gsw.edu/brandresources.

Documents

STYLE GUIDE | SPRING 2019 | V...SECONDARY LOGOS | HORIZONTAL HORIZONTAL HORIZONTAL INITIALS ONLY 4 PLEASE NOTE Logos should never appear in boxes. These examples are meant to demonstrate