THE B RAND UN I ON

SUMMER 2012INTERNSHIP PROGR AM

WHO WE ARELOOKING FOR

THE BRAND UNION SUMMER 2012 INTERNSHIP

PROGRAM WANTS TALENTED INDIVIDUALS

INTERESTED IN THE FIELDS OF BRAND

STRATEGY, DESIGN AND ADVERTISING.

OUR GOAL IS TO PROVIDE AN OPPORTUNIT Y

FOR YOU TO GET A CLOSER LOOK AT POSSIBLE

CAREER PATHS IN VARIOUS FIELDS OF BRANDING.

THIS IS AN IMMERSIVE 10 WEEK PAID INTERNSHIP..

STRATEGYSTRATEGY INTERNS WILL WORK CLOSELY

WITH OUR RESEARCH, STRATEGY AND

ACCOUNT MANAGEMENT TEAMS. CONDUCTING

BRAND AUDITS, RESEARCHING MARKET TRENDS

AND ESTABLISHING VALUE PROPOSITIONS

THAT INFLUENCE BRAND POSITIONING

AND ARCHITECTURE.

DESIGN & BRANDINGDESIGN INTERNS WILL COLLABORATE WITH OUR

DESIGN TEAM AS THEY DEVELOP NEW PRODUCT

IDEAS, NAMES AND PACKAGING AND CREATE

VISUAL LANGUAGE SYSTEMS THAT GIVE BRANDS

A COMPELLING AND COHESIVE IDENTITY.

ADVERTISINGADVERTISING INTERNS WILL WORK CLOSELY

WITH WRITERS, DESIGNERS AND CREATIVE

DIRECTORS IN THE CREATIVE DEVELOPMENT OF

THE FULL RANGE OF COMMUNICATIONS: PRINT,

ONLINE, TV AND BRAND FILMS.

35 YEARS OF BUILDING BRAND EXPERIENCE

500 DESIGNERS, STRATEGISTS, RESEARCHERS,

AND COMMUNICATIONS PROFESSIONALS

21 OFFICES IN MAJOR MARKETS WORLDWIDE.

WE ARE IN THE BUSINESS OF HELPING COMPANIES

GROW, PROTECT AND DIRECT THEIR BRANDS.

THE BRAND UNION

A UNION OF ICONOCLASTS

A COLLECTIVE OF IMAGINATIONS

T RANSFORMERS OF INSIGHT INTO EXECUTION

TRANSCENDENT THINKERS WITH A GLOBAL REACH

AMERICAN ASSOCIATION OF CANCER RESEARCH / AMERICAN

EXPRESS / AT&T / AUDI / AVON /

/ BARCLAY’S

CAPITAL /

/ BLACKROCK / BRISTOL MEYERS / CITI

BANK /

/ CREDIT SUISSE / CRISTAL / DE

BEERS / / DHL / DOVE / DUBAI FESTIVAL

CITY / DUPONT / FERRARI / FIRST UNION /

/ GLAXO / GOODYEAR / GOVERNMENT OF DUBAI / HARVARD

BUSINESS SCHOOL / HENKEL / HERSHEY’S / /

HSBC / HUMANA / IBM / ILLY / JOHNSON & JOHNSON /

JTI / KAHLÚA / KAPLAN / KIWI / KODAK / LEXUS /

MALIBU / / MASERATI /

/ MEAD /

MITSUBISHI / MONSANTO / MORGAN STANLEY / MOTOROLA

/ NESTLÉ / NYSE / PERNOD RICARD / PFIZER / RECKITT

BENCKISER / REUTERS / ROADS & TRANSPORT AUTHORITY

/ / SCIENTIFIC AMERICA / SIEMENS / SPX /

STANDARD & POOR’S / SUPER BOWL XLV / TARYN ROSE /

THE ECONOMIST / TIME WARNER CABLE / VATTENFALL

/

/ WARNER BROS. /

SUMMER 2012INTERNSHIPPROGRAMTHE DEADLINE FOR SUMMER APPLICATIONS IS NOON EST ON FRIDAY, APRIL 6, 2012.

ELIGIBILITY REQUIREMENTS FOR THE PROGRAM:

1. Currently enrolled in a graduate or undergraduate program, expecting to enter the senior year in Fall 2012. Program is open to recent graduates as well.

2. Exhibit interest in the field of marketing, design, branding and advertising.

3. Available for interviews beginning the week of April 16 and for Internship from June 4 to August 10 at the New York office of The Brand Union.

APPLICATION REQUIREMENTS:

Completed application form (see pages 2–4)

Recent resume or CV

PDF or Weblink with 5–10 samples of work (Design and

Advertising applicants only)

A letter of recommendation

Copy of official transcript from university

All required documents must be submitted in electronic format by NOON EST ON FRIDAY, APRIL 6, 2012 to summer2012internship@thebrandunion.com.

Considered applicants will be invited to an in person interview at the New York’s office during the week of April 16. For applicants not in the immediate New York area, a phone or video skype interview will be scheduled.

To learn more about The Brand Union, please go to www.thebrandunion.com.

SUMMER 2012 INTERNSHIP PROGRAM APPLICATION

PART 1: STUDENT INFORMATION

FIRST NAME:

LAST NAME:

NAME OF UNIVERSITY / SCHOOL:

GRADE POINT AVERAGE (GPA):

EMAIL ADDRESS:

CONTACT PHONE NUMBER:

RECOMMENDER’S NAME:

RECOMMENDER’S TITLE:

RECOMMENDER’S PHONE NUMBER:

AREA OF INTEREST: Client Relationships Research

Strategy Design Other

You will be required to attend the Summer 2012 Internship Program ev-ery weekday during June 4–August 10, 2012. Please print and sign your name below indicating your ability and commitment to these dates.

PRINT NAME:

SIGNATURE:

DATE:

PART 2: INTEREST AND CONTRIBUTION

A. Why are you seeking an internship position at The Brand Union (100 words max)?

B. What do you expect to contribute to The Brand Union’s work environment (100 words max)?

PART 3: CASE STUDY (STRATEGY APPLICANTS ONLY)

Imagine that you were asked to help a designer shoe company, Fancy Shoes, Ltd., to re-launch its master brand.

Fancy Shoes Ltd. was founded by an orthopedic surgeon who believed that beautiful shoes do not have to be painful. The company and its shoes had a successful launch attracting large loyal following. After ten years in the marketplace, Fancy Shoes’ products enjoyed power-ful recognition for its ‘comfort’ features. However, sales and market share were declining. The loyal customers were getting older and the new customers did not find shoe designs appealing.

Current target: 45–65 year old women

Shoes price point: $400–$500 per pair

Distribution: Four retail stores in the major US cities; online shop; up-

scale department stores (e.g., Neiman Marcus and Saks Fifth Avenue).

Please provide your recommendations on what the company should do with its master brand to revert the declining sales trend. Please make sure to address target and positioning. How do those influence pricing, brand look & feel, and promotion? What specific promotional efforts would you recommend? (250 words max)

PART 3: CASE STUDY

Client Relationships: OffResearch: OffStrategy: OffDesign: OffOther: OffFirst Name: Last Name: University / School: GPA: Email Address: Recommender: Recommender's Title: Other Details: Applicant's Full Name: Date: Question A: Question B: Recommender's Phone Number: Applicant Phone Number: Case Study Response: