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SUMMER 18 DEALER CATALOGUE
AUSTRALIA / NEW ZEALAND
2 3
Launched in 1999, MAXUM is designed in
Australia, for Australian conditions.
Offering quality 100m water resistant watches
and combining form, function & fashion,
MAXUM is engineered to embrace the
Australian beach culture & surf lifestyle.
INDEX
Gents Digital
Gents Ana-Digital
6
8
12
16
18
24
25
26
27
38
30
31
32
GENTS
Unisex Digital
Unisex Ana-Digital
UNISEX
LADIES
Ladies Digital
Social Media
Events & Sponsorship / Online EDM
In-store & Online Visuals
Point of Sale Visuals
Point of Sale
Merchandising Guidelines
Warranty & Service Information
Water Resistance Guide
ADDITIONAL INFORMATION
DIGITAL $79 RRP
RANGE OVERVIEW
ANA-DIGITAL $99-$119 RRP
100m Water Resistant
2 Year Replacement Warranty
VALUE PROPOSITION
Starting from $79
@MAXUMWATCHES
@MAXUMWATCHESAUSTRALIA
RANGE OVERVIEW
Designed in Australia for Australian conditions, MAXUM offers quality watches engineered to embrace the
Australian beach culture & surf lifestyle. Offering an unparalleled 2 year replacement warranty, MAXUM
combines function, form and fashion; 100m water resistancy on all products making it
perfect for the water sports enthusiast.
MAXUM - Goes Everywhere You Do!
#MAXUMWATCHES
54 * Features vary by model
Backlight
Alarm
Chronograph
Scratch Resistant Lens
12/24 Hour Time Format
Countdown Timer
Digital & Analogue Function
Backlight
Alarm
Chronograph
Scratch Resistant Lens
12/24 Hour Time Format
Countdown Timer
76
ULTRA$79 X1803G2
ULTRA$79 X1803G1
BLACK CASE / ROSE BEZELPOSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
BLUE CASE / SILVER BEZELPOSITIVE DIAL /BLUE POLYURETHANE STRAP / 100M WATER RESISTANT
4mm3 4
mm3
2 Year Replacement Warranty
100m Water Resistant
Chronograph
Backlight
Alarm
Scratch Resistant Lens
12/24 Hour Format
GENTS DIGITAL
$79
KEY FEATURES
SMASH$79 X1835G1
BLACK CASE / NEGATIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
SMASH$79
X1835G2
WHITE CASE / POSITIVE DIAL /WHITE
POLYURETHANE STRAP / 100M WATER RESISTANT
NEW
GROUND ZERO$79
X1834G2
BLACK CASE w. RED HIGHLIGHTSPOSITIVE DIAL /BLACK
POLYURETHANE STRAP / 100M WATER RESISTANT
GROUND ZERO$79 X1834G1
BLACK CASE / NEGATIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
NEW
NEW
NEW
5mm1
5mm1
AVAILABLE FROM OCTOBER
AVAILABLE FROM OCTOBER
ADSTYLE
ADSTYLE
8 9
$99 - $119
KEY FEATURES2 Year Replacement Warranty
100m Water Resistant
Chronograph
Backlight
Countdown Timer
Alarm
Scratch Resistant Lens
12/24 Hour Format
100 PERCENT$99
X1830G1
BLACK CASE w. BLUE HIGHLIGHTS POSITIVE DIAL /BLACK
POLYURETHANE STRAP / 100M WATER RESISTANT
100 PERCENT$99 X1830G2
GREY CASE w. ORANGE HIGHLIGHTS POSITIVE DIAL /GREY POLYURETHANE STRAP / 100M WATER RESISTANT
RIP$99 X1801G1
RIP$99 X1801G2
BLACK CASE / NEGATIVE DIAL / BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
BLACK CASE / NEGATIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
5mm15
mm1
DARKNESS$99 X1819G1
DARKNESS$99 X1819G2
BLACK CASE / POSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
BLACK CASE / NEGATIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
NEW
NEW
AVAILABLE FROM OCTOBER
AVAILABLE FROM OCTOBER
GENTSANA-DIGITAL
10 11
SPECTRE$99 X1855G1
GREY CASE / ORANGEPOSITIVE DIAL /GREY POLYURETHANE STRAP / 100M WATER RESISTANT
MINI BULK$99 X1721G1
BULK$99 X1720G1
BULK$119 X1820G1
BULK$119 X1720G2
STAINLESS STEEL CASE / NEGATIVE DIAL /STAINLESS STEEL STRAP / 100M WATER RESISTANT
STAINLESS STEEL CASE / POSITIVE DIAL /STAINLESS STEEL STRAP / 100M WATER RESISTANT
STAINLESS STEEL CASE / NEGATIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
STAINLESS STEEL CASE / POSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
1312
2 Year Replacement Warranty
100m Water Resistant
Chronograph
Backlight
Alarm
Scratch Resistant Lens
12/24 Hour Format
UNISEX DIGITAL
$79
KEY FEATURES
SWING$79
X1814L3
BLACK CASE / POSITIVE DIAL /GREY CAMO
POLYURETHANE STRAP / 100M WATER RESISTANT
SWING$79 X1714L5
SWING$79 X1714L1
SWING$79 X9101L2
BLUE CASE / BLACK BEZELPOSITIVE DIAL /BLUE POLYURETHANE STRAP / 100M WATER RESISTANT
BLACK CASE / POSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
SILVER CASE / BLUE BEZELPOSITIVE DIAL /BLUE POLYURETHANE STRAP / 100M WATER RESISTANT
NIPPER$79 X1808L1
BLACK CASE w RED HIGHLIGHTSPOSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
SWING$79 X1814L4
GREEN CAMO CASE / SILVER BEZEL / POSITIVE DIAL / GREEN CAMO POLYURETHANE STRAP / 100M WATER RESISTANT
MINIMAX$79 X1807L1
BLACK CASE / POSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
2mm6
NEW
NEW
14 15
SURFARI$79 X1706L1
MALIBU$79 X1679L1
BLACK CASE / RED BEZELPOSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
BLACK CASE / GREY BEZELPOSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
BUTTON$79 X1676L1
BLACK CASE / BLUE BEZELPOSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
POCKET$79 X1866L1
RED CASE / GREY BEZELPOSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
MINI SQUAD$79 X1833G1
BLACK CASE / SILVER BEZELPOSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
NEW
SHOCKWAVE$79 X1001L4
BLACK CASE / SILVER BEZELPOSITIVE DIAL / BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
16 17
SNAPPER$99 X1025L1
BLUE CASE / SILVER BEZELPOSITIVE DIAL /BLUE POLYURETHANE STRAP / 100M WATER RESISTANT
SNAPPER$99
X1825L1
SNAPPER$99 X1825L2
BLACK CASE / ROSE GOLD BEZEL POSITIVE DIAL /BLACK
POLYURETHANE STRAP / 100M WATER RESISTANT
BLACK CASE / POSITIVE DIAL /BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
2 Year Replacement Warranty
100m Water Resistant
Chronograph
Backlight
Alarm
12/24 Hour Format
UNISEX ANA-DIGITAL
$99
KEY FEATURES
18 19
2 Year Replacement Warranty
100m Water Resistant
Chronograph
Backlight
Alarm
12/24 Hour Format
LADIES DIGITAL
$79
KEY FEATURES
SHOCKWAVE$79
X1806L4
GREEN JELLY CASE / POSITIVE DIAL / GREEN
POLYURETHANE STRAP / 100M WATER RESISTANT
SHOCKWAVE$79 X1806L2
BLUE JELLY CASE / POSITIVE DIAL / BLUE POLYURETHANE STRAP / 100M WATER RESISTANT
SHOCKWAVE$79 X1806L3
SHOCKWAVE$79 X1806L1
CLEAR JELLY CASE / POSITIVE DIAL / CLEAR POLYURETHANE STRAP / 100M WATER RESISTANT
PINK JELLY CASE / POSITIVE DIAL / PINK POLYURETHANE STRAP / 100M WATER RESISTANT
NEW
ADSTYLE
20 21
AVOCA$79 X1411L2
HIBISCUS$79
X1674L1
WHITE CASE / ROSE GOLD BEZEL / POSITIVE DIAL / WHITE
POLYURETHANE STRAP / 100M WATER RESISTANT
WHITE CASE / ROSE GOLD BEZELPOSITIVE DIAL / WHITE POLYURETHANE STRAP / 100M WATER RESISTANT
HIBISCUS$79 X1874L1
BLACK CASE / ROSE GOLD BEZEL / POSITIVE DIAL / BLACK POLYURETHANE STRAP / 100M WATER RESISTANT
AVOCA$79
X1811L1
BLACK CASE / ROSE GOLD BEZELPOSITIVE DIAL / BLACK
POLYURETHANE STRAP / 100M WATER RESISTANT
NEW
NEW
22 23
MINIMAX$79 X1807L2
WHITE CASE / ROSE GOLD BEZELPOSITIVE DIAL / WHITE POLYURETHANE STRAP / 100M WATER RESISTANT
2mm6
MINIMAX$79 X1807L3
BLUE CASE / SILVER BEZELPOSITIVE DIAL / BLUE POLYURETHANE STRAP / 100M WATER RESISTANT
2mm6
MINIMAX$79 X1807L4
PINK CASE / SILVER BEZELPOSITIVE DIAL / PINK POLYURETHANE STRAP / 100M WATER RESISTANT
2mm6
NEW NEW
CORAL$79 X1805L1
SWING$79 X1714L3
CORAL$79 X1805L2
SILVER CASE / PURPLE TINTED POSITIVE DIAL / PURPLE POLYURETHANE STRAP / 100M WATER RESISTANT
TURQUOISE CASE / SILVER BEZEL / POSITIVE DIAL / TURQUOISE POLYURETHANE STRAP / 100M WATER RESISTANT
WHITE CASE / ROSE GOLD BEZEL / POSITIVE DIAL / WHITE POLYURETHANE STRAP / 100M WATER RESISTANT
SILVER CASE / TURQUOISE TINTED POSITIVE DIAL / GREEN POLYURETHANE STRAP / 100M WATER RESISTANT
SWING$79 X1714L2
ADSTYLE
24 25
SOCIAL MEDIAMAXUM have a vast array of social media assets available upon request. Call our brand team on (+61 2) 8543 4600 or email [email protected] to discuss.
@maxumwatches MaxumWatchesAustralia
#MAXUMWATCHES
For personalised EDM requests to send to your store’s database, please contact the Designa Brand team on +61 2 8543 4600 or email
[email protected] to discuss.
ONLINE EDM
EVENTS & SPONSORSHIP
MAXUM have teamed up with Bondi Boardriders, connecting Maxum with the
local community and surfing at grass roots level. The Bondi Board Riders Club is what
Australian sport is all about; mateship, team spirit and excitement.
MAXUM is excited to be involved in surfing events that promote surfing as a healthy
and enjoyable sport for amateurs, as well as professionals.
SHOCKWAVEGREEN JELLY
MINIMAXBABY PINK
MINIMAX BABY BLUE
$79 $79$79
MAXUM SUMMER STYLES HAVE LANDED.ALL MAXUM WATCHES ARE 100M WATER RESISTANT
& A 2 YEAR REPLACEMENT WARRANTY.
100 PERCENT GREY/ORANGE
GROUND ZEROBLACK
MINI SQUAD BLACK/SILVER
$79 $79$99
SHOP IN-STORE OR ONLINE NOW!
26 27
POSTERS
IN-STORE VISUALS
TRICARD
MAXUMWATCHESAUSTRALIA
@MAXUMWATCHES
2 YEAR REPLACEMENT
WARRANTY
100 METRES WATER RESISTANT
FROM
$79
MAXUMWATCHESAUSTRALIA
@MAXUMWATCHES
2 YEAR REPLACEMENT
WARRANTY
100 METRES WATER RESISTANT
FROM
$79
LADIES PHOTO HOLDER - DOUBLE SIDED
GENTS PHOTO HOLDER - DOUBLE SIDED
WINDOW BACKBOARD
MEDIUM BACKBOARD
MAXUM can print custom posters for your display, please contact your merchandiser to order or email [email protected] to discuss.
POINT OF SALE VISUALS
28 29
CODE: MAX18LRGWINDOW
INCLUDES:- 1 x LARGE WINDOW BACKBOARD- 4 X BOBBINES
DIMENSIONSBACKBOARD: W: 475MM x D: 100mm X H: 550mm
POINT OF SALE
LARGE WINDOW BACKBOARD
MAXUM will be launching a new Point of Sale concept by late 2018. Parts can be ordered separatly to build a custom display for your space. Please contact your merchandiser or email [email protected] to discuss.
CODE: MAX18MEDWINDOW
INCLUDES:- 1 x MEDIUM WINDOW BACKBOARD- 2 x BOBBINES
DIMENSIONSBACKBOARD: W: 475MM x D: 100mm x H: 370mm
MEDIUM WINDOW BACKBOARD
CODE: MAX18INCASE
INCLUDES:- 1 x SMALL COUNTER BACKBOARD
DIMENSIONSBACKBOARD: W: 475MM x D: 100mm x H: 190mm
SMALL COUNTER BACKBOARD
CODE: MAX18BASEBOARD
SUITABLE FOR USE WITH ALL BACKBOARDS
INCLUDES:- 1 x BASE BOARD
DIMENSIONS: W:475mm x D: 319.5mm x H: 46mm
BASE BOARD
CODE: MAX18RISERS
PACK INCLUDES:2 x RISERS2 x BANGLE BARS
RISERS & BANGLE BARS
CODE: MAX18BLOCKS
PACK INCLUDES:2 x SMALL WATCH BLOCKS2 x MEDIUM WATCH BLOCKS2 x LARGE WATCH BLOCKS
WATCH BLOCKS
CODE: MAX18ACRYLIC
PACK INCLUDES:2 x ACRYLIC GRAPHIC HOLDERS
ACRYLIC GRAPHIC HOLDER
CODE: MAX18PHOTOHOLDER
PACK INCLUDES:2 x ACRYLIC PHOTOHOLDERS WITH BASE
PHOTO HOLDER
CODE: MA X18CUFFS
PACK INCLUDES:40 x WATCH CUFFS
WATCH CUFFS
CODE: MAX18BOBINE
PACK INCLUDES:2 x BOBINES
BOBINES
50 $36.00 $1,800.00
100 $36.00 $3,600.00
200 $35.00 $7,000.00
500 $35.00 $17,500.00
50 $39.00 $1,950.00
100 $37.00 $3,700.00
200 $37.00 $7,400.00
500 $36.00 $18,000.00
50 $5.00 $250.00
100 $5.00 $500.00
200 $5.00 $1,000.00
500 $5.00 $2,500.00
50 $28.00 $1,400.00
100 $27.00 $2,700.00
200 $26.00 $5,200.00
500 $26.00 $13,000.00
50 $36.00 $1,800.00
100 $34.00 $3,400.00
200 $33.00 $6,600.00
500 $30.00 $15,000.00
50 $8.00 $400.00
100 $8.00 $800.00
200 $8.00 $1,600.00
500 $7.00 $3,500.00
2 x small graphic holders with base, printed graphic not included
40 x watch cuffs
2x bobines
2 x risers with 2 x bangle bars
2 x small watch blocks, 2 x medium watch blocks and 1x large watch block, 5x cuffs
2 x small graphic holders, acrylic version. Printed graphic not included
Quotation prepared by: RT
This is a quotation on the goods named above, subject to the conditions noted below: - All prices provided will be confirmed after prototype is finalized and approved.- Unless otherwise specified delivery terms other than Exworks cover 1 shipment / 1 destination ( FOB or FCA Terms).
- Unless clearly specified all FOB prices are intended FOB sea port not airport. Switching from sea to air shipping requires price adjustment. In general extra charges apply for changes in delivery terms.- Extra charge apply for additional shipments and LCL* . In some cases, especially for smaller drop shipments, the charges may be higher than the values of goods.- Shipping marks need to be provided within 2 week s of passing a PO- Changes in PO instructions ( address, qty, etc. after 24 hr from Sales confirmation incur a 50 USD charge per PO#)- Canceling a PO incurs in wastage cost.- Changes in packing list for different destinations one month before shipment are billed separately accordng to the amount of work required.Deposit : production is launched when receiving the full deposit which is due upon receipt of sales confirmation. Package includes: 1 master carton for the main display set.Package also includes a master carton for any accessories, allowing for the maximum use of the master carton. Additional cost will be charged if more than1master carton is required.* LCL=less than container load means that a container is not completely filled.
QC-All prices are intended for production with AQL(Acceptance Quality Limit) at inspection level II with 2.5% for major defects and 4.0% for minor defects. In other words the factory is not expected to deliver defect-free goods unless otherwise specified by the client. Should client require 0 defects ( “acceptance zero”) then this should be specified upon requesting an estimate. Our products are covered by a one year warranty for displays and 6 months for packaging and accessories (cuffs, trays, pads, watch blocks, etc ). Products that have been mishandled, exposed to water or impact are not covered by our warranty.-Claims on quality of goods and quantity discrepancies should be submitted one week from delivery.-Claims on shipping damages should be submitted within 48 hr from receipt of the goods at final destination.
Pac Team America, Inc., 205 Robin Rd., Suite 200, Paramus, NJ 07652 TEL: 201. 599. 5000, FAX: 201. 599. 5966
CODE: MAX18WINGS
PACK INCLUDES:2 x SIDE WINGS
DIMENSIONS: W: 215mm x D: 289mm x H:16mm
BASE BOARD SIDE WINGS
EXTRA POS PIECES
50 $28.00 $1,400.00
100 $27.00 $2,700.00
200 $26.00 $5,200.00
500 $26.00 $13,000.00
50 $36.00 $1,800.00
100 $34.00 $3,400.00
200 $33.00 $6,600.00
500 $30.00 $15,000.00
50 $8.00 $400.00
100 $8.00 $800.00
200 $8.00 $1,600.00
500 $7.00 $3,500.00
50 $34.00 $1,700.00
100 $31.00 $3,100.00
200 $31.00 $6,200.00
500 $29.00 $14,500.00
2 x small graphic holders with base, printed graphic not included
40 x watch cuffs
2x bobines
Side Wing Set of 2
Quotation prepared by: RT
This is a quotation on the goods named above, subject to the conditions noted below: - All prices provided will be confirmed after prototype is finalized and approved.- Unless otherwise specified delivery terms other than Exworks cover 1 shipment / 1 destination ( FOB or FCA Terms). - Unless clearly specified all FOB prices are intended FOB sea port not airport. Switching from sea to air shipping requires price adjustment. In general extra charges apply for changes in delivery terms.- Extra charge apply for additional shipments and LCL* . In some cases, especially for smaller drop shipments, the charges may be higher than the values of goods.- Shipping marks need to be provided within 2 week s of passing a PO- Changes in PO instructions ( address, qty, etc. after 24 hr from Sales confirmation incur a 50 USD charge per PO#)- Canceling a PO incurs in wastage cost.- Changes in packing list for different destinations one month before shipment are billed separately accordng to the amount of work required.Deposit : production is launched when receiving the full deposit which is due upon receipt of sales confirmation. Package includes: 1 master carton for the main display set.Package also includes a master carton for any accessories, allowing for the maximum use of the master carton. Additional cost will be charged if more than1master carton is required.* LCL=less than container load means that a container is not completely filled.
QC-All prices are intended for production with AQL(Acceptance Quality Limit) at inspection level II with 2.5% for major defects and 4.0% for minor defects. In other words the factory is not expected to deliver defect-free goods unless otherwise specified by the client. Should client require 0 defects ( “acceptance zero”) then this should be specified upon requesting an estimate. Our products are covered by a one year warranty for displays and 6 months for packaging and accessories (cuffs, trays, pads, watch blocks, etc ). Products that have been mishandled, exposed to water or impact are not covered by our warranty.-Claims on quality of goods and quantity discrepancies should be submitted one week from delivery.-Claims on shipping damages should be submitted within 48 hr from receipt of the goods at final destination.
Pac Team America, Inc., 205 Robin Rd., Suite 200, Paramus, NJ 07652 TEL: 201. 599. 5000, FAX: 201. 599. 5966
30 31
Designa Accessories has its own in-house Customer Service Centre to help you & your customers with all enquiries relating to the servicing and repair of all Designa Accessories products. Our Service Centre is manned by professional service consultants in conjunction with our team of qualified watch repairers and technicians. Call the Service Centre directly on: AUS: +61 2 8543 4600NZ: +64 9 480 2211or email: [email protected] [email protected]
2 Year Replacement Warranty:
MAXUM Watches are guaranteed for a period of two (2) years on Digital product, from the date of purchase against all defects in material or workmanship. This does not apply to normal wear and tear, abuse of components, watch finish or plating and does not cover water damage caused by non-compliance with the Water Resistancy Usage Instructions*.
Australia only:Under the Australian Consumer Law, we advise our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure (the “Mandatory Provision”).
In the event of a defect or malfunction within the warranty period, providing the Watch Care and Precautions* are followed, watches will be repaired or replaced at our discretion. We reserve the right to relinquish all responsibilities under this guarantee if the watch has been repaired or opened by anyone other than those authorised on the watch Warranty Card*. In the event repairs or alterations are conducted by anyone other than those listed, the warranty will be considered void.
For this warranty to be valid, it must be dated at the time of purchase and stamped by the retailer. Any other warranty given by the retailer is entirely their responsibility and the terms of the warranty cannot be changed by any person.
All warranty claims must be accompanied by a proof of purchase receipt.The following faults are covered by Designa Accessories Warranties:
1. Movement = 2 YEARS2. Batteries = 1 YEAR
The following parts are not covered by Designa Accessories warranties:1. STRAP/strap, case, clasp, hands, dial, crown and stones (including damage, scratching, breakage).2. Lens breakage, scratching or damage.3. Water leakage if the crown is not activated or the Water Resistancy Usage Instructions have not been followed.4. General wear and tear, finish or plating of the watch or any defects arising from misuse or any other use which is not in accordance with the Recommended Watch Care Precautions.
Head to www.designaaccessories.com.au for further information, or to download our service & repair form. In the event of a malfunction, return the watch, the warranty and proof of purchase carefully packed (do not send in original packaging as it will not be returned) and registered to:
AUS:DESIGNA ACCESSORIES PO Box 2576, Taren Point NSW 2229
NZ:DESIGNA ACCESSORIES NZ PO Box 99313, Newmarket AUCKLAND 1149 N.B. It is unnecessary to return product in original packaging. It is preferable to simply return the product wrapped in a suitable protective material, e.g bubble-wrap.
*Water resistancy, watch care and precautions and warranty information are outlined in the Maxum Operations Manual enclosed with the product when purchased.
WARRANTY & SERVICE
1. Always create a centre focus to tell the key product story of the season. i.e Rose Gold & Black
2. Group styles together by size, colour or story. 3. Separate your Gents and Ladies styles from each other.
4. Separate clearance styles to one side of the display.
5. Merchandise smaller styles at the front of the display, with larger styles towards the back. Use blocks and bars for heavier styles to create height and balance to the display.
6. Position all watches so they are facing the same angle to ensure optimal visibility to the customer.
7. Use photo holders and tri cards to highlight key features and price points.
MERCHANDISING GUIDELINES
There are basic merchandising guidelines that will help you create a visually impactful display
MAXUMWATCHESAUSTRALIA
@MAXUMWATCHES
2 YEAR REPLACEMENT
WARRANTY
100 METRES WATER RESISTANT
FROM
$79
MAXUMWATCHESAUSTRALIA
@MAXUMWATCHES
2 YEAR REPLACEMENT
WARRANTY
100 METRES WATER RESISTANT
FROM
$79
MAXUMWATCHESAUSTRALIA
@MAXUMWATCHES
2 YEAR REPLACEMENT
WARRANTY
100 METRES WATER RESISTANT
FROM
$79
MAXUMWATCHESAUSTRALIA
@MAXUMWATCHES
2 YEAR REPLACEMENT
WARRANTY
100 METRES WATER RESISTANT
FROM
$79
DESIGNAACCESSORIES
PTY LTD
AUSTRALIA Designa Accessories
PO Box 2576 Taren Point NSW 2229
Tel: +61 2 8543 4600 Fax: +61 2 8543 4690
NEW ZEALAND Designa Accessories NZ
PO Box 99313 Newmarket
AUCKLAND 1149Tel: +64 9 480 2211
Fax: +64 9 353 1757
www.designaaccessories.com.au
RESISTANCELEVEL
SPLASHES OR RAIN
CAR WASH
SHOWER SWIMMING SNORKELLING SCUBA DIVING
1ATM / 10m YES NO NO NO NO NO
3ATM / 30m YES YES NO NO NO NO
5ATM / 50m YES YES NO YES NO NO
10ATM / 100m YES YES NO YES YES NO
20ATM / 200m YES YES NO YES YES YES
No dial markings indicates watch is dust resistant only and the wearer must not get the watch wet
Water resistant casing does not permit crown or button operation when the watch is wet or submerged
WATER RESISTANCE GUIDE
INDEX
INDEX
X1001L4 14X1025L1 17X1411L2 21X1674L1 20X1676L1 14X1679L1 15X1706L1 15X1714L1 13X1714L2 23X1714L3 23X1714L5 13X1720G1 10
X1720G2 10X1721G1 10X1801G1 9X1801G2 9X1803G1 7X1803G2 7X1805L1 23X1805L2 23X1806L1 19X1806L2 19X1806L3 19X1806L4 18
X1807L1 12X1807L2 22X1807L3 22X1807L4 22X1808L1 12X1811L1 21X1814L3 13X1814L4 13X1819G1 9X1819G2 9X1820G1 10X1825L1 16
X1825L2 17X1830G1 8X1830G2 8X1833G1 14X1834G1 6X1834G2 6X1835G1 7X1835G2 7X1855G1 11X1866L1 15X1874L1 20X9101L2 13
CODE PAGE CODE PAGE CODE PAGE CODE PAGE