GREEN IT!Summer 2008

www.ingrammicro.ca

EnvironmentallyResponsible

Print StrategyGreenData Centers

SMB’s Lookingto Green Tech

Energy SavingComputer Myths

20 Year History ofEnvironmentalCommitment

GreenSolutions

Green ITOn The Web

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DESIGNED WITH THE ENVIRONMENT IN MIND.At HP, we’re committed to the environment.

We provide inventive, high-quality products and services that are environmentally sound – from the very fi rst stages of product design through manufacturing and distribution, customer use and recycling.

Our recent packaging innovations for Original HP LaserJet and inkjet cartridges alone were estimated to have reduced greenhouse gas emissions by over 37 million pounds of CO2 in 2007.1

In addition, since 1991 we have offered the HP Planet Partners program that provides free and convenient return and recycling of Original HP print cartridges.

To learn more, visit hp.ca/recycle or call 1-800-474-6836.

Thank you for your commitment to the environment.

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Do not substitute fonts ever. Contact us immediately if you’re having problems.Ad floats centred on space.

******** IMPORTANT ******** CETTE COMMANDE EST STRICTEMENT CONDITIONNELLE À LA PUBLICATION DE L’ANNONCE PUBLICITAIRE DANS LE FORMAT EXACT FOURNI PAR The Publicis Group of Companies. LE FORMAT DE L’ANNONCE NE PEUT ÊTRE NI RÉDUIT, NI AGRANDI, NI MODIFIÉ DE QUELQUE FAÇON QUE CE SOIT SANS L’APPROBATION ÉCRITE DE The Publicis Group of Companies. AUCUN PAIEMENT NE SERA FAIT POUR LA PUBLICATION DE TOUTE ANNONCE NON CONFORME À CETTE DISPOSITION.

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1Estimates are based on projected 2007 print cartridge sales in the United States and Canada. Global warming gas (carbon dioxide equivalents) emissions reductions calculated based on anticipated 2007 sales, using packaging confi gurations before and after recent improvements. Environmental impacts modeled with SimaPro 7 (PRé Consultants, The Netherlands, 2006) lifecycle inventory software. Carbon equivalency factors from Intergovernmental Panel on Climate Change. Calculations from www.usctcgateway.net/tool/ © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HEW_M_081072_Environmental.indd 1 3/20/08 1:53:15 PM

Editor’s home page

GABRIEL ROY

Editor

Green Is Not A Trend, It’s Now A Consumer HabitEnter a grocery store, appliance store even a car dealership today and you will notice how green has passed from a niche market to a mainstream concern. Twenty years ago, no one even heard of global warming and end of life disposal. Fast forward to 2008 and the environment is top of mind, at least for most Canadians. We now recycle papers, plastics and even in many metro areas, organics. This environmental focus has also meant a shift in how citizens in Canadian see the profit goals and environmental stewardship companies take.What does this mean for technology companies? Companies pay attention to how their customers perceive them and their level of trust. With the environment being of growing important to consumers, a company that puts profit over the well being of the planet will erode that consumer trust. Enter a company in a competitive market that delivers the same product with the same value proposition as others, however, this company is environmentally responsible as well. This is the company that will clearly win

Green IT is a special supplement to Connected and is published and mailed quarterly to 6,000 Resellers across Canada.This publication may not be reproduced in part or in whole without the written approval of the Senior Manager, Marketing Communications of Ingram Micro Inc. Ingram Micro undertakes no responsibility or liability for comments, opinions or statements expressed by advertisers in this publication. All trademarks and registered trademarks are of their respective companies. ®2008 Ingram Micro Inc. all rights reserved. For further information, or to contact Ingram Micro Inc., call 1.800.668.3450, fax 905.755.1300, or write to 55 Standish Court, Mississauga,Ontario Canada L5R 4A1, or visit us on the web @ http://www.ingrammicro.ca.

5 ] Green Data Centers By Gabriel Roy

6 ] SMB’s Looking to Green Tech

7 ] Green Solutions By Tam Harbert

8 ] Four Energy Saving Computer Myths

10 ] 20 Year History of Environmental Commitment

11 ] Environmentally Responsible Print Strategy By Dmitry Sokolov

12 ] Green IT On The Web

13 ] Green Is Red Hot

www.ingrammicro.ca

Publishing Manager/EditorGabriel Roy

Creative ManagerGeorgia Roberts

Art Direction & DesignNaj Niazi

ContributorsGabriel Roy Tiffani Bova Tom Farre Alan S. HorowitzTam Harbert

Advertising Inquiriespublications@ingrammicro.ca

GREEN IT!Summer 2008

the consumers trust, loyalty and business.Here are key consumer insights that will help in understanding how Canadian consumer habits have changed.• Number of Canadians in 2007 who claim to be concered “a great deal” about the

environment: 42%, a steady rise from 33% a decade earlier• Canadians are the most likely of all citizens to say “the most important thing a

company can do to become more socially responsible is to protect the environment” (2005 CSR Monitor)

• 79% of Canadians agreed that companies should be held completely responsible for protecting the environment, a position that has held firm since first asked in 1999 (2007 GlobeScan CSR Monitor)

• One third of Canadians claimed in 2007 to have avoided a product or service because it damaged the environment. This is compared to only 5% in Brazil, 10% in the Philippines and 21% in the USA

• Canadians are the most likely to feel empowered about doing something for the environment

• Canadians are most likely to claim to be ready to make a significant changes in lifestyle to help climate change

This information is important to understand how the retail and manufacturing industries must change their methods. Green consumers are changing the way products and services are marketed. As this trend continues, environmental and social concerns will become so embedded in the marketplace, they will be part of every purchasing decision. Canadians want quality products, at the lowest price - they now also want them without harming the environment. Are you ready to offer them?

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Learn how to make your data centre more effi cient:IBM.COM/TAKEBACKCONTROL/CA/GREEN

1. Requires Advanced Power Virtualization, which is optional and available at an additional charge. IBM, the IBM logo, Cool Blue, POWER6 and Take Back Control are trade-marks or registered trade-marks of International Business Machines Corporation in the United States and are used under licence by IBM Canada Ltd. ©2007 IBM Corporation. All rights reserved.

02-25849-2-A-MAG.indd 1 9/18/07 10:18:43 AM

Green IT! | Summer - 2008 5

While organizations are adopting initiatives to cut their environmental impact, what are the ways customers can turn their data centers green? To put things in perspective, data centers’ emissions of global warming gases exceed those of Argentina and the Netherlands combined, according to an April study by McKinsey & Co. and the Uptime Institute. Some others have suggested that the IT industry is responsible for more carbon emissions than aviation.

In recent years, companies are being encouraged by consumers to make a commitment to cut their impact on the environment. In fact, over 70% of organizations polled in the Aperture Research Group (ARI) have stated they have or are adopting a green initiative.

The survey also highlights that data center management have identified many opportunities in cutting energy consumption by various methods with 27% looking at virtualization and consolidation to further exploit existing resources. Most are hoping to purchase more energy efficient equipment even if the dumping of old equipment carries an environmental cost.

Where does the power go?In a typical data centre, 45% of power is used on the “IT load” (powering equipment), vs. 55% on data centre power overhead, including cooling. 30% of IT load power is used by CPUs, with the remaining 70% consumed by related components, including power supplies, fans, memory, and drives. By crunching the usage numbers, idle times and multiple other factors, the actual power used coming into a data center that a CPU uses while engaged in useful work is close to 3%. This highlights the need for effective data centre tactics.

Business growth is synonymous with data growth. With increasing demand for data storage and processing, the demand for physical resources including cooling and power is becoming a problem for many data centers as they have reached full capacity. The introduction of high-density devices is solving the space issue but it has serious implications on power consumption.

Higher density hardware and virtualization, or the consolidation of discrete servers into a single unit, can drop the power usage. While one higher density unit consumes more power then a standard server, it consumes less

then two. However, as the data centers become populated with more virtual server units, the power density will actually increase – needing even more power to operate and cool the units.

What are the solutions for data center managers to cut energy consumption? They can cut down on printing, power off unused CPU and displays and search out greener resources. Using equipment that can run at higher temperatures and can better use ambient cooling will have an impact on power usage. Virtualization, enabling processor power saving features, powering down and decommissioning servers that are not being used all are simple solutions that will make an impact on data center power use.

As IT departments refresh existing infrastructure, particularly in the data center, there are numerous technologies enabling green IT and more vendors will be bringing energy-efficient servers to market. The good news is, greening of IT delivers cost efficiencies while improving the environment, so that should be good incentive for IT managers in North America.

BY GABRIEL ROY

Green Data Centers

6 Green IT! | Summer - 2008

Eco-friendly 3Com solutions are designed to save resources and boost yourorganization’s bottom line. 3Com switches reduce carbon emissions by asmuch as 56 tons and annual electricity costs by as much as 78% with lowered“power draw” and faster heat dissipation. “Greening IT” can make good sensefor the environment and your business—minimizing costs, optimizing networkfunctionality and performance while protecting the environment. Learn more at www.3com.com/green.

A lot of good things can grow out of your investment in 3Com® switches.

SMB’s Looking to Green TechA recent survey of small businesses commissioned by HP and the Canadian Federation of Business conducted by Ipsos Reid, showed how important green technologies are to this market segment.

The survey addressed businesses with fewer then 100 employees and found that 90 percent of respondents stated that technology allowed them to be more productive.

An additional surprise was how prominent the green computing movement was to this segment. The study found that 83 percent of small businesses consider the environment when making their technology decisions.

These statistics suggest that when speaking to this market, vendors understand green computing and present eco-friendly solutions.

Continued...

Information technology has come under increasing environmental scrutiny over the last couple of years. Many are concerned about computers, which contain toxic materials such as lead, ending up in landfills or scrapped in foreign countries. Most recently, the amount of power used to run and cool computers, particularly servers, has become a “hot” topic. The green imperative is leading the IT industry to design more environmentally friendly and energy-efficient products and technologies.

In the USA, the Environmental Protection Agency (EPA) has been encouraging the IT industry to design more energy-efficient equipment and adopt greener best practices. More than 35 manufacturers have introduced PCs that meet tougher requirements for Energy Star certification, including an 80-percent-efficient power supply. The EPA is working on Energy Star specifications for servers, as well as developing a metric for data-center efficiency.

Hewlett-Packard, which has been recycling computers since 1987, has stepped up its efforts to reduce its environmental impact

and was recognized as one of Fortune Magazine’s “Ten Green Giants” last year. HP’s Design for Environment program aims to reduce the energy needed to manufacture and use HP products, reduce the amount of materials used, develop materials with less environmental impact, and design equipment that is easier to upgrade or recycle. For example, HP offers a business desktop PC built with up to 95 percent recycled components.

In May 2007, IBM announced Project Big Green, a $1 billion program to decrease energy consumption in data centers. This includes new services and tools that will help clients assess their energy efficiency and manage it. In November 2007, IBM announced an initiative that enables customers to earn energy-efficiency certificates that prove how much they’ve reduced consumption.

The Pocketbook Issue

These programs mainly target enterprise customers, in part because of the high costs of inefficient data centers. “Everyone wants to be environmentally friendly,” says

Francis Murello, senior technical manager, Ingram Micro Solution Centers. “But you’re also looking at the financial aspects - green solutions can save some green dollars”? On average, for every dollar spent on IT, an additional 50 cents is spent on related energy costs, according to IDC estimates. That’s expected to increase to 71 cents for every dollar over the next three years and to one dollar in five years, says Rich Lechner, Vice President of IT Optimization and System Software at IBM. To control such costs, he believes, data center operators can save 40 percent of their energy “if they take a holistic approach to improving energy efficiency.”

For a 25,000 - square - foot data center, assuming a rate of 12 cents per kilowatt-hour, that would amount to almost a quarter of a million dollars annually, he notes. For every dollar saved on energy costs, operators can save an additional $5 to $8 on operational costs by reducing the amount of hardware and software they need, which in turn reduces the amount of floor space and labor required. But green solutions are “relevant to clients of all sizes, including medium and small-size businesses,” says Lechner.

Green solutions can help the environment and improve yourbusiness prospectsBY TAM HARBERT

Green IT! | Summer - 2008 7

He thinks the energy certificate program will interest smaller customers as well as enterprises. Rising power bills are hitting the pocketbooks of cost-conscious SMBs, prompting growing interest in energy efficiency. In fact, in a November 2007 worldwide survey by IBM, SMBs ranked energy as their single biggest cost increase over the past two years. Some 55 percent are taking action to save energy costs on IT, including purchasing more energy-efficient technology, consolidating servers or evaluating server usage and performance.

Solution Providers Go Green

To capitalize on this growing awareness, forward-thinking solution providers have launched green computing practices, offering consulting services that determine how SMBs can lower energy costs, and then selling them the hardware, software and integration services to implement the changes.

Selling green can be tricky. Anthony L. Bongiovanni, president of Micro Strategies, an IBM premier business partner, has learned that his target is not necessarily the IT director at a midsize company. “If we talk about energy efficiency, the IT director might not be that interested because the cost of energy doesn’t appear on his budget,” says Bongiovanni, “But for the facilities director, it certainly does.”

Selling VirtualizationThe biggest focus for green consulting practices is server virtualization, a software technology that creates virtual machines on one server. Servers are notoriously underutilized, sometimes using only 10 percent of their capacity. Virtual machines can run multiple applications on the same physical server - many servers can be consolidated onto one machine. This dramatically reduces the number of computers needed and, therefore, the amount of energy used.

Although huge enterprise consolidation projects get the most attention, ”Any business that has a server can benefit from virtualization technology,” says Bogomil Balkansky of VMware, the virtualization market leader. According to The Yankee Group, virtualization deployments among SMBs - companies with fewer than 100 servers or fewer than 1,000 employees - are expected to double during the next two years.

Ivoxy Consulting, a US based VMware partner launched a green virtualization practice last year. Ivoxy assesses a customer’s infrastructure, estimates how much the customer can save in power, cooling, equipment footprint and capital/operational costs, and then recommends how to do it. “When customers see how much time, effort and money they can save through virtualization, they are eager to have us provide the solution to make it a reality,” says Alec Taylor, principal

consultant and partner at Ivoxy.”Systems less than a year old are 50 percent to 75 percent more efficient than older systems,” says Taylor, who specializes in HP equipment. He also often recommends software such as Verdiem’s Surveyor that can manage power use down to each individual machine. If the customer has some workers who leave at 5 p.m. and others who typically stay till 8 p.m., for example, the software can be programmed to power down each machine at the appropriate time.

Other green infrastructure plays include blade servers and the new Intel Modular Server, an energy-efficient box that includes up to six servers, a SAN and built-in networking. Green storage initiatives include reducing the amount of data through deduplication; using power-friendly media such as tape and solid-state disks; and consolidating storage infrastructure through storage virtualization.

Such is the promise of green computing, a practice that every solution provider would be wise to consider.

8 Green IT! | Summer - 2008

1. You should never turn off your computer.

Your computer is designed to handle 40,000 on/off cycles. If you are an average user, that’s significantly more cycles than you will initiate in the computer’s five-to-seven-year-life. When you turn your computer off, you not only reduce energy use, you also lower heat stress and wear on the system.

2. Turning your computer off and then back on uses more energy than leaving it on.

The surge of power used by a CPU to boot up is far less than the energy your computer uses when left on for more than three minutes.

3. Screen savers save energy. This is a common misconception.

Screen savers were originally designed to help prolong the life of monochrome monitors. Those monitors are now technologically obsolete. Screen savers save energy only if they actually turn off the screen or, with laptops, turn off the backlight.

4. Network connections are lost when computers go into low-power/sleep mode.

Newer computers are designed to sleep on networks without loss of data or connection. CPUs with Wake on LAN (WOL) technology can be left in sleep mode overnight to wake up and receive data packets sent to the unit.

Four EnergySavingComputerMyths

More power saving tips can be found on the APC web site at www.apc.com

Toshiba establ ished i ts in i t ia l Environmental policy in 1989 founded on the recognition that the Earth is an irreplaceable asset and it is humankind’s duty to hand it on to future generations in a sound state. Since then we’ve continually expanded the scope of our environmental activities while setting increasingly tough targets.

Environmental Vision 2010Since 2005, we have been focused on the enhancement of product eco-efficiency and business process in-novation for which a new indicator, Factor T for eco-efficiency, was introduced. Toshiba is currently nearing a doubling of its eco-efficiency factor against 2000 well ahead of our target date of 2010.

Environmental Vision 2050In 2007 the Environmental Vision 2050 was introduced with the aim to reduce emissions of carbon dioxide by the equivalent of 57.6 million tons per year by 2025 and raise our overall eco-efficiency tenfold by 2050 com-pared to 2000.

Green Procurement. Green on the inside.Thanks to innovative procurement standards, Toshiba products are built responsibly from the ground up. In 2000, Toshiba launched a company-wide initiative to promote the green

procurement of manufacturing supplies, including environmentally conscious parts, components and raw materials. Toshiba suppliers take a stringent, 22-point environmental performance survey. Priority is then assigned to suppliers with the highest survey scores. The innovative program not only results in greener products, it gives suppliers the incentives and resources needed to improve their environmental practices.

Help keep e-waste out of landfills.Toshiba’s Environmental Recovery and Recycling Effort (TERRE). TERRE is a proactive program to ensure that end-of-life electronics are disposed of in an environmentally respectful manner. Toshiba will recycle any manufacturer’s laptop computer, projector, LCD monitor, or pocket PC free of charge.

RoHS Directive - Going above and beyond regulatory compliance.The European directive on the restriction of use of certain hazardous chemicals (RoHS) is designed to reduce the use of substances that may pose risks to human health or the environment. Toshiba unveiled the first RoHS compat-ible notebook in October 2005, a full 10 months prior to the RoHS standard

A 20 year History of Environmental Commitment.

taking effect. All Toshiba notebooks are RoHS compatible even though there is no requirement in Canada for manufacturers to achieve the RoHS standard.

Toshiba is proud to be a registered manufacturer with EPEAT and ENERGY STAR.EPEAT(Electronic Product Environmental Assessment Tool) helps government technology purchasers compare and evaluate notebooks based on their environmental attributes. All EPEAT-registered notebooks are ENERGY STAR 4.0 qualified, have reduced levels of cadmium, lead and mercury for an environmentally conscious approach that benefits both technology users and the environment. EPEAT notebooks are also more energy efficient and easier to upgrade and recycle.

The majority of EPEAT Gold rated notebooks, the highest level achievable, are Toshiba notebooks. The Portégé R500 received the most points in the EPEAT program for notebooks, making it the most environmentally friendly notebook in the EPEAT program.

10 Green IT! | Summer - 2008

Can Value Added Resellers (VAR)s profit from teaching customers to be eco-friendly with their printing? Is it actually profitable to suggest printing less, more efficiently and on fewer devices? The answer is a resounding “Yes”!

Efficient and environmentally-conscious printing is increasingly top of mind for corporate and SMB customers. Only VARs proficient in the basics of eco-friendly printing will eventually succeed in helping their customers control the environmental impact and total cost of printing (TCO). Focusing on device efficiencies, consolidation and print management tools will help VARs meet customers’ goals. This approach will in turn lead to higher-margin device sales and additional consulting revenue. Efficient output devices are the basic building blocks of an environmentally

responsible print strategy. VARs need to educate customers about consumable yields, duplexing and energy use. These factors reduce customers’ running costs and minimize impact on the environment. The TCO efficiencies of new generation devices are a compelling reason to encourage customers to refresh their printer fleet.

Cost Per Page (CPP), the basic benchmark of printing efficiency, extends beyond the financial cost “per printed page”. Lower cost per page supplies produce less empty cartridges and divert waste from landfills. A vendor’s equipment recycling policy can tell a lot about their products and a company’s commitment to the environment. For example, Lexmark’s Return Program offers customers an up-front rebate and free return shipping to keep the empties out of the waste stream. In a different yet equally environmentally

responsible approach, Xerox Solid Ink toner cartridges leave nothing but a small amount cardboard for disposal.

Duplex printing, or automatic 2-sided printing, is another feature that is essential for reducing costs and the environmental impact of printing. Research by Lexmark, indicates that paper accounts for 76% of a printer’s lifetime consumables costs. Brother Office Machines calculates that a printer, printing just 1,500 pages per month, would save over $120 per year in paper costs if duplexing were used. The paper saved in equals to the pulp yield of one full tree.

Energy consumption is the last hidden cost of printing. Unknown to IT managers, annual energy costs of many printers

EnvironmentallyResponsible

Print StrategiesSaving the environment can also save you

a bundle in printing costs!BY DMITRY SOKOLOV

Continued...

Green IT! | Summer - 2008 11

are often higher than initial purchase price. Energy costs can be reduced through efficient devices and network printing. EnergyStar, Blue Angel and other industry standards can help consumers compare devices across various manufacturers. At the same time, VARS and Network Administrators need to leverage network printing to reduce per-user cost of printing.

Did you know that to reduce start-up times between print jobs, laser printers maintain drum temperature for a prolonged period of time between prints? For desktop printers, this results in energy-hungry, inefficient idling. For a busy networked laser, with little downtime between jobs, the idling is minimal compared to print volume. Research by Dell quantified the energy costs of a desktop laser printer at almost $300 per year, per user. By comparison, a busy network printer cost just $12 per year per user.

Finally, VARs need to leverage software solutions to help customers be more efficient with their printing and document management. Here consulting possibilities are endless.

Today’s print management tools range from comprehensive managed print services like PrintAudt and Ingram Micro’s Seismic, to print management utilities such as HP Web JetAdmin and Lexmark’s MarkVision Professional (MVP).

Through JetAdmin or MVP, VARs with basic IT skills can monitor and manage each user’s printing environment. A VAR or a network administrator can manage print permissions, restrict colour usage for select users and institute secure printing in data-sensitive departments. Through PrintAudit and Seismic an administrator can create individual print budgets for each user and monitor consumables costs at each machine or department. To maximize power and CPP efficiency, users can be moved from a high-traffic printer to an under-utilized machine.

Ultimately, only a drastic change in the corporate print culture will work to reduce environmental impact of printing. VARs that are able to partner with their customers and offer direction on how to achieve the required efficiencies will maintain the status of trusted IT partners to their customers.

S.T.A.R. Programme (Samsung Takeback and Recycling Programme)

WE CAN SAVE PLANT LIFE.Can a toner cartridge reduce greenhouse gases? When it’s properly recycled it can. Samsung’s S.T.A.R. Programme guarantees that every toner cartridge returned to us will never reach a landfill. Because when it comes to saving the planet, every little bit helps. samsung.com/ca/star

12 Green IT! | Summer - 2008

Green IT resources on the webLooking for more information on how to go green, it’s only a click away!The Green Grid:A global consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems. The Green Grid is clearly the pre-eminent organization with senior scientists from major IT firms on its board. http://www.thegreengrid.org

EPEAT:A system to help purchasers in the public and private sectors evaluate, compare and select desktop computers, notebooks and monitors based on their environmental attributes. EPEAT is more a collection of green IT standards than a standard in its own right, but is no less useful as a result.http://www.epeat.net

Electronics Product Stewardship Canada:A not-for-profit organization working to design, promote and implement sustainable solutions for Canada’s electronic waste problem. http://www.epsc.ca

GreenerComputing:Resources for environmentally responsible computing. http://www.greenercomputing.com

GreenBiz:Business. The Environment. The Bottom Line. www.greenbiz.com

“Green” has now become a reality, for both consumers and businesses. While many of us make a conscientious effort to incorporate environmentally-friendly options in our household, it’s interesting to consider the fact that many businesses – small and large – are taking steps to embrace the “green” ideology as well.

Technology leader Samsung has been in the forefront of innovative products for consumers and businesses. In this heightened environment of ecological consciousness, the company continues to listen to its customers needs by providing products that are not only leading edge, but “green-friendly” as well.

According to Greenpeace’s most recent Guide to Greener Electronics Report, Samsung ranked 7.7 out of 10, moving from eighth position to second place.

Understanding that businesses in particular require options that will allow them to be environmentally conscious as well as “bottom-line” friendly, Samsung has introduced products that meet both criteria.

“We understood that consumers and businesses are looking for ways to reduce

Green is red hot! At least that’s how it seems,compared to a few years ago.

Continued...

Enviably Green.Uses up to 5x less power in normal operation than any other battery backup.

Let’s protect what’s importantWhat’s in your computer? Photos, music, personal fi les…. all at risk for damaging power surges and other disturbances. You need to protect your assets. But you’d also like to protect the environment. APC’s new Battery Back-UPS® lets you do both. Our new smart product protects the power going into your computer so effi ciently, it pays for itself in 2 short years.

How? The new Back-UPS ES uses power wisely and boasts a master/controlled outlets feature, which automatically powers down idle devices. When in use, it’s up to 5 times more effi cient than any other solution. The high frequency, low copper design has a smaller transformer and environmental footprint. Even the packaging contains recycled materials. Every decision you make counts. So trust a battery backup that works to protect the environment. It saves power, it pays for itself, and it’s backed by APC’s 20-plus years of legendary reliability. For more information on this or our other great products, or for information about environmentally responsible disposal of your old battery, visit www.apc.com

Battery Back-UPS®

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APC can help with your other power protection needs.Visit apc.com to see our complete line of innovative products.

Back-UPS® ES 750G

APC Back-UPS ES 750G is the energy conscious choice.

Save up to $40 per year* on your electric bill. Allows the master outlet to

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Visit www.apc.com

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Green IT! | Summer - 2008 13

the amount of non-recyclable materials that they produce,” says Ron Hulse, Vice President, IT Division, at Samsung Electronics Canada. “The STAR program provides a simple and accessible way for interested parties to participate in a recycling program that will support a ‘zero landfill’ philosophy.”

“STAR” – which stands for Samsung Take back And Recycle – is a free service that provides the opportunity for owners of Samsung printers to return toner cartridges to Samsung. The “STAR” program launched in Canada in February 2008. The company assures that the cartridges are recycled and that 100% of the cartridge and related materials are reused by reprocessing major usable component materials such as plastics and metals. Using a “zero landfill policy” as its guideline, the STAR program provides the basis for consumers and business to make a positive impact on their environment without sacrificing their personal productivity or businesses profitability.

With a continuing commitment to green-related initiatives, Samsung also provides its customers a unique program that assures that printers that are no longer needed are disposed of in a green-friendly fashion. The Samsung Xtreme Trade-In program encourages owners of older model printers to trade them in for a rebate on a qualifying Samsung printer. Participants in this program are not limited in their trade-ins, and are able to exchange any manufacturer model printer to Samsung.

“We know that many consumers and business owners have printers that no longer meet their needs. Regardless of the make or model, Samsung wanted to provide an easy, one-stop program that allowed the buyer to not only upgrade their older printer, but to preserving the environment by recycling as well,” says Hulse.

By going to www.xtremetradein.tradeups.com, interested parties can receive an immediate cash back quote value for their trade-in model in addition to a free shipping label to expedite the return of their older printer to Samsung. The rebate cheque is issued approximately six to eight weeks after the online transaction and product have been confirmed.

Green IT resources on the webAlltop:A collection of environment and green tech stories from “all the top” sites on the web.http://green.alltop.com/

The Green Data Project:Established to create a community for business, IT and government to discuss the issues of data center power consumption and to establish standards and practices for containing the carbon footprint of information technology operations. http://www.greendataproject.org

OpenEco:A global on-line community that provides free, easy-to-use tools to help participants assess, track, and compare energy performance, share proven best practices to reduce greenhouse gas (GHG) emissions, and encourage sustainable innovation.http://www.openeco.org

The Green IT/Broadband and Cyber-Infrastructure Blog: Well organized blog contains links to information-rich articles and presentations.http://green-broadband.blogspot.com

Consumer Reports’ Electronics Reuse & Recycling Center:It contains information on e-waste and dealing with your old Computer, Cell phone, TV and Other electronics.http://www.greenerchoices.org/electronicsrecycling/el_home.cfm

14 Green IT! | Summer - 2008

The Colour of Leadership

Toshiba is a proven technology leader whose name is synonymous with quality,reliability, and value.What youmay not know is that we are also equally committed

to protecting the environment.

www.toshiba.ca/environment

* RoHS is an environmental regulation set forth by the European Parliament with the expectation to drive a worldwide movement.While Toshiba has made every effort at the time of publication to ensure the accuracy of the information provided herein, Toshiba cannot be responsible for typography, photography or other errors. © 2008 Toshiba of Canada Limited.

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