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Comparative Study of Traditional and ULIP Plans offered by Life Insurance Companies in Ludhiana
Under the Guidance of:- Ms. Deepika AroraFaculty Member, PCTE , Ludhiana
Presented By :-Vishal KatochMBA 2A
Insurance
What is Insurance?
How it Works?History of Insurance
Classification of Insurance
Life Insurance Companies In India
Life insurance Companies in India
1. Bajaj Allianz Life Insurance Co. Ltd. 12.Shriram Life Insurance Co. Ltd.
2. Birla Insurance Co. Ltd. 13.Star Union Dai-ichi Life.
3. HDFC Standard Life Insurance Co. Ltd. 14.India First Life Insurance Co. Ltd.
4.ICICI Prudential Life Insurance Co. Ltd. 15.DLF Pramerica Life Insurance Co. Ltd.
5.Life Insurance Corporation of India. 16.Canara HSBC Oriental Bank of Commerce Life Insurance Co. Ltd.
6.Reliance Life Insurance Co. Ltd. 17.IDBI Fortis Life Insurance Co. Ltd.
7.Sahara India Life Insurance Co. Ltd. 18.Future Generali India Life Insurance Co. Ltd.
8.Tata AIG Life Insurance Co. Ltd. 19.Bharti AXA Life Insurance Co. Ltd.
9.Max New York Life Insurance Co. Ltd. 20.Kotak Mahindra Old Mutual Life Insurance Ltd.
10.AEGON Religare Life Insurance Co. Ltd. 21.Met Life India Insurance Co. Ltd.
11.ING Vysya Life Insurance Co. Ltd. 22.Aviva Life Insurance Co. India Ltd. & 23. SBI Life Insurance Co. Ltd
Market Share of Different Life Insurance Companies
64.00%8.93%
7.36%
2.96%2.88%
2.11%3.00%
1.19%2.00%5.57%
LIC
ICICI
Bajaj Allianz
Reliance
HDFC Std
BirlaSunlife
SBI
Kotak
MaxNewYork
Others
General Insurance Companies In India
General Insurance Companies in India
1. Bajaj Allianz General Insurance Co. Ltd. 12. HDFC ERGO General Insurance Co. Ltd.
2. ICICI Lombard General Insurance Co. Ltd. 13. Export Credit Guarantee of India Ltd.
3. IFFCO Tokyo General Insurance Co. Ltd. 14. Agriculture Insurance Co. of India Ltd.
4. National Insurance Co. Ltd. 15. Star Health and Allied Insurance Co. Ltd.
5. New India Assurance Co. Ltd. 16. Apollo Munich Health Insurance Co. Ltd.
6. The Oriental Insurance Co. Ltd. 17. Future Generali India Insurance Co. Ltd.
7. Reliance General Insurance Co. Ltd. 18. Universal Sompo General Insurance Co. Ltd.
8. Royal Sundaram Alliance Insurance Co. Ltd. 19. Shriram General Insurance Co. Ltd.
9. Tata AIG General Insurance Co. Ltd. 20. Bharti AXA General Insurance Co. Ltd.
10. United India Insurance Co. Ltd. 21. Raheja QBE General Insurance Co. Ltd.
11. Cholamandalam M S General Insurance Co. Ltd.
22. SBI General Insurance Co. Ltd.& 23.Max Bupa Health Insurance Co. Ltd.
Market Share of Different General Insurance Companies
20.07%
12.31%
15.99%14.79%
14.27%
22.57%New India
ICICI
Oriental
National
United India
Others
The Right Organization to Partner With
Historical Background of the Company
Money Matter Inc. was started by Mr. Prem Pal Sharma in 2002 in Rajasthan. In Rajasthan they work under the name of Money Matter Wealth Advisors Pvt. Ltd. It has its head office in Delhi. It has six branches in Rajasthan. In Punjab, Money Matter Inc. start their services in 5th September 2008. Right now they have four branches in Punjab. For Punjab Region they have their head office in Mohali .
Quick Facts
Incorporated on 5th September 2008. Presence in Punjab and Rajasthan. 6 offices with 60 professionals and 100 Business associates.
Our Locations: Mohali (Punjab) Sri Ganganagar (Rajasthan) AnupGarh (Rajasthan) Suratgarh (Rajasthan) Ramsinghpur (Rajasthan) Ludhiana (Punjab)
Upcoming Branches: Jalandhar (Punjab) NawanShahar (Punjab) Amritsar (Punjab) Panchkula (Haryana)
We create value through focus & discipline…
Vision Enabling Success, Enriching Lives, Spread Smiles
Mission
To create superior value in financial sectors.
• Growth• Acquire and Transform• Improve
Pillars
Values
Right PeopleOrganizational
AlignmentExecution Discipline
Processes
Caring ; Honesty ; Passion ; Team Work ; Disciplined Professionalism
Right PeopleOrganizational
AlignmentExecution Discipline
Processes
Money Matter Inc.
Differentiators
Opportunity in India
Customer Needs
Business Model
Career & Growth Prospects
Money Matter Inc. - Key Value Differentiation
Great Leadership
–Passionate, Balanced, Disciplined
Customer-centric Business
–Relationship and Product Positioning
Want to be a Leader in having Number of customer & Mass Self-employed segments
India - A Key Market for Money Matter Inc.
•Provides MMI with access to one of the most rapidly growing economies.
•Large under and un-served segments.
•Availability of talent, lower cost technology, and steadily improving infrastructure.
•Foreign Direct Investment inflows expected to double.
• Increasing levels of foreign trade.
•Growing global integration.
Not a Product Program, . . . instead a Customer Program
1. Understand financial needs and key expectations.
2. Evaluating the customer as a whole, not just for a product.
3. Product features are designed for the specific segment.
Focus on Customer, Not Product . . .
Business Model
Career Progression & Future Opportunities
Director
Regional Manager
Zonal Manager
Sr. Manager
Relationship Manager
Asst Relationship Manager
Sr. Relationship Officer/ Relationship Officer
Management Team
Mr. Prem Pal Sharma
(Chief Operating Officer)
Mr. Gaurav Sharma
(Strategic Unit Head)
Ms. Shallu(Head of Administration
& Finance-Strategic Unit)
Mr. Santosh KumarDubey
(Head Sales-Strategic Unit)
Introduction to Particular Branch
“Money Matter Inc. wants to be the Preferred Partner for all Financial Needs of the Customer”
Objective
Products
This is basically a wealth Management unit deals in all the almost all investment option present in market. They give there services in
Insurance Demat Account Mutual Funds Bonds Share Debenture Corporate FDs & Corporate Loan. Gold
The Companies associated with Branch
In Life Insurance In General Insurance
1) Tata AIG 1) Tata AIG General Insurance
2) Kotak Life Insurance 2) Reliance General Insurance
3) Aviva Life Insurance 3) Bajaj Allianz General Insurance
4) ICICI Prudential 4) Royal Sundram
5) LIC 5) United
6) Bajaj Allianz 6) National
7) Birla Sun Life 7) Oriental
7) HD FC Standard Life 8) New India
8) SBI Life 9) Iffco Tokyo
9) Reliance Life 10) Star Health
10) Star Health
Organization Chart of Training Unit
Branch Manager
•Mr. Bikramjeet Singh
Assistant Relationship
Manager
•Mr. Veer Davinder Singh• Mr. Yashpal Sharma
Departments
To improve sales strategies.
To make the people aware about the new products.
To give the best possible services.
To provide best working environment.
To handle the grievances of the employees.
To retain the employees.
There are two departments in Money matter Inc.1) Sales 2) Human ResourceHOD- Mr. Bikramjeet Singh HOD- Ms. Navjeet KaurObjectives of Sales Department:- Objectives of HR Department:-
1
2
3
5 Year Goal
Achieve market share of 5% (top own-branch players) within target segment
Serve a satisfied customer base of ~2 million customers
Be the best employer in financial services industry in India, attracting diverse talent due to its unique business model and wide product range
SWOT Analysis of Money Matter Inc.
Strengths1. Product range2 Experience and youth staff
Weaknesses1. Infrastructure 2. Inadequate promotion strategies.3. Low retention rate.
Opportunities1. Growing awareness2. Untapped market
SWOT Analysis of Money Matter Inc.
Role of the Advisor
Works with you to discover your personal financial objectives.
Assesses your entire financial situation. Designs a customized investment plan . Screens the industry. Works with those providers to implement your
customized investment plan. Monitors the providers and replaces . Provides education and guidance . Celebrates with you when things go well.
Traditional Plan
Features:-
1) Death benefit and Maturity benefit.
2) Helps in asset creation as they are for a long tenure.
3) Premium to Sum Assured ratios are fixed for each plan and age.
4) Generally withdrawals are not allowed before maturity.
5) Cash flows in Life Insurance.
6) Mortality table.
7) Discount rates.
8) Term insurance.
ULIPs
Feature:-
1. Insurance + Investment.
2. Portfolio investment.
3. Riders benefit.
4. Transparency
5. Higher liquidity
6. Gains depend upon market moments.
7. Potential for better returns.
Structure Of ULIPs
1. Premium Allocation Charges.
2. Administration Charge.
3 .Mortality Charges.
4. Fund Management Charge.
5. Rider Premium Charge.
6. Partial Withdraw Charge.
7.Miscellaneous charge.
8. Switching Charge.
9.Surrender Charge
Diagrammatical Presentation of Premium Break of ULIPs
General Description Nature of Investments Risk Category
Equity Funds Primarily invested in company stocks with the general aim of capital appreciation
Medium to High
Income, Fixed Interest and Bond Funds
Invested in corporate bonds, govt. sec
Medium
Cash Funds Sometimes known as Money Market Funds - invested in cash, bank deposits and money market instruments Low
Low
Balanced Funds Combining equity investment with fixed interest instruments
Medium
Different Type Of Funds In ULIPs
S. No. Feature ULIPs Traditional Plan
1 Premium Invested by Policy Holder. Invested by Insurer’s.
2 Return Depends Upon Market moments
Fixed
3 Loans Not Provided Provided
4 Bonus No bonuses, except loyalty addition in some cases.
Bonuses are payable
5 Loss Likely Unlikely
6 Benefits Variable Pre- Determined
7 Gains Gains likely depending on market movements
Gains unlikely except through bonuses
8 Potential for better returns 100% investment in Debt or Equity acc. to wish.
At least 85% investment in debt which result low return
9 Greater transparency Here we know were over money is invested.
Not known where money is to be invested.
10 Flexibility in investment Flexibility provided to customer.
No Flexibility provided to customer.
11 Flexibility in insurance coverage
Option to choose coverage & to increase risk cover
No option to choose coverage
12 Higher Liquidity Exit option available. No exit option
Companies Under Study
History of Companies
LIC( 1956 )
Tata AIG Life Insurance Company Limited (2001)
Bajaj Allianz Life Insurance ( 2001)
History Of Companies
Traditional Plans And Their Features
LICJeevan Anand
BAJAJ ALLIANZLife Time Care
BIRLA SUN LIFEDream Endowment Plan
TATA AIGMaha Life Gold
Traditional Plans
Features Of LIC – JEEVAN SARAL
This plan is a combination of Endowment Assurance and Whole Life
plans.
Features:- 1.Premium
2.Bonus
Benefits1.Benefits in case of death during the selected term.
2.Benefits in case of survival to the end of selected term
3.Accident Benefit
4.Extra Benefits
5.Surrender Value
Features Of BAJAJ ALLIANZ – LIFE TIME CARE
This plan not only provides insurance protection, but also ensures that your valuable savings grow .In addition, a terminal bonus may be paid on survival till the age 80 years.
Benefit1. Death Benefit .
2. Survival Benefit.
3. Additional Benefits
a) Accidental Death Benefit.
b) Accidental Permanent Total/Partial Disability Benefit.
c) Waiver of Premium Benefit.
d) Critical Illness Benefit.
e) Hospital Cash Benefit.
5. Flexibility in Coverage.
6. Increase in risk Coverage.
7. Premium Discount.
8. Advantage for Women.
9.Surrender.
10. Loans.
Features Of Birla Sun Life – Dream Endowment Plan
Entry Age 30 days to 65 years
Policy Term 30 years
Pay Term Single pay | Short pay - 5, 10, 15, 20 years
Basic Sum Assured Minimum Rs. 2,00,000 , subject to minimum
Basic Premium Rs. 8,000
Enhanced Sum Assured Minimum Rs. 50,000Entry Age: 18 to 65 years, max age- 75 years
Enhanced Savings Premium Minimum Rs. 5,000
1.Guaranteed Additions
2.Death Benefit
3.Surrender Benefit
4.Maturity Benefit
Your Enhanced Choices
1. Enhanced Sum Assured
2. Enhanced Savings Premium
Benefit
Features of TATA AIG – Maha Gold
It provides a steady income and insurance coverage for life. This unique policy is an ideal planning vehicle to fund your retirement. payable only for the first 15 years, and can be used to cover the future expenses of your children
Key Features Include: Guaranteed annual coupon of 5% . Yearly cash dividends are available Entire sum assured is paid tax-free .
Tax Benefits, Riders and Age Eligibility Guaranteed 5% coupon and non-guaranteed cash dividends are tax free . Tax Benefit Riders are available . Policy available for persons between 0 years and 60 years of age.
LIC
Jeevan Anand
Combination of Endowment Assurance and Whole Life plans
There are two bonuses in this plan.
1) Simple Reversionary Bonuses
2) Terminal Bonuses
Loan Provided.
An additional Sum Assured is payable on death thereafter
BAJAJ ALLIANZ
Life Time Care
Special Discount Premium for women’s.
Five additional benefit
1) Accidental Death Benefit
2) Waiver of Premium Benefit
3) Critical Illness Benefit
4) Accidental Permanent
5) Hospital Cash Benefit
Increase in Risk Cover
Premium Discount offer for all policies
BIRLA SUNLIFE
Dream Endowment Plan
• Guaranteed bonus 3%.
Free Partial Withdrawal after 3 years.
Facility of Top-up available
Enhanced sum assured
TATA-AIG Maha Gold
• Riders available•Guaranteed annual coupon of 5% after 9th year.•Entire sum assured is tax free.•For juveniles, only wavier Benefit Rider is available.
ULIPs Plan
LICMarket Plus
BAJAJ ALLIANZCentury Plus
BIRLA SUN LIFEPlatinum Plus
TATA AIG Invest Assure Gold Plus
UNIT LINKED INSURANCE PLAN
Features And Benefit of LIC – Market Plus
This is a unit linked pension plan. You can take the plan with or without life cover.
Features:-1. Top Up.
2. Switching.
3. Increase or Decrease risk cover.
4. Partial Withdraw.
5. Discontinuous of Premiums and Revival.
6. Revival.
7. Assignment.
8. Exclusions.
Features And Benefit of BAJAJ ALLIANZ – Century Plus
Bajaj Allianz Century Plus III offers you a unique combination of protection and prospect of attractive returns.
Features:-1. Death benefit.
2. Maturity benefit.
3. Surrender benefit.
4. Premium apportionment.
5. Flexibility to manage your investments.
6. Flexibility - to pay top up premiums.
7.Flexibility to decrease annualized premium.
8. Partial withdrawal option.
Feature And Benefit of BIRLA- Platinum Plus
Self-Managed Option gives you complete access to our range of investment funds with the freedom to switch between them, free of cost.
Features:-
1. Loyalty Additions
2. Partial Withdrawals
3. Surrender Benefits
4. Maturity Benefits
5. Death Benefit
Features And Benefit of TATA-AIG Invest Assure Gold Plus
Invest Assure Gold Plus is Whole-life ULIP.
Features:- 1. Loyalty Additions of 0.50% units .
2. Flexibility of seven Fund Options to choose from .
3. Enables you to enjoy market linked results with a potential for higher growth.
4. Riders are available .
Comparison Of ULIPs Of Four Companies
Features Century Plus Market Plus Investment Assure Gold
Platinum Plus
Min entry age 8 yrs 18 yrs 0 yrs ( 30 days ) 8 yrs
Max entry age 60 yrs 70 yrs 70 yrs 70 yrs
Max Maturity age
70 yrs 75 yrs 100 yrs 80 yrs
Min premium Rs.25000p.a Rs.5000 p.a. Rs.50,000 p.a. Rs. 25000p.a.
No of funds 7 4 7 10
Riders ADBR ADBR ADB , ADDR , CIR
0
Min premium payment term
3 yrs 5 yrs 5 yrs 3 yrs
Research Methodology
Title
Comparative Study of Traditional and ULIP Plans offered by Life Insurance
Companies in Ludhiana
Objectives
To study which plans investors prefer and reasons for their preference.
To analyze the role of advisor in Traditional and ULIP’s.
Research Methodology
Introduction:
Research is an academic activity and as such the term should be used in technical sense.
RESEARCH DESIGN:
Descriptive research design is used for collecting primary data.
SAMPLING
SAMPLING DESIGN
SAMPLING TECHNIQUE
Convenient Sampling technique. UNIVERSE
All the respondents who are investing in the Traditional or ULIP plans.
POPULATION
All the respondents of LIC, Birla Sunlife, Bajaj Allianz and Tata AIG who are investing in the Traditional or ULIP plans in Ludhiana city.
SAMPLING SIZE – 104 Respondents.
Method Of Data Collection
PRIMARY DATA
METHOD OF PRIMARY DATA COLLECTION
The method followed in obtaining the primary data was through the structured questionnaire.
SECONDARY DATA
METHOD OF SECONDARY DATA COLLECTION:
Journals and Magazines Internet
Limitation Of The Study
1. Data collection error .
2. Respondents can hide the real information.
3. Time.
4. Sample size cannot always represent the whole population.
5. Balance sheet not provided.
Data Analysis
Plans No. of Respondents
Percentage
Traditional 5250%
ULIPs 52 50%
Total 104100%
Analysis:- There are equal no. of respondents for both traditional and ULIP Plans i.e. 50% for each.
Table 4.1 Number of Respondents ( N=104)
Companies Number Of Respondents
Percentage
LIC 13 25%
Bajaj Allianz 13 25%
Birla SunLife 13 25%
Tata-AIG 13 25%
Total 52 100%
Analysis:-ULIPs respondents are also further divided into 4 categories. Each category consists of customers of four different companies. The companies are:- LIC, Bajaj Allianz, Birla Sunlife, and Tata AIG.
Table 4.2 Name of companies for ULIPs (N=52)
Companies No of respondents Percentage
Public limited company 26 25%
Private (in collaboration with foreign companies).
78 75%
Total 104 100%
Analysis:- 25% are from Public limited company and 75% are from Private ( in collaboration with foreign companies). This has been done intentionally so that equal no. of respondents can be chosen for all the four companies under study.
Table 4.3 Company Preference N=104)
Particulars No of Responses PercentageTo assess your entire financial situation
19 17%
To explain you about the product
34 31%
To help you to achieve your financial objectives
53 49
Any Other 3 2%Total 109 100%
Analysis:- According to 49% respondents the role of advisor is to help them in achieving the financial objectives, 31% consider his role to explain about the product, 17% consider him to assess their entire financial situation.
Interpretation:-People are of different view regarding the advisor’s role. They are not clear with the actual role of the advisor whose role comprises of all the above parameters.
Table 4.4 Role of an Advisor (N=104)
Particular Number Of Respondents
Percentage
Yes 68 65%
No 36 35%
Total 104 100%
Analysis:- From the above table, it is evident that advisor had changed the preference of 65% respondents while 35% feel advisor does are.
Interpretation:-The advisor advises the investors and they do follow their advice.
Table 4.5 Advisor had changed your preference for investment
Particular Number of Respondents
Percentage
Male 6 46%
Female 7 54%
Total 13 100%
Analysis:- From the above table, it is evident that 46% respondents are males and 54% are females.
Table 4.6 Gender
Analysis of LIC
Particulars Number Of Respondents
Percentage
Government service 2 15%
Private Service 7 54%
Business 2 15%
Student 1 8%
Other 1 8%
Total 13 100%
Analysis:- As the above table illustrates, 54% respondents are doing private service, 15% each are doing government jobs and business and 8% each are for student and other.
Table 4.7 Occupation
Particulars Number of Respondents
Percentage
Once a year 10 77%
2-3 times a year 3 23%
More than 3 times a year
0 0%
Not investing 00%
Total 13 100%
Analysis:- According to above table 77% respondents are investing once a year in insurance plan and 23% are investing 2-3times a year.
Interpretation:-The policyholders are paying the premium annually and semi annually.
Table 4.9 No. of times investment is done
Particulars Number Of Responses
Percentage
Tax Saving 8 62%
Good returns 3 23%
Better future after retirement
2 15%
Wealth creation 0 0%
Any other 0 0%
Total 13 100%
Analysis:- According to above table, 62% respondents are investing in insurance just for tax saving , 23% for return and 15% for better future.
Interpretation:- The main purpose for investment is to have the tax benefit.
Table 4.10 Your opinion about investment
Particulars Number of Respondents
Percentage
Less than 5% 1 8%
6% - 15 % 10 77%
16% - 25 % 2 15%
26% - 35 % 0 0%
Total 13 100%
Analysis:- As the above table depicts, 77% respondents want their return to fall in the category 6-15%, 15% want return higher than 15 % and 8% expect less than 5%.
Interpretation:-LIC policyholders are expecting moderate returns from their plans.
Table 4.13 Returns you would look at from your investments
Benefits Yes Percentage
No Percentage
Riders 12 92% 1 8%No Claim Bonus
6 46% 7 54%
Guaranteed Addition
10 77% 3 23%
Medical Test Expense
5 38% 8 62%
Analysis :- As the above table depicts, •The plans of 92% respondents are giving them the benefit of Riders.•54 % respondents are enjoying the benefit of No Claim Bonus.•The plans of 77% respondents are giving them guaranteed addition.•38% respondents had not paid for their medical test expense. Interpretation:- Most of the plans of LIC are giving the benefits of riders, no claim bonus and guaranteed addition to its investors.
Table 4.13 Benefits as per the traditional plan
Particulars Number of Respondents
Percentage
High 1 8%
Moderate 9 69%
Low 2 15%
No Risk 1 8%
Total 13 100%
Analysis:- According above table, 69% respondents are of the view that risk attached with their plan is moderate, 15% respondents are of the view that risk attached is low, 8% think that risk attached is high.
Interpretation:- According to LIC policyholders the risk attached with the traditional plan is moderate. The risk attached with traditional plans is less but still investors are feeling that the risk in traditional plans falls in the moderate category.
Table 4.14 Risk attached with Traditional Plans
Particulars Number of Respondents
Percentage
3 to 8 years 9 69%
9 to 14 years 4 31%
15 to 20 years 0 0%
20 years and above 0 0%
Total 13 100%
Analysis:- According to the above table, 69% respondents are of the view that the ideal policy term is 3-8 years 31% feels 9-14 years.
Interpretation:- Majority of policyholders are ready for long term of their plans.
Table 4.15An ideal policy term
Features Mean
Return on Investment 1.69
Policy Features 1.15Length of Investment 0.92
Post Sales Services
support
1.38
Not Required Less Required Neutral Essential Very essential
-2 -1 0 1 2
Analysis: From the above, it can be observed that•Return on investment is very essential for majority of policyholders.•Policy features , Length of investment & Post sale services are essential are essential for majority of policyholders.
Interpretation:-Returns, policy features, tenure of investment and post sales services all are seen before going for any of the traditional plan.
Table 4.17 Preference regarding the features
Services MeanPremium Collection Procedure
1
Providing latest information
0.692
Claim Settlement Procedure
0.692
Grievance Handling Time
0.692
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly Satisfied
-2 -1 0 1 2
Interpretation: From the above, it can be observed that•Regarding the company satisfaction on the basis of above mentioned factors the respondents are satisfied.So policyholders are satisfied from the services of LIC
Table 4.18 Satisfaction from the company
Particular Number Of Respondents
Percentage
Male 10 77%
Female 3 23%
Total 13100%
Analysis:- From the above table, it is evident that out of 77% respondents are male 23% are female.
Table 4.19 Gender
Particulars Number of Respondents
Percentage
Government service
1 8%
Private Service 11 85%Business 0 0%Student 0 0%Other 1 8 %Total 13 100%
Analysis:- As the above table illustrates,85% respondents are doing private service, 8% government, and 8% and one for other.
Table 4.20 Occupation
Particulars Number of Respondents
Percentage
Once a year 8 61%
2-3 times a year 4 31%
More than 3 times a year
1 8%
Not investing 0 0%
Total 13 100%
Analysis:-According to above table, 61% respondents are investing once a year in insurance plan and 3% are investing 2-3times a year.
Interpretation:- Majority of respondents are paying premium annually .
Table 4.22 No. of times investment is done
Particulars Number Of Responses
Percentage
Tax Saving 7 33%Good returns 7 33%Better future after retirement
3 14%
Wealth creation 4 20%Any other 0 0%Total 21 100%
Analysis:- According to above table, 33% responses are investing in insurance just for tax saving , 33% for returns and 14% for better future. Interpretation:- Majority of policyholders are going with investment plans for tax saving purpose.
Table 4.23 Your opinion about investment
Particulars Number of Respondents
Percentage
Less than 5%
1 8%
6% - 15 % 6 46%16% - 25 %
5 38%
26% - 35 % 1 8%Total 13 100%
Analysis:-As the above table depicts, 46% respondents want their return to fall in the category 6-15%, 38% want return higher than 15 % and 8% want less than 5%.
Interpretation:- Policyholders are expecting moderate returns from their plans.
Table 4.26 Returns you would look at from your investments
Benefits Yes Percentage
No Percentage
Riders 13 100% 0 0%No Claim Bonus
7 54% 6 46%
Guaranteed Addition
11 85% 2 15%
Medical Test Expense
8 62% 5 38%
Analysis:- As the above table depicts, •The plans of 100% respondents are giving them the benefit of Riders.•54% respondents enjoy the benefit of No Claim Bonus.•The plan of 85% respondents is giving them guaranteed addition.•62% respondents had not paid for their medical test expense.
Interpretation:- All the plans of Bajaj Allianz are providing the benefits of riders. Most of them are giving No Claim Bonus, guaranteed addition and medical test expenses.
Table 4.27 Benefits as per the traditional plan
Particulars No. of Respondents
Percentage
HIGH
2 15%
MODERATE 10 77%
LOW
0 0%
No Risk 1 8%
Total 13 100%Analysis:- According above table, 77% respondents are of the view that risk attached with their plans is moderate, 15% think that risk attached is high.
Interpretation:- According to Bajaj Allianz policyholders the risk attached with the traditional plan is moderate. The risk attached with traditional plans is less but still investors are feeling that the risk in traditional plans falls in the moderate category.
Table 4.28 Risk attached with Traditional Plans
Particulars No. of Respondents
Percentage
3 to 8 years
2 15%
9 to 14 years 8 62%15 to 20 years
3 23%
20 years and above 0 0%Total 13 100%
Analysis:- According to the above table, 62% respondents are of the view that the ideal policy term is 9-14 years 23% of 15-20 years.
Interpretation:- So policyholders are ready for long term plans.
Table 4.29 An ideal policy term
Features Mean
Return on Investment 1.62
Policy Features 1.15Length of Investment 1.08
Post Sales Services support 1.30
Analysis: From the above, it can be observed that•Return on investment is very essential for majority of respondents.•Policy features , Return on investment & Post sales services are essential are essential for majority of respondents.
Interpretation:- The returns, policy features, length of investment and post sale services are considered during the purchase of plans.
Table 4.30 Preference regarding the features
Not required Less Required Neutral Essential Very essential
-2 -1 0 1 2
Services MeanPremium Collection Procedure
1.62
Providing latest information
1.31
Claim Settlement Procedure
0.92
Grievance Handling Time 1
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly
Satisfied-2 -1 0 1 2
Analysis: From the above, it can be observed that•Regarding the company satisfaction on the basis of Premium collection Procedure the respondents are highly satisfied and with rest of factor the respondents are satisfied.
Interpretation:- Policyholders are satisfied from the post sales services of the company.
Table4.31 Satisfaction from the company
Particular Number Of Respondents
Percentage
Male 12 92%Female 1 8%Total 13 100%
Analysis:- From the above table it is evident that 92% respondents are male and 8% are female.
Analysis for Tata- AIG
Table 4.32 Gender
Particulars Number Of Respondents
Percentage
Once a year 8 62%2-3 times a year 2 15%More than 3 times a year
3 23%
Not investing 0 0%Total 13 100%
Analysis:- According to above table 62% respondents are investing once a year in insurance plans , 15% are investing 2-3times a year and 23% are investing in more than 3 times.
Interpretation:- Most of the investors are paying the premium annually but some are also paying quarterly or monthly.
Table4.35 No. of times investment is done
Particulars Number Of Responses
Percentage
Tax Saving 3 21%Good returns 5 36%Better future after retirement
2 14%
Wealth creation 4 29%Any other 0 0%Total 14 100%
Analysis:- According to above table, 21% responses are investing in insurance just for tax saving, 36% for returns , 29% for wealth creation and 14% for better future.
Interpretation:- The policyholders are taking these plans for different reasons.
Table 4.36 Your opinion about investment
Particulars Number of Respondents
Percentage
Less than 5%
2 16%
6% - 15 % 7 55%
16% - 25 %
4 29%
26% - 35 % 0 0%
Total 13 100%
Analysis:- As the above table depicts, 55% respondents want their return to fall in the category 6-15 %, 29% want return higher than 15 % and 16% are expected less than 5%.
Interpretation:- The policyholders want good returns.
Table 4.39 Returns you would look at from your investments
Benefits Yes Percentage
No Percentage
Riders 12 92% 1 8%No Claim Bonus
3 23% 10 77%
Guaranteed Addition
11 85% 2 15%
Medical Test Expense
5 38% 8 62%
Analysis:- As the above table depicts:•The plans of 92% respondents are giving them the benefit of Riders.•Only 15% respondents enjoy the benefit of No Claim Bonus.•The plan of 85% respondents is giving them guaranteed addition.•38% respondents had not paid for their medical test.
Interpretation:- Maximum plans are giving the benefits of riders and guaranteed addition but very less are giving no claim bonus and medical test expenses.
Table 4.40 Benefits as per the traditional plan.
Particulars Number Of Respondents
Percentage
HIGH
1 8%
MODERATE 9 69%
LOW
3 23%
No Risk 0 0%
Total 13 100%
Analysis:- According above table, 69% respondents are of the view that risk attached with their plan is moderate, 23% respondents are of the view that risk attached is low, 8% think that risk attached is high.
Interpretation:- The risk attached with the traditional plan is moderate.
Table 4.41 Risk attached with Traditional Plans
Particulars Number of Respondents
Percentage
3 to 8 years 3 23%9 to 14 years 6 46%15 to 20 years 4 31%20 years and above
0 0%
Total 13 100%
Analysis:- According to the above table, 46% respondents are of the view that the ideal policy term is 9-14 years,31% marked 15-20 years.
Interpretation:- So policyholders are ready to keep their policies for long term .
Table 4.42 An ideal policy term
Features Mean
Return on Investment .43
Policy Features .48Length of Investment .32
Post Sales Services support 1.23
Analysis: From the above, it can be observed that•Return on investment , Policy features & Length of investment are neutral for majority of respondents. •Post sale services are essential for majority of respondents.
Interpretation:- Post sale services are essential for the policyholders.
Table 4.43 Preference regarding the features
Not required Less
Required
Neutral Essential Very essential
-2 -1 0 1 2
Services MeanPremium Collection Procedure 1.17Providing latest information 0.92Claim Settlement Procedure 0.62Grievance Handling Time 0.46
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly
Satisfied-2 -1 0 1 2
Interpretation: From the above, it can be observed thatRegarding the company satisfaction on the basis of above mentioned factors the respondents are satisfied.
Table 4.44 Satisfaction from the company
Particular Number Of Respondents
Percentage
Male 10 77 %Female 3 23 %Total 13 100 %
Analysis:-From the table it is evident that 77 % are male 23 % are female.
Analysis for Birla Sun Life
Table 4.45Gender
Particulars Number Of Respondents
Percentage
Government service
3 23 %
Private Service 7 54 %Business 2 15 %Student 1 8 %Other 0 0Total 13 100 %
Analysis:- As the table illustrates 54 % respondents are doing private service, 23 % government, 15 % for business, and 8 % are student .
Table 4.46 Occupation
Particulars Number Of Respondents
Percentage
Once a year 9 70%2-3 times a year 2 15 %More than 3 times a year
2 15 %
Not investing 0 0Total 13 100 %
Analysis :- According to above table 70 % investors are paying premium once a year in insurance plan , 15 % are paying premium 2-3times a year and 15% are paying premium more than 3 times.
Interpretation:- Most of the policyholders are paying premium annually but still there are some investors who are paying premium quarterly or semi annually.
Table 4.48 No. of times investment is done
Particulars Number Of Responses
Percentage
Tax Saving
6 46 %
Good returns
2 15%
Better future after retirement
1 8 %
Wealth creation
4 31%
Any other 0 0Total 13 100 %
Analysis:- According to above table, 46% policyholders are having insurance just for tax saving , 15% for return,31% for wealth creation and 8% for better future. So majority of investors are going with investment plans for tax saving purpose.
Table 4.49 Your opinion about investment
Particulars Number Of Respondents
Percentage
Less than 5%
3 23%
6% - 15 % 6 46 %16% - 25 %
3 23 %
26% - 35 % 1 8 %Total 13 100 %
Analysis:- As the above table depicts, 46% respondents want their return to fall in the category 6-15%, 31% want return higher than 15 % and 23% are expecting less than 5%.
Interpretation:-There are low returns in traditional plans.
Table 4.52 Returns you would look at from your investments
Benefits Yes Percentage
No Percentage
Riders 13 100 % 0 0 %No Claim Bonus
4 31 % 9 69%
Guaranteed Addition
12 92% 1 8%
Medical Test Expense
1 8 % 12 92 %
Analysis:- As the above table depicts, •The plans of 100% respondents are giving them the benefit of Riders.•31% respondents enjoy the benefit of No Claim Bonus.•The plan of 92% respondents are giving them guaranteed addition.•8% had not paid for their medical
Interpretation:-The traditional plans of Birla Sunlife are providing the benefits of riders and guaranteed addition but the benefits of no claim bonus and medical test expense are not being provided.
Table 4.53 Mark the following benefits as per your traditional plan
Particulars Number Of Respondents Percentage
HIGH
3 23 %
MODERATE 10 77 %LOW
0 0
No Risk 0 0Total 13 100 %
Analysis:- According above table, 77 % respondents are of the view that risk attached with their plan is moderate and 23% think that risk attached is high. So according to Birla Sunlife respondents the risk attached with the traditional plan is moderate.
Interpretation:-Risk is moderate in Birla Sunlife Traditional plan.
Table 4.54 Risk attached with Traditional Plans
Particulars Number Of Respondents
Percentage
3 to 8 years 3 23 %9 to 14 years 6 46 %15 to 20 years
4 31 %
20 years and above 0 0Total 13 100 %
Analysis:- According to the above table, 46 % policyholders are of the view that the ideal policy term is 9-14 years, 31 % are in the favor of 15-20 years and 23%.are with 3-8 years.
Interpretation:- So Policy holder are ready to purchase policy of long term .
Table 4.55 An ideal policy term
Features Mean
Return on Investment 0
Policy Features -0.07Length of Investment 0.38
Post Sales Services support 0.38
Analysis: From the table, it can be observed that•Return on investment ,Length of investment & Post sale services are neutral for majority of respondents.
Interpretation: The above features are not so much essential for the Birla Sunlife policy holders.
Table4.56. Preference regarding the features
Not required Less
Required
Neutral Essential Very essential
-2 -1 0 1 2
Services MeanPremium Collection Procedure 1.15
Providing latest information 0.69
Claim Settlement Procedure 0.54
Grievance Handling Time 0.31
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly
Satisfied-2 -1 0 1 2 Interpretation: From the above, it can be observed that•Regarding the company satisfaction on the basis premium collection procedure and providing latest information the policyholders are satisfied.•For the claim settlement and grievance handling they are of the neutral view.
Table4.57.Satisfaction from the company
Particular Number Of Respondents
Percentage
Male 10 77%Female 3 23 %Total 13 100 %
Analysis:- From the above table it is evident that 77 % respondents are male 23 % are females.
Analysis of ULIPs of LIC
Table4.58 Gender
Particulars Number Of Respondents
Percentage
Government service 0 0Private Service 12 92%Business 0 0Student 0 0Other 1 8 %Total 13 100 %
Analysis:- As the above table illustrates, 92 % investors are doing private service and 8 % for other.
Table 4.59 Occupation
Particulars Number Of Respondents
Percentage
Once a year 6 46%2-3 times a year 4 31 %More than 3 times a year
3 23. %
Not investing 0 0Total 13 100 %
Analysis:- According to above table 46 % investors are investing once a year in insurance plan , 30 % are investing 2-3times a year and 23 % are investing in more than 3 times..
Interpretation:- Investors are paying premium annually, semi annually.
Table 4.61 No. of time investment is done
Particulars Number Of Responses Percentage Tax Saving
4 25%
Good returns
6 38 %
Better future after retirement
1 6 %
Wealth creation
5 31 %
Any other 0 0%Total 16 100 %Analysis:-
According to above table, 25 % responses for tax saving , 38 % for return 31 % for wealth creation and 6 % for better future
Interpretation:-Most of the investors are purchasing ULIPs for good returns and enhancing their money.
Table 4.62 Your opinion about investment
Particulars Number Of Respondents
Percentage
A) Less than 5%
0 0
B) 6% - 15 % 3 23 %C) 16% - 25 % 9 69 %D) 26% - 35 % 1 8 %Total 13 100
Analysis:- As the above table depicts, 23% respondents want their return to fall in the category 6-15%, 69% want return higher than 15 % and 8 % are expecting more than26-35%.
Interpretation:-ULIP plans are providing high returns
Table4.65 Returns you would look at from your investments
Particulars Number Of Responses Percentage Child Education
3 17 %
Child Marriage 2 11 % Pension
2 11 %
Income Growth 6 33 %Tax Rebate
3 17 %
2 in 1 benefits 2 11 %Total 18 100 %
Analysis:- According to the above table, 33% respondents have purchased ULIPS for income growth, 17% each for tax rebate,17% child education and 11% for child marriage.
Interpretation:-ULIPs are providing high returns thats why people are purchasing them for income growth.
Table 4.66 Reasons for investment in the ULIP
Particulars Number Of Respondents
Percentage
Up to 5 yrs
1 8%
Between 5-10 yrs 6 46 %10 - 15 yrs
4 31 %
Over 15 yrs 2 15 %Total 13 100 %
Analysis:- According to the above table, the time horizon for 46% respondents falls between 5-10 years, 31% respondents fall between10-15years,15% for more than 15 years.
Interpretation:-People are ready for the long term investment in ULIPs
Table 4.67 Time horizon when investing in ULIP
Particulars Number Of Respondents
Percentage
Low Risk, Low Gain
1 8 %
Moderate Risk, Moderate Gain
4 31 %
High Risk, High Gain
8 61 %
No Risk 0 0Total 13 100 %
Analysis:- According to the above table, 61% investors are preferring high risk for high returns, 31% for moderate risk moderate return.
Interpretation:-The risk appetite of people is high so they are mainly investing in Equity funds.
Table 4.68 Preference while investing in ULIPs
Factors Mean
Return on Investment 1.6Policy Features 1.3Investment Risk 1.2Length of Investment 0.8Tax Savings 1.4Brand Equity of the company 1.4Financial Health (Company) 1.3Core competency of the company in that Sector 0.9
Influence of Relatives/Friends in investment decision making 0.2
Post Sales Services support 0.8Interpersonal Skills (Sales Staff) 1.1Comparison with other Financial products(eg.Mutual Funds) 0.9
Table4.69 Features preferred during purchase of ULIP.
Not required Less
Required
Neutral Essential Very essential
-2 -1 0 1 2
Services MeanPremium Collection Procedure 1
Providing latest information 0.7
Claim Settlement Procedure 0.5
Grievance Handling Time 0
Analysis:- According to above chart the investors are satisfied by the above mentioned services of the company.
Interpretation:- The services of the company are good so people are satisfied from the it.
Table 4.70 Satisfaction from company
Particular Number Of Respondents
Percentage
Male 7 54 %Female 6 46 %Total 13 100 %
Analysis:- From the above table it is evident that 54% respondents are male and 46% are female .
Analysis of ULIPs of Bajaj Allianz
Table 4.71 Gender
Particulars Number Of Respondents
Percentage
Government service 0 0Private Service 11 84 %Business 1 8 %Student 0 0Other 1 8 %Total 13 100 %
Analysis:- As the above table illustrates 84% investors are doing private service, 8% business.
Table 4.72 Occupation
Particulars Number Of Respondents
Percentage
Once a year 9 70 %2-3 times a year 2 15 %More than 3 times a year
2 15 %
Not investing 0 0Total 13 100 %
Analysis:- According to above table depicts 70% investors are investing once a year in insurance plan , 15% are investing 2-3times a year and 15% are investing in more than 3 times.
Interpretation:- The investors are paying premium annually, semi annually and quarterly
Table 4.74 No. of time investment is done
Particulars Number Of Responses
Percentage
Tax Saving
1 7 %
Good returns
5 36 %
Better future after retirement
2 14 %
Wealth creation
6 43 %
Any other 0 0Total 14 100 %Analysis:-
According to above table, 7% responses are for tax saving , 36% for return, 43% for wealth creation and 14% for better future.
Interpretation:-The ULIPs are giving good returns to the investors.
Table 4.75 Your opinion about investment
Particulars Number Of Respondents
Percentage
Less than 5%
0 0
6% - 15 % 6 46% 16% - 25 %
6 46 %
26% - 35 % 1 8 %Total 13 100 %
Analysis:- As the above table depicts ,46.15% respondents want their return to fall in the category6-15%, 46.15% want return higher than 15% and 7.69% want between 26%-35%.
Interpretation:-The investors want good returns.
Table 4.78 Returns you would look at from your investments
Particulars Number Of Responses
Percentage
Child Education
1 7%
Child Marriage 0 0 Pension
0 0
Income Growth 9 60 %Tax Rebate
1 7%
2 in 1 benefits 4 26 %Total 15 100 %
Analysis:- According to the above table, 60% responses are for income growth, 7% each for tax rebate and 26% for 2 in 1 benefits.
Interpretation:-ULIPs provide high returns that is why people have purchased them for high returns,
Table4.79Reason for investment in the ULIP
Particulars Number Of Respondents
Percentage
Up to 5 yrs
1 8%
Between 5-10 yrs 8 62 % Between 5-10 yrs 4 30 % Over 15 yrs 0 0Total 13 100 %
Analysis:- According to the above table, the time horizon for 62% respondents fall between 5-10 years, 30% respondents fall between 10-15 years.
Interpretation:-People are ready for the long term investments.
Table4.80 Time horizon when investing in ULIP
Particulars Number Of Respondents
Percentage
Low Risk, Low Gain
0 0
Moderate Risk, Moderate Gain
6 46 %
High Risk, High Gain
7 54 %
No Risk 0 0Total 13 100 %
Analysis:- According to the above table, 54% respondents are preferring high risk for high returns,46% moderate risk moderate return.
Interpretation:-People want good returns so they are taking risk.
Table 4.81 Preference while investing in ULIPs
Factors Mean
Return on Investment 1.7Policy Features 1.15Investment Risk 1.15Length of Investment 1.15Tax Savings 1.30Brand Equity of the company 1.38Financial Health (Company) 1.7Core competency of the company in that Sector 1.46Influence of Relatives/Friends in investment decision making 0.076
Post Sales Services support 1.15Interpersonal Skills (Sales Staff) .77Comparison with other Financial product (eg. Mutual Funds) .77
Table 4.82 Features preferred during purchase of ULIP.
Not required Less
Required
Neutral Essential Very essential
-2 -1 0 1 2
Services MeanPremium Collection Procedure
1.54
Providing latest information
1.30
Claim Settlement Procedure
1.23
Grievance Handling Time
1.30
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly
Satisfied-2 -1 0 1 2
Interpretation:- The investors are satisfied by the above services provided by the company.
Table 4.83 Satisfaction from company
Particular Number Of Respondents
Percentage
Male 9 69 %Female 4 31 %Total 13 100 %
Analysis:- From the above table it is evident that 69 % are males 31% are female.
Analysis of ULIPs of Tata-AIG
Table4.84 Gender
Particulars Number Of Respondents
Percentage
Government service 0 0Private Service 11 84 %Business 1 8 %Student 1 8 %Other 0 0Total 13 100 %
Analysis:- As the above table illustrates, 84 % investors are doing private service, 8 % each for business and student.
Table4.85 Occupation
Particulars Number Of Respondents
Percentage
Once a year 7 54%2-3 times a year 5 38 %More than 3 times a year
1 8 %
Not investing 0 0Total 13 100 %
Analysis:- According to above table 54 % investors are investing once a year in insurance plan , 38 % are investing 2-3times a year and 8 % is investing more than 3 times.
Table 4.87 No. of time investment is done
Particulars Number Of Responses
Percentage
Tax Saving
4 29 %
Good returns
7 50.00 %
Better future after retirement
0 0
Wealth creation
3 21 %
Any other 0 0Total 14 100 %
Analysis:- According to above table, 29 % responses are for tax saving , 50.00 % for return and 21 % for wealth creation.
Interpretation:- Most of people invest in the ULIPs for good Returns.
Table 4.88 Your opinion about investment
Particulars Number Of Respondents
Percentage
Less than 5% 0 06% - 15 % 6 46 % 16% - 25 %
5 38 %
26% - 35 % 2 16 %Total 13 100 %
Analysis:- As the above table depicts, 46 % investors want their return to fall in the category 6-15%, 54 % want return higher than 15%.
Interpretation:-The investors of TATA-AIG are expected moderate to high returns.
Table4.91 Returns you would look at from your investments
Particulars Number Of Responses
Percentage
Child Education
1 7%
Child Marriage 0 0 Pension
0 0
Income Growth 11 73 %Tax Rebate
1 7 %
2 in 1 benefits 2 13%Total 15 100 %
Analysis:- According to the above table, 73 % responses are for income growth, 13 % for 2 in 1 Benefit and 6.66 % for child education.
Interpretation:-Most of the investors of TATA AIG purchase ULIPs for income growth.
Table4.92 Reason for investment in the ULIP
Particulars Number Of Respondents
Percentage
Up to 5 yrs
3 24 %
Between 5-10 yrs 5 38 % 10 - 15 yrs
5 38 %
Over 15 yrs 0 0Total 13 100 %
Analysis:- According to the above table, the time horizon for 38 % investors falls between 5-10 years, 38 % investors fall between 10-15 and time horizon of 23 % investors falls in upto 5 years .
Interpretation:-Most of the investors of TATA -AIG ready for long term Investment..
Table4.93 Time horizon when investing in ULIP
Particulars Number Of Respondents
Percentage
Low Risk, Low Gain
0 0
Moderate Risk, Moderate Gain
7 54%
High Risk, High Gain
6 46 %
No Risk 0 0Total 13 100 %
Analysis:- According to the above chart, 46 % investors are preferring high risk for high returns, 54% moderate risk moderate returns.
Interpretation:-Most of the investors of TATA-AIG wants moderate or high risk for good returns..
Table 4.94 Preference while investing in ULIPs
Factors Mean
Return on Investment 1
Policy Features 1.30
Investment Risk .69
Length of Investment 1.15
Tax Savings 1.23
Brand Equity of the company 1.15
Financial Health (Company) 1.53
Core competency of the company in that Sector 1.153
Influence of Relatives/Friends in investment decision making
0
Post Sales Services support 1.23
Interpersonal Skills (Sales Staff) .615
Comparison with other Financial product (eg. Mutual Funds)
.846
Table4.95 Features preferred during purchase of ULIP.
.
Not required Less
Required
Neutral Essential Very essential
-2 -1 0 1 2
Interpretation:-
According to Table 4.95 table,•Return and brand value are very essential ,while other factors are essential.•Financial health is essential while purchasing ULIP.•Regarding influence of relatives/friends in investment decision making they have moderate views.•All other above mentioned factors are also essential
Services MeanPremium Collection Procedure
1
Providing latest information
.92
Claim Settlement Procedure
.615
Grievance Handling Time
.92
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly
Satisfied
-2 -1 0 1 2
Interpretation: The investors are highly satisfied from the premium collection procedure of the company and they are also satisfied from the above mentioned services.
Table 4.96 Satisfaction from company
Particular Number Of Respondents
Percentage
Male 12 92%
Female 1 8 %
Total 13 100 %
Analysis:- From the above table it is evident that 92 % are males 8 % is female.
Analysis of ULIPs of Birla Sunlife
Table4.97 Gender
Particulars Number Of Respondents
Percentage
Government service 0 0
Private Service 13 100 %
Business 0 0
Student 0 0
Other 0 0
Total 13 100 %
Analysis:- As the above chart illustrates 100 % investors are doing private service
Table4.98 Occupation
Particulars Number Of Respondents
Percentage
Once a year 6 46 %2-3 times a year 6 46 %More than 3 times a year
1 8 %
Not investing 0 0Total 13 100 %
Analysis :- According to above chart 46 % investors are investing once a year , 46 % are investing 2-3times a year and 8 % is investing more than 3 times.
Interpretation:-Most of the investors of Birla Sun life are prefer to invest once or twice a year.
Table 4.100 No. of time investment is done
Particulars Number Of Responses
Percentage
Tax Saving
5 29%
Good returns 7 41%
Better future after retirement
2 11%
Wealth creation 3 19 % %
Any other 0 0
Total 17 100Analysis:- According to above table, 29 % investors are investing in insurance just for tax saving , 41 % for return, 11 % for wealth creation and 19 % for better future. Interpretation:-Most of investors of Birla sun life invest in the ULIPs for tax saving purpose. So they are just investing in ULIPs for tax saving purpose.
Table 4.101 Your opinion about investment
Particulars Number Of Respondents
Percentage
Less than 5% 0 06% - 15 % 7 54 %16% - 25 % 6 46 %26% - 35 % 0 0Total 13 100 %
Analysis :- As the above table depicts,54% investors want their return to fall in the category6-15%, 46 % want return higher than 15%.
Interpretation:-The investors of Birla Sun Life expected high returns for their investment In ULIPs.
Table 4.104 Returns you would look at from your investments
Particulars Number Of Respondents
Percentage
Child Education
1 8 %
Child Marriage 0 0 Pension
2 15 %
Income Growth 8 62 %Tax Rebate
1 8 %
2 in 1 benefits 1 8 %Total 13 100 %
Analysis:- According to the above table, 62 % investors have purchase ULIPS for income growth, 8 % each for Tax rebate and 2 in 1 benefit and 15 % for pension.
Interpretation:-Most of the investors of Birla Sun Life invest in ULIPs for income growth.
Table 4.105 Reason for investment in the ULIP
Particulars Number Of Respondents
Percentage
Up to 5 yrs 4 30%Between 5-10 yrs 6 47 % 10 - 15 yrs
3 23%
Over 15 yrs 0 0Total 13 100 %
Analysis:-According to the above table, the time horizon for 47 % investors falls between 5-10 years, 23 % investors fall between 10-15 and time horizon of 31 % investors is below 5 years .
Interpretation:-Most of the investors of Birla Sun Life are ready for long term investment.
Table4.106 Time horizon when investing in ULIP
Particulars Number Of Respondents
Percentage
Low Risk, Low Gain
3 23 %
Moderate Risk, Moderate Gain
5 37 %
High Risk, High Gain 4 30 %No Risk 1 8 %Total 13 100 %
Analysis:- According to the above table, 37 % investors prefer high risk for high returns, 30 % moderate risk moderate return and 23 for low risk low gain.
Interpretation:- Most of the investors of Birla sun life want to take moderate and high risk for high returns.
Table 4.107 Preference while investing in ULIPs
Factors MeanReturn on Investment 1Policy Features .69Investment Risk -.07Length of Investment .615Tax Savings .92Brand Equity of the company .92Financial Health (Company) .76Core competency of the company in that Sector .15
Influence of Relatives/Friends in investment decision making
-.15
Post Sales Services support .846Interpersonal Skills (Sales Staff) .076Comparison with other Financial product (eg. Mutual Funds) .30
Table4.108 Features preferred during purchase of ULIP.
Not required Less
Required
Neutral Essential Very essential
-2 -1 0 1 2
Services MeanPremium Collection Procedure
1.07
Providing latest information
.692
Claim Settlement Procedure
.769
Grievance Handling Time
.769
Highly
Dissatisfied
Dissatisfied Neutral Satisfied Highly
Satisfied-2 -1 0 1 2
Interpretation:- Investors are highly satisfied by the premium collection procedure of Birla Sunlife. Also they are satisfied by other services like providing latest information, claim settlement procedure and grievance handling
Table 4.109 Satisfaction from company
Traditional Plans ULIPsNo. of females 14 15No. of males 38 37Govt 12 1Private Job 30 46Business 6 2Students 3 1Others 1 2Reason Return Return
Interpretation:The people have purchased ULIPs and traditional plans to get good returns.
Table 4.110 Preference for the plan
Recommendations
On the basis of the analysis of the data collected from the project the following recommendations are suggested to the company:
1. Good distribution network.
2. Security of funds more than Brand name.
3. Advertisement.
4. Awareness.
5. Scope for Private sector.
6. Social well fare.
Conclusion
According to my study, ULIP gives high returns , flexibility and liquidity as compared to traditional plans.
ULIP is more transparent than Traditional Plans. There is no doubt
about the returns in ULIP due to proper transparency, but Traditional Plans have no transparency. Customers came to know about their transactions only at the end.
ULIP covers insurance with investment. In ULIP, a person on the one hand is investing money in market and on the other hand, he is securing his life. Therefore, ULIP is solving both the problems of investing and insurance. If a person is willing to invest in the market, then ULIP is the best option for him.
According to my survey, people think the role of advisor is to help them in achieving the financial objectives and also to explain about the product. Some people thinks that advisor change their preference of investment. Advisor act as guide for them who tell them where to invest their money.
According to my research, the policy holders and the investors give more preference to return on the investments.
Thank you