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singapore
Institute forBusiness & Entrepreneurship (IBE)
Singapore
Summer Program 2018
Director ’s Note
Speci�cally designed to empower young, career-driven individuals through learning and the application of dynam-ic business skills and knowledge, our Summer programs are loaded with business and practical objectives and have helped legions of professionals succeed, at work and in their business.
As Director of Studies at the Institute for Business and Entrepreneurship, Singapore, I am proud to present our summer program, known for its cutting-edge curriculum.
shopping district, alongside our well-connected business network, helps students develop their professional horizons in Singapore.
�e success of our students is the only measured value of our work, and we make every e�ort to o�er each of our students the means and knowledge necessary to make them the eco-nomic icons of tomorrow.
Beyond the rich curriculum o�ered, our strategic location on Orchard Road, the heart of Singapore’s commercial and
Ever wondered how Singapore grew to be such a thriving economy and enterprising city?
Find all the answers at our Singapore Summer Program.
Greetings from sunny Singapore!
Dr. Samuel LeeDirector - Institute for Business & Entrepreneurship, Singapore
S ummar yOur Summer Program – an Overview
Courses O�ered
Student-Speak
Discover Singapore
Get in Touch
O ur S ummer Prog r am – an O ver vie w
Augment your knowledge of the business universe, with a special focus on Singapore and Asia with our world-class summer program at IBE Singapore.
Our hand-picked team of experts with over 30 years of experience in education, business and investment, interact with participants over a 3-week residential program.
O ur S ummer Prog r am – an O ver vie w
�is multi-cultural and cosmopolitan environment o�ers insight into the formulation of public policies, business practices and entrepreneurship in Singapore.
�ese short courses, almost an MBA at warp speed, are a unique opportunity for local and foreign participants to experience comprehensive learning through an enriching combination of lectures, conversations with start-ups, ideation and pitching sessions, as well as visits to business and government organizations.
Quality academic and cultural experiences
Invaluable opportunities to
network with industry experts
Weekly industry visits including
behind-the-scenes tours
First-hand knowledge about how businesses are
run in Singapore
Weekend activities to unwind, city
tours, beer brewery visits, food trails and
more!
Language of instruction: English
Open to undergraduates, postgraduate students and young professionals
Program fee: 3,200 SGD*
*�e fee does not cover airfare and airport taxes, travel insurance, visas and personal expenses. Payment is via bank draft, and is to be made payable to "ASIA PACIFIC INTERNATIONAL ACADEMY PTE LTD"
Not inclusive of food or accommodation, but we can assist you with �nding the right one in
Singapore
3 Weeks Duration
Cour s es O � ered
Learn entrepreneurship, business innovations and investment opportunities, through the story of Singapore itself, and how one of the smallest nations in the world has progressed from a trading port to a destination for international commerce and investment.
Our 3-week intensive program focuses on Business, Innovation and Society in Asia, o�ering a suite of elective enrichment courses designed to augment students' knowledge and practical skills about Asia in general, through the use of real-life case studies and examples.
Come, get acquainted with Asia's most dynamic country, and experience the business and cultural diversity of Singapore!
Cur r iculum f or 2018Entrepreneurship and Business in Asia
Jobs and Investment Opportunities in Asia
Digital and Social Media Marketing
Leadership and Change in Asia
E nt repreneurship and Business in Asia
Setting up a new business in Singapore to springboard to Asia
Meeting key entrepreneurs and learning from their success and mistakes
Areas of business opportunities in Singapore and Asia
This course provides an overview of the main business and entrepreneurship models in Asia, and Asia’s role in the changing world political and economic order, driven by China and India, with a focus on �nancial and labor markets.
�e intricacies and patterns of modern Asian business culture,
management and entrepreneurship, forms, obstacles and opportunities
for foreign investments, establishment of joint ventures,
wholly foreign owned enterprises, representative o�ces, Asia market
entry and growth are all dealt with in-depth.
National and religious identity, cross-cultural dialogues,
misunderstandings in conducting business, sociopolitical risks and
risk-management, decision making, economic factors that a�ect the costs of
doing business and starting up businesses are all covered from an intuitive Asian
standpoint.
Looking for investment opportunities in Asia
Looking for jobs in Asia
Assistance with resume writing, referrals and networking
Jobs and Invest ment Op p or t unit ies in A sia
mproving infrastructure and the hyper-speed rate of economic growth puts Asia in a unique position asI
the new frontier for investments and job opportunities. A growing middle-class, increased purchasing power, jobs and investments in real estate, education, health care, banking and insurance and logistics will be the drivers of 21st Century Asian cities, and our course will put you right at the forefront of this movement.
employing foreign nationals inAsia, strategies for repatriating
pro�t from certain Asian countries using Free Trade zones and
double-taxation agreements, and supply chain strategies will all be
covered by experts with �rst-hand experience at building thriving
Asian businesses.
Sociopolitical risks and risk-management, decision making in Asia, economic factors that a�ect the costs of doing business in Asia, market entry considerations, book-keeping and audits, taxation, mergers & acquisitions, due diligence, human resource and sta�recruitment process,
Dig ital and S ocial Media Mar ket ing
Using website design and creative works for strategic market planning
Making the most of social media to promote digital campaigns
Using online marketing tools to in�uence consumer buying patterns
earn how to grow your brand presence by integrating your online and o�ineL
channels.
Develop multi-channel integrated marketing communication campaigns.
Learn the use of content creation, social media marketing and campaign management to e�ectively roll out a streamlined and coherent communication strategy.
By the end of the course, you will be pro�cient in the use of market and consumer research, website SEO and user audits, search engine strategy and analytics assessment, and be able build award-winning campaigns online that integrate seamlessly to completely ful�l marketing objectives.
L eadership and C hange in Asia
Major leadership theories and their practical applications to situations in organizations in Asia
�e importance of leadership and its impact on organizational outcomes, processes, relationships and morale
Challenges associated with leading change in an uncertain, complex environment
Secrets of successful change agents in varied work and social settings
his module addresses the theoretical and practical perspectives of e�ective and
responsible leadership in Asia through examples of some of Asia’s most successful companies.
T
�rough critical evaluation of contemporary concepts of leadership alongside current practices, participants become equipped to lead change in contemporary Asian �rms with varied, intricate environments.
S t uden t- S peak
“Loads of knowledge made easy to assimilate. �is program is a gathering of brilliant intellectuals, from across the world. Unmissable.”
- David Kurnia, Indonesia
S t uden t-S peak
“Fascinating lectures in the morning, very interesting company visits in the afternoon and fun outdoor activities in the evenings. A great combination of education, cultural interaction and entertainment in the Lion City!”
- Dimitris Frossinis, United Kingdom
S t uden t-S peak
“Never a dull moment! Every lecture, every company visit and every night out is an opportunity to explore and immerse yourself in the entrepreneurial and cultural scenes of Singapore. So much more than just a valuable educational experience.”
- Michael Trinh Tran, Australia
S t uden t-S peak
“�e program was just the motivation I needed for my own startup, giving me the knowledge and the skill to structure my plan of action. Also, it helped me interact with people from di�erent cultures, leading to friendships that �ourish even today.”
- Ajith Kumar, India
Disco ver S ing ap ore,Disco ver S outh -East A sia
Over the 3 weeks you’ll spend in Singapore, there will be plenty of opportunities to explore our city-state and all it has to o�er.
Shopping, culture, museums, beaches, safaris, and dare we say, some of the best street food in the world!
And with a little bit of planning, Malaysia, Indonesia, �ailand and Vietnam can be yours to discover!
Get in Touch100 Orchard Road #04-100,
Concorde Hotel, Singapore 238840
Email: [email protected] Register:
https://www.ibe.sg/summer-programWhatsApp: +1 551 247 8767
Phone: +65 9007 1116Website: www.ibe.sg