summer intenship project on marketing strategy adopted by sharekhan.pdf

7/25/2019 summer intenship project on marketing strategy adopted by sharekhan.pdf

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Marked improvement in communication facilities and sharp decline in their costs 4. Development of more sophistica


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No breaking of heads over market direction seasonality patterns quiet often provide clue to both short-and long-term


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Equities: Trading accounts With a Sharekhan online trading account you can buy and sell shares in an instant. Any tim


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r timely and accurate Buy and Self recommendations try our Super-Duper trading products. Depository service

u ca...

ntent features: At Sharekhan online trading in equities is made easy with the help of jargon-free investment advice. If


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ve exhaustive data on over 5,000 companies at your fingertip with All Company Info. Which stock is on Share kh

...


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e secondary market involves the stock exchanges and it is regulated by a regulatory authority in India, the secondary


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ospectus: Read the prospectus for the company carefully. The prospectus called as red- herring prospectus is a docu


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nsumer channel and member of the worldwide CNBC Network, and AC Nielsen ORG, Marg, was aimed at

derstanding the bran...


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st step, an initiative aimed at demystifying the stock markets to the layperson, provides guidance, knowledge and jar


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arekhan seen to revive interest in net trading : Trading in stock markets through the internet, which took a dip due to

stomers, ICICI securities claimed to have 1.20 lakh customers and there were other players like HDFC too. His est

.


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arekhan vs ICICI Direct vs HDFC vs Kotak vs Indiabulls vs 5 Paise 5 paisa 15 25.00% Sharekhan 14 23.33%otilalsowal 0 0...


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KI is among the leading brokerage companies in India with over eight decades of experience in the Indian stock ma


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CP/IP link. When a web trade request is made, it travels via HTTP/HTTPS and is not real- time. But with a speed tr

...


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Multiple watch lists c) Integrated Banking, demat and digital contracts d) Instant credit and transfer e) Real-time por


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e you an Investor? Get our Classic Account! The Classic Account enables you to trade online on the NSE through o

bsi...


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t the Trade Tiger advantage: Live Streaming Quotes Access all Trading Calls Advanced Charting features Cr

..


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DIAN SCENARIO Background of Exchanges: The stock trading history in India is obscured in the mists of time.

storical r...

ough Stock Broking was practiced in Calcutta as early as 1836, the members of the broking profession had neither

d...


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is Revised Carry Forward System (RCFS) was implemented in the BSE in January 1996, but the other exchanges i

ich the ...


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ainst nearly 1,000 companies listed on the NSE, the BSE has nearly 4,800 listed companies despite such a huge nu

...


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test Marketingstrategies of Sharekhan 1. SURVEY & INSPECTION:- The growth in technology and communicati

s impacted ...


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ble 1: percentage of trade in demat form Timeline Percentage of trade in demat form Apr 2002 2.5% Dec 2008 79.

nce 2...


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Abolition of market lots Introduction of rolling settlements Enhancing liquidity Brining stamp duty to zero Redu


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makes off-exchange transactions attractive due to absence of trading costs. On the other hand rapid flow of inform


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ir momentum or would give way to IT. And (b) IT innovators boosted the stock markets value only in the 1980s.

m ...

Advertisement through website:- This advertisement method is used by sharekhan to get popular among the net user

.


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at information automatically distributed to their nearest sharekhan outlets. And a contact made by sales executives to


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Pumplates distribution:- Pumplates that having the key features of the broking company and address of nearest outle


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ethodology for Customer Acquisition : The leads for customer acquisition primarily came from the questionnaires fille

..


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chnique used by research team:- (a) Daily moving averages: Buy shares of companies that are trading above a partic


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Volumes: Any rise in share price unaccompanied by volumes may be the handiwork of the 'O' brigade. Similarly if

ume...


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OLLECTION OF DATA The study was conducted by the means of personal interview with respondents and the

ormation given b...

ese types of questions are easy to understand and easy to give required answers. SECONDARY DATA:- Seconda

a means d...


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rkers, trade associations, labor because and other public private individuals and organization. 68


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ATA ANALYSIS 1.Share Market Preference:- Interpretation: This chart shows that number of 60 % of people inte

sha...


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Portfolio size: 0 10 20 30 40 below 10 upto50 30-40 20-30 10-20 0-10 Interpretation Most people fears to risk of

are m...


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Awareness about Sharekhan: 70 30 0 20 40 60 80 No Yes Interpretation: Mostly customers in the market are awar

out the...


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facilities awareness: 55 45 0 10 20 30 40 50 60 No Yes Interpretation Most customer are interested in Sharekhan

...


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New Features awareness: 0 10 20 30 40 50 60 70 Yes No Interpretation About 60 % customer shows their keen

erest to kn...


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Knowing about Sharekhan 20 25 10 45 Friend Website Newspaper others Interpretation Most customer knows ab

arekhan c...


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nterest to service use 20 70 10 0 10 20 30 40 50 60 70 Offline Online Both I Interpretation Most people want to u

l...

WOT ANALYSIS Strengths: The do-it-yourself framework of online share trading offers retail investors the three be


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cing info that is accurate and real time. More and more investors now want to know how their trades are executed, .


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alizing there is untapped market of investors who want to be able to execute their own trades when it suits them, bro


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India, we see this kind of frauds happening in different way due to nature of our society. Here when you talk to brok


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ars account for the two bouts of medium term buoyancy that the Sensex recently displayed. Given the presence of

eig...


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lapsed by 10 percentage points. Thereafter when trading resumed and the markets fell further to another stipulated

we...


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ONCLUSION Sharekhan used the strategies to sell them in spite of selling their services to penetrate the todays

mpetit...

MITATIONS Lack of Awareness of Stock Market: Since the area is not known before it takes lot of time in convin

opl...


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UGGESTIONS SHAREKHAN should be organize seminar kitty parties with their customers. SHAREKHAN sh

start welfare...


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BLIOGRAPHY Book and Newspapers: C. R. Kothari Research Methodology New age international private

mited(second revi...


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UESTIONNAIRE 1. Do you invest in stock market? Yes No 2. What percentage of your earnings do you inve

are trad...


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Offline Both 7. Do you know about new features of Sharekhan? Yes No 8. Is Sharekhan market strategies

n ...


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mmer intenship project on marketing strategy adopted by sharekhan

1. 1. Project Report ON LATEST MARKETING STRATEGIES OF SHAREKHAN Kurukshetra University

kurukshetar Master of Business Administration Submitted to: Submitted By: Name: SUDHIR NIGAM Ravi Ga

Designation: TERITORRY MANAGER Roll No-M1212 Raj Pal Inderprastha Institute of Technology Bastara

(Karnal) (Kurukshetra University kurukshetar)

2. 2. TO WHOM IT MAY CONCERN This is to certify the fact that Mr. Ravi Garg of RAJ PAL INDERPRAST

INSTITUTE OF TECHNOLOGY has undergone his summer Training as a part of the degree of MBA in Shar

Ltd. Panipat from 13/06/2013 to 31/07/2013 and submitted his project entitled Latest marketing strategy of

sharekhan. Mr. Ravi Garg Date Date (Internal Guide) 2

3. 3. STUDENT DECLARATION I, Ravi Garg, hereby declare that the piece of dissertation report entitled Late

Marketing Strategies of Sharekhan has been prepared under the guidance and Supervision of Mr. Umang kap

Sharekhan limited, Panipat as a part for the requirement of the degree in Master of Business Administration un

kurukshetra University kurukshetar during the session 2012-14.To the best of my knowledge & belief, this is my

work and has not been submitted anywhere earlier for any other degree. RAVI GARG MBA 3rd Sem 3

4. 4. TABLE OF CONTENT S.No. TOPIC Page No. 1. Preface 4 2. Executive Summary 5 3. Objective & Natthe Study 6 4. Industry overview 7 5. Development 8 6. Company profile 10 7. Indian scenario 45 8. Strategy o

sharekhan 51 9. Research metrology 58 10. Data analysis 64 11. Swot 71 12. Conclusion 77 13. Limitation 78

Suggestion 79 15. Bibliography 80 16. Appendix 81 4

5. 5. PREFACE . With the ongoing revolution in M.B.A. where Innovations are taking at the blink of eye; it is imp

to keep the pace with the emerging trends. Excellence is an attitude that whole of human race is born with. It is th

environment that makes sure that whether the result of this attitude is visible or otherwise. A Well planned, prope

executed and evaluated Industrial Training helps a lot in inculcating a professional attitude. It provides a linkage

between the student and industry to develop an awareness of industrial approach to problem solving, based on a

broad understanding of processes and mode of operation of organization. During this period, the student gets the

experience for working in the actual Industry Environment. Most of the theoretical knowledge that has been gainduring the course of their studies is put to test here. Apart from this the student gets an opportunity to learn the la

technology, which is immensely helpful in building their career . The project entitled Latest marketing strategy of

khan has been done in Panipat, Sharekhan RAVI GARG MBA 3rd SEM. 5

6. 6. EXECUTIVE SUMMARY The research work had an object oriented and realistic approach towards the onl

share trading scenario in India as well as covering the globe by and large, precisely speaking economic giants like

Sharekhan. I follow market research procedure to get an extensive idea about the general perception in the mass

when online share trading considered, the exact figures are involved in share trading online. To acquire customer

favor of Sharekhan was also an integral part of the job. I covered Karnal for this purpose. A brief profile about t

organization was also intimated to each and every respondent in order to increase the popularity of Sharekhan.Tnext phases were all about to have an international look in this field of online share trading. The team examined
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thoroughly areas such as the number of players, technology they are offering, their customer base, whether this is

appealing to the common people or not, how they market their services etc. The Indian scenario has been evalua

considering the facts like, players in the market, advantages, drawbacks, and connectivity hazards. Still, in due c

of time, Indian online share trading will be able to find its hold; there is not doubt about that. 6

7. 7. OBJECTIVES There is always a purpose of every research study. The main objective of the study is given be

- To study the attitude of people towards sharemarket or online trading. To study the strategy of sharekhan.

knowing the effect of marketing strategy on people. To study the satisfaction of customers 7

8. 8. INDUSTRY OVERVIEW INTRODUCTION Stock exchanges to some extent play an important role as

indicators, reflecting to performance of the countrys economic state of health. Stock market is a place where

securities are bought and sold. It is exposed to a high degree of volatility; prices fluctuate within minutes and aredetermined by the demand and supply of stocks at a given time. Stock brokers are the ones who buy and sell

securities on behalf of individuals and institutions for some commission. The Securities and Exchange Board of In

(SEBI) is the authorized body, which regulates the operations of stock exchanges, banks and other financial

institutions. The past performances in the capital markets especially the securities scam by Hasrshad Mehta has

to tightening of the operations by SEBI. In addition the international trading and investment exposure has made it

imperative to better operational efficiency. With the view to improve, discipline and bring greater transparency in

sector, constant efforts are being made and to a certain extent improvements have been made. 8

9. 9. HISTORY HISTORY OF THE STOCK BROKING INDUSTRY Indian Stock Markets are one of the old

Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager

obscure. By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay

Though the trading list was broader in 1839, there were only half a dozen brokers recognized by banks and mer

during 1840 and 1850. The 1850's witnessed a rapid development of commercial enterprise and brokerage bus

attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-61 the Americ

Civil War broke out and cotton supply from United States of Europe was stopped; thus, the 'Share Mania' in In

begun. The number of brokers increased to about 200 to 250. However, at the end of the American Civil War,

1865, a disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850 could only b

at Rs. 87). At the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a pla

a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact busines

1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association" (which is alternaknown as "The Stock Exchange"). In 1895, the Stock Exchange acquired a premise in the same street and it wa

inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated. Thus in the same way, gradually w

the passage of time number of exchanges were increased and at currently it reached to the figure of 24 stock

exchanges. 9

0. 10. DEVELOPMENT An important early event in the development of the stock market in India was the formati

the Native Share and Stock Brokers Association at Bombay in 1875, the precursor of the present-day Bombay

Stock Exchange. This was followed by the formation of associations /exchanges in Ahmedabad (1894), Calcutta

(1908), and Madras (1937). IN addition, a large number of ephemeral exchanges emerged mainly in buoyant pe

to recede into oblivion during depressing times subsequently. In order to check such aberrations and promote a

orderly development of the stock market, the central government introduced a legislation called the Securities

Contracts (Regulation) Act, 1956. Under this legislation, it is mandatory on the part of a stock exchanges to seek

government recognition. As of January 2002 there were 23 stock exchanges recognized by the central Governm

They are located at Ahemdabad, Bangalore, Baroda, Bhubaneshwar, Calcutta, Chenni,(the Madras stock Exch

), Cochin, Coimbatore, Delhi, Guwahati, Hyderbad, Indore, Jaipur, Kanpur, Ludhiana, Mangalore, Mumbai(the

National Stock Exchange or NSE), Mumbai (The Stock Exchange), papularly called the Bombay Stock Exchan

Mumbai (OTC Exchange of India), Mumbai (The Inter-connected Stock Exchange of India), Patna, Pune, and

Rajkot. Of course, the principle bourses are the National Stock Exchange and The Bombay Stock Exchange ,

accounting for the bulk of the business done on the Indian stock market. While the recognized stock exchanges h

been accorded a privileged position, they are subject to governmental supervision and control. The rules of arecognized stock exchanges relating to the managerial powers of the governing body, admission, suspension,
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expulsion, and re-admission of its members, appointment of authorized representatives and clerks, so 10

1. 11. on and so forth have to be approved by the government. These rules can be amended, varied or rescinded o

with the prior approval of the government. 11

2. 12. COMPANY PROFILE It is a Stock Broker: Sharekhan is one of the leading retail broking houses of SSKI

GROUP, Which was running successfully since 1922 in the country? It is the retail broking arm of the Mumbai b

SSKI GROUP, which has over eight decades of experience in the stock broking business. SHAREKHAN offer

customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, deposito

services, online trading, investment advisory, mutual fund advisory etc. The firms online trading and investment s

www.sharekhan.com was launched on Feb 8, 2000. The site gives access to superior content and transaction fa

to retail customers across the country. Known or its jargon-free, investor friendly language and high quality reseathe site has a registered base of over two lakhs customers. The number of trading members currently stands ove

lacks. while online trading currently accounts for just over 5 percent of the daily trading in stocks in India, share k

alone accounts for 32 percent of the volumes traded online. About SSKI (Shri Shantilal Kantilal,Ishwarlal pvt. L

group: SSKI groups also comprise institutional broking and corporate finance. While the institutional broking div

caters to the largest domestic and foreign institutional investors, telecom and media. SSKI holds a sizeable portio

the market in each of these segments. As the forerunner of investment research in the Indian market, we provide

best research coverage amongst broking houses in India. Our research team is rated as one of the best in 12

3. 13. the country. Voted for times as the Top domestic brokerage house by Asia-money survey SSKI is consisten

ranked amongst the top domestic brokerage houses in India. Broking personalized if you prefer the assurance

reliability of trading through a broker, you can use our network of 250 branches and 1200 business partner outle

over 123 cities to trade in equities as well as derivatives. We will help you with the investment process, give you

advice based on extensive research and provide you with relevant and updated information to help you make info

investment decisions. Our trading services are designed to offer an easy, hassle free trading experience, whether

trade daily or occasionally. You will be entitled to a host of value added services, intended to assist you in your

investment process depending of your investing style and frequency. CURRENT POSITION VISION To empo

the investor with quality advice and superior service to help him take better investment decisions. We believe tha

growth depends on client satisfaction. MISSION To provide the best customer service and product innovation t

to diverse needs of : Continuous up-gradation with changing technology, while maintaining human values. Res

to progressive globalization and achieving international standard. Efficiency and effectiveness built on ethicalpractices. CORE VALUE Customer satisfaction through Providing quality service effectively and efficiently

4. 14. Smile, it enhances your face value service quality stressed on periodic customer service Audits. Maxim

of stakeholder value Success through Teamwork, integrity and People DEMAT ACCOUNT SHAREKHAN

ONLINE TRADING PRODUCTS: (a) CLASSIC ACCOUNT: DEMAT A/C free for first year and Rs.400 f

2nd year onwards.(Annual Maintenance charges) Online Trading through website. No volume commitment requ

Account Opening Charges: Nil (b) SPEED TRADE: A/C Opening charges: Rs. Nil DEMAT A/C free for first y

and Rs.400 from 2nd year onwards.(Annual Maintenance charges).Software downloading.(CASH and

DERIVATIVE) Live NSE terminal. Live BSE terminal Access charge is adjustable as per new Speed Trade Pri

Policy. BROKERAGE: - CASH BROKERAGE: - DELIVERY: 0.20%, INTRADAY: 0.02% (Negotiable

According To Margin Money) EXPOSURE: - 10 TIMES (ON MARGIN MONEY) 14

5. 15. F&O BROKERAGE : - 0.02% OTHER FEATURES:- No Demat Transaction Charges in case of buying a

selling through Sharekhan. For the fund transfer and withdrawal, we have tie-up with ten BANK'S- - HDFC Ba

CITI Bank, - IDBI Bank, - UTI Bank, - UBI Bank, - Indus Bank. - Oriental Bank of Commerce -ICICI Bank

bank -Bank of India If you are having bank a/c in one of them, you can transfer the funds and withdraw the fund

online from your trading a/c at anytime. Along with above following benefits are available: BTST (Buy today Sel

Tomorrow) Online IPO's available. Online Mutual Funds available. Dial -n- Trade facility 15

6. 16. DOCUMENTS REQUIRED:- (A) TWO PHOTOGRAPH (B) For Identification Proof - VOTER ID /

DRIVING LICENCE / PASSPORT/ PAN CARD (C) For Residence Proof - BANK STATEMENT / VOTE

/ RATION CARD / DRIVING LICENCE/PASSPORT /TELEPHONE BILL STATEMENT / ELECTRICITBILL STATEMENT (ANY ONE) (D) Cheque of account opening amount ****PAN Card is Mandatory 16
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7. 17. 17

8. 18. Unlike browser based trading applications that require moving from page to page to execute a single transac

trade tiger is a net based executable application that provides everything a trader needs on one screen, thereby,

reducing the maximum time required to execute a trade by a huge margin. SPEEDTRADE offers a tick-by-tick

on stock price movements with market depth and intra-day chart and lets the client do his own stock/technical

analysis. Speed Trade Plus extents the power of online trading from cash markets to futures & options on a singl

screen, you can trade cash as well as future & option contracts other features include advanced intra-day chartin

(Bar & Japanese Candlestick Charts) easy order placement and instant trade confirmations in seconds, price alt

research calls, and derivative tool-kit to help you trade like the experts. Power packed features 1. Real time stre

quotes, tic-by-tic chart 2. Market summary (most traded, highest value etc) 3. Ability to customize the terminal s4. Hot keys similar to BOLT & NEAT 5. Instant order execution & confirmation 6. Reports for personal accoun

details 7. Pre-defined detailed sector-wise script list 8. Simple order entry process 9. Alerts and remainders 10.A

to place limit order and subsequently modify /cancel instantly. Sharekhan Research: Receive high performance tr

recommendations from Sharekhan yes we boast of strike rates as high as 70-90% in booking recommendations

money. Our first rule is not to 18

9. 19. lose money and the second to make some. If you didnt believe making money was a scientific process and

was a method in the madness we have broken the myth and with consistency. Investment ideas: For investment t

application of the bottom-up approach of investing with a clear focus on stock picking has resulted in investment

that have withstood the storm to deliver returns to patient investors. Effective money management with appropria

risk rewards, the relentless use of stop losses. And our clear cut focus on the importance of timing the market

accurately has contributed to this success. Trading calls: Trading will never be the same again once you are

accustomed to the disciplined trading tools that we provide, that help you to achieve your trading objective of hig

profits and limited risk. Some of the most unique and customized products are developed to meet your specific n

We believe that making money involves had work and you need to be brace thats right a brave heart. Research

All this is made possible by a team of dedicated analysts who have years of working experience in the industries

they track, and a proven track in using their knowledge of the investment science to deliver results. Depository

services: Sharekhan offers you the convenience of broker DP. It will help you meet your pay-in obligations on

thereby reducing the possibility of auctions. They understand your need for flexibility therefore they accept late

instructions without any extra charge. They execute 190. 20. the instruction immediately on receiving it. You can view your update account statement on internet. Sharekh

depository service offers DMAT services to individual and corporate investors. We have a team of professional

the latest technological expertise dedicated exclusively to out DMAT department. You can avail of Demat Rem

Repurchase, Pledge, Transmission facilities at our branch and business partners outlets.They have designed pro

like classic, speed trade and speed trade plus. Classic: This account allows you to trade through their website an

suitable for the retail investor. There online trading website also comes with a Dial in trade service that enable yo

buy and sell shares by calling there dedicated toll-free number 1800-22-7050.1800-22-7500. Speed trade: Sp

trade is a next generation online trading product that brings the power of your brokers terminal to your PC. It is

for active traders who transact frequently during days trading session to capitalize on Intraday price movement.

Speed trade is an internet based application available on a CD, which provides everything a trader is needs on o

screen, thereby, reducing the time required to execute a trade. Trade tiger:: This comes with all the features of sp

trade along with an additional power to trade in derivatives. If he ask more details about speed trade and ST plu

proceed with below given key features. 20

1. 21. Key features of Speed trade and Speed trade Plus: 1. Single Screen Trading Terminal for NSE cash, NSE F

& BSE 2. Real-time Screaming Quotes. 3. Live Tic-by-Tic intra day Charting 4. Instant order / Trade confirmat

in the same window 5. Hot keys similar to Brokers Terminal 6. Alerts and reminders 7. Market summary(cost tr

scrip, highest value etc) 8. Back-up facility to place trade on direct phone lines Classic / Speed Trade / Speed T

Plus one time registration fee 750/500 / 1500. 0.50% (plus 8% service tax, 0.005% turnover tax, 0.01% stamp

will be charged on each side. Minimum brokerage of 10 paisa on each share will be charged on 3 each side. Minbrokerage of Rs.16 will be charged per transaction. 0.1% (plus 8% service tax, 0.005% turnover tax, 0.01% st


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duty) will be charged on each side Minimum brokerage of 2 paisa will be charged on each side. For margin tradi

exposure is 10 times. 21

2. 22. 22

3. 23. 23

4. 24. 24

5. 25. System Requirements You'll need access to a computer which has at least the following configuration: A. Pen

Minimum 1 GB RAM B. Windows 7/XP/VISTA C. Internet Connection D. Internet Explorer E. Java enabled i

25

6. 26. 26

7. 27. Area of investment through Sharekhan 1. Derivative 2. Commodity 3. Equity 4. IPOs ( Initially Public OfferDerivative Market: Financial markets are, by nature, extremely volatile and hence the risk factor is an important

concern for financial agents. To reduce this risk, the concept of derivatives comes into the picture. Derivatives ar

products whose values are derived from one or more basic variables called bases. These bases can be underlyin

assets (for example forex, equity, etc), bases or reference rates. For example, wheat farmers may wish to sell the

harvest at a future date to eliminate the risk of a change in prices by that date. The transaction in this case would

the derivative, while the spot price of wheat would be the underlying asset. Development of exchange traded

derivative: Derivatives have probably been around for as long as people have been trading with one another. Fo

contracting dates back at least to the 12th century, and may well have been around before then. Merchants ente

into contracts with one another for future delivery of specified amount of commodities at specified price. A prima

motivation for pre-arranging a buyer or seller for a stock of commodities in early forward contracts was to lesse

possibility that large swings would inhibit marketing the commodity after a harvest. The need for a derivative mar

The derivative market performs a number of economic functions. 1. They help in transferring risk from risk avers

people to risk oriented people. 27

8. 28. 2. They help in the discovery of future as well as current prices. 3. They catalyze entrepreneurial activity 4. T

increase the volume traded in market because of participation of risk averse people in greater numbers. 5. They

increase savings and investment in the long run. The participants in a derivative market: The following three broad

categories of participants who trade in the derivatives market: 1. Hedgers 2. Speculators and 3. Arbitrageurs He

Hedgers face risk associated with the price of an asset. They use futures or options markets to reduce or elimina

risk. Speculators: Speculators wish to bet on future movements in the price of an asset. Futures and Options concan give them an extra leverage; that is, they can increase both the potential gains and potential losses in a specul

venture. Arbitrageurs: Arbitrageurs are in business to take advantage of a discrepancy between prices in two dif

markets. For example, they see the futures price of an asset getting out of line with the cash price; they will take

offsetting positions in the two markets to lock in a profit. Factors driving the growth of financial derivatives: 1.

Increased volatility in asset prices in financial markets. 2. Increased integration of national financial markets with

international markets 28

9. 29. 3. Marked improvement in communication facilities and sharp decline in their costs 4. Development of more

sophisticated risk management tools, providing economic agents a wider choice of risk management strategies. 5

Innovations in the derivatives markets, which optimally combine the risks and returns over a large number of fina

assets leading to higher returns, reduced risk as well as transactions costs as compared to individual financial ass

Commodity: Although commodity derivatives command a humble share of 6% in the derivatives segment across

world, yet these record high volumes in the markets the world over compared to equity derivatives. In an era wh

risks to investments are on the rise. India needs to switch to commodity derivatives and also to whether derivativ

(when these are launched), if it needs to top the list of developed nations. Of course with the other asset classes

offering attractive returns. Why commodities? is the inevitable question that pops in ones mind today, more so

considering that the BSE sensitive index is scaling new highs by the day well, despite offering relatively lower retu

commodity derivatives provided unique money-making opportunities to a wider section of market participants, s

from planters to exporters, importers detail and to the agrarian Indian population commodities are obviously not

nor are the advantages of trading in them unknown. 1. No balance sheet, P & 1, statement, EBITDA and regardbetween the lines Commodity trading is about the simple economics of supply and demand 2. Supports are kno
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only resistance matters Minimum support price acts as a statutory support for many commodities. 3. No Dollar

Rupee premiums / Discounts no hedging on the NYMEX Indian commodity derivatives hedge both forex and

commodity specific risks at a single cost. 29

0. 30. 4. No breaking of heads over market direction seasonality patterns quiet often provide clue to both short-an

long-term players. 5. No scam, no price rigging commodity trading comes with nil insider trading and company

specific risk. Whats more, why invite risk by investing in a metal company when you can trade in the metal itself

After all, while the stock price of the company is dependent on several factors including the companys own

fundamentals, the price of the metal is driven by the simple economics of demand and supply. The more demand

the mental , the higher its price and vice versa. Also compared to equities if is much cheaper to trade in commod

where margin requirements are lower. Commencement of live trading in commodities: Black Pepper, Castor, SeGold, Gold M. Silver M, RBD Palmolien, Castor Oil, Soy Seed, Refined Soy Oil, Groundnut Oil, Crude Palm O

Steel Long, Steel Flat, Copper, Nickel, Tin, Guarseed, etc. Soy Bean, Refined Soy Oil, Mustard Seed, Expeller

Mustard Oil, RBD Palmolien, Crude, Palm Oil, Medium Staple Cotton, Long staple Cotton, Pepper, Rubber, J

Chana, Guar, Seeds, Gold, Kilo Gold, Silver, Mega Silver, etc. 30

1. 31. 3. Equities: Trading accounts With a Sharekhan online trading account you can buy and sell shares in an insta

Any time you want, from anywhere you like. A Sharekhan online trading account comes with a depository partic

account where you can keep all your shares, in safe custody with National Securities Depository. You can also l

Sharekhan online trading account to an Internet banking account of your choice, so that you can move cash in an

of this account easily, without the bother of writing Cheque all the time. Sharekhan offers two types of trading

accounts to suit your trading habits. Sharekhan account and Sharekhan. Trading services Trading is super fast ,

extremely safe and high secure at Sharekhan. Apart from providing the most advanced trading platform in the co

Sharekhan also offers facilities like instant cash transfer, after-market order, limit against shares and four times

exposure on margin. Trading products: 31

2. 32. For timely and accurate Buy and Self recommendations try our Super-Duper trading products. Deposito

services: You can open a Depository Participant (DP) account, either through a Sharekhan branch or through a

Sharekhan franchisee. There is no fee for opening a DP account with Sharekhan. However a nominal deposit

(refundable) is charged towards services which are adjusted against all future billings. Sharekhan offers

dematerialization/ Rematerialisation services to individual and corporate investors. Dematerialization is the proc

by which a client can get physical certificates converted into electronic balances maintained in his account with th Rematerialisation is the process by which a client can get his electronic holdings converted into physical certific

Sharekhan also offers Pledge facility which enables you to obtain loans against your dematerialized shares. So yo

liquidity without having to sell your shares. You can also obtain RBI Relief Bond forms from any of our branches

franchisees present in over 123 cities. Visit our site for more information on RBI Relief Bonds. 32

3. 33. Content features: At Sharekhan online trading in equities is made easy with the help of jargon-free investmen

advice. If you experience our language presentation style or content, you will find a common thread the one tha

helps you make informed investment decisions and simplifies investing in stocks. Track domestic and internationa

stock incidents with Indices at a Glance Get real-time stock quotes , live NSE ticker, daily top 5 gainers/loser

volume toppers and more market statistics, all at Sharekhan. Known about the market as it happen through Liv

markets. Keep abreast of the latest news and developments not only in the stock market but also in the world o

with Live News brought to you by Reuters. We also have a tie-up with Capital Market News Service for Arc

News. Market Commentary brings you a birds eye view of the days market. Track the futures market with

Future Commentary. Tune in to Punters Call for technical analysis of the market. 33

4. 34. Have exhaustive data on over 5,000 companies at your fingertip with All Company Info. Which stock is o

Share khans recommendations list? Find answer to this billion dollar question in the Investment Ideas section.

want investing? Join our School for a crash course in investing and more. Equip yourself with Find Company

immensely powerful tool that helps you sift through 6,000 companies to home in on only those that meet your stri

fundamental parameters. Keep abreast of all corporate action like board meetings general body meetings bourse

splits etc. with Market Calendar. 4. IPOs: An IPO, or Initial Public Offering, is the sale of shares by a compathe public for the first time colloquially, it is said that a company is going public. How is then that company like


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ONGC and GAIL, which are already listed, are going for an IPO again? The government is the majority

stockholder in these companies and it is offering a percentage of its stock now to the public. So strictly speaking

public sector companies that are already listed are not having their IPO but they are going for a public offering

their shares its technical distinction and one that should not bother individual investors. To apply to an IPO you h

to fill an IPO application form. These forms are available in stalls outside the stock exchanges and with vendors i

various other areas.You can also get an application form through a share broker or investment consultant, if you

one. Else forms are available at various banks. 34

5. 35. A good idea is to check the Web site of Karvy Consultants (www.karvy.com) who are often registrars or le

managers for issues. The other option is to check the SEBI website (http//www.sebi.gov.in) for the prospectus o

particular IPO. The prospectus lists the lead managers for the IPO and you can get a copy of the application forfrom their centers. Once you get the form, you have to fill it, remit the amount after calculating the number of sha

applied for the bank that is designated in the form as collecting center for that IPO. If you have a demat account

you can apply for the shares directly through your demat account or thee is an option of physical delivery of shar

certificates. Some IPO offer only demat (dematerialized) form of shares, while others offer both demat as well a

regular (physical) shares. SEBI advices investors to get the allotment in demat forms as the shares in IPO are tra

only in demat segment in the stock exchanges. Dealing of physical shares (allocated in IPO) is not accepted. Wh

shares are bought in an IPO it is termed primary market. The primary market does not involve the stock exchan

company that plans an IPO contacts an investment banker who will in turn called on securities to help, sell the ne

stock issue. This process of selling the new stock issues to prospective investors in the primary market is called

underwriting. When an investor buys shares from another investor at an agreed prevailing market price, it is calle

buying from the secondary market. 35

6. 36. The secondary market involves the stock exchanges and it is regulated by a regulatory authority in India, the

secondary and primary markets are governed by the security and exchange board of India (SEBI). Currently, IP

are being heavily oversubscribed and there are many retail investors applying for the same IPO. In such a situatio

there is a high risk that even after applying for an IPO an Individual investor might not get an allotment of the sha

Buying in the primary market does not assure an investor of allotment of shares.There is also a risk that the price

share may fall within a few days or weeks of the listing. An individual investor needs to take a call on how he thin

the market will behave over the next few months and decide on his/her strategy accordingly. In a bear run, price

usually fall after the stock lists. Hence, it might make more sense to buy in the secondary market. But in a bull runthe Sensex is experiencing now, prices of the shares are likely to zoom up and so applying during the IPO is the

way to get the share at its cheapest. If you are in the market for the long term this question should not bother you

you would not be looking at profit booking within a few months. Track record of the promoters: Background an

experience of the promoters, the management team and their expertise is one of the main factors that needs to be

Considered as they will be ones responsible for the profitability of the company. Studying this point will help inve

avoid fly by night promotes and companies. Financials: The Companys balance sheet is a very important docum

and investors should look at it carefully. Investors should look at not just the current balance sheet but also that o

last three to four years to get an idea o the companys growth and focus. 36

7. 37. Prospectus: Read the prospectus for the company carefully. The prospectus called as red- herring prospectu

document that every company that goes for a public offering has to file with the SEBI. The prospectus has all the

details about the company, the risk factors and the companys financials. You can get the prospectus for compan

going public at the SEBI website http://www.sebi.gov.in/index.jsp? Content Disp= Department & dep_id=1. Iss

price: Investors need to decide if the issue is worth investing in at that price. One-way of checking the valuation

look at the price-earnings (P/E) multiple. The P/E multiple is the ratio of the share price to earnings per share (EP

which is listed in the balance sheet). P/E of the issue should be compared with the industry average and the other

companies in the sector. Apart from these three important points other factors like amount to be paid on applicat

the lead manages for the issue, the stock exchanges that issue plans to list on and the current market sentiment ar

other factors to watch out for. Price band comes into play when IPOs are done through a book-building proces

IPOs if they have gone for the book-building route will mention a price bank. For instance, Biocon which has dea price band of Rs. 270 to Rs. 315 per equity share of face value Rs. or ONGC which has set a price bank of R
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680-750. Book-building is a mechanism where, during the period for which the IPO is open, bids are collected f

investors at various prices which are above or equal to the floor price (the minimum price). The final price of the

is determined after the bid closing date, based on certain evaluation criteria. 37

8. 38. Individual investors are encouraged to bid at the floor price. When all the bids are received and the final pric

decided, those who have got the allotments will have to pay that price, irrespective of the price they had bid on.

price bank indicates the range which the investment bankers think that the share is likely to be priced in. No. if th

offer is oversubscribed by a few times then the chances of getting an allotment is high. However, if it is oversubsc

heavily (by over 15 times) then the chances of getting an allotment progressively decrease SEBI uses a lottery sy

as well as a proportionate allotment formula. The key is to remember that there is no guarantee that you will any

shares at all if you apply for an IPO. If you have applied, you can know the status by calling the registrar, whosewill be listed on the prospectus or the application form, after 30 to 40 days from the closing date of the issue. In

book-building issue, you can know the status by calling the registrar after 20 days from the closing date. If you h

got an allotment then the share certificates will be mailed to you. Karvy consultants act as registrars to a large nu

of issues. If the are the registrars you can check the allotment status on their web site. If you have got an allotmen

the share certificates will be mailed to you.You will get a refund 40-45 days from the closing date of the issue. In

book-building issue, you will be getting the refund in 30-40 days from the closing date. AWARDS AND

ACHIEVEMENT: 8 July 2005, Mumbai: Sharekhan won the award by the vote of consumers around the coun

part of Indias largest consumer study cover 7000 respondents 21 products and services across 21 major citie

The study, initiated by Awaaz Indias first dedicated 38

9. 39. consumer channel and member of the worldwide CNBC Network, and AC Nielsen ORG, Marg, was aim

understanding the brand preferences of the consumer and to decipher what are the most important loyalty criteria

the consumer in each vertical. In order to select the award recipient, spontaneous responses, rather than promot

responses were garnered, with an intention to glean unbiased preferences. Opinions were garnered from owners

each of the categories, to get experimental responses, which are likely to be more realistic and grounded in natur

Further, preference also indicates future intentions of repeat purchases. The reasons behind the preferences for b

were unveiled by examining the following. Tangible features of product / service. Softer, intangible features lik

imagery, equity driving preference. Tactical measures such as promotional / pricing schemes. Sharekhan is hon

to be voted as the most preferred stock broking brand in India our focus has always been to demystify the stock

market and empower the investors to take informed decisions, said Jaideep Arora, Director, Sharekhan The Aincreases Sharekhans responsibility to persistently delight our customers with user-friendly trading experience an

shall continue our focus to evolve business strategies that keep us aligned with our customers need Sharekhan sig

Blue Lotus as communication partner: Mumbai July, 2005 Sharekhan, the retail broking arm of SSKI group, on

the largest stock broking houses in the country, signed on Blue Lotus Communication Consultancy as its

communications partner recently. Sharekhan aims to gain a substantial market share through various new initiativ

First step, Platinum Guild & Power Club and communications has been identified as a major marketing initiative

company. 39

0. 40. First step, an initiative aimed at demystifying the stock markets to the layperson, provides guidance, knowled

and jargon-free research to help the first time investor take their careful first steps in the stock market. With over

million new investors having entered the stock market over the last year, the product was launched to address th

market need to provide structured supervision to the stock market novice. On a fast growth spree, Blue Lotus

Communications Consultancy has acquired its 6th client over the last month amounting to an addition of Rs.5 cro

the agencys capitalized turnover. Speaking on the growth of the company, N. Chandramouli, CEO, Blue Lotus

Communications Consultancy said, The acquisition of the Sharekhan account is extremely prestigious for Blue L

The communication of Sharekhan will be unique since it uses a combination of technology and finance to achieve

objectives of the client. Our strengths have in these sectors have proven to be a dovetail fit for Sharekhan. Found

October 2002, Blue Lotus has an impressive client portfolio with names like Trend Micro, TWS Holding, Bristle

Mahindra Special Services Group, Habitat International Spryance and Johnson & Johnson Acuvue. Having gain

these accounts through aggressive pitches the Rupees Fifteen Crore agency employs 50 people across its 5 officWe have always believed that public relations are an essential marketing tool that helps build brand credibility, t


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and recall. PR is an essential ingredient in any communications portfolio and the progressive companies like Shar

have recognized this need. We have an aggressive education and awareness campaign linked up for this online st

trading major, added Chandramouli. 40

1. 41. Sharekhan seen to revive interest in net trading : Trading in stock markets through the internet, which took a

due to investor apathy because of prolonged bearishness in recent years, is witnessing a revival of interest and is

expected record growth in the coming years. The retail investors in the capital market are the most neglected lot

no access to research and Sharekhan, the retail broking arm of SSKI group, one of the oldest members of the B

seeks to fill this vacuum felt by retail investors, according to Mr. Tarun Shah, CEO, Sharekhan, Mumbai. Speak

business line on the sidelines of the opening of the Coimbatore branch of Sharekhan, he said the company had

invested about Rs.13 crore in the last two years is creating the requisite infrastructure by way of branches and fointernet trading. With presence in about 123 cities across the country now, it will seek to consolidate its presence

the current year and focus on expanding its membership. He said Sharekhan enjoyed about 20 percent market

in Web business (Internet trading) in stock markets. Three years ago, web trading showed lot of promise but wit

market witnessing a downturn, there was not much interest among retail customers. The company has been add

around 1,000 customers a month and felt that for retail customer; web trading was a very good medium particula

it provided live information. Mr. Tarun shah, when asked about the number of investors who were hooked on to

trading, said numbers could be misleading. While his company has about 10,000 plus 41

2. 42. customers, ICICI securities claimed to have 1.20 lakh customers and there were other players like HDFC to

His estimate was that the number of active web traders would be in the 30,000 50,000 regions. He said this nu

was growing at 5 percent to 10 percent a month and this was a segment that could not be ignored. He said in

Sharekhan, web trading constituted about 1 percent to 2 percent of the revenue in 2001-02. But in 2002-03, wh

the overall revenue trebled, the share of Web trading constituted 22 percent of the revenue. As Sharekhans dail

trading volume was over Rs.200 crore, the share of web trading at about Rs.40 crore a day was substantial and

larger part of the volume was coming from day traders. Commenting on the growth of internet trading in the stoc

markets, he said share of web trading in the total turnover of the capital markets was miniscule now just about 1

percent. But in the next two or three years, he expected this to go up to 10 to 15 percent. There was huge scop

growth in this segment of business, he said. His company knew share broking best and would stick to that, he ad

Mr. Tarun shah said Sharekhan recently obtained license to offer Portfolio management services (PMS). It was

offering a range of products to suit retail investors and PMS when launched, would cater to the requirements of thigh worth-individuals. The entry-level investment for PMS membership may be around Rs.5 Rs.10 lakh, whic

need for having a well-diversified portfolio. This could be by way of taking over existing portfolio or fresh investm

he added. 42

3. 43. Sharekhan vs ICICI Direct vs HDFC vs Kotak vs Indiabulls vs 5 Paise 5 paisa 15 25.00% Sharekhan 14

23.33% Motilalsowal 0 0% ICICI Direct 15 25.00% HDFC 2 3.33% India bulls 12 20.00% Kotak 1 1.67% A

other (mention name) 1 1.67% Starcom bags Share khans Rs.10 core media duties: Starcom India has won the

media business of Sharekhan.com and its parent company SS Kantilal Ishwarlal Securities Pvt. Ltd. (SSKI). Th

of the business is estimated to be around Rs.10 crore. The development has been confirmed by Utkarsh Singh h

IP business, Starcom. The Business is moving from Insight singh told agencyfaqs! That Starcom got the online m

business of Sharekhan.com in may. The client subsequently wanted to hire a new agency for the conventional m

They had already seen our work on the online media front. So, it was not very difficult to convince them to awar

the entire media business, says Singh. The company is launching a new programme for first-time investors to inv

the equity market. For this, the company will be launching mass media campaigns very soon. Singh mentioned th

of the total media budget, 70 percent would be spent on mass media, while the remaining 30 percent would be

through online media. 43

4. 44. SSKI is among the leading brokerage companies in India with over eight decades of experience in the Indian

stock markets. Synapze, a Goa based agency, handles the entire communication for the company including the

creative business. Online Profit: A Tigers Tale: SSKI Investor services pvt. Ltd has been in the equities solution

business for the past eight decades. SSKI created Sharekhan in 1999, when it wanted to utilize the internet forproviding financial services through an online trading website. Sharekhan is one of the countrys strongest names
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online trading domain today. The company runs Indias largest chain of share shops with around 280 outlets in

cities. Sharekhan handles revenues to the tune of Rs.800 crore to Rs. 1, 000 crores on a daily basis. Says Ketan

Parekh, CTO, and Sharekhan, The focal point for any manager should be on business expansion. Technology i

a tool to achieve it, not the focus area. At the end of the day, you are simply running a business. Parekhs role h

been critical in keeping IT investments under control, and helping in keeping these spends aligned with Share kha

business goals. He runs a team with 50 people on board, Parekhs unit ensures that Sharekhan retains its focus o

providing reliable, secure, and fast trading services inside the jungle Sharekhan operates through online offline (S

channels. The online structure forms the most integral point for business and transactions. The online component

made up of a conventional portal, a chat facility and a few speed trade terminals. What the speed trade chann

customers gain a better and more efficient platform for transactions. It has a terminal at the user end, connected Sharekhans systems through a 44

5. 45. TCP/IP link. When a web trade request is made, it travels via HTTP/HTTPS and is not real- time. But with

speed trade transaction, the transfer of information is directly with the trading system and is entirely live. Sharekh

uses 128-bit SSL encryption technology by Revising and can also operate on cable connections, GPRS and dia

The offline model is more personalized in the sense that it provides the customer the opportunity to interact with

human voice through the IVR or a team of customer service executives over the telephone.

InvestingOnlineissomucheasier: This account enables you to buy and sell shares through our website. You get fea

like a) Streaming quotes (using the applet based system) 45

6. 46.b)Multiple watch lists c) Integrated Banking, demat and digital contracts d) Instant credit and transfer e) Rea

portfolio tracking with price alerts and, of course, the assurance of secure transactions. Features of Classic Acco

That enables you to invest effortlessly Online trading account for investing in Equities and Derivatives via

sharekhan.com Integration of: Online trading + Bank + Demat account Instant cash transfer facility against

purchase & sale of shares Make IPO bookings Click on the images for larger Screenshots You get Instant

and trade confirmations by e-mail Streaming Quotes Personalized Market Scan with your own customized

ticker! Single screen interface for cash and derivatives Your very own Portfolio Tracker! 46

7. 47. Are you an Investor? Get our Classic Account! The Classic Account enables you to trade online on the NSE

through our website, gives you access to all our research content and also comes with Dial-n-Trade, enabling yo

buy shares using your telephone. Are you a Trader? Get Trade Tiger! Trade Tiger is a next-generation online tra

product that brings the power of your broker's terminal to your PC... It's the perfect trading platform for active dtraders. Trade using your phone! Dial-n-Trade Free with our Classic Account, Dial-n-trade is an exclusive servi

trading shares from your landline telephone or cell-phone. Demat Account Sharekhan Demat Account Our dem

account services are quick, convenient and secure, coupled with the Classic Account or Speed trade. We provi

standalone demat services as well. 47

8. 48. Get the Trade Tiger advantage: Live Streaming Quotes Access all Trading Calls Advanced Charting fe

Create your own technical rules for trading A Single Trading Screen for BSE & NSE FEATURES OF TRA

TIGER:- A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX, Mutual Funds

Multiple Market Watch available on Single Screen Multiple Charts with Tick by Tick Intraday and End of Day

Charting powered with various Studies Graph Studies include Average, Band- Bollinger, Know SureThing, MA

RSI, etc Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines User can save his own def

screen as well as graph template, that is, saving the layout for future use User-defined alert settings on an input S

Price trigger Tools available to guage market such as Tick Query, Ticker, Market Summary Online fund transfer

activated with 12 Banks 48

9. 49. INDIAN SCENARIO Background of Exchanges: The stock trading history in India is obscured in the mists

time. Historical records, as and where they exist, rarely speak about business and speculative activity except in

passing. However, the origin of stock broking in the country may go back to a time, when shares, denatures and

bonds representing titles to property were first issued on the condition of transfer from one person to another an

earliest record of dealings in securities in India is the East India Companys loan securities, way back in the 18th

century. The first stock exchange in India, Bombay stock exchange was established in 1875 as the native sharestockbrokers association and has evolved over the year into its present status as the premier stock exchange in


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country. It may be noted that BSE is the oldest stock exchange in Asia, even older than the Tokyo stock exchan

which was founded in 1978. The country second stock exchange was established in Ahmedabad in 1894, follow

the Calcutta stock exchange (CSE). CSE can also trace its origin back to 19th century from a get together under

neem tree way back in the 1830s; the CSE was formally established in May 1908. Indias other major stock

exchange National Stock Exchange (NSE) promoted by leading financial institutions, was established in April 19

Over the year, several stock exchanges have been established in the major cities of India. There are now 23

recognized stock exchanges Mumbai (BSE, NSE and OTC), Calcutta, Delhi, Chennai, Ahmedabad, Bangalo

Bhubhaneswar, Coimbatore, Guwahati, Hyderabad, Jaipur, Kochi, Kanpur, Ludhiana, Mangalore, Patna, Pune

Rajkot, Vadodara, Indore and Meerut. Today most of the global stock exchanges have become highly efficient,

computerized organizations. Computerized networks also made it possible to connect to each other and have fothe growth of an open, global securities market. 49

0. 50. Though Stock Broking was practiced in Calcutta as early as 1836, the members of the broking profession h

neither any code of conduct for their guidance, nor any permanent place for congregation. The centre of their act

was near a neem three, where at present, stands the offices of the Chartered Bank (now know as Standard

Chartered) on Netaji Subhas Road, Calcutta. In 1905, Chartered Bank began t construct their own building whi

brokers to shift the arena of their operation, to the neighborhood of the recent Allahabad Bank. The brokers had

shelter and business was carried on in the open place. The inconvenience of such trading, promoted brokes to

organize themselves and in may 1908, an association was formed under the name and style of the Calcutta Stock

Exchange Association at 2, China Bazaar Street. At the time of incorporation in 1908, the Stock Exchange had

members. Today the total membership has risen to more than 900, which contains several corporate and instituti

members. The number of companies listed on the exchange is more than 3,500. The annual turnover of the exch

in 1997-98 was to the tune of Rs.1, 78,779 crores. The Calcutta stock exchange has been granted permanent

recognition by the Central Government with effect from April 14, 1980 under the relevant provisions of the secu

contracts (Regulation) Act, 1956, with a view to render useful service to investors. In December 1993, SEBI di

the stock exchanges to discontinue the traditional system of carry forward of transactions (badla). Subsequently,

proposed an alternative system in March 1994, but no agreement could be reached on implementing this system

February 1995, SEBI set up the G. S. Patel Committee (GSPC) to review the system of carry forward transacti

The GSPC submitted its report in March 1995. SEBI adopted the system recommended by the GSPC with som

modifications in its decisions of July 27, 1995 and October 5, 1995. 501. 51. This Revised Carry Forward System (RCFS) was implemented in the BSE in January 1996, but the other

exchanges in which the traditional carry forward system had been prevalent before December 1993 did not com

forward to adopt the RCFS. A year after the implementation of RCFS, the President of the BSE wrote to SEBI

January 1997 requesting a relaxation of certain aspects of the RCFS to make to more practical and efficient. In i

meeting of March 27,1997, SEBI reviewed the entire sequence of developments relating to the RCFS and speci

noted that while introducing the RCFS in July 1995, SEBI had decided that the implementation of the revised c

forward system would be reviewed periodically by the Board, the first review being after three months. BSE

Background: The BSE sensitive index (1978, 79-100) has, to a considerable extent, been serving the purpose o

quantifying the price movements as also reflecting the sensitivity of the market in an effective manner. The numbe

companies listed on the Bombay Stock Exchange has registered a phenomenal increase from 992 in the year 19

about 3,200 companies by the end of March 1994 and their combined market capitalization rose from Rs. 5,42

crores to around Rs.5,63,748 crores on 31st March 1996. These factors necessitated compilation of a new bro

based index series reflecting the present market trends in a more effective manner and providing a better

representation of the increased equity stocks, market capitalization as also the newly emerged industry groups.

Towards this end, the exchange constructed and launched on 27th May 1994, two index series viz. the BSE 200

the DOLLEX. 51

2. 52. Coverage: The equity shares of 200 selected companies from the specified and non- specified lists of this

exchange have been considered for inclusion in the sample for BSE 200. The selection of companies has primari

been done on the basis of current market capitalization of the listed scrips on the exchange. Besides marketcapitalization, the market activity of the companies as reflected by the volumes of turnover and certain fundamen


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factors were considered for the final selection of the 200 companies. Choice of Base Year: The financial year 19

90 has been chosen as the base year for the price stability exhibited during that year and due to its proximity to t

current period. NSE: The 13 year old National Stock Exchange (NSE) has outshined the 130 year old. Bombay

stock exchange (BSE) in terms of turnover and volume. The BSE has lost its market share in these segments from

percent to 31 percent in the last three years. While, the turnover in BSE stood at Rs. 1,996 crore as on March 2

2005, the turnover in NSE was Rs.3,926 crore. The volumes (numbers of shares traded) of NSE at 2.94 crore

also much higher than the volumes of BSE. In the derivatives segment, the NSE is a clear winner. It currently acc

for about 97 percent of the countrys equity derivatives volume. However, the BSE was the first stock exchange

country to start trading in derivatives segment on June 9, 2000. The NSE has rewritten a number of rules and up

many traditions. As the derivatives segment has immense effect on the cash market, the movement in this segmenmostly determines the trend in the market. 52

3. 53. Against nearly 1,000 companies listed on the NSE, the BSE has nearly 4,800 listed companies despite such

huge number of listed companies; the total market capitalization of BSE is around Rs.17 lakh crore. On the othe

the NSE has a total market cap of Rs.16.7 lakh crore. The most tracked index on NSE, CNX, and Nifty also h

more number of stocks than the BSE Sensex. While, the Nifty represents 50 stocks, the Sensex represents only

stocks. The presence of more stocks on Nifty also gives a better valuation than Sensex. 53

4. 54. Latest Marketingstrategies of Sharekhan 1. SURVEY & INSPECTION:- The growth in technology and

communications has impacted every aspect of business in some or the other forms. These effects are enduring an

have changed the very way in which business is carried out. The stock market is one such institution whose very

existence has been challenged by the growth in information technology. It has turned very idea of a stock market

head. Technology has impact the working of stock markets in every sense. However, useful starting point for thi

study would be the study of dematerialization, or demat as it is Popularly known as. This is simply because dema

change the way stocks are held and traded and therefore has effect on every other function of the market.

Dematerialization in simple terms means the conversion of shares from physical to electronic form. Demat, enabl

the use of technology is probably is single most important factor which has repercussions on every aspect of the

markets. Demat in India started with the creation of NSDL (National stock depository limited) in 1996. UTI wa

of the first institutions to use demat when it decided to dematerialize 50% of its holdings in 1997. SEBI gave a b

to demat, with compulsory trading on shares in demat form in specified scrips by institutional investors from Jan

1998. 545. 55. Table 1: percentage of trade in demat form Timeline Percentage of trade in demat form Apr 2002 2.5% Dec

2008 79.3% Since 2012 99% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90

100.00% Percentage of trade in demat form Apr-02 Dec-08 Since 2012 Dematerialization has benefited the ma

and the market players in more than one way. Demat is instrumental in: 55

6. 56. Abolition of market lots Introduction of rolling settlements Enhancing liquidity Brining stamp duty to ze

Reducing chances of bad delivery Increased lending by banks and other FIs SEBI extended demat to IPO dur

capital reforms in capital markets in 2002. The pr

Documents

summer intenship project on marketing strategy adopted by sharekhan.pdf