Suganya Chap 4,5,Quest

8/17/2019 Suganya Chap 4,5,Quest

1/46

CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

TABLE SHOWING THE CLASSIFICATION OF THE RESPONDENTS BY GENDER

TABLE: 4.1

GENDER NO. OF

RESPONDENTS

PERCENTAGE

(%)

Male 24 48

Female 26 52

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 48% of the respondents are male and 52% of the respondents

are female.

Thus the majority of the respondents are male.


2/46

CHART SHOWING THE CLASSIFICATION OF THE RESPONDENTS BY GENDER

CHART: 4.1


3/46

TABLE SHOWING THE CLASSIFICATION OF THE RESPONDENTS BY AGE

TABLE: 4.

AGE

NO. OF

RESPONDENTS

PERCENTAGE

(%)

elow 2! " 2

2"#$! $! 6!

$"#4! "4 28

bove 4! 6 "2

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 2% of the respondents &ome under the a'e 'roup of

below 2! years(6!% of the respondents &ome under the a'e 'roup of 2"#$! ( 28% of the

respondents &ome under the a'e 'roup of $"#4! and "2% of the respondents &ome under

above 4! years.

Thus the majority of the respondents &ome under the a'e 'roup of 2"#$! years.


4/46

CHART SHOWING THE CLASSIFICATION OF THE RESPONDENTS BY AGE

CHART: 4.


5/46

TABLE SHOWING THE CLASSIFICATION OF THE RESPONDENTS BY

*ARITAL STAT+S

TABLE: 4.,

*ARITAL

STAT+S

NO. OF

RESPONDENTS

PERCENTAGE

(%)

Married $2 64

)nmarried "8 $6

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 64% of the respondents are married and $6% of the

respondents are unmarried.

Thus the majority of the respondents are married.


6/46

CHART SHOWING THE CLASSIFICATION OF THE RESPONDENTS BY

*ARITAL STAT+S

CHART: 4.,


7/46


ED+CATIONAL LEVEL

TABLE: 4.4

ED+CATION

NO. OF

RESPONDENTS

PERCENTAGE

(%)

)p to *2 " 2

+raduate , "8

-ost +raduate 26 52

thers "$ 26

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 2% of the respondents &ome under the up to *2 edu&ational

&ate'ory( "8% of the respondents &ome under the 'raduate edu&ational &ate'ory( 52% of the

respondents &ome under the post 'raduate edu&ational &ate'ory and 26% of the respondents

&ome under the others edu&ational &ate'ory.

Thus the majority the respondents &ome under the post 'raduate edu&ational &ate'ory.


8/46


ED+CATIONAL LEVEL

CHART: 4.4


9/46


OCC+PATION

TABLE: 4.5

OCC+PATION

NO. OF

RESPONDENTS

PERCENTAGE

(%)

usiness "4 28

-rofessional "$ 26

/mployed 6 "2

thers "0 $4

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that28% of the respondents are business persons( 26% of

the respondents are professional( "2% of the respondents are employed and $4% of the

respondents are other peoples.

Thus the majority of the respondents are business peoples.


10/46


OCC+PATION

CHART: 4.5


11/46


FA*ILY SI-E

TABLE: 4.

FA*ILY SI-E

NO. OF

RESPONDENTS

PERCENTAGE

(%)

nly 2 "$ 26

2 to 4 28 56

4 to 6 0 "4

bove 6 2 4

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 26% of the respondents havin' only 2 family

members( 56% of the respondents havin' 2#4 family members( "4% of the respondents

havin' 4#6 family members and 4% of the respondents havin' above 6 family members.

Thus the majority of the respondents havin' 2#4 family members.


12/46


FA*ILY SI-E

CHART: 4.


13/46

TABLE SHOWING THE RESIDENT LOCATION

TABLE: 4./

RESIDENCY

NO. OF

RESPONDENTS

PERCENTAGE

(%)

1ural 2" 42

)rban "6 $2

emi urban 4 8

Town , "8

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 42% of the respondents resident lo&ation is rural( $2% of the

respondents resident lo&ation is urban( 8% of the respondents resident lo&ation is semi urban and

"8% of the respondents resident lo&ation is town.

Thus the majority of the respondents resident lo&ation is rural.


14/46

CHART SHOWING THE RESIDENT LOCATION

CHART: 4./


15/46

TABLE SHOWING THE RESPONDENTS INCO*E

TABLE: 4.

INCO*E

NO. OF

RESPONDENTS

PERCENTAGE

(%)

)p to "!!!! "8 $6

"!!!"#"5!!! "8 $6

"5!!"#2!!!! "! 2!

bove 2!!!! 4 8

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that $6% of the respondents in&ome is up to 1s. "!(!!!(

$6% of the respondents in&ome is 1s."!(!!" #"5(!!! ( 2!% of the respondents in&ome is

1s. "5(!!"# 2!(!!! and 8% of the respondents in&ome is above 1s. 2!(!!!.

Thus the majority of the respondent3s in&ome is up to 1s( "!(!!! and 1s. "!(!!"#

"5(!!!.


16/46

CHART SHOWING THE RESPONDENTS INCO*E

CHART: 4.


17/46

TABLE SHOWING THE *OST LI2ABLE AND +SING BRAND

TABLE: 4.3

BRAND

NO. OF

RESPONDEN

TS

PERCENTAGE

(%)

hara +old Tea $8 06

roe ond $ 1oses Tea 5 "!

Tajmahal " 2

thers 6 "2

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 06% of the respondents now usin' hara 'old tea brand( "!

of the respondents now usin' roe ond $ 1oses Tea brand( 2 of the respondents now usin'

Tajmahal tea brand and "2% of the respondents now usin' other brands.

Thus the majority of the respondents now usin' hara 'old tea brand.


18/46

CHARTSHOWING THE *OST LI2ABLE AND +SING BRAND

CHART: 4.3


19/46

TABLE SHOWING THE SO+RCES OF 2NOW ABO+T THIS TEA

TABLE: 4.10

OPTIONS

NO. OF

RESPONDENTS

PERCENTAGE

(%)

Television 25 5!

Ma'aine 6 "2

7ewspaper "! 2!

1elation , "8

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 5!% of the respondents now about this tea via television(

"2% of the respondents now about this tea via ma'aine( 2!% of the respondents now about

this tea via newspaper and "8% of the respondents now about this tea via relation.

Thus the majority of the respondents now about this tea via television.

CHART SHOWING THE


20/46

CHART SHOWING THE SO+RCES OF 2NOW ABO+T THIS TEA

CHART: 4.10


21/46

TABLE SHOWING THE +SING PERIOD OF THIS TEA

TABLE: 4.11

+SING PERIOD

NO. OF

RESPONDENTS

PERCENTAGE

(%)

elow 2 years "" 22

2#$ years "6 $2

$#4 years 0 "0

bove 4 years "6 $2

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 22% of the respondents are usin' the produ&t in below

2 years( $2% of the respondents are usin' the produ&t in 2#$( "0% of the respondents are

usin' the produ&t in $#4 years and $2% of the respondents are usin' the produ&t in above

4 years.

Thus the majority of the respondents are usin' the produ&t in 2#$ years and above

4 years.


22/46

CHART SHOWING THE +SING PERIOD OF THIS TEA

CHART: 4.11


23/46

TABLE SHOWING +SING *ONTHLY +ANTITY OF CHA2RA GOLD TEA

TABLE: 4.1

+ANTITY

NO. OF

RESPONDENT

S

PERCENTAGE

(%)

elow "5! +ram 8 "6

2!! +ram 2! 4!

25! +ram , "8

bove 25! +ram "$ 26

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that "6% of the respondents are usin' below "5! +ram per month(

4!% of the respondents are usin' 2!! +ram per month( "8% of the respondents are usin' 25!

+ram per month and 26% of the respondents are usin' above 25! +ram per month.

Thus the majority of the respondents are usin' 2!! +ram per month.


24/46

CHART SHOWING +SING *ONTHLY +ANTITY OF CHA2RA GOLD TEA

CHART: 4.1


25/46

TABLE SHOWING THE SATISFACTION OF DRIN2ING CHA2RA GOLD TEA

TABLE: 4.1,

SATISFACTION

LEVEL

NO. OF

RESPONDENT

S

PERCENTAGE

(%)

i'h satisfied "" 22

atisfied $$ 66

7ormal 4 8

9issatisfied 2 4

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 22% of the respondents are hi'hly satisfied with

drinin' &hara +old Tea( 66% of the respondents are satisfied with drinin' &hara

+old Tea( 8% of the respondents are normal with drinin' &hara +old Tea and 4% of the

respondents are dissatisfied with drinin' &hara +old Tea.

Thus the majority of the respondents are satisfied with drinin' &hara +old Tea.


26/46

CHART SHOWING THE SATISFACTION OF DRIN2ING CHA2RA GOLD TEA

CHART: 4.1,


27/46

TABLE SHOWING THE SATISFACTION WITH PRICE

TABLE: 4.14

SATISFACTION

LEVEL

NO. OF

RESPONDENTS

PERCENTAGE

(%)

i'h satisfied 2" 42

atisfied 2! 4!

7ormal 8 "6

9issatisfied 2 4

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 42% of the respondents are hi'hly satisfied with pri&e(

4!% of the respondents are satisfied with pri&e( "6% of the respondents are normal with

pri&e and 4% of the respondents are dissatisfied with pri&e of hara +old Tea.

Thus the majority of the respondents are hi'hly satisfied with pri&e of hara

+old Tea.


28/46


29/46

TABLE SHOWING THECO*PARISION BETWEEN CHA2RA GOLD TEA

AND OTHER TEA BRANDS

TABLE: 4.15

SATISFACTION

LEVEL

NO. OF

RESPONDENT

S

PERCENTAGE

(%)

i'h satisfied "5 $!

atisfied 28 56

7ormal 4 8

9issatisfied $ 6

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that $!% of the respondents are hi'hly satisfied with

hara +old Tea brand( 56% of the respondents are satisfied with hara +old Tea

brand( 8% of the respondents are normal with hara +old Tea brand and 6% of the

respondents are dissatisfied with hara +old Tea brand &ompared to other tea brands.

Thus the majority of the respondents are satisfied with hara +old Tea brand

&ompared to other tea brands.


30/46

CHARTSHOWING THECO*PARISION BETWEEN CHA2RA GOLD TEA

AND OTHER TEA BRANDS

CHART: 4.15


31/46

TABLE SHOWING THE REASONS TO CHOOSING CHA2RA GOLD TEA

TABLE: 4.1

REASONS

NO. OF

RESPONDENTS

PERCENTAGE

(%)

rand name , "8

:uality 28 56

dvertisement 6 "2

-ri&e 0 "4

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that "8% of the respondents are &hoosin' hara +old Tea by its

brand name( 56 % of the respondents are &hoosin' hara +old Tea by its ;uality( "2% of the

respondents are &hoosin' hara +old Tea by its advertisement and "4% of the respondents are

&hoosin' hara +old Tea by its pri&e.

Thus the majority % of the respondents are &hoosin' hara +old Tea by its ;uality.


32/46

CHART SHOWING THE REASONS TO CHOOSING CHA2RA GOLD TEA

CHART: 4.1


33/46

TABLE SHOWING THE *A6OR INFL+ENCE IN P+RCHASE DECISION

TABLE: 4.1/

INFL+ENCE

PERSON

NO. OF

RESPONDENTS

PERCENTAGE

(%)

usband 6 "2


34/46

CHART SHOWING THE *A6OR INFL+ENCE IN P+RCHASE DECISION

CHART: 4.1/


35/46

TABLE SHOWING THE I*PORTANT OF THIS TEA

TABLE: 4.1

OPTIONS

NO. OF

RESPONDENTS

PERCENTAGE

(%)

=ery mu&h $0 04

Moderate "" 22

>ow 2 4

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that 04% of the respondents 'ivin' very mu&h important to this

tea( 22% of the respondents 'ivin' moderate important to this tea and 4% of the respondents

'ivin' low important to this tea.

Thus the majority of the respondents 'ivin' very mu&h important to this tea.


36/46

CHART SHOWING THE I*PORTANT OF THIS TEA

CHART: 4.1


37/46

TABLE SHOWING THE *ONTHLY SPENT FOR B+YING CHA2RA GOLD TEA

TABLE: 4.13

*ONTHLY

SPENT

NO. OF

RESPONDENTS

PERCENTAGE

(%)

>ess than "5! "8 $6

"5!#2!! 2! 4!

bove 2!! "2 24

TOTAL 50 100

Sou!": P#$& '

INFERENCE

The above table shows that $6% of the respondents are monthly spent less than 1s."5!

for buyin' hara +old Tea( 4!% of the respondents are monthly spent 1s."5!#2!! for buyin'

hara +old Tea and 24% of the respondents are monthly spent above 1s.2!! for buyin'

hara +old Tea.

Thus the majority of the respondents are monthly spent 1s."5!#2!! for buyin' hara

+old Tea.


38/46

TABLE SHOWING THE *ONTHLY SPENT FOR B+YING CHA2RA GOLD TEA

TABLE: 4.13


39/46

CHAPTER V

5.1 FINDINGS

52% of the respondents are female.

6!% of the respondents &ome under the a'e 'roup of 2"#$!.

64% of the respondents are married.

52% of the respondents &ome under the post 'raduate edu&ational &ate'ory.

$4% of the respondents are other peoples.

56% of the respondents havin' 2#4 family members.42% of the respondents

resident lo&ation is rural.

$6% of the respondent3s in&ome is up to 1s( "!(!!! and 1s. "!(!!"# "5(!!!.

06% of the respondents now usin' hara 'old tea brand.

5!% of the respondents now about this tea via television. $2% of the respondents are usin' the produ&t in 2#$ years and above 4 years.

4!% of the respondents are usin' 2!! +ram per month.

66% of the respondents are satisfied with drinin' &hara +old Tea.

42% of the respondents are hi'hly satisfied with pri&e.

56% of the respondents are satisfied with hara +old Tea brand.

56 % of the respondents are &hoosin' hara +old Tea by its ;uality.

4!% of the respondents said that parent is the major influen&e in pur&hasin'

de&ision.

04% of the respondents 'ivin' very mu&h important to this tea. 4!% of the respondents are monthly spent 1s."5!#2!! for buyin' hara +old

Tea.


40/46

5. S+GGESTIONS

Most of the respondents buy this produ&t for its ;uality( so the TT Tea industry

should maintain the same ;uality.


41/46

The &ompany should redu&e the pri&e of hara +old Tea than other brands of

Tea. urely( it will in&rease the sale.

The &ompany may &ondu&t a periodi&al survey about &onsumer behavior to now

the various opinions and su''estions of &onsumers. ?t will help to &apture more

shares in the maret.

Taste must be maintained.

To improve the advertisement throu'h newspaper( banner is effe&tively.

To introdu&e offer and 'ifts of buyin' the produ&t( it will be attra&t all types of

&ustomers.

5., CONCL+SION

The study was &arried out the &onsumer behavior towards hara +old Tea spe&ial

referen&e to =elur Town provides an insi'ht how &onsumers arrive at pur&hase de&ision

and the variable whi&h influen&es their de&ision.

From this study the resear&her &on&ludes that the awareness of hara +old Tea is

very hi'h throu'h attra&tive advertisement. The people due to 'ood ;uality and taste

&onsume hara +old Tea. The hara +old Tea is one of the fast movin' produ&ts in

=elur Town. Majority of the respondents are satisfied with the hara +old Tea. The

manufa&turer &an easily &apture the maret but maintain the &onsumer for a lon' period is

a diffi&ult one. e&ause the &onsumer3s taste and preferen&es are fle@ible one.


42/46

From this study is helpful for me to nown about the &onsumer behavior( ? have

present my findin's( re&ommendations A su''estion re'ardin' the &onsumer behavior. ?

hope that the TT tea indutry will tae these &onsiderations in future.

BIBLIOGRAPHY

R"7""8!" Boo9

• Do8;' R Coo#8';"? @usiness 1esear&h Method(B Tata M&

+raw C ill -ublishin' ompany >td.( 8th edition( 2!!$.

2$# S.H.H S#> 2 B? @dvertisin' A ales -romotionB( /@&el oos(

e&ond /dition( 2!!6.

• 2o># C.R.( D1esear&h Methodolo'yB( 7ew a'e international -raashan

-ublishers( e&ond edition( 2!!4.


43/46

*"$o#. C.B. 8' S>#> *"$o# (135)? DMaretin' Mana'ementB( Eetab

Mahal( 7ew 9elhi.

• P>#;#< 2o;" (000)? DMaretin' Mana'ementB( -renti&e all of ?ndia( 7ew

9elhi.

W"#"

www.maretin'strate'ies.or'

www.'oo'le.&om

www.tata.&om

www.tata'lobalbevera'es.&om

ST+DY ON CONS+*ER BEHAVIO+R TOWARDS CHA2RA GOLD TEA WITH

SPECIAL REFERENCE TO VEL+R TOWN

+ESTIONAIRE

".7ame of the 1espondent

2.+ender

G a H Male G b H Female

$.'e

G a H elow 2! G b H 2"#$!

G & H $"#4! G d H bove 4!

http://www.google.com/http://www.tata.com/http://www.tata.com/http://www.google.com/


44/46

4. Marital status

G a H Married G b H )nmarried

5. /du&ational :ualifi&ation

G a H )p to *2 G b H +raduate

G & H -ost +raduate G d H thers

6.&&upation

G a H usiness G b H -rofessional

G & H /mployed G d H thers

0.Family members

G a H nly 2 G b H 2 to 4

G & H 4 to 6 G d H bove 6

8. 7ature of the resident lo&ation

G a H 1ural G b H )rban

G & H emi urban G d H Town

,. ?n&ome

G a H )p to 1s. "!(!!! G b H 1s. "!(!!! # "5(!!!

G & H "5(!!! # 2!(!!! G d H bove 2!(!!!

"!.


45/46

G a H Television G b H Ma'aine

G & H 7ewspaper G d H 1elation

"2. ow lon' you have been usin' this teaI

G a H elow 2 years G b H 2#$ years

G & H $#4 years G d H bove 4 years

"$.Tell the ;uantity of hara +old tea usin' a monthI

G a H elow "5! +ram G b H 2!! +ram

G & H 25! +ram G d H bove 25! +ram

"4. re you satisfied by drinin' the hara +old teaI

G a H i'h satisfied G b H atisfied

G & H 7ormal G d H 9issatisfied

"5. re you satisfied with pri&eI



"6. re you satisfied by hara +old tea when &ompare with other teaI



"0.


46/46

Documents

Suganya Chap 4,5,Quest