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Less is more. But you need to know why less is more and how to do it. Check it out.
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Subtracting Complexity by Design
Douglas X. Wang王骁勇
Make Life Easy
(+) versus (-)
Make Life Easy
drawing
sculpture
mathematics
…
design improvement:usability test, heuristic evaluation…
收creative design: brain storm 放
Douglas X. Wang - 2006.11.14
what creates complexity?
Make Life Easy
interface perspective: 客
体
user perspective
主体
many layers of info;unclear grouping/categories;complex structure of data;unfamiliar/no metaphors;
…
multiple interaction;physical limitations;time consuming;missing knowledge;psychological barrier;cultural misperceptions;
…
Douglas X. Wang - 2006.11.14
experiencing complexity…
Make Life Easy
Douglas X. Wang - 2006.11.14
experiencing simplicity…
It is easy to make things complex;
but much harder to make things simpler.
Make Life Easy
Douglas X. Wang - 2006.11.14
how to express a product?
Make Life Easy
information architecture 信
息结构
2feature definition
功能
1
3graphical interface
图形界面
Douglas X. Wang - 2006.11.14
how to simplify the scope of features and prioritize them?
Make Life Easy
Douglas X. Wang - 2006.11.14
Make Life Easy
Douglas X. Wang - 2006.11.14
• who are the primary users?• why do they use it?• where do they use it?• how do they use it?…
• what is the business positioning in the market?
• what is the business strategy?• who is the most important decision maker?• what is the product position in the market?• who will finance it?• what is the expected ROI?…
• who will work on it?• how long is the
development cycle?• what are the tools used?• what are the limitations?…
how to prioritize?
Make Life Easy
Douglas X. Wang - 2006.11.14
Make Life Easy
Douglas X. Wang - 2006.11.14
Tasks User Biz Tech Total
Determine parameter scheme 3 3 3 9
Create/modify design templates 3 3 2 8
Integrate into development process 1 2 3 6
Build final deliverable 3 3 1 6
Make installation transparent 3 3 1 6
Test parameters 2 2 2 6
Modify templates 2 3 2 7
Determine who gets what design 3 3 1 7
Send out designs 3 1 1 5
Track designs 3 3 1 7
Upgrade/Downgrade designs 2 3 2 7
Request designs returned 1 1 1 3
Receive returned designs 2 1 1 4
how to deliver a good experience of information?
Make Life Easy
Douglas X. Wang - 2006.11.14
Make Life Easy
Douglas X. Wang - 2006.11.14
• importance level of data• context of use• breathing for perception• grouping• layering• macro/micro• Metaphor• abstraction• trace of smell• cross reference in multiple information
spaces• the evolving data by time
how to express simplicity visually?
Make Life Easy
Douglas X. Wang - 2006.11.14
Make Life Easy
Douglas X. Wang - 2006.11.14
• typography: too many type faces?• graphic design: unclear traffic signs, ad. Message,
over designs?• product design: confusing buttons, distracting color
and decorations.• websites: ads, confusing layouts, strange colors,
fonts, links, animations.• software interface design: unclear personas,
unnecessary info, improper branding, illogical UI patterns.
complex data=complex experience?
Make Life Easy
Douglas X. Wang - 2006.11.14
Complexity–confusing factors = simplicity
Make Life Easy
users’ world:
the ideal users’ world:
designers’ role
Douglas X. Wang - 2006.11.14
visual;audible; tactile;nasal;cultural;metaphorical;emotional;psychological, philosophical, ideological,…
text;language;colors;grouping; relations;layering;metaphors;functional;business logics, user profiles;accessibility;aesthetics;…
It all makes sense
can life be made easier?
Make Life Easy
Douglas X. Wang - 2006.11.14