Summer Olympics 2020

Sponsored by Gatorade

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G O

In order to create our marketing campaign, we advertised a known energy drink,

called Gatorade, and presented this idea through the Tokyo 2020 Summer Olympics.

We did so by advertising through magazines, billboards, radio broadcasts,

commercials, and so on and so forth. Each member of our group played a crucial role

into marketing Gatorade, within the Summer Olympics, through different types of

advertising techniques.

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T R R Product Name: Gatorade

Michael: Voice over, Athlete, Video Editor, Web Designer

Colin: Athlete, Video Editor, Graphic Designer, Web Designer

Anthony: Videographer, Video Editor, Graphic Designer, Audio Producer

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ROur rationale consists of a critical overview of both, our product, Gatorade and

our campaign. Primarily focusing on our product, we also explored the aspect of the Olympics to present our product. We thoroughly explained our thought process and reasoning behind marketing our product through the Summer Olympics. Below is a link which will direct you to our rationale.

Link:Rationale (Paragraph)

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M C Magazine:

This magazine produced, advertises our product “Gatorade”, incorporating our primary focus “Tokyo Olympics 2020.” TIME’s goal is directed to produce an engaging magazine that will intrigue and persuade the audience, in a way of making them purchasing Gatorade and Olympic products. This magazine consists of an Olympic athlete sprinting, and holding a Gatorade bottle. The predominant message being conveyed within this magazine is that, if one consumes Gatorade, he/she will be able to obtain an immense amount of strength and energy to perform an your utter best.

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B D Billboard:

This billboard produced, advertises our product “Gatorade”, although primarily revolves around our primary focus, “Tokyo Olympics 2020.” The billboard created is directed to advertising Gatorade as a sports drink, though using the Tokyo Olympics 2020 to be it central focus, as demonstrated with the sports players and symbols incorporated within this billboard. The predominant message being portrayed within this billboard is, due to Gatorade revolving sports, if one desires to obtain the necessary energy and strength to perform superbly, Gatorade will surely supply you with that.

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R B Within our radio broadcast, we had 2 gold olympians talk to a producer at 99.1 radio station. The producer asked Michael and Colin a few questions, relative to their success and history. Due to these questions being asked, both Michael and Colin were able to discuss to the producer their inspirational stories and how Gatorade helps them perform at their utter best. Below are two links, which will direct you to both the radio broadcast and radio script.

Links:Radio Script

Radio Broadcast (Video) 7

TV W C The TV and web commercial is directed on advertising the product Gatorade, and using the Tokyo Olympics 2020 to demonstrate the sport aspect within such product. This commercial consists of a various number of occurring sport events that’s intended to represent the upcoming summer Olympics occurring within Tokyo 2020. The commercial’s primary target is to intrigue and persuade those who take-part in sports to consume Gatorade as a sport drink when playing their desired sport. The intended message being portrayed within the commercial is that, Gatorade will provide one with the opportunity to perform at one’s utter best when playing any sport.

Link:

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S M ATwitter:

@OlympicsG2020

Youtube:

OlympicsG2020

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