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Successful Studio PlanningTuesday 20th April
Laura Robinson, Dance and Exercise Manager
Surrey Sports Park
Successful Studio Programming
• Maximise your timetable
• Building around your users
• Create a scorecard system
• Marketing
• Instructors
• Studios and Equipment
Surrey Sports Park
• 120 station fitness suite
• 50 metre swimming pool with traversable boom
• 3 indoor sports arenas
• 3 Dance and Exercise studios
• Spinning studio
• 12 metre climbing wall and bouldering facility
• 6 glass backed squash courts
• Starbucks
Group Fitness, Dance and Well-being• 3 main stake holder groups
Students and staff – University of SurreyPublic – Guildford and SurreyElite Sport - Worldwide
• 7000 memberships
• 9000 memberships in 3 years– 6000 students and staff– 3000 external
• 113 group fitness, dance and well-being classes and courses
• 60% public usage and 40% student/staff usage
What are the issues surrounding studio planning?• % Attendance• Space• Studio ‘dead’ time• Cover• Size of studios• Variety of programme• Equipment• Marketing• Competitors
Maximise Your Timetable
•The success of group fitness lies in the fact that 90% of all exercisers report that they would rather work in a group
•The average member visits 1.75 times a week
•The more choice they have, the harder it will be
•The programme needs to make an impact!
•Build your timetable around your users
•What do users want from a programme?•Lose weight•Tone up•Motivation•Social aspect
Programme Breakdown
Core Programme (70%-80%)•Pump
•Combat
•Aerobics
•Circuits
•Aqua
•Attack
•Spin
Speciality (10%-20%)•Dance•Step•Sports Specific•Mind and Body•Tai Chi
Service (0%-10%)•Technique Class
•Monthly Specials and events
Create a scorecard system• Calculate the total square metres/square feet taken up
by your studios
• Divide this number by 4 or 40 if using feet to calculate your maximum class capacity (MCC)
• How many classes are more than 75%?• How many classes are between 30% and 75%?• How many classes are less than 30%?
• Red• Amber• Green
Marketing
• How are you packaging your programme?• Names• Timetables• Quarterly Launches (Les Mills and Freestyle)
Instructors• People leave facilities but they don’t leave
friends• Good quality, qualified instructors are the key
to class retention• Communication• Financial and non-financial incentive schemes• Instructor ranking• Assessment• Cover lists
Studios and Equipment
• Develop the best studio you can afford• Creative decoration to create an ambience• Temperature and ventilation• Cleanliness• Mirrors
Break out groups
• What are my strongest classes?• What are the biggest challenges I face in my
facility?• Where is there room for improvement?• What could I do to increase class sizes?
THANK YOU FOR YOUR TIME