Summer Market 2013 Promotional Opportunities

2013 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

SUMMER MARKET | JULY 31 - AUGUST 3, 2013Salt Palace Convention Center | Salt Lake City, Utah

Open Air Demo | July 30, 2013 | Jordanelle State Park, Utah

Show | July 31-August 3, 2013 | Salt Lake City, UT • Demo | July 30, 2013 | Jordanelle State Park, UT

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10 under $1,000

• Attendee eNews “Featured Product Showcase”

• Attendee eNews logo placement

• Enhanced listing

• Floor graphics

• Official Show Directory 4-color logo listing

• Online Product Showcase

• Onsite swag distribution

• Mobile App Product Showcase

• Live from OR

• OutdoorRetailer.com anchor banner

Free

• New Product Digital Catalog

• New Exhibitor Dossier (1st year exhibitors only)

oFFicial show sponsorships

We offer three tiers – Platinum, Gold and Silver – each with

unique benefits. Ask your Account Executive for more info.

high impact

• Window clings (exterior/interior)

• Entrance signage (exterior/interior)

• OutdoorRetailer.com ad campaign

• Official Show Directory print ad

• Gold TotalReach™ Package


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new exhibitor

• VIP Retailer/Media “Bag” sponsor

• New Exhibitor TotalReach™

• Onsite display case

• Attendee eNews “Featured Product Showcase”

• Official Show Directory “Featured Product” print ad

custom sponsorships

Ready to create your own opportunity? Here are some things to think about, and then give us a call!

• Budget

• Goal: would you like to create awareness, influence behavior, drive booth traffic?

• Location: would this happen in your booth, a Zone, the Demo, on the show floor, hotel?

• Resources: do you have enough product on-hand, staff for an activity, looking for partnerships?

booth traFFic drivers

• Email/postal list rental programs

• Product display case at Salt Palace entrance

• Official show “Product” sponsor

• Mobile App alerts

• Bronze/Silver TotalReach™ packages

call your account executive today!

Find out how to become a Platinum, Gold or Silver

sponsor. For more sponsorship opportunities visit

outdoorretailer.com/sponsorship


Statistics prove that sponsorships and advertising increase booth traffic. Make the decision that will elevate your brand’s visibility to the

key decision makers and retail buyers at Summer Market. Unique and distinctive sponsorships are advantageous to your brand. Having a

one-of-a-kind sponsorship puts your creative stamp on it. We welcome custom sponsorships; the sky’s the limit on your creativity. Your

account executive will work with you to create a perfect-fit sponsorship.

increase brand awareness*

• Onsite promotional opportunities

• Show advertising

• Hospitality functions

*Using CEIR Research database.

104%

46%

86%

5 reasons to be a sponsor at outdoor retailer

Set yourbrand apart

Build traffic, increase

sales

Increasebrand

recognition and visibility

Enhance customer

interaction

Createdistinct

opportunities

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Increase your company’s brand loyalty, create awareness about your products, and drive sales by participating as a Summer Market

sponsor. Your company will receive unprecedented exposure to 27,000+ industry members and leaders in the outdoor community.

You will receive meaningful recognition and valuable networking opportunities.

“we’re proud to partner with the outdoor retailer show as it’s

truly an opportunity to be at a grassroots level with industry

leaders and category influencers that bring authenticity and

credibility to the retailers in attendance.”

shane downey | new balance

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95%*

of attendeescome to outdoor retailer

to see new products* WM13 post show attendee survey


Live From OR New Product Videos

$1,000

New Product Showcase

$1,000

Online Product Showcase

$750

Show Directory

$750

New Product Digital Catalog

Free to all exhibitors

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maximize exposure For your new product (Special package pricing available for “new product Focus” opportunities.)

Mobile App Product Showcase

$750

NEW FOR

summer market2013


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“The beST Thing about this environment is that

everybody gets to try out all the boats. RETAILERS GET TO SEE

FIRSTHAND – ON THE WATER – THE CHANGES WE’RE MAkING so they’re

educated for their buying and educated for their customers.

this is the hub oF the industry, everybody comes here.”

– DaMon BungarD, Jackson kayak


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demo opportunities

Sponsor demo-only events like paddle races, trail runs and fly casting that promote your brand and put your product in the hands of

influential buyers. Maximize brand exposure as a “presenting” sponsor, or as an “official” product of the OAD.


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The Summer Market 13 show directory is OR’s premier print opportunity to target our retail audience. Already a key industry resource,

more than 6,000 copies will be hand-delivered to retail decision makers onsite.

premium size:

Spread

Full Page

Full Page

Full Page

Full Page

Full Page

standard size:

Spread

Full Page

1/2 page

Logo

Showcase

(Custom opportunities also available)

premium ad placement:

Inside Front Cover

Inside Front Cover

Inside Back Cover

Back Cover

Right Page/Front of Book

Tabbed Divider/Two sided (space limited)

standard ad placement:

Run of Book

Run of Book

Run of Book

Logo Listing

Product Showcase

show directory


window clings vehicle placements product displays entrance signage

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OR sponsorships give your brand exposure to over 27,000 key industry decision makers. With vehicle placements, product displays and

signage to one-of-kind custom opportunities, tell your brand story in front of the largest b2b outdoor event of the year.


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or show mobile app web advertising & microsites

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By sponsoring in multiple media, your message is seen by a larger audience, and reinforced when viewed in several places. Enhance your

marketing efforts by creating a cohesive multi-media campaign – before, during and after the show.


enews - ATTENDEE & ExHIBITOR live From or

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Sponsorships are traffic builders – Increase your brand’s exposure and visibility at Summer Market with promotional opportunities. Drive

attendees to your booth and get top-of-mind awareness!


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or hub opportunities

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“We always make great connections at the OR show, but there’s only so much time each day. With the or hub we’re able to keep making

those great connections and really get retailers stoked on Teva all year long.” – amy bondurant, teva


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“Live From OR” is a video series OR produces and promotes

with host timmy o’neill reporting on happenings from the

show and also conducting exhibitor interviews.

“The value of the Live From OR

video is realized when we compare

it to our internally produced and/

or externally contracted forms of

advertising/marketing. Live From OR provides us production

quality results in an authentic unmanufactured setting. we

use the video for advertising, web clips, youtube, Facebook,

training, and various other company needs. From the

impressions to the professionalism of the staff, we will continue

to utilize this return on investment.”

– kevin carpenter, rocky s2v


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86%*

of attendees come

to outdoor retailer to build

business relationships* WM13 post show attendee survey


outdoor retailer zones, events & parties

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Your booth at Summer Market is only part of the picture. Promotional opportunities provide creative ways to promote your presence at

the show and enhance your results. Engage your audience at the Industry Party, a “2nd Night” party, or the All Star Industry Jam.


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®


Your ininnonovavatitivev and brand boosostitingng sponsorships conontrtribibututee tto susuccesssffsfululul OROR Winter andd SuSummmerer MMararkekett evenentsts.


For more sponsorship opportunities please visit outdoorretailer.com

Alaska & Hawaii

PAUL DILLMANSenior Account ExecutiveTel: [email protected]

KRISTA DILLAccount ExecutiveTel: [email protected]

ROBERT O’QUINNAccount ExecutiveTel: [email protected]

DAVE NIELSONAccount ExecutiveTel: [email protected]

Canada & International

31910 Del Obispo, Ste. 200San Juan Capistrano, CA 92675

Summer Market | July 31-August 3, 2013 Salt Palace Convention Center | Salt Lake City, UT

Open Air Demo | July 30, 2013Jordanelle State Park, UT

OR supports sustainable business practices, using recycled paper and soy-based ink.

Documents

Summer Market 2013 Promotional Opportunities