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EC-Communicator. Subscriber B. SMS. API. Messaging Service. B usiness I ntelligent. Messaging Service. Advance Shipment Order. Target Segment. Thank you. MMS. Email. Purchase Order. Target Segment Telephone List 97765432 94664123 91234112 93453432 …. Personalized messages - PowerPoint PPT Presentation
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Subscriber C
Readers,
Edge Server, Web Client
Readers,
Edge Server, Web Client
RFID Portal Servers at ET
I
Subscriber B
Readers,
Edge Server, Web Client
Advance Shipment
OrderPurchase Order
Business Service Provisioning PlatformBusiness Service Provisioning PlatformPiloted by industries such as library, events, retail, charity, logisticsPiloted by industries such as library, events, retail, charity, logistics
EC-Communicator
API
SMS
Web
Reply
2005/04/04 15:30:00Total: 30Y: 15(50%)N:15(50%)
2005/04/04 15:30:00Total: 30Y: 15(50%)N:15(50%)
SMS
Web
SMS
WAP/3G
MMS
Report
Selection CriteriaGender: BothDistrict: MongkokAge Group: 15-40Occupation: AllValidated
MemberDatabase
Target SegmentTelephone List
97765432946641239123411293453432
…
Sending DetailsDate:Christmas EveTime: EveningMessage Type:EC-CouponContent: …
Target Segment
ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05
ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05
ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05
ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05
ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05
ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05
ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05
ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05
Coupon #402389044023903440239201
…
EC-CouponTrackingDatabase
•Data Mining•Business Intelligence•Customer Profilingand Segmentation
Marketing Campaign Solution
BI MS
e-PayERP
Business IntelligentSelection CriteriaFirst 5000 value-customers based on amount, frequency, and office location
Target SegmentTelephone List
97765432946641239123411293453432
…
ValidatedMemberDatabase
Messaging ServiceTarget SegmentTelephone List
97765432946641239123411293453432
…
Sending DetailsDate:Christmas EveTime: EveningMessage Type:EC-CouponContent: …
Target Segment
ABC Shop
ABC Shop
ABC Shop
Messaging Service
TransactionDatabase
Personalized messages
“ Congratulations ! You are the lucky winner of
this month…. ”Thank you