STYLE GUIDE | v.01 | 03.23.2015

SIMIRON | STYLE GUIDE03 | LOGO 04 | PRIMARY 05 | REVERSED VERSIONS 06 | usage

07 | LANGUAGE 08 | BRAND COPY

09 | TYPOGRAPHY 10 | FONT 11 | USAGE

12 | COLOR 13 | BRAND COLORS

14 | VISUAL LANGUAGE 15 | IMAGERY 16 | GRAPHIC ASSETS

LOGO

PRIMARY LOGO PRIMARY LOGO WITH TAG

SIMIRONLOGO_CMYK.EPS SIMIRONLOGO_WITHTAG_CMYK.EPS

SIMIRON | PRIMARY LOGO | 04

reversed logo variations reversed logo variations WITH TAG

SIMIRONLOGO_WHITE_CMYK.EPS

SIMIRONLOGO_REVERSED_CMYK.EPS

SIMIRONLOGO_BW.EPS

SIMIRONLOGO_WHITE_WITHTAG_CMYK.EPS

SIMIRONLOGO_REVERSED_WITHTAG_CMYK.EPS

SIMIRONLOGO_WITHTAG_BW.EPS

SIMIRON | reversed logo versions | 05

1.625” wide with tag1” wide

x

x

LOGO CLEARSPACE

When either logo configuration is used, it should be surrounded by a minimum area of clearspace. The clearspace is determined by the thickness of the entire logo border. No typography or other logos should intrude upon this area.

LOGO SIZING

To preserve legibility and detail, the SIMIRON LOGO SHOULD never be seen less than 1 INCHES WIDE OR 1.625 INCHES WIDE WITH THE TAGLINE.

SIMIRON | LOGO USAGE | 03

SIMIRON | logo usage | 06

LANGUAGE

BRAND TAGLINE

INNOVATIVE PROTECTIVE COATINGS

BRAND MANTRA

We help people protect their world. Whether your world is a garage,

a lab, an office building, an airplane hanger, a wall or a bridge, if it

needs protecting, SIMIRON has a product that will do it. We make sure

you can do it easily with a SIMIRON product by making each and every

one DIY friendly. So while you don’t have to be a superhero to protect

your world from the elements, you can save the day, time, and money,

by applying your own professional protective coating from SIMIRON.

SIMIRON | brand copy | 08

BRAND copy rules

SIMIRON SHOULD ALWAYS BE SEEN IN ALL CAPS.

PRODUCT NAMES AND DESIGNATIONS

PRODUCT NAMES SHOULD ALSO ALWAYS BE SEEN IN ALL CAPS. in headlines, FOR procuts WHERE IT APPLIES (I.E. CERAFIN, 1100SL, ROKREZ PRO, ETC.) their last letters should be seen in their brand color.

WEBSITE

SIMIRON.COM should also always be seen in all caps. when available, simiron should be set in simiron red.

TYPOGRAPHY

PRIMARY FONT | INDUSTRY - BASE

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890SECONDARY FONT | arvil sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890ACCENT FONT | lobster

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890TECHNICAL COPY FONT | DIN - BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

SIMIRON | FONTS | 10

COLOR

PANTONE 173 C

PANTONE 7711 C

PANTONE 10393 C

PANTONE 10368 C

PANTONE 8585 C

PANTONE 10159 C

PANTONE 10396 C

PANTONE 10152 C

PANTONE SILVER C

PANTONE 10259 C

PANTONE 426 C

PANTONE 7620 C

SIMIRON REDCMYKc11.6 m87 y100 k2.15

RGBr211 g71 b39

ROKREZ TEALCMYKc11.6 m87 y100 k2.15

RGBr0 g150 b169

charcoal metallic

MARIGOLD metallic

bronze metallic

CRIMSON metallic

graphite metallic

COPPER metallic

aluminum metallic

COBALT metallic

SIMIRON BLACKCMYKc73 m65.5 y62 k67

RGBr37 g39 b41

CERAFIN REDCMYKc18 m95 y95 k8

RGBr190 g48 b42

PRIMARY palette

product specific palette

SIMIRON | brand coLORS | 12

visual language

BRAND IMAGES

PRODUCT SPECIFIC IMAGES

ROKREZ PRO ROKREZ PRO CHIPFLAKES ADDITIVE

CERAFIN METALLIC ADDITIVE

SIMIRON | images | 14

TYPOGRAPHIC BANDS

BRAND - PROFESSIONAL ROKREZ PRO CERAFIN

CHIPFLAKES

ADDITIVES

SLIP RESISTANT METALLIC

SIMIRON | graphic bandS | 15