Summer Report

Summer Internship Report

Duration: 30th April 2012 – 30th June 2012

Submitted to:

Mr. Akshat RatheeManaging Director

NODWIN Group, Gurgaon

Mr. Rahul PagareFounder & CEO

Swabhimaanya, Gurgaon

Submitted by:

MUNMUN BISWASMBA 2011-2013

VGSOM, IIT KharagpurSummer Intern, NODWIN Consultants, Gurgaon

Nodwin Consultants P a g e 1

CERTIFICATION

This is to certify that MUNMUN BISWAS carried out the summer project at NODWIN

Consultants, Gurgaon during 1st May, 2012 to 30th June, 2012. As part of the summer

project she worked on multiple projects under my guidance. The work has been satisfactorily

completed by her and I recommend the work as being worthy of acceptance for partial

fulfilment of the requirement for the degree of Master of Business Administration at

VGSOM, IIT Kharagpur.

Mr. Akshat Rathee

Managing Director

NODWIN Group, Gurgaon

Address:NODWIN Consultants05 and 05A, 2nd Floor,JMD Regent Plaza,M. G. Road, Gurgaon,Haryana, India - 122002Tel : +91-124-4017722Fax : +91-124-2817212email : [email protected]


ACKNOWLEDGEMENT

The completion of this project would be incomplete without the mention of the people whose constant support and guidance have helped me gaining in depth knowledge.

I take this opportunity to extend my sincere thanks to NODWIN Consultants for offering a

unique platform to earn exposure and garner knowledge in the field of business development,

developing marketing and distribution channel.

I am deeply indebted to my mentors Ms. Maryna Lysyak, Ms. Radhika Chawla and Mrs.

Monalisa Banerjee for guiding me throughout the project and providing valuable inputs and

insights. Their knowledge and experience served as a continuous source of support for me.

I would also like to take this occasion to whole heartedly thank Mr. Akshat Rathee,

Managing Director, Nodwin Group and Mr. Rahul Pagare, CEO, Swabhimaanya. Without

their invaluable support, guidance and constructive criticism, this project would not have

been possible.

Last, but not the least, I would like to thank my esteemed Institute and my Faculties, for the

learning given to me so that I could complete my Project.

My special thanks to my Faculty Guide Mrs. Barnali Nag.

(MUNMUN BISWAS)


TABLE OF CONTENTS

1. Company history 52. Project Objective 7

SWABHIMAANYAINCUBATION PROGRAM FOR FOREIGN ENTREPRENEURS IN INDIA

NODWIN GAMING PROJECT

3. Methodology 9

4. References 36


COMPANY HISTORY

NODWIN Group

The NODWIN Group is a venture that began its exciting journey in September 2005, and right from the start, they have simplified business for all their clients. They are a dynamic and diverse group of 9 (and counting) companies with employees from all over the world.

The binding philosophy in all our ventures remains ‘a unique business idea that can give a growth of over 40% year on year’. Their businesses are active in the fields of ideation consulting, financial consulting, advisory services, telecom, steel, power, petroleum, art, sports, distribution of liquor, real estate, high-end security, investment banking and hospitality.

NODWIN Consultants Private Limited

NODWIN Consultants Private Limited is an organization which is in the sphere of financial consulting and advisory services. It was incorporated in September 2005 and has since created a niche for itself in the field of value based consulting.

The company’s services are based on the cornerstones of relationships, competence and value to the client. Very simply, our success is based upon our emphasis on placing our clients first.

The company’s philosophy and aim is to make "Consulting, Simplified" for you.

They have successfully provided services to clients in extremely diverse fields. Some of these fields include steel, healthcare, alcohol, banking, telecom, textiles, retail, tourism, hospitality, real estate, gems and jewellery, minerals, metals, mining and online stock photography.

Services

NODWIN provides a wide range of services to its clients covering the total life cycle of a business. The services can be broadly classified under:

Process Consulting

Process Consulting is used to enhance effectiveness, shorten delivery timelines and address bottlenecks. It helps teams to work together more effectively, and its impact is measurable in the increased efficiencies and/or tangible savings to the bottom of the line.

NODWIN specializes in studying and mapping current company processes, carrying out well defined and comprehensive reviews, conducting benchmarking studies and designing and optimizing SOPs for a company.

Strategic Consulting

Strategic Consulting is about turning practical plans for turning vision into reality. It can be seen as the identification of opportunities, the discovery of new directions or redefinitions of


boundaries. At Nodwin Consultants, the knowledge of the client’s industry, processes, the market and competitors is combined to guide clients intoa well – defined strategic direction.

Nodwin Consultants works alongside the top management and company representatives to clarify concerns, shape ideas and improve them.

Investment Advisory

Nodwin’s Investment Advisory practise provides comprehensive advice on mergers and acquisitions, divestitures and LBOs. The practise is aimed at companies looking to raise equity funding via a stake sale to financial or strategic investors.

Nodwin also provides buy-side advisory to companies or investors interested in being part of the booming India story across various industries including media & entertainment, automobile and auto- ancillaries, education and financial services.

Services offered include development and review of business plans, pre- valuation preparation, preparation of pitch documents, identification and setting up meetings with potential investors, assistance during due diligence and structuring of received funding.


PROJECT OBJECTIVE

Project 1

SWABHIMAANYA

Swabhimaanya is an invested company of the Nodwin group. It is a ‘for profit’ venture that provides a variety of financial services to those situated at the bottom of the economic pyramid, ie, the urban poor. The venture ensures self-respect by providing the urban poor a variety of ways to deal with day-to-day hassles and serious shocks. Empowerment is guaranteed by providing access to banking, tele-banking and livelihood opportunities.

Along with the financial services Swabhimaan identified a growing need in the BOP segment for essential products such as soap, mosquito coils, shampoo, powder, emergency batteries in areas with frequent power cuts etc.

Parallelly, having backed the sole right to pitch in the intranet of software firms, Mphasis and IBM in Bangalore, Swabhimaan wanted to come up with an online institution, catering to the essential products needs of the software professional segment.

Objectives –

• To penetrate the target market in Mphasis and IBM, Bangalore • To push the essential products (along with the already provided financial services) to

the bottom of pyramid segment in Gurgaon and UP region.

Deliverables –

• Creation of B2C marketing and distribution channel for online institution and B2B marketing and distribution channel for bottom-of-pyramid institutions

• Making the product catalogue for various offerings• Formulating pricing strategy for the product offerings• Negotiations with various vendors to increase the discount offered• Releasing Purchase Orders from Gurgaon HO; coordinating with the Bangalore

warehouse for stocking and customer delivery• Coordinating with the vendors for timely delivery of goods• Planning the processes and systems for customer management, order management and

inventory management for the backend operations• Leading the IT team for the development of the e-commerce solution


Project 2

INCUBATION PROGRAM FOR FOREIGN ENTREPRENEURS IN INDIA

India is one of the fastest-growing economies in the world and many entrepreneurs and global

businesses are realising the benefits of investing in India. Investing in India is not simple,

however. The several tax regulations and restrictions on setting up a business imposed on

those investing in India can be a major deterrent unless the process is managed

professionally. Nodwin Consultants offers tailored services related to investing in India.

Objective -

Researching, analysing and detailing the services to be provided for foreign entrepreneurs for

business incubation in India.

Deliverables –

Preparing a presentation on ‘Incubation Services for Foreign Entrepreneurs in India’ to be

presented to Belgian client.

Project 3

NODWIN GAMING PROJECT

NODWIN gaming project is an ambitious project seeking to organise the extremely

fragmented gaming market in India.

Objective -

To research, edit and understand the Gaming Market in India and draft a report capturing the

same.

Deliverables –

Researching, editing and making the first draft on ‘Gaming in India’ to be unveiled at the

Gurgaon Gaming event.

METHODOLOGY


SWABHIMAANYA

Making the product catalogue for various offerings

The sample product catalogue sent to various vendors for the product offerings -


Formulating pricing strategy for the product offerings

Online Institution

For the pricing policy, an excel sheet listing the prices of the products on all the major online

sites was made. Comparing the prices of the products and keeping the margin of

Swabhimaan, the cap on price of each product was determined (the maximum price that can

be charged).


Negotiations with various vendors to increase the discount offered

Online Institution

Holding meetings, negotiations with various vendors to increase the TDR slab, we were able

to finalize on the following Landed price and TDR for the following brands:


Reckitt Bencksier



Cavin Kare


Eveready

Product Master

After assigning a unique product ID for each of the products and the combos, the product

master –


For the BB vouchers –


For Tata ipulses and RB –


For Cavin Kare –

NET COST Vouchers 142812.50Tata 9035.00RB 14810.00CK 43201.00 TOTAL COST 209858.50

BOP Institution

For BOP Institution, the following Landed scheme and TDR was obtained from the vendors

after negotiations -


Reckitt Benckiser –

Cavin Kare –


Eveready –


Product Master for BOP institution –

NET COST Eveready 13887.5RB 3008.64Cavin Kare 24868

TOTAL COST41764.1

4


Releasing Purchase Orders from Gurgaon HO

A snapshot of one of the PO’s –


Coordinating with the Bangalore warehouse for stocking and delivery


ORDER GENERATION

GURGAON (PO)

BANGALORE WAREHOUSE

PO Copy

Purchase Order

Bangalore Details

VENDOR

Actions at Bangalore Warehouse –

1. Scan and Save the PO2. Match PO Specifications with the delivered

stock - Basic Rate Tax Quantity

3. In case of any discrepancy, confirm with HO;act accordingly.

Confirm the PO

INCUBATION PROGRAM FOR FOREIGN ENTREPRENUERS


Understanding the list of services that

needs to be provided

Researching on each service in detail

Collection Of Data

Analysis Of Data

Preparing the presentation

Understanding the list of services to be provided

To be the one stop consultancy firm to provide all foreign friendly services, all primary

services needed to take root in India has to be provided.

The list of services required to incubate a business idea in India are –

1. Sector analysis, research

2. Legal & Accounting support

3. Housing

4. HR & Staffing

5. Office space

6. Marketing/ PR, Web-site

Researching on each service in detail & Collection, Analysis of data

1. Sector analysis, research

Feasibility studies contain standard components. The exact appearance of each study varies.

This depends on the industry studied, the critical factors for that project, the methods chosen

to conduct the study – primary and secondary research, and the budget. Most studies have

multiple potential uses, e.g. validate your assumptions, reassure investors and lenders that the

proposed venture is economically viable, etc. so they must be designed to serve everyone’s

needs.

There are usually three components to the feasibility study, however, depending on your

business; the technical analysis may not be required.

• Market Analysis

• Technical Analysis

• Financial Analysis

The market analysis should be conducted first because it is critical to the success of the

business to understand the environment in which you will compete. There must be adequate


demand for your product or service. If not, your business idea may not be feasible and there

is no need to go any further.

Market analysis results in compiling information about the market potential. Its basic

components include

1. Target Market –

Define and describe target markets

How and why would the end users buy the product/service

Level of actual market demand versus projected demand

For B2B market – What industry

2. Competition

3. Industry

4. Business Model

who is producing similar products?

where are the competitors located?

what is the quality and price of their products?

what can I do to make a new product that is better than those of

competitors?

why would customers or consumers want to change to a new product?

what offers or incentives do competitors give to retailers?

what are competitors likely to do if a new product is introduced?

Financial Analysis

The financial assessment is a critical component of the feasibility study. Without the

“financials” it will be impossible to determine how feasible the business idea is. Included in

the financial assessment is revenue and income projections for the first year along with start-

up costs to determine how much funding your business will need. Key components of the

financial assessment include:

Balance Sheet Projections

Income projections

Cash Flow Projections

Break even analysis - When will the firm begin to turn a profit?

Cost Benefit Analysis – Will the business provide a viable ROI for the

owner / investors?


Technical Analysis

1. Production Planning

the weights of raw materials and ingredients that should be scheduled each

day,

the number of workers and their different jobs,

the size of equipment required to achieve the planned throughput of product,

the number of packages that are required each day.

2. Weights of raw materials and ingredients

There are two stages involved in planning the amounts of materials that are needed to produce the required weight of product: first, it is necessary to calculate the amount of each ingredient that will be needed to formulate a batch of product and secondly, it is necessary to calculate the amount of losses that can be expected while formulating a batch.

3. Equipment requiredthe cost and availability of machinerythe availability of people who are skilled inmaintenance and repairthe availability and cost of spare parts andthe possibilities of local equipment fabrication.

4. Staffing levels

Decisions on the numbers and types of workers that are required to operate the proposed business are taken in conjunction with decisions on equipment procurement.

Break down the production into different stages and then decide the number of people who will be needed for each stage of the process.

Armed with the information that has been compiled and analyzed for the feasibility study, a recommendation is to be provided so the client can make a GO / NO GO decision regarding the feasibility of launching the business venture.

2. Legal & Accounting support

There are many forms in which a business can be organized. Usually, the following models are popular:


Sole Proprietorship Partnership ,including Limited Liability Partnerships called (LLP) Company – Public/Private

While there are certain processes that are common to any form of business organization, each one of the above has certain peculiar requirements. This article analyzes the requirements for starting a Company. These may vary from State to State and may change from time to time. Also a business may require additional (or not all of the below mentioned) registrations, compliance and certifications.

Incorporating your companyName approvalThe first step in getting your company registered is the approval of name for the Company. Generally, it takes about seven days to get the approval. The following steps are required for name approval:

You have to file an application in Form No. 1A with the Registrar of Companies (ROC) of the State in which the Registered Office of the Company is proposed to be situated. The application is to be signed by one of the promoters and must contain the following details:

Minimum 2 alternative names for the proposed Company. (The name can be coined names from the objects of the Company or the names of the directors, etc. but should definitely be indicative of the main object of the Company. Justification for the name needs to be specified along with the application).

Names and address of the members (minimum 7 for a public Company and 2 for a private Company).

Authorized Capital of the Company (Minimum Rs.5 Lac for a public Company and Rs. 1 lac for a private Company).

Main objects of the CompanyOn submitting the application, the ROC scrutinizes the same and sends the approval/objections in about 10 days to the applicant.

Director Identification Number (DIN)Directors for an Indian company, both Indian and foreigners, must register and get identification number under the new requirements. It is called Director Identification Number (DIN). The application needs to be filed online.

The form along with the supporting documents (PAN Card & Residence proof duly attested by CA, Notary or Gazette Officer) is to be sent to the offices designated by respective ROCs.

The fee for obtaining DIN can be deposited online or deposited in banks authorized for this purpose.


Digital Signature Certificate (DSC)Directors for an Indian company, both Indian and foreigners, are also required to get Digital Signature Certificate (DSC). DSC is required for all Directors or authorized representatives of any Company as well as the professionals who will sign ROC forms or documents.

Memorandum and Articles of Association (Memorandum and Articles respectively)While the Memorandum states the main, ancillary/subsidiary and other objects of the Company, the Articles contain the rules and procedures for the routine conduct of the Company. The Memorandum also states the authorized share capital of the Company and the names of its first directors.

Memorandum and Articles also need to be stamped. The stamp duty depends on the authorized share capital.

Documents Required to be Filed with ROCThe following documents are required to be submitted to the ROC :

Memorandum and Articles - These are required to be executed by the promoters in their own hand in the presence of a witness in quadruplicate stating their full name, father’s name, residential address, occupation, number of shares subscribed etc.

Form No. 1 - This is a declaration to be executed on a non-judicial Rs 20 stamp paper by one of the directors of the Company or other specified persons such as attorneys or advocates stating that all the requirements of the incorporation have been complied with.

Form No. 18 - This is to be filed by one of the directors of the Company informing the ROC of the registered office of the Company.

Form No. 29 - This is the consent obtained from all the proposed directors of the Company to act as directors of the Company. (Not required in case of private Company).

Form No. 32 - This states the appointment of the proposed directors on the board of directors from the date of incorporation of the Company and is signed by one of the proposed directors.

Name approval letter in original.

Power of Attorney - Power of Attorney signed by all the subscribers to Memorandum authorizing one of the subscribers or any other person to act on their behalf for the purpose of incorporation and accepting the certificate of incorporation.

Power of Attorney in case of a subscriber who has appointed another person to sign the Memorandum on his behalf.


Applicable filing fees.

These documents need to be filed online first and then a physical copy should be submitted to the ROC.

Certificate of IncorporationAfter the above documents are filed, the ROC calls the attorney on a specified date for scrutiny and making corrections, if any in the Memorandum and Articles filed. On complying with the same, the certificate of incorporation is sent by post to the registered office of the newly registered company.

Income Tax related compliancePermanent Account Number (PAN)After incorporation, the Company must obtain its PAN. For this purpose, an application needs to be filed with the Income Tax Department in Form 49A with the necessary documents. PAN is mandatory for opening of Bank Account, filling of Income Tax returns and various other financial transactions.

Tax Deduction Account Number (TAN)After incorporation, the Company must also obtain a TAN. For this purpose, an application needs to be filed with the Income Tax Department in Form 49B with necessary documents. TAN is required for depositing of TDS/TCS.

Other Tax complianceValue Added TaxVAT registration is required for a trading business. This is to be applied for to the local Sales Tax Department in the prescribed forms along with specified fees and necessary documents. On completion of the formalities, a Tax Identification Number (TIN) is granted.

Professional taxIt is a tax on profession (including employment). Professional tax is applicable in some states in India and the rate of tax also varies from State to State.

Service TaxService tax is applicable on an entity which is engaged in providing prescribed services. There are more than 100 services on which service tax is currently applicable. The rate of service tax presently is 10%.

Labor LawsThe Shops & Establishment ActThe Shops and Establishment Act is a State legislation and, thus, each state has its own rules for the Act. The objective of this Act is to lay down statutory obligation and rights of employers as well as the employees. Registration of shop/establishment is mandatory within 30 days of commencement of work.


Employees Provident Fund OrganizationProvident fund registration is compulsory if the size of your workforce is 20 or more. The employer is required to provide necessary information to the concerned regional Provident Fund Organization (EPFO) in the prescribed form for allotment of Establishment Code Number.

Employees State Insurance Corporation (ESIC)Employees’ State Insurance Scheme of India is an integrated social security scheme tailored to provide social protection to workers in the organized sector and their dependents in contingencies such as sickness, maternity or death and disablement due to an employment related injury or occupational disease.

The ESI Act, (1948) applies to the following categories of factories and establishments in the implemented areas:-

Non-seasonal factories using power and employing ten (10) or more persons.

Non-seasonal and non-power using factories and establishments employing twenty (20) or more persons.

The employer is required to provide necessary information to the concerned regional ESI department in the prescribed form for allotment of Establishment Code Number.

MiscellaneousImporter Exporter Code (IEC)IEC Code is mandatory for doing import or export.

3. HR & Staffing Set the ‘tone’ of the company – Getting the corporate culture, mission

statement on paper. Customizing company’s policies to reflect your industry and geographic location.

Creating Employee Compensation and Benefits programme – Includes all insurance packages, saving/retirement programs, vacation time frames, sick leave/personal leave days, compensation plans, flex work times and employee referral programs as a start.(dress codes) Employment laws vary by state of operation, and certain industries -- such as transportation and health care -- have special considerations.(establish these policies early so that there is consistency and stability)

Decide on HR requirement needs – Meeting with management to determine the staffing needs for the next 3 to 6 months.

o Requisitions opened and authorized.

Staffing – Decide on detailed job descriptions.

Active role in the recruitment process.

4. Office space


Find office space that comes with tax benefits - zones that provide tax credits

for businesses that choose to operate in certain locations.

Analyse the location where the business has to be established and we work on

providing the infrastructure support such as office establishment with the

communication & network support etc.

5. Marketing/ PR, Web-site

Getting the press that’s right for you – For some clients, print ads ; for others digital press (sign-up for your services or download your app)

Developing newsworthy items – Customizing our story to get media attention. ( include things like specific, special benefits of your product or service, groundbreaking innovations, current industry trends that you’re leading or following, special aspects of your personal background and/or triumphs in your business life, novel business practices, and other attention-getting variations)

Event opportunities - Look for charitable functions, industry-specific organization meetings, or other activities where your target audience will be present. Meet potential customers while increasing your chances of being mentioned in the press.

Award Entries - Look for various industry, technology, service, and Web awards your company can enter. By receiving recognition for an award, you can build credibility and increase company awareness.

Potential Partners – Find out pertinent organizations interested in partnering with you on various events, marketing campaigns, charitable functions, and other activities.

Working with a larger, established business and their marketing team, will build media awareness faster and more cost-effectively.

Content –

Make a list of various reports, tips sheets, articles, blogs, newsletters, to be offered to the media and your target market.

Releasing information on a regular basis, will establish expertise in a particular field, increase credibility, build customer base, and create new media relationships.

Timeline


Develop a timeline for each of the activities in the publicity plan by week, month, and year.

Include measures to evaluate success.

NODWIN GAMING REPORT

Contents of the report

INTRODUCTION


Researching on the various segments in

Gaming

Editing the data

Preparing the first draft of the report

EVOLUTION OF GAMING• THE GLOBAL STORY• THE INDIAN STORY

VIDEO GAME HARDWARE• CONSOLES• PC GAMING• ONLINE GAMING• MOBILE GAMING

VIDEO GAME SOFTWARE• VIDEO GAME MAJOR GENRES• GAME SOFTWARE VALUE CHAIN• VIDEO GAME DEVELOPERS• VIDEO GAME PUBLISHERS• DEDICATED DISTRIBUTION

COMPANIES• VIDEO GAME OUTSOURCING

ANIMATION AND GAMING• AN OVERVIEW OF THE ANIMATION

INDUSTRY OF INDIA• SYNERGY BETWEEN THE

ANIMANTION AND GAMING INDUSTRIES IN INDIA

BIGGEST GAMING EVENTS• INTERNATIONAL EVENTS• NATIONAL EVENTS

DEMOGRAPHICS OF VIDEO GAMERS IN INDIA• AGE DEMOGRAPHICS• GEOGRAPHICAL DEMOGRAPHICS• GENDER DEMOGRAPHICS• SOCIAL DEMOGRAPHICS• PROFILES OF POPULAR GAMERS IN

INDIA

REAL WORLD UTILITY OF VIDEO GAMES

INDIAN GAMING INDUSTRY: A FUTURE OUTLOOK

Researching on the each of the topics above and editing the final report to be unveiled in the

forthcoming Gaming Carnival in Gurgaon.



REFERENCES

1. Principles of Marketing- Philip Kotler2. http://www.startupnation.com/steps/77/3856/1/1/public-relations-action-plan.htm 3. http://www.doingbusiness.org/data/exploreeconomies/india/starting-a-business 4. http://www.forbes.com/sites/dailymuse/2012/03/21/what-every-start-up-should-know-

about-pr/5. http://www.forbes.com/sites/dailymuse/2012/03/21/what-every-start-up-should-know-

about-pr/

6. http://www.fao.org/docrep/W6864E/w6864e09.htm


http://www.fao.org/docrep/W6864E/w6864e09.htm

http://www.forbes.com/sites/dailymuse/2012/03/21/what-every-start-up-should-know-about-pr/




http://www.doingbusiness.org/data/exploreeconomies/india/starting-a-business

http://www.startupnation.com/steps/77/3856/1/1/public-relations-action-plan.htm