1 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com

SUCCESS MINDSET

&

BUSINESS FOCUS

CALL

Handouts

2 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com

7 THINGS YOU NEED TO HAVE IN PLACE

TO BUILD A PROFITABLE COACHING BUSINESS

These are:

1. _________________________________________________

2. _________________________________________________

3. _________________________________________________

4. _________________________________________________

5. _________________________________________________

6. _________________________________________________

7. _________________________________________________

Once these are tackled, the rest – clients and money – will automatically come!

3 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com

YOUR INCOME GOAL

“Would you tell me, please, which way I ought to go from here?” asked Alice.

“That depends a good deal on where you want to get to,” said the cat.

"I don't much care where--" said Alice.

"Then it doesn't matter which way you go," said the Cat.

~ from Alice in Wonderland by Lewis Carroll

Principle #1 from Stephen R. Covey:*

* (Stephen R. Covey: The 7 Habits Of Highly Effective People)

What is your income goal for the next 12 months?

4 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com

YOUR BUSINESS VISION

Why business vision?

1. _________________________________________________________________________

2. _________________________________________________________________________

3. _________________________________________________________________________

4. _________________________________________________________________________

What is your business vision?

Prepare your vision board!

5 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com

YOUR VALUES

Values are important to define for your business because __________________________

Your top 5 values:

Value #1: __________________________________________

How this will be reflected in your business: _______________________________________

Value #2: __________________________________________

How this will be reflected in your business: _______________________________________

6 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com

Value #3: __________________________________________

How this will be reflected in your business: _______________________________________

Value #4: __________________________________________

How this will be reflected in your business: _______________________________________

Value #5: __________________________________________

How this will be reflected in your business: _______________________________________

7 Erika Kalmar Coaching Biz Start-Up Strategist – www.GetReadyToCoach.com

IDENTIFY YOUR __________________

You need to do this so that you _________________________________________________

write

speak

interview

be interviewed

teach

coach

train

consult

sell

negotiate

present

identify problems &

solutions

conceptualize

mastermind

plan

systemize

strategize

create

design

orchestrate

facilitate

lead

motivate

collaborate

research

implement

All these things are needed to create a business that ______________________________

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YOUR NICHE

Niche equals ___________________________________

The 3 pieces of a niche:

1. _______________________________

2. _______________________________

3. _______________________________

What is yours?

1. _________________________________________________________________________

2. _________________________________________________________________________

3. _________________________________________________________________________

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YOUR STRUCTURES

Imposing rules on yourself requires ___________________________________

What are yours?

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

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YOUR PRIORITIES

What defining your priorities does for you:

1. ______________________________________

2. ______________________________________

Your 5 priorities:

Priority #1: __________________________________________

Activities you need to do: ______________________________________________________

Priority #2: __________________________________________

Activities you need to do: ______________________________________________________

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Priority #3: __________________________________________

Activities you need to do: ______________________________________________________

Priority #4: __________________________________________

Activities you need to do: ______________________________________________________

Priority #5: __________________________________________

Activities you need to do: ______________________________________________________

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YOUR PRIORITY ACTION PLAN

1. ______________________________________

2. ______________________________________

3. ______________________________________

4. ______________________________________

5. ______________________________________

6. ______________________________________

7. ______________________________________

8. ______________________________________

9. ______________________________________

10. ______________________________________

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BUSINESS TRANSFORMATION

Principle #2 from Stephen Covey:*

* (Stephen R. Covey: The 7 Habits Of Highly Effective People)

I create time for: ________________________________________

When: ________________________________________________

I create time for: ________________________________________

When: ________________________________________________

I create time for: ________________________________________

When: ________________________________________________

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What did a ___________________$ coach entrepreneur do?

What did you have to let go of?

What did you have to start doing:

How did you have to be different?

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YOUR BUSINESS MODEL

What it does: ___________________________________________________

The 3 key decisions that will define the right business model for you:

Key Decision #1: ___________________________

What it means for your marketing: ______________________________________________

Key Decision #2: ___________________________

What it means for your marketing: ______________________________________________

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Key Decision #3: ___________________________

What it means for your marketing: ______________________________________________

3 Business Models presented:

1) The 1:1 model

2) Upsell to high-end product

3) Upsell to front-end product

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The 1:1 Model

Income goal example: $100,000 per year

Example #1: Example #2:

50 clients x $2,000 25 clients x $4,000

= $100,000 = $100,000

TOTAL: TOTAL:

$100,000 $100,000

This model is for you if: Drawbacks of this model: You are just starting out

You want to gather coaching experience

You love 1:1 coaching

You don’t want to develop any additional products

It requires your continuous presence

It is very time-consuming, leading 1:1 sessions

Irresistible Free

Offer

FREE SESSION

1:1

Coaching

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Upsell To High-End Product

Income goal example: $100,000 per year

Example #1: Example #2:

1:1 Coaching:

14 clients x $4,000

= $56,000

+

Group Coaching: Group Coaching:

50 clients x $2,000 20 clients x $2,000

= $100,000 = $40,000

E-book: Home-study:

250 clients x $37 70 clients x $197

= $9,250 = $13,790

TOTAL: TOTAL:

$109,250 $109,790

This model is for you if: Drawbacks of this model: You want to create passive income

streams

You feel comfortable with designing and facilitating group programs

You feel more confident in selling to warm prospects

You want to pre-qualify people to whom you offer a free session

You might need to conduct many free sessions if you sell a lot from your front-end product

Irresistible Free

Offer

FREE SESSION

Premium 1:1 or

Group Coaching

Front-end Product

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Upsell To Front-End Product

Income goal example: $100,000 per year

Example #1: Example #2:

1:1 Coaching: 1:1 Coaching:

11 clients x $4,000 10 clients x $4,000

= $44,000 = $40,000

+ +

Group Coaching: Group Coaching:

20 clients x $2,000 10 clients x $2,000

= $40,000 = $20,000

Home-study: Group program:

60 clients x $297 30 clients x $697x2

= $17,820 =$41,820

TOTAL: TOTAL:

$101,820 $101,820

This model is for you if: Drawbacks of this model: You feel confident in conducting a

free session with cold prospects

You have time to conduct free sessions with people who sign up for your freebie

You are willing to create packages

You love the combination of 1:1 coaching and leveraged income

You have to master the free session for higher conversion

You have to have time available for conducting 1:1 and group programs

Prospects are not prequalified

Irresistible Free

Offer

FREE SESSION

Premium 1:1 or

Group Coaching

Front-end Product

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Your Business Model

Income goal: $__________________

TOTAL: _____________________

Irresistible Free

Offer

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STREAMLINING YOUR BUSINESS

Success Tip #1:

The question you need to ask from yourself is NOT “how do I get coaching clients” but:

3. ______________________________

1. ______________________________

2. ______________________________

STOP: __________________________________________________________________

________________________________________________________________________

Irresistible Free

Offer

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Success Tip #2:

What do I need to _______________________ ?

________________________________________________________________________

________________________________________________________________________

Success Tip #3:

What can I _______________________ ?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

What re-purposing does for your business:

1. ________________________________________

2. ________________________________________

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YOUR TAKEAWAYS

What are your biggest takeaways from this call?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

Feel free to drop me an email and let me know! I would be so glad to read about

your insights!