Summer Media Pack - QBS Softwareftp.qbssoftware.com/public/mediapack/mediapack2011H2A.pdf · Summer Media Pack. ntent Online Marketing 01 Electronic Direct Marketing 06 QBS Calendar

Summer Media Pack

ContentsOnline Marketing 01

Electronic Direct Marketing 06

QBS Calendar 13

Print Marketing 03QBS Direct Magazine

Bespoke Marketing 08

Booking Form 14

Summer 2011 QBS Software have maintained a webshop since 1997. Our new website went live in January 2010.We have more than 600 publishers online and tens of thousands of line items. We maintain key information including Overview, Features, Product Licensing, System Requirements, Version History and comprehensive Pricing for key publishers.

Direct Traffic: 26%Referring Sites: 25%Search Engines: 49%

Traffic

New publishers can by-pass the selection process and have an instant presence online, subject to a £300administration cost.QBS will create Overview, Features, Product Licensing, System Requirements, Version History and comprehensive Pricing pages for your product and maintain them for 6 months.QBS will invite the publisher in to train sales staff in person or via a webinar.QBS Marketing Department will feature the product under ‘New Products’ and mention the product in relevant Electronic Direct Marketing emails that we produce. The product will also be featured for one week on the front page of the QBS website.If the product sells within that period, QBS will continue to maintain the presence online. However, if there are no sales, QBS will only maintain the overview, unless the publisher is prepared to pay an additional administration cost.

New Publishers £300

To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected]


Online Marketing

www.qbssoftware.com

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Visitors come from 201 countries and territories but the overwhelming majority come from the United Kingdom.Customers spend around £360 000 per annum online. Many online products are auto electronic delivery (immediate delivery). We received 176 000 visitors last year. 19% come back for more.10% of visitors land on our front page and see our Feature Spots.13% of Direct sales are transacted through our webshop.

Visitors

http://ftp.qbssoftware.com/public/info/QBSS/qbsDirectS2011.pdf




Banner Adverts achieve around 25 000 impressions per month.Subject to design and content, you can expect up to 200 click throughs per month.Position: QBS website homepageSize: 625px wide x 100px highFormat: flash|gif(animatedgifpreferred)Impressions: 25 000+Duration: One calendar month

Banner Adverts achieve approximately 25 000 impressions per month.Subject to design and content, you can expect up to 150 click throughs per month.Position: QBS website homepageSize: 150px wide x 240px highFormat: flash|gif(animatedgifpreferred)Impressions: 25 000+Duration: One calendar month

Category adverts must relate to the category in which they appear and sit above the product listings.Position: Subject to CategorySize: 625 wide x 150px highFormat: flash|gif(animatedgifpreferred)Impressions: Subject to categoryDuration: Six months

Side Banner Advert £300

Category Banner Advert £150

Leaderboard Banner Advert £400

DIRECTQBS DIRECT is our primary source of new business and contains up to thirteen articles, advertorials and white papers of interest to the developer community and IT professionals.

The publication reaches, influences and educates keydecision makers who buy software, in tens of thousands of SMEs and SMBs, throughout the United Kingdom. QBS DIRECT is enforced by the webshop which provides in depth information and up-to date pricing on thousands of items.

It reaches a highly targeted, receptive, opt-in audience of IT Professionals and Developers within all sectors of industry, commerce, administration and software development and affects and instructs key decision makers who buy technology within a broad computer industry audience.

The two editions, Summer and Winter are timed to reach customers at peak procurement periods and to avoid public and school holidays.Summer Edition drops late January to early February.Winter Edition drops late September to early October.

Target

Frequency

Looking for LOW-RESOURCE ENTERPRISE ANTIVIRUS and ENDPOINT PROTECTION?

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Print Marketing





General: Specials and Listings

Categories: Mac, Linux and Focused Categories

QBS Features: New Publishers, New Releases and QBS Reviews

Articles: Articles covering Professional & Developers

Size: 206mm x 276mmCover: 4Pages: 44 - 48Colour: Full

Alternatively, visit: http://ftp.qbssoftware.com/public/info/QBSS/qbsDirectS2011.pdf

10 000 to 20 000 are delivered to our prime customers.50 000 to 70 000 are inserted in leading technical magazines such as CBR, IT Expert, PC Pro and PC Advisor. (Publications may vary.)Approximately 5 000+ are handed out at trade shows, conferences and seminars such as ACCU, BETTs,DevWeek, InfoSecurity, TechED, Technical Communication Conference 2011 and Software Architect 2011. (Events may vary). Remainingcopiesaredistributedwitheveryphysicalorderfulfilment.

• Aspose• AVG• Bluebeam • ComponentOne• Dameware• EC Software • Flexera • GFI• Infragistics • Intel

• Jetbrains• Kerio• Microsoft • Paessler • SAP• Techsmith• visionapp

Sections

Publication Specifications

Distribution

Call To Action

Recent Advertisers

Circa 100 000

It is mandatory for all advertisers to have a call to action back to QBS to allow for marketing activities to be tracked. All adverts should direct customers to QBS Tel +44(0) 8456 580 580 and email sales@qbssoftware.com.Allartworksuppliedshouldalsohavetheoriginalsourcefileinadditiontothe300dpi/PDFfile.

Please request a unique web url which can be tracked for statistical analysis from Ritchie Woodburne.

Advertising Specifications & Rate Card

Articles By Request

Full Page £2 000

Front Cover By Invitation £3 000

Half Page £1 200

Inside Front Cover £3 000

Back Cover £3 000

Inside Back Cover £2 500

Pages: Maximum 2Words: Maximum 1600

Trim size: 206mm wide x 276mm highText Area: 186mm wide x 256mm highBleed: 3mm top, bottom, left and right

Trim size: To be arrangedText Area: To be arrangedBleed: 3mm top, bottom, left and right

Trim size: 206mm wide x 138mm highText Area: 186mm wide x 125mm highBleed: 3mm top, bottom, left and right

Inside Front Cover, Back Cover, Inside Back CoverTrim size: 206mm wide x 276mm highText Area: 186mm wide x 256mm highBleed: 3mm top, bottom, left and rightALL articles and advertisements must have minimum 3mm bleed.Sizes, distribution and dates are subject to change without notice.

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Click here to view the latest QBS DIRECT Magazine

http://www.qbssoftware.com/QBSDIRECT2010

http://ftp.qbssoftware.cm/public/info/QBSS/qbsDirect2011.pdf


Electronic Direct Marketing

QBS Software creates and distributes around 100 000 emails each month.WehavealargeselectionofemailscoveringspecificmarketsincludingAcademic,Apple/MAC,Business,Developers,Security and Virtualisation.Ourflagshipnewsletter,QBS TechNews covers a wide range of topics, including new products, new releases, special offers and promotions, technical tips and featured items.In the last week of every month, we email our entire contact and customer database with the “Last Minute Specials” which expire at the end of that month.

All Publishers should email [email protected] with newsworthy activities which we can help to promote, including newsletters, product updates, new releases, new products, promotions and events or webinars or any other general noteworthy information.

Very detailed metric reports are produced for each EDM that provide the number of emails sent, emails delivered, unique opens, views, forwards and unique user links clicked. Potential customers who showinterest in featured products are called by the account manager responsible for the account.

Content: Three to four featured products, top 3 new releases, top 3 new products, top 3 special offers and promotions, top 3 events, seminars and webinars and tech tips.Targeting: Every QBS contactCirculation: 30 000 +Frequency: First week of every monthView Online: http://www.qbssoftware.com/forms/technews.html

100 000 emails per month

Statistics

QBS Software sends approximately 20 000 emails each month. Every signature carries an advertising banner that links back to the product page being promoted.Size: 633px wide x 100px highFormat: gifCirculation: 20 000 +Duration: One calendar month

Content: Security products aimed at the SecurityAdministratorsandoffices.Targeting: All our security customers.Circulation: 30 000+Frequency: Every other month | Please see our marketing calendar.View Online: http://www.qbssoftware.com/forms/ securityworld.html

Content: Developer products aimed at the Developer community.Targeting: All our developer customers.Circulation: 15 000+Frequency: Every other month | Please see our marketing calendar.View Online: http://www.qbssoftware.com/ forms/developerworld.html

Content: Business products aimed at the Business community.Targeting: All our business customers.Circulation: 15 000+Frequency: Every other month | Please see our marketing calendar.View Online: http://www.qbssoftware.com/ forms/businessworld.html

Signature Advertising £400



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TechNews

Content: Virtual products aimed at IT Managers & System Administrators.Targeting: Customers who have bought Virtualisation Technology.Circulation: 10 000+Frequency: Every other month | Please see our marketing calendar.View Online: http://www.qbssoftware.com/forms/ virtualworld.html

http://www.qbssoftware.com/forms/technews.html

http://www.qbssoftware.com/forms/technews.html

http://www.qbssoftware.com/forms/securityworld.html

http://www.qbssoftware.com/forms/securityworld.html

http://www.qbssoftware.com/forms/developerworld.html

http://www.qbssoftware.com/forms/developerworld.html

http://www.qbssoftware.com/forms/businessworld.html

http://www.qbssoftware.com/forms/businessworld.html

http://www.qbssoftware.com/forms/virtualworld.html

http://www.qbssoftware.com/forms/virtualworld.html

The United Kingdom hosts a number of specialist IT events each year and QBS has many years of experience organising and exhibiting at virtually all of the UK IT events.

Last year we represented a number of software publishers: Intel Software at ACCU, GlobalSCAPE at InfoSecurity, and ComponentOne at the UK Technical Communication Conference in Oxford. We had two stands representingFlexeraandIntelSoftwareatSoftwareArchitectaswellashostedourowncustomerbriefingsatMicrosoft and an Intel technical seminar in Reading. So far in 2011, QBS have represented Intel at DevWeek and ACCU. QBS are always willing to help on your stand or organise a stand for you at most UK IT events.

Please contact Ritchie Woodburne on +44 (0) 20 8733 7135 or e-mail [email protected] for more information. Events are booked up well in advance - so don’t delay!

Events Priced On Request



Indicative Prices

Title: 4ppA4Leaflet-DigitalSize/Spec: A4 Portrait 4ppOrigination: Complete artwork to be supplied by publisher Printing: Full colour digital throughoutMaterials: 200gsm SilkFinishing: Crease, trim and fold, pack suitably

We can help you print your datasheets and avoid costly overseas shipping. Take a look at our marketing calendar and let us know if you would like to have a stand at an event or if you wouldlike us to hand out your collateral in our goodie bags.

Printing of Events Collateral

QBS delivers 10 000 documents by post and email over a six month period. These documents include quotes, order acknowledgements and invoices. For extra exposure get your company’s logo on these documents:Time Period: 6 months Price: £75.00

Quantity Price250 £225.00500 £351.25

Bespoke Marketing

QBS Documentation

QBS can produce paper-based mail campaigns from our database by request: Postcard Mailer / Letter Mailer. This is particularly useful for new publishers or publishers trying to get a new product message via a focused campaign to a wider audience.

Mail Campaigns

Indicative pricing:

Indicative pricing:

Postcard Mailer

Letter Mailer

Title: A5 Postcards including personalisationSize/Spec: A5 2ppOrigination: Complete artwork to be supplied by publisher Printing: Fullcolourdigitalbothsides,personaliseonesideonly,variabledatafrom1filesuppliedMaterials: 300gsm silkFinishing: Trim and pack suitably

Digitally print 2 x A4 (1 envelope and 1 letter) both 4 colour, 1 side only on gsm uncoated, fold, glue and produce finishedmailer

Pricing subject to change without notice. Please call Ritchie Woodburne

for a quote.

Quantity Price100 £ 96.25250 £ 157.50 500 £ 262.50 1000 £ 475.002000 £ 897.50

Quantity Price50 £ 50.00100 £ 75.00 200 £ 125.00 500 £ 250.00750 £ 343.501000 £ 437.502000 £ 750.005000 £1562.50

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If you are looking to target a particular sector or want to run a campaign that extends beyond the QBS Database we can help. In collaboration with a third party we can help you reach a live database of over 165 000 IT Decision makers or over 375 000 IT Professional in the UK. (International lists also available on request)

Our data partner has 2 500 IT recruitment consultants that canvas and network around IT managers and directors and gather data through personal conversations and CV screening – not subscriptions. The consultants then apply relevant skill, industry, location and size codes to each manager record ensuring accurate audience targeting.

The knowledge of position and career aspirations warrants higher quality leads and conversion rates.To ensure high response rates no contact is ever sent more than one email per week.

Bespoke campaign packages available on request.Pricing subject to change without notice. Please call Ritchie Woodburne for a quote.

Email Campaigns (Rent A Database)

Data

Indicative pricing:

Segmentation

IT Professionals Packages

Decision Makers Packages:

15 000 emails - over 1 send £3 00045 000 emails - over 3 sends (15000 x3) £6 000

10 000 emails - over 1 send £3 00025 000 emails - over 3 sends (15000 x3) £6 000



QBS is partnered with an established telemarketing company that is built upon over 20 year’s experience within the telemarketing and IT sector. Through this partnership we can offer telephone campaigns for:

•LeadGeneration•SeminarManagement•DatabaseMaintenance•CompanyProfiling•CustomerSurveys

Our telemarketing partner only employs permanent staff, to offer continuity for clients. They are trained to a very high standard, including Solution Selling methodology, FAB Selling, Open Question techniques and Objection Handling.

Project Set-Up

Telemarketing

Wewillorganiseanin-depthbriefingregardingyourcompanyanditsproductsandservicessowethoroughlyunderstandallaspectsofyourcompany.Thisalsoenablesthoroughbriefingofanyoperativesthatwillbeworkingwithyourproject.Atthebriefingmeetingwewouldalsoclarifythefollowinginformation:

•Detailedinformationregardingcompany •Productsandservices •USPs •Marketplacecompetitors-andtheirweaknesses

•Datatobegatheredduringcall,forexample •Currentsolution •Currentprovider •Whatissueswithcurrentsolution •Exactobjectiveofcall,ieleadcriteria •Budgets •Timescales •Evaluation •Implementation

•InformationRequirement •Keyfields •Commonfields •Format/regularityofon-goingreports •RequirementsforEndofCampaignReport •DevelopmentofCallGuide •Maximiseleadopportunities •Maximiseamountofdatacapturedfor future campaigns

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INDUSTRY SECTOR SKILL SETIT SAP

Utilities ERPTextiles DatabasesRetail Software Development

Public Sector NetworkingProperty Infrastructure

Oil, Gas and Petrochemical ServerMining SecurityMedia Project Management

Manufacturing InternetLeisure and Travel QA/ Testing

Legal StorageConstruction and Engineering

Business ConsultancyBanking and Finance

AutomotiveAdvertising and Publishing

As part of the standard Lead Generation Service offered by our telemarketing partner, calls will include a BriefCompanyProfile(BCP)ofthetargetcontact. The standard BCP includes:

•Confirmationoffullcompanyname•Confirmationoffullcompanyaddress•CorrectDecisionMakerContactwithintheCompany

The benefits of the BCP include: •Allowingourpartnertoworkwithexistingdataandavoidingthecostofpurchasingnewdata.•Avoidsthepossibilityofwastedcallsbyensuringcompaniestargetedarerelevanttoyourproductsandservices. This would be carried out before the telemarketer has got to the stage of speaking with the Decision-Maker Contact.•Givesacleanbankofaccurateandup-to-dateinformationforfollowingcampaigns,betheytelemarketingor mailings.

New data can be sourced within the following criteria:

•Industrysector•Geographicalsectors•Numberofstaff•Numberofcomputerusers

Lead Generation Calls:TheOperativesarechargedataflatdailyrateof£300perday.

The daily rate includes: •Managementofthedatabase,ieensuringfollowupcallsarefulfilledasagreed•ContactingagreednumberofDecision-MakerContactsperdayThistargetdiffersdependingon the level of contact required, ie Manager or Director and the depth of call carried out.

Project Set Up:Cost included in daily rate and includes:

•CampaignBriefingMeeting•DesignofDatabase•ProjectPack•DesignofCallGuide•ReportingFacilities•EndofCampaignReport

Brief Company Profile

Data Purchase

Project Costings

July 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter)

August 2011 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter)

September 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter) TCUK/ISTC 2011 (Event) Devcon 2011 (Event) 360IT 2011 (Event) Storage Expo 2011 (Event)

October 2011 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter) JAX London (Event) LITS 2011 (Event) Software Architect 2011 (Event) IP Expo 2011 (Event) Ecommerce Expo 2011 (Event)

November 2011 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter) SANS London 2011 (Event) Green IT Expo 2011 (Event)

December 2011 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter) Brockade 2011 (Event) IP Expo 2011 (Event) TestExpo 2011 (Event)

To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected] 12

To advertise or discuss bespoke marketing campaigns, please contactRitchie Woodburne: +44 (0) 20 8733 7135 | [email protected] James: +44 (0) 20 8733 7145 | [email protected] 13

QBS Calendar

January 2012 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter) BETT 2012 (Event)

February 2012 QBS Direct Catalogue TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) Last Minute Specials (eNewsLetter)

March 2012 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) Last Minute Specials (eNewsLetter) Ecobuild 2012 DevWeek 2012 (Event) DataCentreWorld 2012 (Event) UCExpo 2012 (Event)

April 2012 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) Last Minute Specials (eNewsLetter) ACCU 2012 (Event) TechDays 2012 (Event) Infosecurity 2012 (Event) Service Desk & IT Support Show 2012 May 2012 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) Last Minute Specials (eNewsLetter) CEIC 2012 (Event) Channel Expo 2012 (Event)

June 2012 TechNews (eNewsLetter) BusinessWorld (eNewsLetter) VirtualWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter)

July 2012 TechNews (eNewsLetter) DeveloperWorld (eNewsLetter) SecurityWorld (eNewsLetter) QBSD News (eNewsLetter) Last Minute Specials (eNewsLetter)

Booking Form

PROMOTIONAL MARKETING OPPORTUNITIES

Purchase Order Number

Should a credit facility be granted, I agree to payment being made 30 days from the date of the invoice. I am authorised by the above company to sign this booking form.

Contact Name: Mr/Mrs/Miss/Ms/Dr/Prof

Job Title

Company Name

Invoice Address

Post Code

Tel: Fax: E-mail:

PRINT MARKETING | QBS Direct Magazine

Full Article Cost

Full Page Cost

Half Page Cost

Front Cover Cost

Inside Front Cover Cost

Back Cover Cost

Inside Back Cover Cost

ELECTRONIC DIRECT MARKETING

TechNews

VirtualWorld

DeveloperWorld

SecurityWorld

BusinessWorld

ONLINE MARKETING | Banner Adverts

Home Page Advert

Feature Spot

Side Bar Advert

Duration

Category Advert

PAYMENT

Please debit my credit / debit card to the amount of £

My card is a:

I would prefer a wire transfer (Y/N)

Card Number

Visa Mastercard Switch Amex

Card Holder’s Name

Security Number

Card Holder’s Address if different from above

Post Code

Signature Date

Summer or Winter

BESPOKE MARKETING | Events and other Activities

Activity Description

Activity Cost

All bookings are administered on a first-come, first-served basis. All bookings to be confirmed in writing.

Duration

Please fax to +44 (0) 20 8902 7600 or e-mail [email protected]

Start Date Expiry Date Switch Issue Number

Amount

EU VAT Number

14

Documents

Summer Media Pack - QBS Softwareftp.qbssoftware.com/public/mediapack/mediapack2011H2A.pdf · Summer Media Pack. ntent Online Marketing 01 Electronic Direct Marketing 06 QBS Calendar