STYLIST JOURNAL

STYLIST JOURNAL

01 | STYLIST JOURNAL

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EMY HAIRSTYLIST ACADEMY

“Attention to Detail” is the Supercuts brand promise that inspires and guides our salons every day. This promise helps our stylists to support each other and keeps our salons energized so we deliver the experience our customers want. Our goal is to provide an exceptional customer experience. Each Supercuts stylist is held accountable to these standards:

GRADUATIONSTANDARDS

• Understand and implement 360° Customer Service Process

• Demonstrate effective consultation skills and the ability to give professional advice, educating customers on haircare, styling and product usage

• Understand and work within the Supercuts Haircutting Principles: Easy to teach, Easy to learn, and Eliminates mistakes

• Demonstrate the ability to cut hair according to the Supercuts techniques, utilizing the Principles of a Quality Haircut to perform quality, efficient haircuts

• Demonstrate efficient product application and finishing techniques

• Understand and implements Attention to Detail, while demonstrating our Supercuts Operating Principles, 4 Key Steps of the Brand Promise and 360° Customer Service Experience

• Achieve an 80% or higher rating on the Evaluation Worksheet by the end of HSA

• Perform all practice sessions in 20 to 30 minutes (15–20 minutes in salon post-training)


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SUPERCUTS OPERATINGPRINCIPLESThe following three Operating Principles should be followed daily and practiced with every customer.

“Paying attention to details within these principles will guide us as we greet customers, consult on style, cut hair and make day-to-day decisions.”

CUSTOMERS FEEL VALUEDStylists do their best to give customers their full attention during the service. The goal is not only to meet, but to go beyond customer expectations. This leads to a more satisfying experience, and a customer who is more likely to return.

HIGH QUALITY STANDARDS We provide the highest quality service and treat each customer as an opportunity to show our technical skills and professionalism.

WARM, FRIENDLY ATMOSPHEREOur customers are watching our every action, so being friendly and professional at all times really matters. When we’re in the salon, we treat our fellow stylists with respect and work hard to maintain a warm atmosphere where both stylists and customers feel welcome and comfortable.


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SUPERCUTS BRAND PROMISE

ATTENTION TO DETAIL: 4 KEY STEPS4 Key steps to deliver the brand promise to ensure each customer leaves Supercuts feeling valued and ready to go.

1. FINISHING TOUCHESExamples of Specific Actions:

• Deliver a consistent, high quality cut and a finished look so customers are ready to go for anything that’s next (for example, heading back to the office, off to run errands or a night on the town).

– For men, this means clean, sharp lines and after the service, cleaning off the neck. If eyebrows are full and unruly, a simple snip of the strays can be done, if necessary.

• Hot Towel Refresher® service to get rid of stray hairs so customers leave feeling clean.

2. FOCUS ON CUSTOMERExamples of Specific Actions:

• While the customer is in the chair, the stylist does their best to pay attention during the customer’s service, with personal phones out of sight.

– Although we understand the focus is on the customer in the chair, we recognize we need to quickly address interruptions. Should this happen, we can refocus on the customer by being considerate and apologizing for the interruption before continuing on with their service.

• Throughout the service, observe and listen to the customer in order to be attentive of the customer’s needs.

“Attention to Detail” is a principle to inspire and guide us every day. This principle helps us to support each other and keep our salon energized so we deliver the experience our customers want. Our goal is to deliver an exceptional customer experience every time.


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SUPERCUTS BRAND PROMISE3. WARM & FRIENDLY ENVIRONMENTExamples of Specific Actions:

• Customers are greeted with a warm, friendly “hello” as soon as they enter the salon.

• We need to create a casual, yet professional environment; we need to be approachable and personable, making customers feel at ease during their visit.

• Our salon interior and workstation environment is clean and tidy - floor is swept, free of hair, and picked up.

• We use downtime to dust off product shelves and check to make sure the bathroom is clean and well stocked.

4. CONVENIENCEExamples of Specific Actions:

• We all need to be familiar with - and able to inform our customers about - our flexible options to plan for a haircut: Walk in, call ahead, and mobile app/online check-in.

• We all need to inform our customers about our ability to conveniently track their preferences so we can refer to this information during their next visit.


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360° EXPERIENCE

SUPERCUTS 360° EXPERIENCEWELCOME

• Create Powerful First Impressions– Sets Tone for Entire Experience

• Being “On Stage”

CONSULTATION

• Face Customer to Consult

• Discovery– Customer Preferences

• Hair Analysis

• Listen and Repeat– Paraphrase

• Product Recommendation

• Offer Additional Services

• Follow Draping Process

SHAMPOO

• Confirm Physical Comfort

• Water Temp and Chair

• Relaxing Scalp Massage

• Retail Education

IN THE CHAIR

• Ensure Comfort– Keep Customer Informed

• Supercuts Haircutting Technique

• Use Product on Every Customer

• Product Education

• Check for Satisfaction– Give Hand Mirror and Show the Back

• Offer Male Customers Eyebrow Trim

• Hot Towel Refresher® Service

• Style Hair

CLOSING

• Escort to Retail Area– Recap Product Recommendations

• Educate On Mobile App and Haircut Reminder Service

• Track Customer Preference in POS


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WELCOMEThe Welcome is our greatest opportunity to make a lasting first impression with every customer.

1. CREATE POWERFUL FIRST IMPRESSIONS

A positive first impression will set the tone and keep our customers coming back.

2. BEING ON STAGEOur performance and the importance of being “On Stage” for every customer experience.

360° SERVICE BEHAVIORS

• Greet customers promptly– “Hello”, smile, eye contact

• Determine if the customer is new or returning

Returning

Let them know you appreciate them coming back to your salon

New

Welcome and thank them for choosing your salon

• Collect Customer Information– First and last name, phone number, and email

address.

• Give options for additional services

• Identify and communicate customer wait time if required

• Stylist introduction

• Clean and tidy work station and salon


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CONSULTATIONThe Consultation is our greatest opportunity to demonstrate professionalism and expertise as we connect with each customer.

1. DISCOVERYHow to find out what customers want by asking the right questions. Show understanding of customer preferences.

2. MAKE RECOMMENDATIONSOffer product recommendations and offer additional services.


• Engage in professional conversation with your customer

• Ask general discovery questions:– Pinpoint Priorities (seek to understand the

customer’s goal)

– Ask open-ended questions to understand their needs

– Hair analysis

– Frequency of Service (how often)

– Home Styling (what process they use)

– Successes & Challenges

• Use acknowledging statements to encourage discussion– “I understand.” Or “Tell me more about what

you’re experiencing with .”

• Paraphrase to the customer exactly what you will be doing and physically show lengths at ear, nape, etc. Once you confirm, follow the draping process.

• Follow draping procedure– With NO Shampoo Service - Sanex strip should

be secured around the neck. Then the cape is securely placed around the Sanex strip.

– With Shampoo Service - In shampoo area, place towel under cape. At station, replace towel with Sanex strip.


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SHAMPOOThe Shampoo is our greatest opportunity to create a relaxing and memorable experience for our customers as they take a break from their busy lives.

1. CREATING COMFORTTest comfort of the chair and water temperature.


• Be the Expert– Make the customer’s experience memorable

• Provide a relaxing scalp massage

• Create a comfortable (physical & mental) “hands on” experience for the customer

• Tell the customer which products you are using and why

• When shampoo service is complete, wipe down shampoo bowl, chair and back bar; arrange product bottles


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IN THE CHAIRWhen a customer is In the Chair it is our greatest opportunity to meet and exceed expectations and demonstrate our professionalism and talent.

1. ENSURE COMFORTEducate the customer about what you are doing and why you are doing it.

2. CUSTOMER EDUCATIONUse product on every customer, tell them what you are using, why, and how to use.


• Always use Supercuts Technique

• Use product on every customer before cutting to maintain moisture and prepare the hair for the finished style. Let them “experience it”.

• Educate your customers

• Use styling products in their hair, let them know how the product will benefit them

• Don’t assume customers know what products to use and how to apply them

• Any opportunity we have, get the product in the customer’s hand

• Recommend styling products to recreate their look at home

• Visually check the shape of the back design line

• Give every customer the hand mirror and allow them to see the back

• If needed, offer to trim eyebrow hairs on male customers

• Provide the Hot Towel Refresher® service for each customer to create a memorable experience


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CLOSINGThe Closing is our greatest opportunity to leave customers with a lasting impression that makes them want to come back or refer a friend to us.

1. BUILDING LASTING LOYALTYThe importance of creating a positive closing experience helps to increase loyalty and referrals.


• Create an environment where every customer is escorted to the retail area on the way to the front desk

• Make sure to recap all of your product recommendations

• Tell your customer about monthly products specials

• Be okay with “no” as the answer for today– Just write the products down for the customer

• It’s not about selling the product, it’s about guaranteeing our customer gets “their look”

• Educate about Mobile App and Haircut Reminder Service

• Collect their money, thank them and ask them to refer a friend

• Invite them back

• Record notes from service ticket (customer preferences) to the POS for future visit reference


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HOT TOWEL REFRESHER® SERVICE STEPS 1. Blow dry hair off cape (if needed)

2. Test towel temperature; if too hot, use tongs. Air out towel as needed.

3. Fold towel in triangle shape and then fold again in half

4 . Let your customer know you are removing stray hairs around their face and neck

5. Begin at temple on the side of face. Drag down to the front of the ear and then down and off the face. Then move to behind the ear. Starting at the bottom of the ear, drag around to the front, and straight down off the face.

6. Turn over to the clean side

7. Repeat on the other side of the face (same method)

8. Unfold towel, flip over to clean side, refold in a single triangle fold

9. Place towel in the center of the head, drag and slightly move back and forth dragging towel down to hairline. Clean hair around neck and sides. Remove cape.

10. Turn chair and escort customer to the retail area

* For children, ask accompanying adult if they can receive this service.


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GLOSSARY OF TERMSA-PARTINGS: Type of parting used when creating a one-length design line in the back two sections, they distribute the weight evenly across your guide.

ANGLED PARTINGS:These partings are used with our layering techniques. They angle towards the hairline, following the shape of the head.

BOUNCE POINT:Radial point (cowlick), once cut, becomes a bounce point. The hair should be cut to a length at which it will arch over and touch the head.

C-SHAPINGS:A checking step used to remove any hair that travels past the design line. Typically, C-shapings are done in front of and behind the ears. However, they can be done anywhere along the design line when needed.

CENTER PART:This is used to create balance. The parting is created by starting from the center front at the hairline to the high point of the head.


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GLOSSARY OF TERMSCROWN GUIDE:The crown guide is located at the point near the top of the head and at the end of the natural part. This point will vary with each customer.

CENTER BACK PART:The center back part is taken from the high point of the head down the back center nape at the hairline.

DESIGN LINE:The design line is the outer perimeter of any technique.

ELEVATION:A heavy or soft build-up of weight along the design line. Texture, density, form and end results support us with how high or low to elevate, the parting we choose allows us to create taper, with placement and movement of weight where we want it.

• Vertical lines are the center back part

• Arrows indicate the direction the hair will be combed prior to being cut (parallel)

“V” partings create the taper, weight placement and movement towards center nape.

“A” partings create the taper, weight placement and movement towards the front design line.

“Horizontal” partings create the taper, weight placement and movement to be evenly distributed.

“Diagonal” partings create the taper, weight placement and movement to the longer side in back (bottom of parting).


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GLOSSARY OF TERMSFACIAL GUIDES: These visual guides are established when connecting a short guide to a long guide on the design line when the distance between the two guides is greater than the length of the comb. These guides are used when following the vertical technique.

GUIDE:A piece of hair large enough to see, yet small enough to adjust, used to determine length.

HAIRLINE PARTING:The first hair parting used to establish a guide length and shape of the design line when creating a one-length and an elevated design line.

LAYERING:• The highest degree of elevation. It is used to remove weight

from the interior of the head form utilizing elevation of the elbow.

• The higher you elevate your elbow, the more weight will be maintained

• The lower your elbow is, the more weight will be removed

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GLOSSARY OF TERMSSTACKING: Lowest form of elevation. Used to give hair direction and eliminate hair that flips. It is achieved by rolling the hair over fingers close to the head in the direction you want the hair to move.

TAPERING:Minimal elevation to create movement and reduces thickness towards the ends.

TRIANGLE AT THE CROWN:A triangular section of hair at the center top of the head with the base of the triangle at the occipital bone; the other two sides of the triangle are taken from the top center of the head to where the ear attaches to the head. This technique removes excess weight along the design line on the vertical, one-length and elevated design lines. It is achieved by combing the hair straight up, finding two guides in view and cutting no more than one inch.

CUT 1” MAX


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PRINCIPLES OF A QUALITY HAIRCUTPOSTURE• Raise and lower your chair as needed

• Use two hands to tilt the customer’s head away when creating the design line or layering

• Arm reflects the angle to be cut

• Thumb moves cutting blade

• Palm shears

• Wrist neutral

COMBING AND DAMPENING• Place as many fingers on the trigger as possible

• Hold water bottle at a distance for even distribution

• Lay comb flat on scalp

• Comb and dampen at the same time/product application

• Comb once or twice

• Comb hair straight out/up from where it grows when layering

• Comb toward you

• Keep hair evenly damp

• Maintain even tension

SECTIONING• Use one end of the comb, lay it flat, drawing it to your finger

• When layering, comb away from both sides of the section being cut

• When layering, sections should be no wider than the width of the comb

• Overlap sections

• Maintain control of the section being cut

• Keep hair combed neatly and move in an organized manner, completing one step prior to the next


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PRINCIPLES OF A QUALITY HAIRCUTCUTTING

• Guides large enough to see, small enough to adjust

• Fingers push the comb until the guide disappears into the comb

• Layer from the top guide to the design line guide

• Connect guides from shortest guide to longest guide

• Always work with guide(s) in view

• Take short, quick snips, using ¼” to ½” tip of the shears

• Lay shears in the groove of fingers

• Cut to second knuckle

• When layering, the higher you elevate your elbow, the more weight will be maintained. The lower your elbow is, the more weight will be removed.

• Use comb as an extension of fingers for visual aid/ruler

CHECKING • Layers

– With layers, use angled, overlapped pinch partings, check at the same angle the hair was cut, working in the opposite direction removing a minimal amount

• Design Lines– With one length and elevated design line techniques, use pinch partings holding the hair

parallel to where it was cut, returning to cutting position for any adjustment/recheck

DESIGN LINE• Complete design line first

• When combining techniques, complete one prior to starting the other

• “C” shapings complete every Supercut


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LAYERING

• Section the hair into two or three

• Cut back design line guide – check

• Extend back design line to the front of the ear on both sides – check

• Cut front guide and connect to extended back guides on each side – check

• Create crown guide (If needed, locate radial point, cut to produce bounce point, then extend to the crown)

• Create top guide (connect short to long)

• Connect top guide to design line guide using angled partings

• Visually check at the highest point of the head

• Check from design line guide to top guide using angled pinched partings

• Check using "C" shapings

• Check for overall balance and proportion

Layering technique is used to remove weight from the interior of the head form utilizing elevation of the elbow. The higher you elevate your elbow, the more weight will be maintained. The lower your elbow is, the more weight will be removed.


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LAYERING


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CLIPPER CUT

• Determine correct size attachment/blade

• Clipper back – check

• Clipper sides – check

• Cut front guide and connect to design line guide on both sides

• Create crown guide (If needed, locate radial point, cut to produce bounce point, then extend to the crown)

• Create top guide (short to long)

• Connect the top guide to the design line guide

• Visually cross check at the highest point of head

• Check from design line guide to top guide using pinch partings

• Blend/polish

• Fade/clean design line as desired with trimmers


A technique using clippers to create the design line, layering the top, blending the two together with clipper-over-comb.


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CLIPPER CUTVARIATIONS


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FADING

• Determine correct attachment or blade (start with longest length)

• When utilizing clippers all over, clipper whole head working in an organized manner

• Attach next shortest length

• Clipper the back – check

• Clipper the sides – check

• Continue clipper on back and sides, overlapping each blade, continually going shorter than the previous blade until shortest length is reached

• Detail and add finishing touches with trimmers


Technique that makes the hair gradually shorter with the use of clippers.

When combining fading with Clipper Cut or Flattop technique, fading will be done after the completion of each technique, to finish, polish and gradually shorten the design line.


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BLADE & ATTACHMENT COMPARISON CHART LENGTH COMPARISON CHART

000 Blade is used with attachments 0000 Blade is similar to neck trimmers00000 Blade is similar to shaving1 ½ Blade is used for clipper over comb/texturizing and fading1A - 000 blades used also to blend clipper over comb

FADING

BLADES BLACK UNIVERSAL RED SPEEDO

¾ 6 25 –

3 ¾ 4 1A3 ½ 3 12 ¾ – –

2 2 0A1 ½ – 01A 1 001 – 000

0A 0 –000 – –

0000 – –00000 – –

GUARD LENGTH

#8 1"

#7 "

#6 ¾"

#5 "

#4 ½"

#3 "

#2 ¼"

#1 "

#½ "

No Guard "


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FLATTOP


• Clipper back – check

• Clipper sides – check

• Create top guide

• Work organized completing the top

• Bring sides and top together

• Apply product and blow-dry hair

• Detail/polish

• Fade/clean design line as desired with trimmers


Technique utilizing clippers to create a square shape on a round head.


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FLATTOP VARIATIONS


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BEARD GROOMING

Grooming the Beard

• Comb or brush out the beard


• Clipper the beard from sideburn area to the chin area, including under jaw line. With growth pattern to maintain weight, against growth pattern to remove maximum weight. Repeat on the opposite side.

• Clipper chin – check for balance

• Re-comb or brush the beard to check for accurate length, repeat with clipper or shorter blade (if needed)

• Trim mustache, thin and shape length (if needed)

• Use clippers or trimmers to clean up the perimeter of beard on the neck and around ears


Fading Sideburns Into the Beard

• Complete Grooming the Beard steps

• Fade the sideburn, by utilizing fading technique longest length to shortest length, until desired length is achieved. With growth pattern to maintain weight, against growth pattern to remove maximum weight.

• Finish with clipper or trimmer over comb (if needed)


Technique of shaping, detailing, finishing, and polishing facial hair.


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BEARD GROOMING


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ONE LENGTH DESIGN LINE

• Section hair into four

• Create a hairline parting

• Cut design line in back – check

• Extend back design line to sides – check

– If shorter in front, cut front guide and connect to back guide – check

• Complete back design line using “A” partings

• Visually check using pinch partings

• Complete sides – check

• Cut triangle at the crown (if needed)

• Check using “C” shapings


A single length technique where the hair at the crown travels down to design line, leaving the hair full on the ends and free of layers.


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ONE LENGTH DESIGN LINE VARIATIONS


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VERTICAL DESIGN LINE

• Section hair into two or three

• Cut back guide – check

• Cut front guide

• Establish facial guides on both sides

• Connect front guide to back guide on both sides (short to long)

• Visually check for balance

• Check from back guide to front guide (long to short)

– If adding layers, refer to layering technique

• Cut triangle at the crown (if needed)



Technique used to connect a short guide to a long guide when the distance is greater than the blue Supercuts comb, finding facial guides on both sides to create accuracy and efficiency.


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VERTICAL DESIGN LINE VARIATIONS


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HAIR ANALYSISTEXTUREHair texture is the thickness of the individual hair strand. Hair texture can be classified as fine, medium or coarse and varies from person to person. Hair texture can also vary from strand to strand on the same person’s head.

Coarse

Coarse hair has the largest diameter. It is stronger than fine hair, for the same reason a thick rope is stronger than a thin rope. Coarse hair has a stronger structure and it usually requires more processing than medium or fine hair. It is usually more difficult for lighteners, colors, permanent waves and relaxers to penetrate the hair.

Medium

Medium hair is the most common texture and typically does not pose any special problems or concerns.

Fine

Fine hair is the smallest diameter and is more fragile, easier to process and more likely to become damaged by chemical services than either medium or coarse hair.

DENSITYHair density measures the number of hairs per square inch (2.5 cm) of scalp. It indicates how many hairs are on a person’s head. It can be classified as low, medium or high. It may also be classified as thin, medium or thick. Hair density is different than hair texture in that different people with the same texture can have different densities. Some individuals may have coarse hair texture with a low or thin density. Others may have fine hair texture with high or thick density.

Thin

Thin – the least amount of hairs per square inch. The scalp will be easily seen when the hair is moved around. Thin hair will have a lot of movement and people with thin hair often work to keep it in place.

Medium

Medium – the medium amount of hairs per square inch is neither thick or thin. When you move the hair around you will be able to see the scalp, although, not as much as a customer with thin hair.

Thick

Thick – the most amount of hairs per square inch. It will be noticeable that the hair is packed much more closely together. When the hair is separated the scalp is not easily seen. The hair will not move easily due to the thickness.


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HAIR ANALYSISFORMAll hair falls into one of these four categories or somewhere in between.

Straight Hair

Straight hair has a fairly uniform diameter along a single strand and absolutely no wave to the pattern. The hair shaft is typically round.

Wavy Hair

The hair shaft is usually oval and has a fairly uniform diameter along a single strand.

Curly Hair

Curly hair grows in long twisted spirals. The hair shaft is oval and can vary in shape and thickness along the hair length.

Very Curly Hair

Very Curly hair has varying diameters along a single strand. The hair forms tiny spirals as it grows out from the scalp. The curls can be very tiny or they can be finger-sized ringlets. The hair shaft will typically be flat. As this is the curliest of all forms it stretches the most when being cut. Care must be taken to release tension when cutting. It may be appropriate to cut it dry. When cutting with clippers, consider growth patterns. Clipper cutting against the growth will cut the hair shorter and may cause the hair to not lay correctly. Cutting with the growth will maintain more length and will typically lay smoother. Your customer may describe it as cutting with or against the “grain.”


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ELEVATED DESIGN LINE

• Section hair into four

• Create a hairline parting in the back

• Cut back design line guide – check

• Resection into desired shape partings

• Determine level of elevation – create guide

• Complete the back

• Visually check using pinch partings

• Cut front guide – connect to back design line guide – check

• Create taper using a series of triangles

• Cut triangle at the crown if needed



Technique used to create a heavy or soft build-up of weight.


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ELEVATED DESIGN LINE VARIATIONS


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CREATING TAPER USING SERIES OF TRIANGLESHELPFUL HINTS• Sections change when the shape of the

design line in front changes

• Remove no more than 1"

• Use the hairline as a visual, not to elevate above prior to cutting

• Arm and fingers should reflect the angle of the design line prior to cutting each triangle

TRIANGLE #1• Section hair from center of head

• Stand in front of the section you are cutting

• Comb triangle to eye level

• Drop out design line

• Cut from short point to short point

TRIANGLE #2• Resection the hair by overlapping the first

section

TRIANGLE #3• Resection the hair by overlapping the

second section

• Repeat the procedure of Triangle #2 and #3 on the other side of the head

SKU #191225Updated 05/2019

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STYLIST JOURNAL