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Good practices on increased accessibility of research/innovation infrastructure to industry for testing, demonstration and co-creation TTO Circle conference, Gothenburg, 30 th November 2017 Sébastien Sylvestre SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A FOCUS ON STRATEGIC MARKETING

SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Page 1: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

Good practices on increased accessibility of research/innovation

infrastructure to industry for testing, demonstration and co-creation

TTO Circle conference, Gothenburg, 30th November 2017

Sébastien Sylvestre

SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES

A FOCUS ON STRATEGIC MARKETING

Page 2: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Military Applications Division

Nuclear EnergyDivision

Technological Research Division

Fundamental Research

Staff: 4,500 pers Staff: 4,500 pers Staff: 4,500 pers

Over past 10 years, 120€ millions invested

per year in infrastructure1/3 building, 2/3 equipment, mainly technology platforms

Page 3: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Our research infrastructure

NANO INNOV

NANOBIO CLINATEC

MINATEC

GREEN / INES

Other sites Infrastructures

Open Innovation Center

• Digital technologies

• Data intelligence

• Advanced

manufacturing

• Advanced materials and assemblies

• Hydrogen technologies & Energy

Storage

• Energy efficiency

• Micro-nano pathfnding

• Electronic systems

• Cyber-physical integration

• Advanced medtech

• Brain-computer interface

• Clinical testing

• Use case innovation

• Collaborative creation

• Demonstrator design

• Regional specifics

• SME focussed

Page 4: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Access to large research instruments

80 Researchers

and technicians

2 500 m²

Investment € 30

millions

One technology platform out of 48:- The nanocharacterization platform

Page 5: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Open Innovation CenterWithin the Department for Offers, Innovation and Communication

Innovation

supportDemonstrators

Strategic

Communication

40

Showroom Ideas Lab, Art& Science

Alps design LabDesign

Events

Use-based

Innovation

The new building is to

be delivered in 2019…

…but the

corresponding offers

already exists

2019

Open Labs

Page 6: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Energy Observer: energy self-sufficient catamaran

PV

pannels

H2 Storage

compressor

Desalination

Electrolysis

Fuel cell

Supervision - monitoring

Batteries

Energy storage / conversion for mobilityTechnologies hybridation PEMFC / Batteries / PV

Another one !

Page 7: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Test and demo infrastructure, key success factors

- What about strategic marketing ?

Research infrastructure

At the forefront of what is

changing in the world

Significant investments…

supposed to last for a while !

Finding and maintaining the right positionning is a

challenge

Decision-making needs to be supported with strategic marketing inputs

- During the initial design and setup of the infrastructureIn order to fine-tune technology and industry focus, choose the right business model, build up

the business plan… and trigger the investments !

- At critical steps along the lifetime of the infrastructureTo actualize/reorient the focus and/or business model, determine new opportunities… and

trigger possible renewal of investments.

Page 8: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Strategic Marketing Service

25 Strategic Intelligence

Patents and contracts

CEA’s Technology Transfer Department is about:

StartupsMarket studies

International benchmark

Techno application screening

Bibliometry

Experts’ consultation

Strategic roadmapping

Business analysis

Only half of the team… but a dinner to be remembered !

Page 9: SUCCESSFUL RESEARCH, TEST & DEMO INFRASTRUCTURES A …€¦ · Strategic Marketing Service 25 Strategic Intelligence Patents and contracts CEA’sTechnology Transfer Department is

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Thank you for your

attention